Rm Numerical Data.xlsx

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1

Outlet

Organized 82

No of Respondants In %

2 Amount Spent

88.17

11 11.83

Organized Organized (%)

Unorganized

Less than 5000 50001-10000 10001-20000 Above 20000

3 What

Unorganized

49 30 2 1

52.68 32.25 2.15 1.07

5 3 3 0

Organized Organized (%)

Unorganized

is the frequency of shopping?

frequency of shopping weekly Monthly Fortnight basis yearly

15 52 12 3

16.73 55.91 12.9 3.22

7 3 1 0

4) Which organized retailer you prefer for shopping? Organized D-Mart Big-Bazar Db's famalies Grocers Other

No of Resodents

Which organize

% 35 40 1 17

36.08 43 1.07 18.27

50 45 40 35 30 25 20 15

36.08

5 Do you always carry your shopping list

Organized and Unorganized yes No

No of Resodents

% 47 46

50.53 49.46

50 45 40 35 30 25 20 15 10 5 0

36.08

D-Mart

Do you alway 50.8 50.6 50.4 50.2 50 49.8 49.6 49.4 49.2 49 48.8

7

ORGANIZED RETAIL OUTLET Attributes Wider Product range Choice of more brand Better product Quality Fresh/New stock Promotional scheme Discount/lesser price Freedom Of Choosing Better Parking facilities Better Ambience One Stop Shopping Better Service Closer to my house Proximity to my place of work Variety of modes of payment Credit facility

Strongly Agree

Agree

Neutral

52 42 35 30 34 41 37 23 23 37 26 18 11 32 14

24 32 32 35 32 26 37 26 34 26 14 27 26 35 19

5 7 14 16 15 13 8 21 20 14 15 27 32 12 23

How much importance do you give to each this attributes on scale of 1 to 5 purchasing grocery from organized retail store?

8

Attributes Price

1

2

3

0

27

7

0 0 0 0

30 25 28 32

12 16 22 24

Strongly Agree

Agree

Neutral

2 1 3 5 1 2 2 0 0 3 3 3 2 2 6

7 4 6 3 1 4 5 3 3 4 3 6 6 0 2

0 5 2 2 5 2 2 3 3 0 2 2 3 4 1

Convenience Transparency in Billing Sales Person Service Advertisement

UNORGANIZED RETAIL OUTLET Attributes Wider Product range Choice of more brand Better product Quality Fresh/New stock Promotional scheme Discount/lesser price Freedom Of Choosing Better Parking facilities Better Ambience One Stop Shopping Better Service Closer to my house Proximity to my place of work Variety of modes of payment Credit facility

How much importance do you give to each this attributes on scale of 1 to 5 purchasing grocery from organized retail store? Attributes Price Convenience Transparency in Billing Sales Person Service Advertisement Gender * Male Female

1

2

3

7 5 4 5 1

3 5 3 1 2

0 0 3 2 2

62 31

Marital status *

Married Unmarried

50 43

8 7 6 5 4 3 2 1 0

7

7

7 6 5 4 3 2 1 0

Age 20-25 26-30 31-35 36-40 41-45 46-50 Above 60 Years

13 15 17 26 11 6 5

30 25 20 15

13

10

Ch

5

0 Les s tha n 12th Standa Post-Gra duate

Education Less than 12th Standard Up to 12th Standard Graduate Post-Graduate Others

12 23 28 22 8

30 25

23

20 15

12

10

Occupation Service Business Retired Student Housewife Other:

25 22 13 13 16 4

5 0

C Servi ce

Family Income (Monthly) Less than 10000 10001 - 25000 25001 - 50000 50001 - 75000 75001 - 100000 100001- 150000 150001 - 200000 200001 - 250000 250001 - 300000 Above 300001

10 14 14 16 12 0 4 3 1 13

Bus i nes s

30 25 20 15 10 5 0

25 22

No of Respondants 11.83%

Orga ni zed Unorga ni zed

88.17%

Amou nt Sp ent

Unorganized(%)

5.37 3.22 3.22 0

Orga ni zed (%) 60

Unorga ni zed(%)

52.68

50 40

32.25

30 20 10 0

5.37

3.22

Les s than 5000

2.15 3.22

50001-10000

10001-20000

Above 20000 0

What is the frequency of shopping?

