Sales & Marketing Professional With 17 Years Experience In Business Operations
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Sales & Marketing Professional
Objective To Head a Business Unit leveraging my Sales & Marketing Operations experience and skills, employing ethical business practices Industry Exposure and Experience ( 17 years ) In Chronological order as under FMCG with M/s Cadbury (I) Ltd, M/s Colgate-Palmolive India Ltd., M/s Gillette India, M/s Birla 3M Ltd. IT Hardware Distribution with M/s Wipro Infotech Telecom with Airtel and Reliance Communications ( Head – Marketing, TN Circle)
Significant Contributions Set up the Marketing Function for Enterprise Business for RCOM,TN Circle – First by any Circle Set up the Sales and Business Operations for Chennai-West and South (RCOM) from Ground Up o Won the President’s Award – Trip to Singapore & Malaysia in 2006 Set up the Distribution Business for Wipro PCs – Contributing 10% to total Sales within a year Revamped the Stationery & Office Supplies Business for Western India at Birla 3M Other Interests Guest Lecturer at Department of Management Studies - University of Chennai Age 38 years (D. o. B. 10th July 1971) Qualifications Master’s In Marketing Management - NMIMS (University of Mumbai) (1995-98) Dip. In Communication & Journalism - University of Mumbai (1993-94) B. Sc. (Statistics) - R. Ruia College (University of Bombay) (1988–91) Computer Literacy Knowledge of MS Word, Excel and PowerPoint Languages Known English, Hindi, Tamil, Spoken Chinese (Mandarin)
: [email protected]
Sales & Marketing Professional Employment Details M/s Reliance Communications (Enterprise Division, TN Circle) Since October 2005 Head Marketing •
Setting up the Marketing function for TN circle – Maiden initiative by any circle in the Enterprise Business
•
The Power of One Excellence Awards first instituted in TN Circle has become a national Program.
•
One Customer Meet per Quarter has become a national benchmark
Preparation of Case Studies with various solutions deployed across verticals – Pioneering effort in RCOM • Positioning statements conceptualized for Reliance Communications under DAKC (HO) consideration – ‘The Network is IT’ for Corporate Sales, ‘The Network is Life’ for Brand Positioning City Sales Manager (Oct 2005 – Oct 2007 ) •
•
•
Penetrated 23 new medium and small enterprises. In retail business increased net acquisitions by 6% M-o-M against the Circle which grew by 3.5% M-o-M Leveraged cross functional support to set up operations from Level ‘0’ for Chennai (West and South) Increased Team size from 10 members to 150+ within 15 months
•
Won the President’s Award – Trip to Singapore & Malaysia in 2006
•
M/s Airtel (Broadband & Telephone Services) From March 2005 till Sep 2005 Zonal Manager (North Chennai) • Increase in net Customer Acquisitions in North Chennai M-o-M by 5% • Highest Customer Installations for North Chennai of 1000+ Customers in a single month achieved in Sep 2005 M/s Wipro Infotech From Jan 2001 – Jan 2005 Sales Manager – Distribution Business (South and East India) • Building the Distribution Model for the PC Business from ground up and within a year contributing 10% of total Sales •
Adding 2 new large and 45 new SME accounts to the Wipro PC Customer Base
Manager – Internet Initiatives •
Contributed to the smooth migration of SAP from Wipro Infotech to Wipro Ltd. – the first such migration in SAP history Sales Manager – Netkracker Business Tamil Nadu • Increasing share of Netkracker from 3% to 7% in the toughest retail ISP market in the country within six months leveraging the FMCG, Data Channel and Corporate Sales Teams. M/s Birla 3M Ltd. From Oct 1997 – Dec 2000 Senior Sales Coordinator • Revamped the Stationery & Office Supplies Business for Western India on FMCG lines •
Grew sales year on year by 22% while the country grew by 15%
•
Managing the product issue crisis and recovering market share back from 55% to 90%
M/s Cadbury’s, Colgate, Gillette From Jan 1992 Jan – Oct 1997 Area Sales In-charge • Manpower Training, Motivation and Performance Management •
Distributor Identification, Evaluation, Appointment, Handholding and Performance Management
I hereby declare that the above information is true to the best of my knowledge. Ganesh Kalyanakrishnan 07.08.2009
