Question Paper Mba 2018 (autosaved).docx

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) MANAGERIAL ECONOMICS (KMB 102) MM: 30

Time 1:30 HRS.

Note: Do any 10 Questions in part a each carry 2.5 marks, Part B is compulsory carries 05 mark

PART-A Q1. Define Managerial Economics; also explain the significance of managerial economics? Q2. What is Elasticity of Demand? Explain Cross and Income Elasticity of Demand used in managerial decision making process Q3. Explain opportunity cost principle of Economics? Q4. What do you mean by macro and micro economics? Give any three differences between them Q5. Explain various types and Determinants of demand? Q6. If the price of a Commodity increases its demand will decrease explain this Law, also give the Exceptions of this Law? Q7. Explain price Elasticity of Demand also gives the possibilities of price elasticity with suitable example? Q8. Explain Elasticity of supply with its types and examples? Q9. A company have to launch its new product i.e. Neem Detergent what possible techniques company can opt to forecast its demand? Q10. “When we use each corresponding unit of a commodity its marginal utility decreases” explain this statement with suitable example? Q11. If demand of commodity X is 200Units at a price of Rs. 100 now when the price of X goes up to Rs. 150 its demand decreases by 100 Units, calculate Elasticity of Demand

PART-B Q12. XYZ co. Ltd. Doing its business from last 11 years where its total sales per year is as: Year 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Sales in 20 21 23 23 24 26 25 26 28 26 27 Lakhs Give a possible demand forecasting technique for this situation and calculate the demand for year 2018, 2019 & 2020. Equation to solve this question is: S = a + bT ∑S = Na + ∑T…………..1 2 ∑ST = a*∑T + b*∑𝑇 …………2

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) STRATEGIC MANAGEMENT (RMB-301) MM: 30 (10*3)

Time 1:30 HRS.

Attempt any ten. Each question carries equal marks. Q1.

Define Strategic Management with different levels of corporate, Business and Functional

Perspective? Q2.

Define with Diagram about establishment formulation, Implementation and Strategic

evaluation? Q3.

Define HAMBRICK and FEDRICKSON model of strategic management with diagram?

Q4.

Define in short Vision, Mission and intent?

Q5.

What is strategic management? Explain with key concept of Strategic Management

Q6.

Explain KALPAN and NORTON model with diagram?

Q7.

How Goals and Objectives are defined in SBU Model?

Q8.

Define Balance Score Card Model with Diagram?

Q9.

Define Three Dimension business definitions with diagram?

Q10. Define Comprehensive Model of Strategic Management? Q11. Define Alternative model of Strategic Management? Q12. Define Model of Strategic Management process of strategic Intent, Formulation, Implementation and Evaluation with Diagram?

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) MANAGEMENT CONCEPTS AND INDIAN ETHOS (KMB-101) MM: 30 (10*3)

Time 1:30 HRS.

Note: Do any 10 Questions

Q1. Explain the role of Indian Ethos in Managerial Practices? Q2. What are the requisites of Indian Ethos in Management? Q3. What is Indian Ethos, What are the features are Indian Ethos? Q4. What is Indian Ethos, Explain Need and Relevance of Indian Ethos? Q5. Explain Principle and Practice of Indian Companies of Indian Ethos? Q6. Define Elements of Indian Ethos? Q7. Define Management according to Henry Fayol? Q8. Define Six Functions of Management by Henry Fayol? Q9. Define Functions of Management with Diagram? Q10. Explain in short functions of Management by Fayol, Luther, Gullick and Koontz with diagram? Q11. Define importance of Management with suitable diagram? Q12. Define Different levels of Management with Diagram?

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (RMB FM01) MM: 30 (10*3)

Time 1:30 HRS.

Note: Do any 10 Questions

Q1. What is the difference between primary and secondary market? Q2. Explain the nature and structure of New Issue Market? Q3. Explain various types of orders in security trading? Q4. Explain settlement process of security trading? Q5. What is risk diversification, how it can be done during trading of securities? Q6. Write a note on the relation between Risk & Return Q7. What are the powers vested with SEBI to promote and development of security market and protect the interest of investors? Q8. Write down difference between investment and Speculation? Q9. Define mutual funds, Analyze different types of mutual funds with their portfolio? Q10. Write the requirements for listing on a stock exchange? Q11. Explain various types of investors? Q12. Write short Notes on: A) Equity B) Debenture C) Bonds

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A SESSIONAL EXAMS (2018-19) Business Statistics & Analytics (KMB 104) MM: 30 (10*3)

Time 1:30 HRS.

