Questionnair Original

We are interested in your attitudes towards advertising and the way it shows woman. For each question, please circle the appropriate answer Example (WHERE YOU STRONGLY DISAGREE WITH THE STATEMENT) strongly agree agree I find advertising amusing

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General attitude 1 My attitude towards advertising in general is positive 2 Most advertisements are believable 3 I usually buy products that are advertised 4 Advertising can push me to buy things that I don’t need 5 When it comes to buy a product advertising doesn’t influence me 6 I am more sensitive to the way ads are showing women, than I used to be 7 Companies should be more careful to the content of their advertisement 8 The way advertising shows women is overall changing for the better 9 Most advertisements don’t show changes of women status in society Statements regarding role portrayals 10 Advertising shows an accurate view of women power in society 11 Advertising shows/uses realistic women 12 Advertising accurately shows women in most of their daily environment 13 Usually I can easily associate myself with women in advertising 14 Usually woman in advertising are a good example for me to follow 15 Advertising shows men realistically 16 Advertising shows accurately men in their daily activities 17 In most advertisements women do not do important things 18 In advertisements women are considered as an important market 19 In most advertisements women are dependent on men 20 In advertisements women are only accessory to what is advertised 21 I don’t mind that advertising shows women as being dependent on men 22 Advertising only employ young and beautiful women 23 Advertising should show older women more often 24 Advertising should use more ‘common’ everyday women 25 Using older women in advertising is offensive 26 Advertising usually shows women as objects of desires 27 I don’t mind when advertising uses female sexuality to attract attention 28 Advertising usually shows men as the ideal companion to be with 29 Advertising uses female bodies excessively 30 The use of female sexuality in most of advertising is unsuitable 31 I would prefer to see women in advertising dressed with everyday fashion rather than too glamorously 32 I prefer to watch advertisement that uses women to attract attention 33 Advertising that shows women as sexual object should be restricted

disagree

strongly disagree

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34 Advertising that shows women as sexual objects encourages other 35 women to feel freer in their sexuality 35 I associate sexual images of woman in advertising with freedom 36 Advertising usually humiliates women intelligence 37 I find images of woman in advertising to be too offensive for our society 38 I find using women in advertising offensive 39 I find that women image in advertising has a negative effect on my own perception by other Statements regarding company image 40 Company that shows women in offensive way in their advertising are usually discriminating against women in workplace as well 41 Advertising should only be related to the product/service – (this question is not included in Russian questionnaire, so I’ll exclude it out of Turkish as well ) 42 Companies have understood the importance of women as consumers 43 The attitude towards women in advertising is not the same attitude that company has towards women in general Statements regarding purchase intention 44 If advertising of a product offends me I might still buy it if it will offer me attractive benefits 45 If I can relate to the woman in the advertisement it encourages me to buy the product/ service 46 Advertising are more memorable if they use a women 47 If advertising of a product offends me I will look for substitutes Statements regarding female autonomy 48 Obedience of the wife to her husband is important 49 Women should be able to do the all the different types of housework 50 It is the men responsibility to initiate courtship 51 Women should be as free as men to make decisions 52 Women should not subordinate their careers for their husbands 53 Motherhood is an ideal career for women 54 Women can have as many sexual partners as they wish 55 Husband should be legal family representative 56 Only women should decide how many children to have or not 57 Sexual discrimination for work is not an issue anymore Gender Age Education Occupation

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O Male O Female O18 – 25 O26 – 35 O36 – 45 O46 – 55 O56 – 65 O66 – 75 O76 + O Primary school O High school O University _____________________

Employment status at present:

O Part time O Full Time O Retired O Looking for job

Incomes per month O less than $50 O $60 – 100 O $110 – 200 O $210 – 300 O $310 – 400 O $410 – 500 O $510 – 600 O $ 610 – 700 O $710 – 800 O $810 – 900 O $910 – 1000 O more than $1000

Marital status

O Single

O Married O Divorced

Thank you very much for your cooperation.

O Cohabitating