Pvl Banner
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Branding Guidelines
Communications System > Guidelines & Templates
Passenger Vehicle Lubricants
Mobil Horizontal Banner Logotype/tagline lock-up The lock-up consists of the Mobil logotype and tagline. The tagline may be accessed from the Branding Elements section. Do not alter artwork provided — other than scaling to your application. Icon Use red Pegasus design surrounded by black outline. Color When possible, print four-color process. (See Production section of this site.) The top rectangle is ExxonMobil blue, lower rectangle is black. Type reverses from colored rectangles. Cropped “o” prints ExxonMobil red. Print lock-up in full color.
Lorem Consectetuer Sed Veniam
NE NEW SuperSyn Super Syn
TM
Anti-Wear Anti-W ear TTechnology echnology ¤
www.[brand].com
10W 0W-3 -30 Higher-M -Mileage Vehicle e Formula F Fullyy Synthetic Sy Motorr Oil O
Layout Layout is based on a three-column grid. Image and text areas are flexible along grid increments. Cropped red “o” placement may be adjusted.
Design shown is for example only — not actual layout.
Typeset any product names in text; do not use product logos. Single- or multiple-product photography is required and is in recommended size and placement. White borders may be larger, but not smaller than proportion shown. Cropped “o” may not bleed into white border. Web address appears flush left in ExxonMobil blue block. The height of the Pegasus icon, head to hoof, is equal to an “M” height. Center align icon to lock-up. Make sure there is adequate clear space of one-half the diameter of the black outline around the icon. Be sure to allow adequate clear space of an “M” height around the lock-up.
Photography Use four-color imagery from advertising, when possible. Mobil imagery should emphasize performance through subjects depicting a driver’s relationship with their vehicle. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Single- or multiple-product photography should be four color, silhouetted and in focus.
Legal Customize web address to local product brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Web Address
Helvetica Bold Helvetica Black
UC/lc Lower case
Type specifications must be maintained. Sizes vary depending on amount of content.
Branding Guidelines
Communications System > Examples
Passenger Vehicle Lubricants
Mobil 1 Horizontal Banner Lock-up Use the Mobil 1 lock-up in full color. Do not alter artwork provided — other than scaling to your application. Color When possible, print four-color process, plus Pantone® 877 silver in the top rectangle and in black-and-white image highlights. (See Production section of this site.) Bottom rectangle is ExxonMobil blue. Type reverses from colored rectangles. Headline reverses from silver rectangle. As an option, headline may print black over silver rectangle. Cropped ‘o’ prints ExxonMobil red. Lockup prints full color.
Lorem Consectetuer Sed Veniam www.[brand].com
10W-300 10W-3 5L 807008/J1
Designs shown are for example only — not actual layouts.
Layout Layout is based on a three-column grid. Size and placement of image and text are flexible along grid increments. Cropped red ‘o’ placement may be adjusted. Single-product photography is required and is in the recommended size and placement. White border at bottom may be larger, but not smaller than proportion shown. The lock-up is placed in the lower right. Be sure to allow adequate clear space of an ‘M’ height around the lock-up. Cropped ‘o’ may not bleed into white border. Web address appears flush left with headline in ExxonMobil blue block.
Photography Use black-and-white photography — except for racing imagery, which may be four color. With black and white, when possible, create silver highlights with Pantone® 877 by reproducing in duotone or quadtone. Mobil 1 imagery should emphasize superior performance through subjects depicting speed, racing, engine components, etc. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Product photography should be four color, silhouetted and in focus. Ensure that there is enough contrast between the bottle and background photography.
Legal Customize web address to local sub-brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Web Address
Helvetica Bold Helvetica Black
UC/lc Lower case
Type sizes will vary depending on amount of content.
Branding Guidelines
Communications System > Guidelines & Templates
Passenger Vehicle Lubricants
Mobil Vertical Banner Logotype/tagline lock-up The lock-up consists of the Mobil logotype and tagline. The tagline may be accessed from the Branding Elements section. Do not alter artwork provided — other than scaling to your application.
