Questionnaire

A Survey On Effect Of Visual Merchandise On Consumer Purchase Behavior Please Highlight the Appropriate option with some color

1. Where do you buy your monthly supplies for personal care products?

A. Retail Outlets B. Neighborhood Stores

C. Departmental Stores D. Brand specific stores

2. Which retail outlet you mostly prefer to buy personal care products?

A. More

B. Reliance Fresh C. Spencer’s D. Heritage Fresh E. ITC-Choupal Fresh

F. Food Bazaar

3. Which brand of personal care products do you use?

A. Marico B. Nivea

C. Unilever D. P & G E. Specify your choice………..

4. What are the reasons for going to that retail store?

A. Availability of Products B. Good Service C. Price Discounts

D. Quality E. Convenient Location F. Good Ambience

5. How do you rate the store Ambience of your preferred retail store from 1-5

(1–Poor, 2-Average, 3-Above Average, 4-Good, 5-Excellent)

6. How do you rate the retail store with respect to the following:

(1–Poor, 2-Average, 3-Above Average, 4-Good, 5-Excellent)

A. Ambience

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B. Sales personnel

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C. After sales service

-

D. Display of watches/Personal Care Prods

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7. As soon as you enter the store what products you want to see in the store?

8. Do you find any difficulty in locating the products? (Yes/No)

9. Does the sales personnel are in reach with you for guiding the location of the products? (Yes/No)

10. Where do you want to see the personal care products arranged in a retail store?

A. As soon as you enter the store B. At the left side C. At the right side D. Inside the store

11. If the preferred brand is not available in the store what will u do?

A. Prefer some other store B. Buy some products which is well presented in the store

12. Does lighting in store, dressing of sales person and colors used from product display

Racks attract you? ( Yes /No)

Ans:

13. How do you feel that the following factors influence the consumer purchase behavior in a store? Rate the following from 1-5. 1 being lower, 5 being higher.

A. Lighting B. Locating products through signs, graphics etc C. Music D. Fragrance E. Colors