: [email protected]
Objective To Head a Business Unit leveraging my Sales & Marketing Operations experience and skills, employing ethical business practices Industry Exposure and Experience ( 17 years ) In Chronological order as under FMCG with M/s Cadbury (I) Ltd, M/s Colgate-Palmolive India Ltd., M/s Gillette India, M/s Birla 3M Ltd. IT Hardware Distribution with M/s Wipro Infotech Telecom with Airtel and Reliance Communications ( Head – Marketing, TN Circle)
Significant Contributions Set up the Marketing Function for Enterprise Business for RCOM,TN Circle – First by any Circle Set up the Sales and Business Operations for Chennai-West and South (RCOM) from Ground Up o Won the President’s Award – Trip to Singapore & Malaysia in 2006 Set up the Distribution Business for Wipro PCs – Contributing 10% to total Sales within a year Revamped the Stationery & Office Supplies Business for Western India at Birla 3M Other Interests Guest Lecturer at Department of Management Studies - University of Chennai Age 38 years (D. o. B. 10th July 1971) Qualifications Master’s In Marketing Management - NMIMS (University of Mumbai) (1995-98) Dip. In Communication & Journalism - University of Mumbai (1993-94) B. Sc. (Statistics) - R. Ruia College (University of Bombay) (1988–91) Computer Literacy Knowledge of MS Word, Excel and PowerPoint Languages Known English, Hindi, Tamil, Spoken Chinese (Mandarin)
: [email protected]
Sales & Marketing Professional Employment Details M/s Reliance Communications (Enterprise Division, TN Circle) Since October 2005 Head Marketing •
Setting up the Marketing function for TN circle – Maiden initiative by any circle in the Enterprise Business
•
The Power of One Excellence Awards first instituted in TN Circle has become a national Program.
•
One Customer Meet per Quarter has become a national benchmark
Preparation of Case Studies with various solutions deployed across verticals – Pioneering effort in RCOM • Positioning statements conceptualized for Reliance Communications under DAKC (HO) consideration – ‘The Network is IT’ for Corporate Sales, ‘The Network is Life’ for Brand Positioning City Sales Manager (Oct 2005 – Oct 2007 ) •
•
•
Penetrated 23 new medium and small enterprises. In retail business increased net acquisitions by 6% M-o-M against the Circle which grew by 3.5% M-o-M Leveraged cross functional support to set up operations from Level ‘0’ for Chennai (West and South) Increased Team size from 10 members to 150+ within 15 months
•
Won the President’s Award – Trip to Singapore & Malaysia in 2006
•
M/s Airtel (Broadband & Telephone Services) From March 2005 till Sep 2005 Zonal Manager (North Chennai) • Increase in net Customer Acquisitions in North Chennai M-o-M by 5% • Highest Customer Installations for North Chennai of 1000+ Customers in a single month achieved in Sep 2005 M/s Wipro Infotech From Jan 2001 – Jan 2005 Sales Manager – Distribution Business (South and East India) • Building the Distribution Model for the PC Business from ground up and within a year contributing 10% of total Sales •
Adding 2 new large and 45 new SME accounts to the Wipro PC Customer Base
Manager – Internet Initiatives •
Contributed to the smooth migration of SAP from Wipro Infotech to Wipro Ltd. – the first such migration in SAP history Sales Manager – Netkracker Business Tamil Nadu • Increasing share of Netkracker from 3% to 7% in the toughest retail ISP market in the country within six months leveraging the FMCG, Data Channel and Corporate Sales Teams. M/s Birla 3M Ltd. From Oct 1997 – Dec 2000 Senior Sales Coordinator • Revamped the Stationery & Office Supplies Business for Western India on FMCG lines •
Grew sales year on year by 22% while the country grew by 15%
•
Managing the product issue crisis and recovering market share back from 55% to 90%
M/s Cadbury’s, Colgate, Gillette From Jan 1992 Jan – Oct 1997 Area Sales In-charge • Manpower Training, Motivation and Performance Management •
Distributor Identification, Evaluation, Appointment, Handholding and Performance Management
I hereby declare that the above information is true to the best of my knowledge. Ganesh Kalyanakrishnan 07.08.2009
: [email protected]
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