Sample Final Project

Introduction According to Chinese legend, the Green Tea began in 2737 BC when Emperor Shen Nung, who was known at that time as the "Divine Healer", always boiled his water before he would drink it. He had noticed that his subjects who boiled their water better

before

drinking

health.

One

it

seemed

afternoon,

to

as

have

he

longevity

knelt

before

and his

boiling water, some leaves from a nearby tree blew into the pot. The Emperor noted a delightful aroma and, upon sipping the beverage, proclaimed it as "heaven sent". Since this first cup of Green Tea was brewed almost five thousand years ago, the popularity of tea has increased to the point

that

it

is

presently

the

second

most

popular

beverage in the world. Only water surpasses green tea in popularity. As the trends are changing and every thing tends to be changed so we decided to present the green tea in a new and different style that was never before. The green tea was a product that can be selling only in winter seasons but the iced green tea is the one you can use in summer seasons too. It is as refreshing and tasty as the green tea is. That’s why iced green tea is the symbol of refreshment and taste.

1

Mission Statement

“Changing the lives of the tea lovers by innovating the green tea”

2

Goals and Objectives •

Improve Profitability •

Increasing the net profit as percentage sale

•

Increasing

the

net

profit

as

percentage

of

investment •

Increasing

the

net

profit

as

per

share

common

stock •

Increasing Volume •

Increase the market share

•

Continuous growth in sales

•

Improving the sales ranking in the market

•

Increasing

the

production

capacity

and

its

utilization •

Increase the seasonal sale’s volume

•

Improve the company’s image

•

Contribution in the community activities

•

Increasing the number of jobs and enhancing quality of life of employees

•

Delivering the good quality and taste to the consumers at a fair price

3

Reason for selecting Iced green Tea as a Product In all over the world there are 68% People who like to take the either Black or green and the rest of them prefer the soft drinks and juices but in Pakistan the most of the population like tea brands and the green tea is wildly like by them. The

iced

because

green it

can

tea

is

the

product

satisfy

the

needs

of of

the both

dual type

nature of

the

consumer. Iced green tea has the taste of green tea and also contains the qualities of the soft drinks •

In

Pakistan

83%

of

its

population

like

tea

brands

(black/green). •

18 % like both green and black tea.

•

54% of tea lovers like only green tea.

•

13% people only like it due to safe to health.

•

27% like it due to taste.

•

23% like it due to cultural influence.

•

18% show their interest without any reason.

4

Product features and attributes Why to prefer the Green tea? Green tea is renowned for its healthful properties. Cocacola, however, represents the epitome of sugary soft drinks. Green

tea

is

full

of

clean

taste,

vitality,

and

great

flavor. Plus, LIPTON Iced Tea provides protective flavonoid antioxidants. Coca-cola Classic

Lipton Green Tea with Citrus

Ingredients:

Ingredients:

Carbonated water

Water

High fructose corn syrup

High fructose corn syrup

Caramel color

Citric acid

Phosphoric acid

Green Tea

Natural flavors

Sodium

Caffeine

hexametaphosphate Ascorbic acid Honey Natural flavors Phosphoric acid Sodium benzoate Potassium sorbate Calcium disodium edta Caramel color

Nutrition Per 8 Fl Oz:

Nutrition Per 8 Fl Oz:

Calories: 97

Calories: 80

Carbohydrate: 27g

Carbohydrate: 21g

Sodium: 33mg

Sodium: 70mg

5

As we saw in the comparison of both of the product we fine that the green tea is the drink which provide the taste, quality and it is also good for health that’s why people mostly like green tea in the overseas countries and now we are trying to emerge that trend in Pakistan too.

6

MARKETING Department

7

Jobs and responsibilities Vice president of marketing The

Vice

President’s

activities

of

the

job

is

to

marketing

look

at

department

the

over

all

and

set

the

objectives and goals of the overall department. The Director of product marketing The Director of product marketing will be concern about the product and the Competitors and developing the product in a way that can compete in the market for a long period of time

and

able

to

generate

the

profit.

