Project Report Of Business Standard

ICBM – SCHOOL OF BUSINESS EXCELLENCE (2008 – 2010)

Target Market, Market Segmentation and Penetration of Product or Service

OF

BUSINESS STANDARD Presented By:SITESH KUMAR SONI (Registration No.08/116)

Target Market, Market Segmentation and penetration of Product or Service

o f

08/24/09

ICBM-SBE

Sitesh Kumar Soni

2

CONTENTS             

OBJECTIVES OF THE STUDY INTRODUCTIO HISTORY OF THE NEWSPAPERS ORANIZATION PROFILE PRODUCT PROFILE TARGET MARKET,MARKET SEGMENTATION…. RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATION FINDING CONCLUSION AND SUGGESTION LIMITATION BIBLIOGRAPHY ANNEXURE

08/24/09

ICBM-SBE

Sitesh Kumar Soni

3

OBJECTIVE OF THE STUDY •To the target market of Business standard. •To identify the segment of Business Standard. •To study the market penetration strategy of Business standard in various areas like Secunderabad, Banjara Hills, Paradise, koti, Kairtabad, Somajiguda, Mehadipatnam & IBS college Hyderabad.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

4

History of News paper  The

first printed forerunners of news paper appeared in Germany in late 1400’s in the form of news pamphlets or broadsides,

 The

first printed forerunners of news paper appeared in Germany in late 1400’s in the form of news pamphlets or broadsides,

08/24/09

ICBM-SBE

Sitesh Kumar Soni

5

ORGANIZATION PROFILE  Business

Standard started in 1975 by the Anand Bazar group in Kolkata previously Calcutta.  The paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors,

08/24/09

ICBM-SBE

Sitesh Kumar Soni

6

Continued .. 

James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Kolkata by the name of Kolkata gazette in January 1780.



The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818

08/24/09

ICBM-SBE

Sitesh Kumar Soni

7

Continued….  In

the present time business standard has almost started his publication in 12 different cities in India.

 Business

Standard sells around 210,000 copies daily, making it the second largest out of five financial dailies in India.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

8

Market Share Standard

08/24/09

ICBM-SBE

of

Sitesh Kumar Soni

Business

9

Chief Editor

T. N. Ninan has been the editor since 1993, after he moved over from the editorship of The Economic Times making it the second largest out of five financial dailies in India.

T.N. Ninan Chief editor

08/24/09

ICBM-SBE

Sitesh Kumar Soni

10

PRODUCT PROFILE Business Standard consist of Business News, Finance News , World Business, India Stock News, Indian stock market, India investments, Indian industry, Sensex, Nifty, BSE, NSE, India Business, India Economy, India, share market, Corporate Result, Finance News .  Business standard news paper consists of different supplement on different day in week. 

08/24/09

ICBM-SBE

Sitesh Kumar Soni

11

Supplements  

Smart investor (Monday) Strategist (Tuesday) Weekend (Saturday)

 Business

Standard provide a series of magazines. These magazines are-

 Motoring,

Open sky, The Fund Manager, The Billionaire Club, Banking Annual, BS 1000, Spend

08/24/09

ICBM-SBE

Sitesh Kumar Soni

12

METHODOLOGY  Data

Source-

Primary Data  Secondary Data  Research Instrument  Questionnaire 

08/24/09

ICBM-SBE

Sitesh Kumar Soni

13

DATA ANALYSIS

08/24/09

ICBM-SBE

Sitesh Kumar Soni

14

Table 2.(Q.2). Data showing Percentage of Responses which Newspaper do prefer.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

15

Interpretation: According to the above graph, we will find that more people are

interested to read the Economics Times. The people who read the Business Standard are less than ET While Financial Express is having very less number of readers.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

16

Table3. (Q.3). Data showing Percentage of Responses according to designation of people.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

17

08/24/09

ICBM-SBE

Sitesh Kumar Soni

18

Table4(Q.4).Data showing Percentage of readers according to age.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

19

08/24/09

ICBM-SBE

Sitesh Kumar Soni

20

Table5(Q.5.) Data showing Percentage of Response to reading period of Business News.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

21

08/24/09

ICBM-SBE

Sitesh Kumar Soni

22

Table6 (Q.6) Data showing the percentage of response according the getting information from Business Standard.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

23

08/24/09

ICBM-SBE

Sitesh Kumar Soni

24

Table8(Q.8). Data showing Percentage of response according satisfied with the distribution of the Business Standard.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

25

08/24/09

ICBM-SBE

Sitesh Kumar Soni

26

Table10. (Q.10) Data showing the percentage of response to according where you buying the business newspaper.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

27

08/24/09

ICBM-SBE

Sitesh Kumar Soni

28

Findings  During

the survey the data shows that business standard is having excellent quality and content as compare to any other news paper.

 Business

standard is lacing brand awareness in some area and lacing in service in some area.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

29

SUGGESTIONS  Distribution  Customers  Issue

Problems solving department

on Sunday

 Improve

08/24/09

channel

frequency of magazines

ICBM-SBE

Sitesh Kumar Soni

30

LIMITIONS As it was a study, it has some limitations also, like•This study is done in twin cities so it may not be applicable in whole country and state. •Time is a major constraint as I have done 45 days project. •Confidential information such as margin is exactly identified because the respondent biased information. •Lack of co-operation from the respondents as they are busy with their rational work. •While filling the questionnaire the reader could not provide 100% accurate information because of their personal limitations. •As the data is collected from various customers there are chances for biased information also.

08/24/09

ICBM-SBE

Sitesh Kumar Soni

31

BIBLIYOGRAPHY   BOOKS Marketing - Concept & Cases. (13 edition)

Author Michael .J. Etzel Bruce. J. Waller William. J. Stanton Ajay Pandit Marketing Management- (12 edition) Philip Kotler Kelvin Lane Keller Research Methodology -(2nd revised edition) C.R. Kothari Marketing Research- An applied orientation (5thedition) Naresh .k. Malhotra      

08/24/09

Web Sites http://www.wan-press.org/ http://www.historicpages.com/nprhist.htm http://www.newspaper-industry.org/history.html

ICBM-SBE

Sitesh Kumar Soni

32

THANKING YOU

08/24/09

ICBM-SBE

Sitesh Kumar Soni

33