Scamper - A Tool For Generating New Products And Services
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SCAMPER
SCAMPER - A tool for generating new products and services
How to use tool SCAMPER is a check list that helps you to think of changes you can make to an existing product to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
The acronym ‘SCAMPER’ stands for• S - Substitute - components, materials, people • C - Combine - mix, combine with other assemblies or services, integrate • A - Adapt - alter, change function, use part of another element • M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour) • P - Put to another use • E - Eliminate - remove elements, simplify, reduce to core functionality • R - Reverse - turn inside out or upside down, also use of
SCAMPER - A tool for generating new products and services
How to use tool SCAMPER is a check list that helps you to think of changes you can make to an existing product to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
The acronym ‘SCAMPER’ stands for• S - Substitute - components, materials, people • C - Combine - mix, combine with other assemblies or services, integrate • A - Adapt - alter, change function, use part of another element • M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour) • P - Put to another use • E - Eliminate - remove elements, simplify, reduce to core functionality • R - Reverse - turn inside out or upside down, also use of
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