The

director

of

product marketing has to make decisions that what is the best way to market this product and making good image in the mind of the consumer and get the maximum out put of its resources. The Product managers The

produce

managers

have

to

decide

the

product’s

requirements that how this product can be improved and through which features it can gain maximum share in market,

they

also

have

product

and

responsible

to

decide

for

the

the

price

promotion

of

the

of

the

product. Research and competitive analysis

8

They have to analyze the competitor all the strengths, weakness, opportunities, and threats of them and also their Product’s price, features etc. They have to conduct the market research to find out what

costumers

want

and

what

is

available

in

the

market and what can their company do for the costumers The Director of market Communication The director of marketing communication will be responsible for all the communications of the market and have to decide the advertising media and what should be advertise, sale promotion

methods,

which

events

should

be

sponsored

and

which activity can improve the product’s image in the mind of the costumer Cooperate They

have

to

find

out

the

opportunities

for

the

advertisement and make the effective ads and decide hoe to successfully communicate their massage to the costumers Creative services Their job is to develop the web sits and manage the feedback, increase the brand’s identity and create the best image in the minds of the costumers through the creative and innovative ways. Programs management

9

Heir job is to handle out the activities like managing different programs and events which can be helpful for the product and its brand name, and develop a good image in the mind of the consumers.

Principles for marketing foods & beverages to children Our Marketing Principles contain some additional principles for marketing beverages directed at children. They require that our marketing practices: •

do not convey misleading messages

•

do not undermine parental influence

•

do not encourage pester power

•

do not suggest time or price pressure

•

do not encourage unhealthy dietary habits

•

do

not

blur

the

boundary

between

promotion

and

content We have agreed that we will voluntarily restrict all-paid marketing

communications

directed

primarily

at

children

under the age of six years.

10

Motivation and rewards To motivatie our people by •

Increments on there salleries

•

celebrating differents like Eid, Company’s events, and other genral events with ur employees.

•

Providing them a healthy envoirment for work

•

Providing relaxsation on fee of the employees

•

Providing them the madical facilities

•

If

the

sales

of

the

product

will

increase

the

empolyees will be rewarded with extra bonace. •

We

wll

persons

provide like

different lobtop

facilities

computers,

for

bikes

our and

sales cars,

trevling allownce etc

11

Consumer Analysis

1. What you will choose if you feel thirst?

70 60 50 40 30 20 10 0

Coke

Iced Juices water green tea

The most of the consumers have said that they like water when they feel thrust but most of them select the soft drinks. But after testing the iced green tea they prefer that product. Consumers said that the iced green tea could be a substitute of water and other soft drinks. 63% prefer

water,

20%

choose

iced

green

tea

and

others

choose Coke and juices. 2. Have you ever experience the iced green tea?

12

100 80 60 40 20 0

mostly

occastionaly

As the iced green tea is the new product in the market so it was a new experience for the costumer to use such type of the product but few of them have tasted it before. 3.

Do you feel the iced green tea could be an alternate

of water?

70 60 50 40 30 20 10 0 Yse

No

The majority of the people said no for the alternative of the water but some 33% of them select it as it could be an alternative. 4.

How do you feel the taste of iced green tea?

13

40 35 30 25 20 15 10 5 0 V. good

staisfactory

The taste of the iced green tea was wildly liked by the consumers and they like it very much and gave good remarks about the product. 5. How do you feel the flavor of iced green tea?

60 50 40 30 20 10 0 sour

light

sw eet

other

6. Do you prefer the taste of iced green tea on other green tea?

70 60 50 40 30 20 10 0 Yes

No

14

The iced green tea has almost the same qualities and taste like the normal green tea so they have prefer its taste.

9. The advertisement of iced green tea as compare to their competitors? 12 10 8 6 4 2 0 V.good

Mostly

satisfactory

the

people

said

that

they

haven’t

seen

the

advertisement of iced green tea so they gave no remarks about it. 10.

