Santosh Rai Business Standard Project

COMPARATIVE STUDY BETWEEN BUSINESS STANDARD AND ECONOMIC TIMES WITH SPECIAL REFERENCE TO BUSINESS STANDARD LIMITED

PRESENTED BY: SANTOSH RAI (Registration No.: 08/111) PGDM 2008-10 12/11/09

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CONTENTS ØIntroduction ØIndustry Profile ØCompany Profile ØProduct profile ØNeed of study ØObjective of Study ØResearch methodology Ø

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CONTINUED … ØSample Design ØAnalysis of the study ØLimitation of the Study ØFindings ØSuggestion and Recommendation ØBibliography •

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T . N Ninan Editor and publisher , Business Standard

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INDUSTRY PROFILE ØIndian News Paper industry is worth of US$ 2.85 billion. This industry is projected to grow from its present size to around US$ 5.04 billion by 2011. 

ØThe Display advertising component of the Newspaper market in India for calendar year 2007 was valued at Rs.9,290 cr. Ø 12/11/09

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CONTINUED … ØWorldwide news paper circulation has risen to 540 million copies a day in 2008 despite a downturn in the global economy. 

ØGlobal newspaper circulation increased by 1.3 per cent in 2008 to almost 540 million daily sales. This represents an increase of 8.8 per cent over the past five years. Ø 12/11/09

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COMPANY PROFILE ØBusiness Standard started in 1975 by the Ananda Bazar group in Kolkata. ØThe paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors. ØT.N. Ninan has been the editor since 1993, after he moved over from the editorship of The Economic Times. Ø 12/11/09

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CONTINUED … ØIt is published in colour from 12 centers in India - Mumbai, New Delhi, Kolkata, Bangalore,  Chennai, Ahmedabad, Hyderabad, Chandigarh,  Lucknow, Pune, Kochi and Bhubaneswar. 

ØBusiness Standard is being sold by 12/11/09 ICBM-SBE SANTOSH RAI 9 210000 copies every day across

Share Holders in Business Standard

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PRODUCT PROFILE

Business Standard

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Supplements ØSmart Investor ( Every Monday ), ØThe Strategist ( Every Tuesday ), ØWeekend ( Every Saturday ) ØSupplements Magazine ØThe Fund Manager , ØThe Billionaire Club SANTOSH RAI 11 ØBanking Annual

NEED OF STUDY The study was needed :

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ØTo compare the qualitative service of Business Standard and Economic Times. ØTo compare the promotional strategies of Business Standard and Economic Times. ØTo compare both newspaper on different aspect. •12/11/09

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OBJECTIVES OF THE STUDY The main objective of the study are: ØTo find out the brand preference among the business newspaper. ØTo find out the time duration of using particular business daily. ØTo find out the attributes which influence the consumer to purchase business daily.   • 

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RESEARCH METHODOLOGY Source of Data ØPrimary data ØSecondary data 

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Research Instrument ØQuestionnaire ØObservation Ø • 12/11/09 ICBM-SBE SANTOSH RAI 

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SAMPLING METHOD Type of sampling  Probability sampling method or simple random sampling. 

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Sample Unit:  The sample unit includes Management Student & Professors, Corporate professionals, Chartered Accountant and Investors (Stock brokers). Ø 12/11/09 ICBM-SBE SANTOSH RAI 15 

Sample Size: The sample size for the survey is 100 chosen from the large population. Out of 100 it was divided in 40-30-15-15 respectively in above categories of sample unit. 

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DATA ANALYSIS

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SOURCE OF ACCESSING THE BUSINESS NEWSPAPER

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BUSINESS NEWSPAPER PREFERRED SINCE

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OPINION REGARDING SUPPLEMENTS

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COMPARISON BETWEEN B.S AND E.T

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CONTINUED …

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CONTINUED …

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CONTINUED …

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CONTINUED …

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FINDINGS ØIndividual Investors and stock brokers are the majority users of Business Standard among all the respondents. 

ØMajority of the respondents use Economic Times because of bundle offer with Times of India which is Rs. 450 for 6 months for both news papers. Ø 12/11/09

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CONTINUED … ØEconomic Times has the benefit of Times of India’s distribution channel because of which it is able to save more distribution expenses. ØMost of the business daily readers are reading it from more than 1 year. ØIt is found that Business Standard’s editorial part is better than any other business daily. Ø 12/11/09

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CONTINUED … ØBusiness Standard’s daily supplements “Money and Market” influence most to Individual investors/ Stock Brokers to purchase it. ØMost of the readers are also want Business Standard on Sunday because they like to read newspaper on Sunday and this is only business daily which is not having Sunday subscription in twin cities Ø 12/11/09

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SUGGESTIONS ØBusiness Standard Ltd. should conduct a series of programs like business quiz etc. among management student and Institution of twin cities. ØThe company should focus on retention of customers because getting a new customer is more costly.

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CONTINUED … ØBusiness Standard should start its Sunday edition with some better strategies than its competitors who is charging more on the Sunday edition. ØThe company should improve quality of service and the marketing strategies in terms of advertising, so that the awareness of brand level can be increased in market. Ø 12/11/09

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LIMITATION OF STUDY ØThe study have been completed in 45 days. This is not sufficient to do a survey in the twin city of Hyderabad and Secundrabad. ØThe sample size chosen is limited to 100 respondents; the study may not be applicable to the total market. ØThe data collected may not be a representation of the entire population. 

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CONTINUED … ØThere is a possibility of the respondents being biased; hence the information collected might not be an accurate one. ØThe study involves certain areas of twin cities of Hyderabad and Secundrabad; thus, the findings are regional and do not represent the state or country. ØAs the market being very huge it was not possible to cover each and every area. • 12/11/09

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CONCLUSION ØQuality of service is very important in this industry to get success. In this, Business Standard is lacking behind when compared to other business dailies. ØBusiness Standard’s content, quality and supplements are very good and was liked by business daily customers The company should follow the saying…..“If you are not updated, than you are outdated”  1 1 /1 2 /2 0 09

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BIBLIOGRAPHY • • • • • • •

Research Methodology By C.R Kothari www.business-standard.com Business Standard official site www.economictimes.indiatimes.com Economic Times official site www.wan-press.org World Association of Newspaper www.google.com www.pdfcoke.com www.historicpages.com/nprhist.htm

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THANK YOU 12/11/09

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