"all Over The World, The Citizens' Right To Acquire Knowledge

"All over the world, the citizens' right to acquire knowledge and information is increasingly being proclaimed and recognized as a fundamental right. The international human rights instruments as well as national constitutions and laws, acknowledge and safeguard this right."

Television was introduced in Pakistan in 1964 Pakistan Television (PTV) was the only channel It was introduced as a statecontrolled medium The Managing Director, also appointed by the Government of Pakistan

There was no law specifically enacted to establish Pakistan Television Corporation which was incorporated as a joint stock company in 1967 and then, upon the Memorandum and papers went through minor amendments. The entire shareholding rests with the Federal Government.

Shalimar Recording Company Limited (SRC) which operated the STN TV channel Network Television Marketing (NTM) to provide all programming and advertising to the STN Channel originally known as PTN PTV 2 was established in 1995. The solution tried by the then Nawaz Sharif government (Feb. 1997- Oct. 1999) was to launch PTV World in 1998.

In December 2001 when Indian parliament was attacked by some terrorist organization, India started their propaganda against Pakistan so Government had to ban their news channels like DOOR DARSHAN, zee news and star news

Established in March 2002 under the Pemra Ordinance promulgated In the same month has reportedly already issued 29 licences for new private radio stations, It was initially placed under the information ministry Later shifted to the cabinet division in line with the government’s policy of ensuring the neutrality of regulatory authorities

For the first time in the history of Pakistan, a law acknowledges the right of private citizens Also for the first time, the law permits electronic media to broadcast news bulletins other than those originated by the Government-controlled PTV and PBC. It was initially placed under the information ministry but was later shifted to the cabinet division

PEMRAs MANDATE, Improve the standards Information Education Entertainment

Enlarge the choice available to the people of Pakistan News current affairs religious knowledge Art and culture Science and technology economic development social sector concerns music, sports and drama and other subjects of public and national interest

Improve the standards of information, education and entertainment ; Enlarge the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama and other subjects of public and national interest ;

Facilitate the devolution of responsibility and power to the grass roots by improving the access of the people to mass media at the local and community level ;

Ensure accountability, transparency and good governance by optimization the free flow of information.

Prohibit any broadcast that violates any part of Section 20(c) of the PEMRA The PEMRA Bill inserts a new Section 27, under which PEMRA may prohibit any broadcast media or distribution service operator from broadcasting or distributing any programmed or advertisement if PEMRA is of the opinion that it violates any part of Section 20(c) of the PEMRA Bill. The Authority shall process each application and on being satisfied that the applicant's) fulfils the conditions and the criteria and procedure as provided for in section 19 of the Ordinance, may, on receipt of the applicable license fee, as determined through the bidding process, and the prescribed security deposit, issue license to the applicant's) concerned In addition to General Terms and Conditions contained in the Schedule, the Authority may impose on the licensee such other terms and conditions as appear to it necessary

The Authority will consult the Government of the Province, with regard to proposed location of the broadcast station and the possible area of coverage, through the Chief Secretary of the Province or an officer so authorized by him. The Authority, if satisfied that the issue of the license to a particular person is not in the public interest, may, for reasons to be recorded in writing and after giving the applicant an opportunity of being heard, refuse to grant a license. The Authority shall take decision on the application for a license within one hundred days from receipt of the applications The Authority shall make regulations setting the procedures for an open and transparent bidding process in such cases where the number of the applicants is likely to exceed the number of licenses which the Authority has fixed for that category of license. The Authority shall take decision on the application for a license within one hundred days from receipt of the application;

PROGRAMMES

(1)No programmed shall be aired which: (a)

Passes derogatory remarks about any religion or sect or community or uses visuals or words contemptuous of religious sects and ethnic groups or which promotes communal and sectarian attitudes or disharmony

(b) contains anything pornographic, obscene or indecent or is likely to deprave, corrupt or injure the public morality; (c) contains an abusive comment that, when taken in context, tends to or is likely to expose an individual or a group or class of individuals to hatred or contempt on the basis of race or caste, national, ethnic or linguistic origin, color or religion or sect, sex, sexual orientation, age or mental or physical disability

CODE OF CONDUCT FOR MEDIA BROADCASTERS/CABLE TV OPERATERS (d) is likely to encourage and incite violence or contains anything against maintenance of law and order or which promotes anti-national or anti-state attitudes (e) brings into contempt Pakistan or its people or tends to undermine its integrity or solidarity as an independent and sovereign country. (f) contains material which may be detrimental to Pakistan’s relations with friendly countries.’ 2) Particular care should be taken to ensure that programmers meant for children do not contain objectionable language or are disrespectful to their parents or elders.’’ (3) Programmers must not be directed against the sanctity of home, family and marital harmony (4) While reporting the proceedings of the Parliament or the Provincial Assemblies, such portion of the proceedings as the Chairman or the Speaker may have ordered to be expunged, shall mot be broadcast or distributed and every effort shall be made to release a fair account of the proceedings of the Parliament or the Provincial Assemblies.



WAY Of Advertisement Design

Advertisement aired or distributed by broadcast or cable TV station ,designed in such manner that it confirm to the laws of country and not harm morality and religious sect of the people of Pakistan.



No advertisement shall be permitted which

:

          

Against any provisions of the constitution of Pakistan or another law in force. Tends to incite people to crime, cause disorder or violence , breaking of laws or obscenity in any way. Glorifies adultery, lustful passions or alcoholic drinks or the non-Islamic Values . Distorts historical facts, traditions of Pakistan or the person or personality of a national leader or a state dignitary . Racial, sectarian, parochial, regional or class hatred. Promotes social inequality, militates against concepts of human dignity and dignity of labor. Against sanctity or home, family and marriage. Wholly or mainly of a religious or political nature . Contains indecent, vulgar, or offensive themes or treatment Promote or support sedition, anarchy or violence in country.

 The goods or services advertised shall not suffer from any defects which are harmful to human health. Misleading claims about the goods shall not be made.  No advertisement which is likely to be seen by children in large numbers should urge children directly to purchase goods of a particular brand or ask their parents to do so.  All advertisements must be clearly distinguishable as such and be separate from the programmers and should not in any manner take the form of news or documentary.

The function and role of PEMRA is very important for a society they should provide the general public with the knowledge of Islam through informative programmes Educate the people as well as able to remove all the misconceptions regarding Islam Promote religious sectarian harmony among public by showing programmes and by calling Renowned Religious Scholars for educating the public Play an important role in character building of the public Transmit true Islamic values among the public related to religion To create a positive image of Islam in the western world that Islam means Peace and Muslims are not terrorists.