The

satisfaction

of

thirst

by

iced

green

tea

as

compare to their competitors?

50 40 30 20 10 0 V.good

satiscatory

The iced green tea is non acidic drink due to which people prefer it because it can easily remove the thirst.

15

11.

The

satisfaction

of

thirst

by

iced

green

tea

as

compare to plane water?

35 30 25 20 15 10 5 0 v.good

satisfactory

Mostly people prefer iced green tea as a removal of thirst because it contains energy and other refreshing elements. Distribution/Availability:12.

Would you like to be the Green tea available at every

where?

80 60 40 20 0 YES

Mostly the

No

people

said

that

yes

they

want

this

product

easily available at every where.

16

13.

The availability of iced green tea at entertainment

places?

60 50 40 30 20 10 0 yes

People

want

entertainment

No

easily places

availability because

it

of

iced

energetic

green

at

and

refreshing

at

franchise

drinks. 14.

Would

you

like

the

availability

restaurant?

70 60 50 40 30 20 10 0 Yes

No

15. The availability of iced green tea at high ways?

17

60 50 40 30 20 10 0 Yes

No

16. What do you think about the price of iced green tea?

The consumers prefer the price range of 20 to 25. Services:19. Does the season (summer/ winter) effects on your uses of iced green tea?

100 80 60 40 20 0 Yes

No

Yes definitely the demand will decrease in winter season because people prefer hot green tea in winter season. 20. Which size of iced green tea would you prefer?

18

35 30 25 20 15 10 5 0 Regular

150 m l

The disposable and regular size is mostly preferred by the consumers. 21. Which beverages you prefer to treat your guest?

60 50 40 30 20 10 0 iced green tea

coke

others

As iced green tea is the new product in the market and people do not know much about it. That’s why they prefer juices to treat the guests. 22. Do you think that the iced green tea is good for health?

19

80 60 40 20 0 Yes

No

Yes it is good for health because it is non acidic drink and has some energetic and refreshing elements in it. Advertisement:23. Which one is best advertisement media?

60 50 40 30 20 10 0 E-Media printed m edia

Through

sign board

consumer

analysis

we

come

to

know

that

the

electronic media and sign boards at different places will be the best advertisement media.

20

Market Testing: To test a market we have the different ways that are: •

Through questionnaire

•

Market surveying

•

Competitor analysis

•

Interviews Product development

After

idea

screening

and

market

testing

this

process

needs heavy investment to develop product feasibility. After research and market analyses we analyze that our product is feasible and we start invest to develop our product.

Competitive analysis: Direct Competitors The direct competitors of our Product are: •

Tapal

•

Supreme

•

Brok Bond A-1

•

Tetly

•

Nestle (Coffee) and many more

But we are not competing our product with them because they are the competitors of the tea market and they are only providing the black tea brands not the Green tea. 21

Indirect competitors As

the

green

tea

is

the

symbol

of

the

refreshment

and

nutrition and its is also a substitute for the other soft drinks as we have mentioned above in the compression of the green tea and coke they both are approximately the same so for that reason we are comparing our product with the soft drinks. So in the soft drink market we have the competitors like •

Coca cola

•

PEPSI

•

And other Instant drinks SWOT Analysis

Strength: Expenses The

Coca-Cola

have

a

long

experience

in

the

soft

drinks industry, they also gaining their expenses in production process, because while Cleaning and Filling of Bottles they are try to do not

produce wasted

materials. Quality: They are very much concern about the quality of their products,

and

they

have

spent

a

lot

of

amount

on

developing the Quality control department. Products:

22

They have a huge product line and providing different types of soft drinks. Budget: One of the great strength of the company is that they have huge budget and they can easily compete with and kind of competitor. Market Share Other

Strength

of

the

company

is

that

they

have

a

great market share i.e. 36.5 %. And trying to get more in order to compete.

