Senior Seminar

  • July 2020
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Media coverage of By Anika Chin

People’s perception of fires can be influenced by media coverage and one’s opinions may be affected by the way information is portrayed in the media.

Sensational descriptions - Wildfires raged out of control killing all in their path. - A forest fire devastated a portion of Florida’s coast. - The fire has left a path of destruction 30 miles wide. - Fires charred and destroyed 12,000 acres of land. - The forest is a blackened pile of ash.

Alternative descriptions

- Burned vegetation - Removed vegetation - Forest renewal - Clearing the forest of underbrush - Opening the forest for new vegetation to grow. - Improving habitats

-Helps facilitate clearing out underbrush -Revitalizes forests’ -Weeds out feeble trees and sustains biological diversity. -They can also help various conifer species to revive and yet the media routinely characterizes wildfires as unwelcome and perilous.

•The reporting often emphasizes the dramatic facets to draw people into the story but seems to inform people less on why a fire is happening, how many acres were restored instead of destroyed and how it’s tied into other issues. •The lack of stories highlighting the biological incentives are subjugated by large spikes in coverage on firefighting and infrastructural disasters that occur during major fires... this poses challenges for educational knowledge about ecological benefits to be overshadowed by reports of disaster. •With a more represented coverage, the advantageous facets of wildfires may become a more salient issue for media consumers.

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