Lorem veniam. Sed consect. Dolor aliquam erat.
Icon Use red Pegasus design surrounded by black outline. Color When possible, print four-color process. (See Production section of this site.) The top rectangle is ExxonMobil blue, lower rectangles are blue and black. Type reverses from colored rectangles. Cropped “o” prints ExxonMobil red. Print lock-up in full color. Layout Layout is based on a three-column grid. Size and placement of image and text areas are flexible along grid increments. Cropped red “o” placement may be adjusted. Type specifications are minimum size. Size may increase depending on amount of content. Typeset any product names in text; do not use product logos. Single- or multiple-product photography is required and is in recommended size and placement. White borders may be larger, but not smaller than proportion shown. Cropped “o” may not bleed into white border. Web address appears flush left in ExxonMobil blue block. The height of the Pegasus icon, head to hoof, is equal to an “M” height. Center align icon to lock-up. Make sure there is adequate clear space of one-half the diameter of the black outline around the icon. Be sure to allow adequate clear space of an “M” height around the lock-up.
NEW SuperSyn Super Syn
TM
Anti-Wear Anti-W ear TTechnology echnology ¤
Dolor consectetuer adipiscing lorem ipsum veniam erat!
10W 0W-3 -30 Higher-M -Mileage Vehicle e Formula F Fully Synthetic Motor Oil
www.[brand].com
Designs shown are for example only — not actual layout.
Photography Use four-color imagery from advertising, when possible. Mobil imagery should emphasize performance through subjects depicting a driver’s relationship with their vehicle. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Single- or multiple-product photography should be four color, silhouetted and in focus.
Legal Customize web address to local product brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Promotional Offer Web Address
Helvetica Bold Helvetica Light Helvetica Black
UC/lc lnitial cap Lower case
Type specifications must be maintained. Sizes vary depending on amount of content.
Branding Guidelines
Communications System > Examples
Passenger Vehicle Lubricants
Mobil 1 Vertical Banner Lock-up Use the Mobil 1 lock-up in full color. Do not alter artwork provided — other than scaling to your application.
Designs shown are for example only — not actual layouts.
Lorem veniam. Sed consect. Dolor aliquam erat.
Color When possible, print four-color process, plus Pantone® 877 silver in the top rectangle and in black-and-white image highlights. (See Production section of this site.) Bottom rectangles are black and ExxonMobil blue. Type reverses from colored rectangles. As an option, headline may print black over silver rectangle. Cropped ‘o’ prints ExxonMobil red. Lock-up prints full color. Layout Layout is based on a three-column grid. Size and placement of image and text are flexible along grid increments. Cropped red ‘o’ placement may be adjusted. Single-product photography is required and is in the recommended size and placement. White border at bottom may be larger, but not smaller than proportion shown. The lock-up is placed in the lower right. Be sure to allow adequate clear space of an ‘M’ height around the lock-up. Cropped ‘o’ may not bleed into white border. Web address appears flush left with promotional text in ExxonMobil blue block.
Dolor consectetuer adipiscing lorem ipsum veniam erat!
W-30 30 10W5L 807008/J1
www.[brand].com
Photography Use black-and-white photography — except for racing imagery, which may be four color. With black and white, when possible, create silver highlights with Pantone® 877 by reproducing in duotone or quadtone. Mobil 1 imagery should emphasize superior performance through subjects depicting speed, racing, engine components, etc. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Product photography should be four color, silhouetted and in focus. Ensure that there is enough contrast between the bottle and background photography.
Legal Customize web address to local sub-brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Promotional Offer Web Address
Helvetica Bold Helvetica Light Helvetica Black
UC/lc Initial Cap Lower case
Type sizes will vary depending on amount of content.