Weakness: Product’s taste & quality: Some of the company’s product did not have such a good taste like the COKE with that product they have lost a huge amount of the market share. Opportunity: Expenses of Competitors: The

competitors

of

the

coke

have

huge

expanses

in

different activities. Poor Quality: In some of the products the quality and taste of the competitors is not good as compare to that of coke’s 23

Threat: Advertisement The Pepsi spend too much on advertisement as compare to Coke. The Pepsi is the main sponsors of Matches, Concerts, and other event. Quality The quality of the competitor is batter up to some extends

and

it

is

a

great

threat

for

the

company

because it can affect the sales of the company. Competition: The competition of the coke with PEPSI is very tight and they are competing scenes a long period of time. And that is the one of the biggest threat for the company.

24

New Product Development Idea Generation The new product development process starts with creative ideas techniques. We analyze that green tea is mostly used in different

countries

but

it

is

mostly

used

in

winter

season. Then we starts thinking that how to utilized this product in off season, then we got an idea of iced-green tea. The ideas come from further techniques. Interacting with others: After getting

the

idea

we

start

our

research

about

the

feasibility of our product. By interacting with customer, competitor and by surveying the market. We asked different type of questions from customers to insure our product. Idea screening: In idea generation we have a lot of ideas for selecting the product then we conduct the market research which idea is the best one and appreciated by the customers. Our most customers appreciate our idea of iced-green tea. In this idea our best strength is that we don’t have any direct competitor Concept Development: Our idea is to provide taste of tea off season to the customer, but customers don’t buy product idea, they buy product concept. A product idea can be turned into several concepts.

25

1. Who will use this product? •

Children’s,

teenagers,

young

or

middle-aged

adults or older adults. 2. What primary benefits should this product provide? •

Taste, nutrition, refreshment or energy.

3. When will people consume this drink? •

Breakfast,

midmorning,

lunch,

dinner,

late

night.

26

Segmentation Divide the whole market into small parts according to the needs and wants of the customers. A market segment consists of a group of customers who share a similar set of wants. Segment

marketing

marketing.

The

offers

company

several

can

more

benefits

easily

over

select

the

mass best

distribution and communication channels and it will also have a clear picture of its competitors. Our product is ice green tea which we introducing at first time in Pakistan it is the core product of Lipton. And we follow

the

different

market flavor

segmentation and

taste

of

rule.

We

Lipton

segmented ice

green

the tea

according to the needs and characteristics of our product and according to our customers. Variable of segmentation There we have four types of Variables. •

Geographic

•

Demographic

•

Psychographic

•

Behavioral

Geographic Our product is already in different countries of Europe and

in

Asia

like

especially

in

Turkey.

But

We

are

introducing iced green tea in Pakistan at the first time. The climate of Pakistan have two different types Hot and other is cold and we have selected the Hot climate areas of the country and will provide it in the main cities of 27

the

country

Islamabad,

like

Karachi,

Rawalpndi

and

Lahore, other

Multan,

main

Fasalababd,

cities

of

the

country. Demographic The Lipton ice green tea has different flavor and taste according to the taste and demand of the costumers. Every person can use it. But our main target costumers are from 16 years to 40 years. Either it can be male or female. Psychographic Psycho graphically we segmented our product for working class, middle class and upper middle class. And for every life

style

person

and

for

every

personality

they

may

have. Behavioral We provide a quality product for our customers. It is purely base on local demands and needs, and we sure that our product will be appreciated by that people who are health and quality conscious.

28

The Segmentation process Need-Based segmentation Hot green tea are using from many years in Pakistan and especially in cold areas of Pakistan. In hot climate areas they like that product but unable to use it. They want a type of drink that provides then refreshment and taste. That’s why we select these areas to introduce ice green tea in Pakistan. Segment Identification We identify it through market research. For each need-based segment we determine the demographic and life styles of our customers. Segment Attractiveness A product is a unique type of cold drink. So our product has attractive qualities. It is a pure soft drink and have a taste of traditional green tea. Segment positioning For each segment we create a value proposition and product price positioning strategy. Whish are based on segment’s unique

customer’s

needs

and

characteristics.