Unorganized(%) 60

7.52 3.22 1.07 0

55.91

50 40 30 20 10 0

16.73

12.9

7.52 weekl y

3.22

1.07

Monthl y Orga ni zed (%)

Fortni ght bas i s Unorganized(%)

Which organized retailer you prefer for shopping? % 50 45 40 35 30 25 20 15

1.07

43 36.08

18.27

3.22 yearl y0

50 45 40 35 30 25 20 15 10 5 0

43 36.08

18.27

1.07 D-Mart

Big-Bazar

Db's famalies Grocers

Other

Do you always carry your shopping list ? % 50.8 50.6 50.4 50.2 50 49.8 49.6 49.4 49.2 49 48.8

50.53

49.46

yes

No

Char t Title

Disagree Strongly Disagree

1 1 1 0 1 2 0 11 4 4 1 8 10 2 14

0 0 0 1 0 0 0 1 1 1 0 2 3 1 12

Strongl y Agree Agree Neutra l Di s agree Strongl y Di s a gree 60 52 42 50 41 37 37 35 34 35 34 37 32 35 32 30 32 32 32 40 27 26 26 26 26 26 27 23 23 23 30 24 21 20 19 18 15 14 16 15 13 14 14 14 14 12 12 20 11 11 10 8 8 7 10 51 1 1 1 1 2 1 41 41 1 2 3 21 0 0 0 0 0 0 0 00 0 ge n d l i ty ck me i ce i n g e s ce i n g i ce s e o rk e nt l i ty a n b ra u a sto h e r pr o s i l i ti i e n pp e rv h o u f w ym a ci r t o c b o S Q w c o a f u c o re ct Ne a l s s s e Ch g fa Am S h e r my ce f p di t d / f u tt e r p o a o e o m Pr o f rod e s h tio n nt/l m O rk i n tte S to Be e r t p l e s Cr r r y d e p s e e F mo o u d o Pa B n e l o to m m o i d o i c tte r c e er C o O s r e f W Ch e P D i Fr ett B i ty y o B ix m ri et o Pr Va

attributes on scale of 1 to 5 before nized retail store? 4

5

2

1

Pri ce Sal es Pers on Servi ce 35 30 25 20

27

Conveni ence Advertis ement 32

30 25

28 22 16

24

Transparency in Bi l

Pri ce Sal es Pers on Servi ce 35

2 6 11 8

2 1 5 6

30

27

25

Conveni ence Advertis ement 32

30 25

28 22

20

24

16

15

12

10

11

7

6

5 0

Transparency in Bi l

2 2 0 0 0 1 0 0

2

3

8

1 2 4

Disagree Strongly Disagree

2 1 0 1 4 3 2 5 5 4 3 0 0 4 1

0 0 0 0 0 0 0 0 0 0 0 1 0 2 1

Char t Title Strongl y Agree Dis a gree

5

0 0 0 2 2

0 0 0 1 3

Char t Title Char t Title Price Conveni ence Mal e Femal e Sal es Pers on Service Advertisement 8 7 6 5 4 3 2 1 0

Tra ns parency i n Bi l l i ng

7 5

4

5

5 3

3

Char33.33% t Title 2 1

1

Ma rri ed

1

2

Neutra l

8 7 6 6 6 6 7 5 5 5 5 5 5 6 4 4 4 4 4 4 4 5 3 3 3 33 33 3 33 3 3 3 4 2 2 2 2 2 2 2 22 2 2 2 2 2 2 3 1 1 1 11 1 111 2 1 0 g0e 0 n d 0 l i ty00 o ck 0 me 0 ri ce 0 i n g 0 ti0e s 0 0n ce 0 i n0g 0 i ce 0 u s e0 o rk00 e0nt l i ty v i a n b ra u a st h e p r i e p p e r h o f w aym fa c os i l i o p ct re t Q ew l s c s e r h o fa c mb h o r S y t i u o u c /N a m ce S tte f d fC g es rA p od m e r to p l a s o Cre Pr o f ro d e s h tio n nt/l m O rk i n tte S to B e e r y p d a e e Fr m o o u d o Be n e o s o m mo ic er id rP Cl o i s c re e O t e r f W Ch o ett P D F Bett B i ty y o i m ri et x o Pr Va

attributes on scale of 1 to 5 before nized retail store? 4

Agree Strongl y Di s agree

3

2 2

Unma rri ed 0 066.67% 3

3

2 2

0 0 0 4

1 0 0 0 5

7

7 6 5 4 3 2 1 0

5

4

5

5 3

3

1

1

3

Char33.33% t Title 2 1

Ma rri ed

2 2

Unma rri ed 2 0 066.67% 3

Char t Title

20-25 26-30 36-40 41-45 46.24% Above 60 Years53.76% 30

0 0 0 4

31-35 46-50

26

25 20 13

15 10

15

17 11

Char t Title

5

0 Les s tha n 12th Standard Post-Gra duate

6

Up to 12th Standa rd Others

5

Gra duate

28 23

22

12 8

Char t Title Servi ce

Bus i nes s

Retired

Student

Hous ewi fe

Other:

25 22 16 13

3

2 2

13

4

1 0 0 0 5

7 ORGANIZED RETAIL OUTLET Strongly Agree Attributes Wider Product ran 52 Choice of more br 42 Better product Qua 35 Fresh/New stock 30 Promotional sche 34 Discount/lesser pr 41 Freedom Of Choos 37 Better Parking facil 23 Better Ambience 23 One Stop Shoppin 37 Better Service 26 Closer to my hous 18 Proximity to my pl 11 Variety of modes 32 Credit facility 14

Agree

Neutral

Disagree

24 32 32 35 32 26 37 26 34 26 14 27 26 35 19

5 7 14 16 15 13 8 21 20 14 15 27 32 12 23

1 1 1 0 1 2 0 11 4 4 1 8 10 2 14

How much importance do you give to each this attributes on scale of 1 purchasing grocery from organized retail store?