Communications System > Guidelines & Templates
Passenger Vehicle Lubricants
Mobil Horizontal Banner Logotype/tagline lock-up The lock-up consists of the Mobil logotype and tagline. The tagline may be accessed from the Branding Elements section. Do not alter artwork provided — other than scaling to your application. Icon Use red Pegasus design surrounded by black outline. Color When possible, print four-color process. (See Production section of this site.) The top rectangle is ExxonMobil blue, lower rectangle is black. Type reverses from colored rectangles. Cropped “o” prints ExxonMobil red. Print lock-up in full color.
Lorem Consectetuer Sed Veniam
NE NEW SuperSyn Super Syn
TM
Anti-Wear Anti-W ear TTechnology echnology ¤
www.[brand].com
10W 0W-3 -30 Higher-M -Mileage Vehicle e Formula F Fullyy Synthetic Sy Motorr Oil O
Layout Layout is based on a three-column grid. Image and text areas are flexible along grid increments. Cropped red “o” placement may be adjusted.
Design shown is for example only — not actual layout.
Typeset any product names in text; do not use product logos. Single- or multiple-product photography is required and is in recommended size and placement. White borders may be larger, but not smaller than proportion shown. Cropped “o” may not bleed into white border. Web address appears flush left in ExxonMobil blue block. The height of the Pegasus icon, head to hoof, is equal to an “M” height. Center align icon to lock-up. Make sure there is adequate clear space of one-half the diameter of the black outline around the icon. Be sure to allow adequate clear space of an “M” height around the lock-up.
Photography Use four-color imagery from advertising, when possible. Mobil imagery should emphasize performance through subjects depicting a driver’s relationship with their vehicle. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Single- or multiple-product photography should be four color, silhouetted and in focus.
Legal Customize web address to local product brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Web Address
Helvetica Bold Helvetica Black
UC/lc Lower case
Type specifications must be maintained. Sizes vary depending on amount of content.
Branding Guidelines
Communications System > Examples
Passenger Vehicle Lubricants
Mobil 1 Horizontal Banner Lock-up Use the Mobil 1 lock-up in full color. Do not alter artwork provided — other than scaling to your application. Color When possible, print four-color process, plus Pantone® 877 silver in the top rectangle and in black-and-white image highlights. (See Production section of this site.) Bottom rectangle is ExxonMobil blue. Type reverses from colored rectangles. Headline reverses from silver rectangle. As an option, headline may print black over silver rectangle. Cropped ‘o’ prints ExxonMobil red. Lockup prints full color.
Lorem Consectetuer Sed Veniam www.[brand].com
10W-300 10W-3 5L 807008/J1
Designs shown are for example only — not actual layouts.
Layout Layout is based on a three-column grid. Size and placement of image and text are flexible along grid increments. Cropped red ‘o’ placement may be adjusted. Single-product photography is required and is in the recommended size and placement. White border at bottom may be larger, but not smaller than proportion shown. The lock-up is placed in the lower right. Be sure to allow adequate clear space of an ‘M’ height around the lock-up. Cropped ‘o’ may not bleed into white border. Web address appears flush left with headline in ExxonMobil blue block.
Photography Use black-and-white photography — except for racing imagery, which may be four color. With black and white, when possible, create silver highlights with Pantone® 877 by reproducing in duotone or quadtone. Mobil 1 imagery should emphasize superior performance through subjects depicting speed, racing, engine components, etc. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Product photography should be four color, silhouetted and in focus. Ensure that there is enough contrast between the bottle and background photography.
Legal Customize web address to local sub-brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Web Address
Helvetica Bold Helvetica Black
UC/lc Lower case
Type sizes will vary depending on amount of content.
Branding Guidelines
Communications System > Guidelines & Templates
Passenger Vehicle Lubricants
Mobil Vertical Banner Logotype/tagline lock-up The lock-up consists of the Mobil logotype and tagline. The tagline may be accessed from the Branding Elements section. Do not alter artwork provided — other than scaling to your application.