We

fix

the

price of our different flavor and taste of ice green tea according to our customers. They have range from 15-40Rs.

29

Is that’s an effective segmentation? Measurable The segment which we have chosen has well purchasing power. And we can easily generate the profit through it. So we can easily handle it through marketing strategies. Accessible Our product is easily accessible to our customers. And we can

deliver

our

product

on

time

to

the

wholesaler

and

retailers. Differentiable We have different size and taste of our product. In size we have

different

size

of

bottles

e.g.250

ml,

500ml

and

in1000ml. In taste we have different of taste like mango taste, peach taste and orange taste. Actionable For actionable we give different feature to our customers and sellers. Like some discount in other products of Lipton and extra bottles to our customers and sellers to retain our

customers.

websites

and

And

for

searching

new

new

customers

markets

and

we

launching

advertisement

a on

there local TV Channels.

30

SWOT Analysis of our Product: Strength: •

Our

main

strength

is

that

we

have

no

direct

competitor. •

Our product is for all age groups.

•

We will capture maximum profit because we are only distributor in the country.

•

As we have no direct competitor so we have monopoly in the market.

•

Our

product

has

different

packages

accordance

to

size. •

We have the product in liquid as well as in power form.

Weakness: •

Our product is suitable for summer season.

•

As

we

are

the

distributor

so

we

cannot

respond

quickly about the complains of our product. •

We don’t have the Varity of products.

Threat: •

If any competitor will enter in the market.

•

As we are distributors if company increase their price or stop manufacturing the product our business will lead to failure.

31

Opportunity: •

We aware our customer and got opportunities to grow.

•

Our product will also start consume off season like other drinks.

•

Many customer

32

Consumer Behavior Consumers of the product are most important factor they can take the product to the success and also to the failure. So we should take the influences in account, the consumer’s buying behavior can be influenced by the following factors •

Social

•

Cultural

•

Personal

•

Psychological

Social Factor Socially the consumers are influenced by Reference groups, families, social Role, and status Reference

group

are

those

which

directly

or

indirectly

change the person’s behavior and attitude, the consumers of the Iced green tea can be influenced by the Primary Group that are Family members, friends, and Co-worker because the other groups can not influence our product Family is an important of the consumer’s buying behavior it can

also

because

influence the

green

the tea

product is

mostly

but

not

liked

iced in

green

tea

families

and

Childs Role and status the role is the activity that an individual want to perform and the behavior of the individual depends on

the

activities

he/she

performs.

The

status

is

the 33

ranking of the person in organization and its also vary the behavior

of

the

person

the

high

ranked

person

will

be

quality conscious not the price conscious and voice versa. Cultural Factors The culture is one of the important factor that affect the needs

and

different

wants factors

of can

the

individual.

influence

Culture

the

and

product’s

its

market

because if the product and not approved by culture it will obviously fail in that market but iced green tea is the type of product that is accepted by any kind of cultures Psychological Factors The different people and different type of psychological states

and

their

influencing

factors

and

also

different

from one and other like they Motivate through different factors, others,

their their

individual

perceptions learning

have

is

skills

his/her

own

different are

from

different

one

beliefs

and

and

and every

attitudes.

Similarly their buying behavior is also different and it effect with the factors mentioned above. Price factors The

price

of

the

product

can

also

influence

the

buy

behavior of the consumers because in Pakistan there are servile classes based on the income difference so price is the one of the important factor, some of the consumer can effort the price and others can’t, so we must set the price of the product that that is afforded by all the social classes of the region.

34

Product Factors The product is the main thing that we sell to the consumers and if we provide the bad quality of the product it will give the bad image to the consumer so we must concern about our product that we provide in the market. Promotion Factors The promotion of the product i.e. the advertisement, sales promotion and other promotional tools can change the buying behavior because some of the individuals highly influenced by the advertisement of the product. So we have selected the different ways of promotion like electronic media and printed

media

and

other

effective

promotional

tools

to

promote our iced green tea. Place factors The

place

of

the

distribution

and

availability

of

the

product also influence the buying behavior because if the product is in reach of the consumer he will prefer it and if it is hard to fine the product in the market he will never buy that product. For that reason we have decided to provide our product in all main cities and many other areas of the country.