PART- ‘A’ Attempt all questions. Each question carries equal marks.

(3*4=12)

1. Define Statistics , functions and its scope in various fields? 2. Describe the types of statistics? 3. Find the arithmetic mean from the following data: X 0 1 2 3 4 5 6 F 3 12 31 17 14 9 7 4. Find the Mean from the short- cut methods: Roll No 1 2 3 4 Marks Obtained

43

48

65

57

5

6

7

8

9

10

31

60

37

48

78

59

PART-‘B’ Attempt any four questions--

(4.5*4=18)

1. In the frequency distribution of 685 shops given below, the number of shops corresponding to sales groups (20-30) and (60-70) are missing from the table. However MEDIAN is 4,260. Find the missing frequencies-: Sales in hundred Rs 10-20 20-30 30-40 40-50 50-60 60-70 70-80 No. of Shops 185 34 180 136 50 2. Below are given the percentages of marks are obtained by 200 students in an examination:Percentage of marks Number of students 90 or below 192 80 or below 180 70 or below 165 60 or below 140 50 or below 110 40 or below 73 30 or below 40 20 or below 10 or below

20 5

Calculate Mean, Median and Mode? 3. Calculate Quartiles, Quartile deviation and its coefficient from the following distributionSize 4-8 8-12 12-16 16-20 20-24 24-28 28-32 32-36 36-40 Frequency 6 10 18 30 15 12 10 6 2

4. Calculate the Mean deviation from the Mean and Median for the following data-: Marks Number of students

0-10 6

10-20 5

20-30 8

30-40 15

40-50 7

50-60 6

60-70 3

5. Calculate the Mean, Standard deviation and the coefficient of variation of the following series:Marks(more than)

Number of students

0 100

10 90

20 75

30 50

40 25

50 15

60 50

70 0

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A SESSIONAL EXAMS (2018-19) Business Communication (KMB 107) MM: 30 (10*3)

Note: Attempt any 10 Questions. Q1. Explain Verbal and Non-Verbal Communication with Examples? Q2. Describe 7C’s of business communication in brief? Q3. How can you say communication is important in management? Q4. Define communication? Also give the purpose of Communication Q5. What qualities does true communicator possess? Q6. What are the characteristics of a successful communication? Q7. Differentiate between Formal communication and Informal Communication? Q8. Define Process of Communication with help of diagram? Q9. Elaborate Communication structure in an organization? Q10. Why Noise is considered as a Barrier in Effective Communication? Q11. Explain Difference between Encoding and Decoding? Q12. Explain Various Types of Communication?

Time 1:30 HRS.

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A SESSIONAL EXAMS (2018-19) INTERNATIONAL BUSINESS MANAGEMENT (RMB-302) MM: 30 (10*3)

Time 1:30 HRS.

Attempt any ten. Each question carries equal marks.

Q.1 What is international business. Give important differences in international and domestic trade? Q.2 Discuss globalization of business in last one decade now India is getting affected in the globalization ? Q.3 “The restraining forces slow down the progress of companies that take up international business” Discuss? Q.4 enumerate with examples various modes of entry? Q.5 Differentiate between absolute and comparative cost advantage theory? Q6. “ Culture is an integral part of social system influenced by other elements of society.” Discuss? Q.7 Technological and political environment play a crucial role in deciding fate of any organization. Elaborate? Q.8 Write short notes on-: a. WTO b. Tariff and non- tariff barrier c. Subsidies/Quota Q.9 Describe product life cycle theory given by Vernon? Q.10 Draw and Define porter’s diamond model for competitive advantage of nations? Q.11 What is technology transfer? Why the home countries oppose technology transfer? Q.12 Government is taking lead role in export promotion. Discuss the statement?

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A SESSIONAL EXAMS (2018-19) ORGANIZATIONAL BEHAVIOUR (KMB 105) Time 1:30 HRS.

Part ‘A’ Attempt all question carries equal marks.

