Pvl Display Unit

Branding Guidelines

Communications System > Guidelines & Templates

Passenger Vehicle Lubricants

Exxon/Esso Product Display Unit Logo Use only specially approved artwork in color, which may be accessed from the Branding Elements section. Icon Use the Running Tiger in full color.

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Color When possible, print four-color process. (See Production for four-color printing details.) The red rectangles reinforce the Exxon/Esso brand. Headline reverses from the rectangles. Use full-color Running Tiger. Logotype prints ExxonMobil red.

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Aqua bands print Pantone® 3125. Bulleted product descriptions appear in black.

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Layout Promotional messages are placed within the red block, at the top of the display unit. Typeset any product names in text; do not use product logos. The Running Tiger icon and the Exxon/Esso logotype appear at the top in a white field, Tiger on left and logotype on right. The height of the icon is equal to an “E” height. Center align icon to Exxon/Esso logotype. Be sure to allow adequate clear space of an “E” height around logotype and the Running Tiger icon. Product headlines and corresponding bulleted information appear adjacent to the actual product. When listing information, use square bullets.

Design shown is for example only – not actual layout. Typography Display Headline Product Headline Body Copy Bullets

Helvetica Black Helvetica Black Helvetica Zapf Dingbats

UC/lc lnitial cap Initial cap n/a

Type specifications must be maintained. Sizes vary depending on amount of content.

Pantone is a registered trademark of Pantone, Inc.

Branding Guidelines

Communications System > Guidelines & Templates

Passenger Vehicle Lubricants

Mobil Product Display Unit Logo Use only specially approved artwork in color, which may be accessed from the Branding Elements section.

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Icon Use the Pegasus design surrounded by black outline. Color When possible, print four-color process. (See Production for four-color printing details.) The top rectangle is ExxonMobil blue, lower strip is black. Type reverses. Use ExxonMobil red Pegasus with black outline. Logotype prints in full color. For the Mobil 1 product panel, the headline reverses from Pantone® 877 silver, abutting ExxonMobil blue strip. Product panels for Mobil products print ExxonMobil blue abutting black strip. Bulleted product descriptions appear in black.

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Layout Promotional messages are placed within the ExxonMobil blue rectangle, at the top of the display unit. Typeset any product names in text; do not use product logos. The Pegasus icon and the Mobil logotype appear at the top in a white field, Pegasus on left and logotype on right. The height of the Pegasus icon, head to hoof, is equal to an “M” height. Center align icon to Mobil logotype. Make sure there is adequate clear space of one-half the diameter of the black outline around the icon. Be sure to allow adequate clear space of an “M” height around the lock-up. Product headlines and corresponding bulleted information appear adjacent to the actual product. When listing information, use square bullets.

Design shown is for example only – not actual layout. Typography Display Headline Product Headline Body Copy Bullets

Helvetica Black Helvetica Black Helvetica Zapf Dingbats

UC/lc lnitial cap Initial cap n/a

Type specifications must be maintained. Sizes vary depending on amount of content.

Pantone is a registered trademark of Pantone, Inc.