35

The Buying Process The buying process involves five sequential stages STEP-I Problem Recognition It is the very first step in the buying process that first of all we have to decide the problem what we are facing right now i.e. in case of our product the person have to feel the thirst that would be his problem STEP-II Information Search The

next

available

step

is

to

alternatives.

gathering The

information

information

can

about be

the

gathered

from following resources •

Personal source

•

Advertisements

•

Public

•

Experiments

In order to make the information available to the customers we are advertising our products from different sources STEP-III Evaluating the alternatives

36

The next step is to evaluate the alternatives available in the market like the alternatives of the iced green tea are soft drinks and juices so the consumer have to decide which product to bye. STEP-IV Purchase Decision Then the consumers have to decide what to buy STEP-V Post Purchase behavior The costumers then take a look on his buying behavior that in past what they have purchased

37

Product Classification Iced green tea fall in the category of non-durable goods because

it

is

quickly

consumed

and

easy

and

frequently

purchased. Consumer Goods Classification The iced green tea is the consumer good and it fall in the following category of he consumer goods 1. Convenience Good •

Because consumer and easily purchase our product with minimum effort and it is purchased without any planning or search effort

2.

Shopping Goods •

Some of the consumers sort our Product of the bases of the Quality, price, and features.

38

Product MIX Our Product has the following product mix strategy  Iced Green Tea (Powdered)  Iced Green Tea (Liquid)  Flavors  Lemon  Mango  Peach  Mint  Mixed Fruit  Size  100 ml  250 ml  300 ml  350 ml

39

Setting the price Selecting the price objectives: We set the price in order to gain maximum market share. Because higher sales volume will lead to higher long run profit. Determining demand: As price and demand are inversely related; the higher will be the price, the lower will be the demand. So we set our price that will not affect the demand of our product. Customers

are

very

price

sensitive

in

order

to

viewing

those consumer we categorize our product. We are providing are product in liquid as well as in powder form and powder are less of cost as compare to liquid with a similar taste. Analyzing competitor cost: As

we

have

competitors

no so

direct we

competitor

carefully

but

observed

we the

have cost

indirect of

our

competitor and their selling price in the market. After that we conduct surveys that customers are satisfied with the price or not. After all the observation we analyze our data decide to set the price. Selecting the pricing Method There are many methods to set the product’s price. We have selected the GOING RATE pricing, we will set the price of he product with compression of that our competitors

40

Adapting the price: Geographical pricing: We will charge the same prices to all geographical areas to create the consistency in our product. Price discount and allowances: We will also provide some discounting packages, different packages for retailers and customers. If retailer buys our product frequently and increases the sales volume we will provide them refrigerators and for customers by buying one dozens Cain at a time we will provide one Cain free to them. Promotional pricing: In

promotional

pricing

we

are

thinking

to

decrease

our

price in off season and also giving some tremendous offers to the customers in Ramzan like the price of one Cain is 25Rs by buying 2 Cain at a time we will charge them 45Rs.

41

Developing Effective Communication The effective communication involve a six step process Stage-I Identify the target audience The

audiences

are

the

critical

Influencers

on

the

communication decision on

The

•

What to say?

•

How to say?

•

When to say?

•

To whom to say it?

target

audiences

we

have

selected

are

mostly

the

college and university students and the persons working at offices because they are the real consumers of our product. We

are

trying

to

build

the

great

awareness

through

different activities like road shows, TV ads, banners and by sponsoring the different activities. We are trying to develop the familiarity of our product through different sales promotion Stage-II Determine the communication objectives The main

objective

of

the

communication

is

to

gain

the

attention of the costumer and deliver the massage to them successfully 42

STAGE-III Design the massage To design the effective massage we must take the following things into account •

What to say?

•

How to say it logically?

•

How to say it symbo9lically?