8 Attributes

1

2

3

4

Price Convenience Transparency in Bil Sales Person Serv Advertisement

0 0 0 0 0

27 30 25 28 32

7 12 16 22 24

2 2 6 11 8

UNORGANIZED RETAIL OUTLET Attributes

Strongly Agree

Agree Neutral Disagreegly Disagree

Wider Product range Choice of more brand Better product Quality Fresh/New stock Promotional scheme Discount/lesser price Freedom Of Choosing Better Parking facilities Better Ambience One Stop Shopping Better Service Closer to my house Proximity to my place of work Variety of modes of payment Credit facility

2 1 3 5 1 2 2 0 0 3 3 3 2 2 6

7 4 6 3 1 4 5 3 3 4 3 6 6 0 2

0 5 2 2 5 2 2 3 3 0 2 2 3 4 1

2 1 0 1 4 3 2 5 5 4 3 0 0 4 1

0 0 0 0 0 0 0 0 0 0 0 1 0 2 1

How much importance do you give to each this attributes on scale of 1 to 5 before purchasing grocery from organized retail store? Attributes Price Convenience Transparency in Billing Sales Person Service Advertisement

1

2

3

4

5

7 5 4 5 1

3 5 3 1 2

0 0 3 2 2

0 0 0 2 2

0 0 0 1 3

Strongly Disagree Anova: Single Factor

0 0 SUMMARY 0 Groups Count 1 52 14 0 24 14 0 5 14 0 1 14 1 0 14 1 1 0 ANOVA 2 Source of Variation SS 3 Between Groups 9397.65714286 1 Within Groups 2852.28571429 12 Total 12249.9428571

Sum 403 401 237 59 22

df

Average 28.78571 28.64286 16.92857 4.214286 1.571429

Variance 97.1044 42.4011 48.84066 21.25824 9.802198

MS F P-value F crit 4 2349.414 53.54019 6.97E-20 2.51304 65 43.88132 69

e to each this attributes on scale of 1 to 5 before ery from organized retail store? Anova: Single Factor 5

1 2 1 5 6

SUMMARY Groups

Count 0 27 7 2 1

Sum 4 4 4 4 4

ANOVA Source of Variation SS Between Groups 2261.5 Within Groups 177.5 Total

Anova: Single Factor

2439

0 115 74 27 14

df

Average 0 28.75 18.5 6.75 3.5

Variance 0 8.916667 30.33333 14.25 5.666667

MS F P-value 4 565.375 47.77817 2.32E-08 15 11.83333 19

SUMMARY Groups

Count 2 7 0 2 0

Sum 14 14 14 14 14

33 50 36 33 4

Average 2.357143 3.571429 2.571429 2.357143 0.285714

Variance 2.862637 3.340659 1.956044 3.478022 0.373626

ANOVA Source of Variation Between Groups Within Groups

80.2 156.1428571429

MS F P-value F crit 4 20.05 8.346523 1.7E-05 2.51304 65 2.402198

Total

236.3428571429

69

SS

df

on scale of 1 to 5 before l store? Anova: Single Factor SUMMARY Groups

Count 7 3 0 0 0

ANOVA Source of Variation Between Groups Within Groups Total

Sum 4 4 4 4 4

SS

15 11 7 4 4

df

Average 3.75 2.75 1.75 1 1

Variance 3.583333 2.916667 1.583333 1.333333 2

22.7 34.25

MS F P-value F crit 4 5.675 2.485401 0.088037 3.055568 15 2.283333

56.95

19

F crit 3.055568

Gender Male Female

62 31

77.5 P-value 77.5

2.580284E-08

13 15 17 26 11 6 5

13.29 P-value 13.29 13.29 13.29 13.29 13.29 13.29

0.000802583

50 43

46.5 P-value 46.5

0.467920807

12 23 28 22 8

18.6 P-value 18.6 18.6 18.6 18.6

0.00514426

25 22 13 13 16 4

15.5 P-value 15.5 15.5 15.5 15.5 15.5

0.003070167

Age 20-25 26-30 31-35 36-40 41-45 46-50 Above 60 Years

Marital status

Married Unmarried

Education Less than 12th Standard Up to 12th Standard Graduate Post-Graduate Others

Occupation Service Business Retired Student Housewife Other:

Family Income (Monthly) Less than 10000 10001 - 25000 25001 - 50000 50001 - 75000 75001 - 100000 100001- 150000 150001 - 200000 200001 - 250000 250001 - 300000 Above 300001

10 14 14 16 12 0 4 3 1 13

9.3 P-value 9.3 9.3 9.3 9.3 9.3 9.3 9.3 9.3 9.3

4.160892E-05

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