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Summer Training Report On “MARKETING MIX AND COMPARATIVE ANALYSIS” WITH REFERENCE TO RELIGARE SECURITIES LTD.

Submitted Towards Partial Fulfillment of

MASTER OF BUSINESS ADMINISTRATION

GALGOTIAS INSTITUTE OF MANAGEMENT & TECHNOLOGY, GREATER NOIDA (Affiliated to UPTU, Lucknow) (2008-2010)

SUBMITTED BY: PUSHPENDR KUMAR M.B.A. - III SEMESTER

(ROLL NO. 0809470078)

ACKNOWLEDGEMENT

I wish to take this opportunity to express my deep gratitude to all the people who have extended their valuable co-operation in various ways during my project work. It is my pleasure to acknowledge the help of all those individuals. My first and foremost acknowledgement to God, almighty for the eternal love, guidance and wonderful blessings those have showered upon me throughout my life. I would like to thank my institute, Galgotias Institute of Management & Technology, Uttar Pradesh Technical University, Lucknow, to provide me such an opportunity, under the post graduate program of management, My thanks to Mr. Sandeep Chaturvedi (Sales manager – Religare Securities Ltd) for granting me the permission to conduct analysis and also for helping me in study by providing his valuable time, efforts and knowledge. I would like to express my indebted gratitude Mr. Amit Singh (Relationship Managers) for their help and support throughout my project. I would like to extent my sincere thanks to my internal Faculty guide, Ms. Shefali (GIMT) for her kind co-operation and encouragement. My sincere thank to all the respondents for making this study possible with their frank and true opinion. Finally my unfathomable gratitude to my family and friends for their constant support to make my project successful.

Signature: (PUSHPENDR KUMAR)

DECLARATION

I,

PUSHPENDR

KUMAR

a

student

of

GALGOTIAS

INSTITUTE

OF

MANAGEMENT & TECHNOLOGY, hereby declare that this project is the record of authentic work carried out by me during the academic year 2008-10 and has not been submitted to any other university or Institute towards the award of any degree. An attempt has been made by me to provide all relevant and important details regarding the topic to support the theoretical edifice with concrete research evidence. This will be helpful to clean the fog surrounding the various aspect of the topic.

I hope that this project will be beneficial for the Organization.

PUSHPENDR KUMAR

1. Executive Summary

This study suggests that people are reluctant while investing in stock and commodity market due to lack of knowledge. There is growing competition between brokerage firms in India. An investor always finds it difficult to decide which brokerage firm to choose.

Research was carried out to find which brokerage house people prefer and to figure out their preference while investing in stock market. Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness and risks involved. The major findings of this study are that people are interested to invest but they lack knowledge regarding stock market.

Through this report we were also able to understand, what are our Company’s (Religare Securities Ltd.) positive and strong points, on the basis of which we come to know what can be the basis of pitching to a potential client. We also gave suggestions to the company, what improvement can be done to company’s product.

It gives an insight about the Demat Account, Life Insurance, General Insurance and mutual funds and theirs various aspects. It is purely based on whatever I learned at Religare Securities. One can get brief knowledge about mutual funds and all its basics through the

project. Some interesting questions regarding these products have been covered. Some of them are:

Why has it become one of the largest financial mediators? How investors do chose between these products and funds?

Most popular stocks among fund managers, most profitable sectors for fund managers, a special report on Systematic Investment Plan, does fund performance persists and the topping of all the servings in the form of portfolio analysis tool and its application. All the topics have been covered in a systematic way. The language is simple so that even a layman could understand. All the quarries of the customer asked had been solved with the support of the seniors in the organization

2. INDUSTRY PROFILE

 Background of stock exchange in India  Meaning of Share Market.  Stock Market.  Function.  Types of Stock Exchanges (NSE, BSE)

BACKGROUND OF STOCK EXCHANGE IN INDIA

The emergence of stock market can be traced back to 1830. In Bombay, business accepted in the shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the oriental bank and the old bank of Bombay and shares of cotton presses. In Calcutta, Englishman reported the quotations of 4%, 5%, and 6% loans of East India Company as well as the shares of the bank of Bengal in 1836. This list was a further broadened in 1839 when the Calcutta newspaper printed the quotations of banks like Agra bank and Union bank. It also quoted the prices of business ventures like the Bengal bonded warehouse, the storm tug Company and the docking company.