Lorem veniam. Sed consect. Dolor aliquam erat.
Icon Use red Pegasus design surrounded by black outline. Color When possible, print four-color process. (See Production section of this site.) The top rectangle is ExxonMobil blue, lower rectangles are blue and black. Type reverses from colored rectangles. Cropped “o” prints ExxonMobil red. Print lock-up in full color. Layout Layout is based on a three-column grid. Size and placement of image and text areas are flexible along grid increments. Cropped red “o” placement may be adjusted. Type specifications are minimum size. Size may increase depending on amount of content. Typeset any product names in text; do not use product logos. Single- or multiple-product photography is required and is in recommended size and placement. White borders may be larger, but not smaller than proportion shown. Cropped “o” may not bleed into white border. Web address appears flush left in ExxonMobil blue block. The height of the Pegasus icon, head to hoof, is equal to an “M” height. Center align icon to lock-up. Make sure there is adequate clear space of one-half the diameter of the black outline around the icon. Be sure to allow adequate clear space of an “M” height around the lock-up.
NEW SuperSyn Super Syn
TM
Anti-Wear Anti-W ear TTechnology echnology ¤
Dolor consectetuer adipiscing lorem ipsum veniam erat!
10W 0W-3 -30 Higher-M -Mileage Vehicle e Formula F Fully Synthetic Motor Oil
www.[brand].com
Designs shown are for example only — not actual layout.
Photography Use four-color imagery from advertising, when possible. Mobil imagery should emphasize performance through subjects depicting a driver’s relationship with their vehicle. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Single- or multiple-product photography should be four color, silhouetted and in focus.
Legal Customize web address to local product brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Promotional Offer Web Address
Helvetica Bold Helvetica Light Helvetica Black
UC/lc lnitial cap Lower case
Type specifications must be maintained. Sizes vary depending on amount of content.
Branding Guidelines
Communications System > Examples
Passenger Vehicle Lubricants
Mobil 1 Vertical Banner Lock-up Use the Mobil 1 lock-up in full color. Do not alter artwork provided — other than scaling to your application.
Designs shown are for example only — not actual layouts.
Lorem veniam. Sed consect. Dolor aliquam erat.
Color When possible, print four-color process, plus Pantone® 877 silver in the top rectangle and in black-and-white image highlights. (See Production section of this site.) Bottom rectangles are black and ExxonMobil blue. Type reverses from colored rectangles. As an option, headline may print black over silver rectangle. Cropped ‘o’ prints ExxonMobil red. Lock-up prints full color. Layout Layout is based on a three-column grid. Size and placement of image and text are flexible along grid increments. Cropped red ‘o’ placement may be adjusted. Single-product photography is required and is in the recommended size and placement. White border at bottom may be larger, but not smaller than proportion shown. The lock-up is placed in the lower right. Be sure to allow adequate clear space of an ‘M’ height around the lock-up. Cropped ‘o’ may not bleed into white border. Web address appears flush left with promotional text in ExxonMobil blue block.
Dolor consectetuer adipiscing lorem ipsum veniam erat!
W-30 30 10W5L 807008/J1
www.[brand].com
Photography Use black-and-white photography — except for racing imagery, which may be four color. With black and white, when possible, create silver highlights with Pantone® 877 by reproducing in duotone or quadtone. Mobil 1 imagery should emphasize superior performance through subjects depicting speed, racing, engine components, etc. When showing vehicles, crop into a portion of the image to avoid focusing on automobile type. Product photography should be four color, silhouetted and in focus. Ensure that there is enough contrast between the bottle and background photography.
Legal Customize web address to local sub-brand website. If one does not exist, omit web address. Inclusion of trademark and copyright information is recommended but not required. Typography Headline Promotional Offer Web Address
Helvetica Bold Helvetica Light Helvetica Black
UC/lc Initial Cap Lower case
Type sizes will vary depending on amount of content.
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