Questions Before Launch

Questions Before Launch

Perri Cebedo

Questions before Launch

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Questions before Launch •What indications will our product be used for? •Will there be a dominant indication? •What treatment is currently available? How satisfactory is it? •What need is not satisfied by current therapy? •Who do we expect will use our product? Why? For how long? •How much product will be used per patient? •Who will not use our product? Why not? •What are the features/ benefits physicians want in X product? •How do we compare to competitors in features benefits? Questions before Launch

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Questions before Launch Which product do we want to replace with our product? What products are they tending to use more/ less of? Why? How much of the new product would they use? Where? For whom? In place of what product? Ask them to rate your new product concept. What dosage forms would they want the new product in? Where would they not use your product? Why?

Questions before Launch

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