Between 1840 and 1850, less than a dozen brokers existed for the limited business. But during the share mania of 1860-65, the number of brokers increased significantly. By 1860, the number of brokers was about 60 and during the period of the American Civil war, their number increased to about to 250. The end of American Civil war brought disappointment and many failures and the brokers decreased in number and prosperity. It was in those t times between 1868 and 1875 that brokers organized an informal association and finally as recited in the Indenture constituting the “Articles of Association of the Exchange”. On or about 9th day of July,1875, a few local brokers doing brokerage business in shares and stocks resolved upon forming in Bombay an association for protecting the character, status and interest of local share and stock brokers and providing a hall or building for the use of the members of such association.

As a meeting held in the broker’ Hall on the 5th day of February, 1887, it was resolved to execute a formal deal of association and to constitute the first managing committee and to appoint the first trustees. Accordingly, the Articles of Association of the Exchange and the Stock Exchange was established in Bombay on 3rd day of December, 1887. Now, the Association is known as “The Stock Exchange”.

The entrance fee was Re.1 and there were 318 members on the list, when the exchange was constituted. The numbers of members increased to 333 in 1896, 362 in 1916 and 478 in 1920 and the entrance fee was raised to Rs.1000 in 1896, Rs.2500 in 1916 and Rs. 48,000 in 1920. At present the number of recognized stock exchanges is 23 with about 6000 stock brokers.

14 stock exchanges are public limited companies, 6 as companies limited by guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock exchanges have been permanent recognition. Others have to seek recognition on annual basis.

These exchanges are run by some persons and with the help of some persons and institution. All these are functionaries on stock exchange. These are:  Stockbrokers 

sub-broker

 market makers  Portfolio consultants etc.

1. Stockbrokers

They are the members of stock exchanges. These are the persons who buy, sell or deal in shares and securities. A registration certificate from SEBI is mandatory to act as a broker. SEBI can impose certain conditions while granting the certificate of registrations. It is obligatory for the person to abide by the rules and regulations. Stock brokers are floor broker, commission broker, arbitrageur etc. Detail of registered brokers: Total no. of registered brokers as on

Total no. of sub-brokers as on

31.05.2009

31.05.2009

9000

24,000

2. Sub-broker A sub-broker acts as agent of stock broker. He isn’t a member of a stock exchange. He assists the investors in trading in securities through stockbroker. The broker and subbroker should enter into an agreement in which obligations of both should be specifically mentioned. Sub-broker must be registered with SEBI for dealing in securities. For getting registered with SEBI, he must fulfill certain requirements. 3.

Market Makers These are designated specialists in the specified securities. They make both bid and

offer at a single time. He is exempt from the margin requirements according to rules and regulations. As per the listing requirements, where a company’s paid-up capital is Rs. 3 crore

and not more than Rs. 5 crore and it has a commercial operation for less than 2 years should appoint a market maker at the time of issue of securities.

4. Portfolio consultants Portfolio managers are presented with investment ideas from internal buyside analysts and sell-side analysts from investment banks. It is their job to sift through the relevant information and use their judgment to buy and sell securities. Throughout each day, they read reports, talk to company managers and monitor industry and economic trends looking for the right company and time to invest the portfolio's capital. Portfolio is a collective combination of securities such as stocks, bonds and money market instruments. Whereas the portfolio consultants are the persons, firms or companies who advise, direct or undertake the management or administration of securities or funds on behalf of their clients.

Major stock Exchanges in India.

Meaning of Share Market: A share market is a market for the trading of publicly held company share and associated financial instruments including stock options, convertibles and stock index futures. Conventionally, stock markets were open-protest where trading took place on the floor of a stock exchange. Most modern stock trading is done in electronic exchanges where buying and selling occurs through online real time matching of orders placed by buyers and sellers. In early times, buyers and sellers were individual investors and businessmen. Markets have become more institutionalized, now buyers and sellers are largely institutions for e.g., pension funds, insurance companies, mutual funds, investor groups, and banks. The rise of the institutional investor has brought with it an increase of professional meticulousness that has tended to regulate the market.