•

Who should say it?

So we must design a attractive and effective message that can

easily

gain

the

attention

of

the

audience

and

the

massage Conway its meaning completely STAGE-IV Selecting the communication channel In the market communication we have the two methods i.e. personal

and

non-personal.

We

are

selecting

the

non-

personal communication channel like print media, e-media, and events etc STAGE V Establishing Budget There are different ways to set the marketing budget but we will select the Affordable Method because •

Our product is a new one

43

•

We don’t have enough budget to spent of marketing and other activities

• In

We want to gain the market share future

we

must

change

the

strategy

of

budgeting

according to our requirements STAGE-VI Design the Media Mix Our promotional budget will cover the following areas of communication •

Advertising

•

Sales promotion

•

Public relation

•

Publicity

Initially

we

promotion

as

will our

use

the

advertising

advertising

tools

and

because

the

at

sales

the

very

start we did not have the public relation and the publicity but with the passage of time we will develop the PR and the publicity

of

our

product

will

also

work

for

us

as

promotional tools

44

Objective: - Consumer analysis Respondent Profile Name: - ___________________________________. Occupation: - ______________________________. Age: - __________. Gender: - Male/Female. Benefits:1. What you will choose if you feel thirst? a) Iced Green tea. b) Coke Products. c) Juices. d) Water

2. Have u ever experience the iced green tea? a) Mostly.

b) Usually.

c) Occasionally.

d)

Never.

3.

Do you feel the iced green tea could be an alternate

of water? a) Yes.

4.

b) No.

How do you feel the taste of iced green tea? a) Very Good.

b) Good.

c) Satisfactory.

d)

Poor.

5. How do you feel the flavor of iced green tea? a) Sour.

b) Light.

c) Sweet.

d)

Others________. 45

6. Do you prefer the taste of iced green tea on other tea? a) Yes.

b) No.

Comparison:7. Which soft drink you prefer? a) Iced green tea

b) Coke.

d) Juices.

8. The taste of Iced green tea as compare to there competitors? a) Very Good.

b) Good.

c) Satisfactory.

d)

Poor.

9. The advertisement of iced green tea as compare to their competitors? a) Very Good.

b) Good.

c) Satisfactory.

d)

Poor.

10. The satisfaction of thirst by iced green tea as compare to their competitors? a) Very Good.

b) Good.

c) Satisfactory.

d)

Poor.

11. The satisfaction of thirst by iced green tea as compare to plane water? a) Very Good.

b) Good.

c) Satisfactory.

d)

Poor. Distribution/Availability:46

12.

Would you like to be the Green tea available at every

where? a) Yes.

13.

b) No.

The availability of iced green tea at entertainment

places? a) Yes.

b)

No.

14. Would you like the availability at franchise restaurant? a) Yes.

b) No.

15. The availability of iced green tea at high ways? a) Yes.

b) No.

16. What do you think about the price of iced green tea? a) _______.

b) _____.

c) _______.

17. At which time do you prefer to buy iced green tea? a) Morning.

b) None

c) Evening.

d)

Night. Services:18. You usually like to take iced tea when you are? a) Boring.

b) Thirsty.

c) Happy.

d) To Enjoy.

19. Does the season (summer/ winter) effects on your uses of iced green tea?

47

a) Yes.

b) No.

20. Which size of iced green tea would you prefer? a) Regular.

b) Disposable.

c) 150 ml.

d) 300 ml.

21. Which beverages you prefer to treat your guest? a) Iced green tea

b) Coke.

c) Juices.

22. Do you think that the iced green tea is good for health? a) Yes.

b) No.

Advertisement:23. Which one is best advertisement media? a) Electronic Media

b) Printed Media

c) Sign Boards

Suggestions:24. Suggestions for improvement of marketing/advertisement techniques? __________________________________________________________ __________________________________________________________ ____________

25. What is deficiency in iced green tea and suggestion to remove it? ______________________________________________________________________ ______________________________________________________________________ ___________________________________________________

48