(2.5*8=20)

Q.1 Define the meaning of organizational behavior. Why study organizational behavior? Q.2 Define individual behavior and what are the fundamentals of individual behavior? Q.3 Define personality and its types? Q.4 Describe the determinants of personality? Q.5 Elaborate the types of personality and what are the personal effectiveness? Q.6 What are the components of attitudes. Elaborate? Q.7 Discuss the theory of attitude formation ? Q.8 How does the attitude change affects the individual as well as organizational behavior. Discuss? Part ‘B’ Read the case study thoroughly and answer the related questions. Elaborate any two question:(5*2=10)

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) CONSUMER BEHAVIOUR (RMB MK-02) MM: 30 (10*3)

Time 1:30 HRS.

PART-A {ATTEMT ANY 5 QUESTIONS} Q-1-Differentiate the customer and consumer? Q-2-Define consumer behavior? Q-3-What is the concept of consumer decision making? Q-4-In which area consumer behavior can be applied? Q-5-What are the characteristics of consumer behavior? Q-6-Discuss application of consumer behavior?

PART-B {ATTEMT ANY 5 QUESTIONS} Q-1-Define the contribution of consumer behavior in discipline area like psychology and social psychology? Q-2-Discuss changing face of consumer behavior under the scenario of globalization? Q-3-How technology has affected or change the consumer behavior? Q-4-Divide market into 3 segment according to electronic market with examples? Q-5-Discuss the opportunities,issues and challenges of consumer in electronic market? Q-6-Why study of consumer behavior is important from view point of marketer?

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) DIGITAL MARKETING (RMB MK-03)

PART-A {ATTEMT ANY 5 QUESTIONS} Q-1-What is digital marketing and why there is need for digital marketing? Q-2-Discuss importance of digital marketing? Q3-What do you understand by the concept of modern digital consumer? Q-4-Highlight any 3 points of understanding digital marketing by marketer? Q-5-What do you understand by NEW DIGITAL PARAGIDM .Explain with diagram? Q-6-What are the trends driving shift from traditional to digital marketing? PART-B {ATTEMT ANY 5 QUESTIONS} Q-1-What are the 10C’s concept? Q-2-What do you understand by the concept modern digital consumer? Q3-Discuss the key traits of digital consumer? Q-4-Explain new consumer digital journey with help of diagram? Q-5-Differenciate b/w market segmentation and market targeting with examples? Q-6-Throw light on various marketing strategies for digital world?

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) MARKETING MANAGEMENT (KMB 106) {ATTEMPT ANY 10QUESTIONS ALL QESTIONS CARRY EQUAL MARKS} MM: 30

Q-1-Define marketing management and its application in business organization? Q-2-Five core concepts of marketing management given by Philip Kotler.Define with examples. Q-3-Relatioship & Mass marketing are new concept added in marketing.Discuss them along with other new trend of market? Q-4-Under Database Marketing, data supports sale&marketing activities & response generates prospect list for telemarketers .What are other benefits? Q-5-One of the scope of marketing in production planning.Elabrote other scopes. Q-6-Write short note on  Types of good  Area of marketing management  Buying motives Q-7-Differentiate between psychological and socio cultural influences which affect consumer buying behaviors? Q-8-“According to Product-Adoption Model there are 5 categories of consumer involved in product adoption.”Discuss. Q-9-“The present day marketing is consumer oriented “Explain it’s objective. Q-10-What are main determinants of consumer behavior? You are marketing manager of world renowned BREAKFAST CEREAL MANUFACTURING COMPANY’S Indian subsidiary. How will you use your knowledge of Indian consumer behavior to market your product? Q-11-Discuss the major factors which you will consider while developing a consumer profile for any of the following products:  LED TV SETS  Perfume Q-12-Through your 3 industrials visits, you had seen different product &their demand. Select any 2 products of your choice &graph their customer’s demand.

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LKO M.B.A FIRST SESSIONAL EXAM (2018-19) FINANCIAL ACCOUNTING FOR MANAGERS (KMB103) MM: 30

Time 1:30 HRS.