Securities Securities are types of transferable interests representing financial value. Conventionally securities have been classified between debt and equity securities. It is also categorized between bearer and registered securities. They comprise of shares of corporate stock or mutual funds, bonds issued by corporations or government agencies, stock options or other options, other derivative securities, limited partnership units, and various other formal investment tools. Through banknotes, checks and some bills of exchange do not fall into this type. Commodities like oil, food grains can also be called securities. One can buy or sell a variety of quantities of such commodity securities in various commodity exchanges.

Concept of Security

Initially the term securities were used to signify security interests like mortgages and charges supporting the payment of a debt or other commitments. In early modern Europe, companies and government agencies began to increase capital from the public using secured debt obligations, which came to be known as “Securities”. As shares became more readily transferable from the Victorian era, their functional similarity to debt securities became clearer, and both forms of investment became known as “Securities”. More recently, the term has also been extended to include units in investment funds and other forms of readily transferable investment.

Stock Market The Stock Market is a place for trading of company shares, stocks and stock index futures. Investing your money in stock market trading requires certain knowledge of stock market basics and value investing. Now stock market trading is possible by investing online and developing your portfolio through investments in good companies. Price movements of stocks are available on various stock market indices. Share trading could be either buying or selling of securities

How does a Stock Market Works? Stock Market functions either through share trading on the stock exchange floor or electronically. You instruct your stock broker to purchase or sell shares of particular company. He then informs floor clerk of exchange, who finds a suitable buyer. After

completing deal, stock broker gets back to you with final price of your investments. Mutual funds and other institutional investors prefer electronic exchange for stock buying and selling. Such online investing enables closer contact with share trading although you need services of stock broker, who offers valuable investing advice and investment tips.

Is Stock Investing Risky? As with any other investment instrument, investments in stocks are also full with risks and benefits. Benefits come in two forms – dividend from the company and better utilization of stock price, if you decide to sell it. Usually, these two go hand in hand. A high dividend paying company ‘usually’ commands higher stock prices. Risks also knock the door in two forms – you may not get dividend, and you may not be able to sell your stocks at a higher price than purchase price. Compare this with a government bond where your risk is almost zero, but then expected returns will be very low. You need a broker to invest your money in stocks. If you feel that you don’t possess enough knowledge of this industry, its better to appoint a full service broker. He is the one to offer you his advice on how much and where to invest. If you are very comfortable with the stock market, opt for a discount broker, and have your money invested through him.

Different Techniques of Stock Investing Stock investing could be either through Technical or Fundamental Analysis. Investment plans through technical analysis uses various mathematical charts to predict the future price movements of stocks in the market. It does not consider total economic setup or working of the company.

Fundamental analysis studies shows total functioning of

companies through balance sheets, management, and growth rates. These indicate future growth of company and hence point to rise or fall of stock prices.

Functions of stock exchange: 

It maintains active trading: Shares are trading on the stock exchanges, enabling the investors to buy and sell securities.



Fixation of price:- Price is determined by the transaction that flow from investors’ demand and suppliers’ preferences.



Ensure safe and fare dealing: The rules, regulations and by-laws of the stock exchanges’ provide a measure of safety to the investors. Transactions are conducted under competitive conditions enabling the investors to get a fair deal.



Aids in financing the industry: A continuous market for shares provides a favorable climate for raising capital. The negotiability and transferability of the securities helps the companies to raise long-term funds, when it is easy to trade the securities, investors are willing to subscribe to the initial public offerings.



Dissemination of information: It provide information through their various publications. They publish the share prices traded on daily basis along with the volume traded.



Performance inducer: the price of stocks reflect the performance of the traded companies. This makes the corporate more concerned with its public image and tries to maintain good performance.



Self regulatory framework: the stock exchanges monitor the integrity of the members, brokers, listed companies and clients. Continuous internal audit safeguards

the investors against unfair trade practices. It settles the disputes between member brokers, investors and brokers.