ALL QUESTIONS IN THIS PART ARE COMPULSORY

(2*10)

Q1. Write short note on Accounting Process? Q2. What is Book-Keeping? Q3. Write Difference Between Revenue and Capital Expenditure? Q4. Difference between Trade Discount and Cash Discount? Q5. Classify the following in Real, Nominal and Personal account: o Patent o XYZ Ltd. Co. o Lucknow Municipal Corporation o Octroi o Trade Mark o Carriage Outward Q6. Who are the users of accounting information? Q7. Explain accounting equation. Q8. Name various branches of accounting. Q9. Define Patent. Q10. Write difference between cash book and cash ledger.

PART-B ATTEMPT ANY TWO

(5*2)

Q1. Explain various concepts and conventions of accounting. Q2. Journalise the following transactions in the books of Mukeri Lal for the year ending 2018. Jan 1. Commenced business with cash Rs. 25,00,000 and goods Rs. 400,000. Jan 2. Paid into State bank of India Rs. 500000. Jan3. Bought goods from Mohan on credit Rs. 200,000. Jan4. Bought furniture from Sharda & co. Rs. 3,00,000 Jan5. Sold goods to Mahesh Rs. 1,00,000 Jan6. Received a sum of Rs. 100,000 being for the portion of a building let-out. Jan7. Received a cheque from Mahesh in full settlement Rs. 97500 Jan8. Paid for the renovation of building Rs. 5,00,000. Jan9. Sold goods to Manu list price Rs 4000, trade discount 10% and cash discount 5%. He pid half amount on same day. Jan10. Goods destroyed by fire. Half of money received from Insurance company. Q3. Prepare three columnar cash book:Jun1. Cash in hand Rs. 10,00,000 Jun2. Opened current account with bank 4,00,000. Jun3. Purchased goods from Ajay by cheque 7500. Jun4. Received cheque from Shyam 10,000. Jun5. Sold goods for cash 2000. Jun7. Paid into bank, cash 1500 and bank 10000. Jun8. Paid vijay by cheque 17250 and discount received 250. Jun9. Paid carriage by cheque 9000. Jun10. Drew from bank cash for office use Rs. 10,000. Jun30. Jai who owed us Rs. 10,000 became insolvent and paid us 50 paise in a rupee. Jun 30. Bank charges 5000. Jun30. Mohan cheque dishonoured 60,000.

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LKO M.B.A FIRST SESSIONAL EXAM (2018-19) PERFORMANCE AND REWARD MANAGEMENT (RMB HR 02) (MM: 30)

Time 1:30 HRS.

{ATTEMPT ANY 10QUESTIONS ALL QESTIONS CARRY EQUAL MARKS} Q-1-Define performance and reward management. Q-2-Outline the appraisal process clearly? Q-3-“Appraisal offers a rational basis for constructing a bonus or merit system”. Explain. Q-4-Discuss the purpose of performance management and how it differ from performance appraisal? Q-5-“Performance Management offers a rational basis for constructing a bonus or merit system.”DEFINE. Q-6-Differentiate between performance management as a system and process. Q-7-Differenciate with suitable examples criteria (KRA, KSA) Q-8-“Every organization has to decide upon the content to be appraised before the programme is approved on the basis of job analyses”. Discuss. Q-9-“Performance Appraisal is planned, developed &implemented through a series of steps”. Explain. Q-10-Explain in detail individual evaluation methods. Q-11-Write short notes on

 Paired comparison  Group appraisal Q-12-Elaborate the steps in conducting in appraisal interview & offering the feedback in a constructive manner.

RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW M.B.A FIRST SESSIONAL EXAM (2018-19) INDUSTRIAL RELATIONS AND LABOUR LAWS (RMB HR03) MM: 30 (10*3)

Attempt any ten. Each question carries equal marks. Q1. Explain concept of Industrial Relations? Q2. Explain the Emerging challenges of IR in India? Q3. How Industrial Relations are link with economic growth of country? Q4. What is Trade Union? Explain its development in India. Q5. Explain the objectives of Trade Union Act 1926? Q6. What are the major problems present in trade unionism in India? Q7. Write down the functions and Significance of Industrial Relations? Q8. Suggest some remedial measures of trade Unions in India? Q9. Write a note on Industrial Democracy? Q10. Explain the concept of participative management? Q11. What are various objectives of IR? Q12. Explain the structure of Trade Union in India?

Time 1:30 HRS.