Types of Stock Exchange: There are Two major stock exchanges that operating in India are:  National stock exchange  Bombay Stock exchange

National Stock Exchange (NSE)

The National Stock Exchange of India (NSE)is the largest financial market in India in terms of daily turnover and number of trades for equities and derivative trading. There are thousands of securities listed on the NSE, with a market capitalization of over $1.46 trillion dollars. The NSE is owned jointly by a number of banking institutions and insurance companies with the mission of providing a fast, electronic routing of orders throughout

India. Lastly, the NSE was the first financial system in India providing electronic limit orders for securities. .

Origins: It was promoted by leading Financial Institutions at the behest of the Govt. of India and was incorporated in Nov. 1992 as a tax-paying corporation. In April 1993, it got the recognition as a Stock Exchange. It commenced operations in the Wholesale Debt Market (WDM) section in June 1994. The Capital Markets (Equities) segment commenced operations in Nov. 1994 and operations in Derivatives segment started in June 2000.

Innovations: NSE has remained in the forefront of modernization of India’s capital and financial markets, and its pioneering efforts include: Co-promoting and setting up of National Securities Depository Ltd, first depository in India. NSE pioneered commencement of Internet Trading in Feb.2000, which led to the wide popularization of the NSE in the broker community.

History The NSE was incorporated in 1992 as a tax-paying entity. However, the origins of the NSE can be traced back to the Securities Contracts Regulation Act of 1956. In this act,

the Indian government sought to create a financial market where investors can invest safely and securely in order to build wealth.  1980: NSE replaced its physical trading floor with a completely automated market, becoming the first all-electronic stock exchange in the U.S.  1986: NSE introduced the first automated exchange interface with the Inter market Trading System (ITS), which enabled its members to interact electronically with all other markets to get the best possible execution prices for their public customers.  1992: NSE pioneered internalization in an electronic, competing specialist exchange environment. This model allowed member firms to provide public customers with lower cost and higher quality executions.  1993: NSE was the first exchange to develop a complete electronic order audit trail for regulatory purposes.  1998: NSE created the first market data revenue-sharing program, which has saved the industry more than $100 million annually.  2006: NSE introduced its new business plan culminating in the launch of NSX BLADE, an entirely new state-of-the-art technology platform built from the ground up.

NSE MARKETS TRADING ON THE NSE The NSE is responsible for a number of trading markets. Below is a list of these markets  Equity Markets  Futures and Options Markets

 Wholesale Debt Market  Mutual Funds  Initial Public Offerings

NSE TECHNOLOGY The NSE is using a satellite communication technology to support trading for over 320 cities throughout India. The National Stock Exchange has the capacity to process over 6 million trades per day. The NSE all supports one of the largest VSAT (Very Small Aperture satellite Terminal) networks in the world. There are over 3.000 VSATs on the NSE network and over 15 large super computers.

Bombay Stock Exchange (BSE)

The Bombay Stock Exchange (BSE) is located in Dalal Street, Mumbai, established in 1875. Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now

spanning three centuries in its 133 years of existence. What is now popularly known as BSE was established as "The Native Share & Stock Brokers' Association" in 1875. Over the past 133 years, BSE has facilitated the growth of the Indian corporate sector by providing it with an efficient access to resources. There is perhaps no major corporate in India which has not sourced BSE's services in raising resources from the capital market.

Today, BSE is the world's number 1 exchange in terms of the number of listed companies and the world's 5th in transaction numbers. The market capitalization as on December 31, 2007 stood at USD 1.79 trillion. There are approximately 4700 companies in the country which are listed and have a major trading volume. BSE provides an efficient and transparent market for trading in equity, debt instruments and derivatives. It has a nation-wide reach with a presence in more than 359 cities and towns of India. BSE has always been at par with the international standards. The systems and processes are designed to safeguard market integrity and enhance transparency in operations. BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000 certification. It is also the first exchange in the country and second in the world to receive Information Security Management System Standard BS 7799-2-2002 certification for its BSE On-line Trading System BSE also has a wide range of services to empower investors and facilitate smooth transactions: 

Investor Services: The Department of Investor Services redresses grievances of investors. BSE was the first exchange in the country to provide an amount of Rs.1 million towards the investor protection fund; it is an amount higher than that of any exchange in the country. BSE launched a nationwide investor awareness program-

'Safe Investing in the Stock Market' under which 264 programs were held in more than 200 cities.  The BSE On-line Trading (BOLT): BSE On-line Trading (BOLT) facilitates on-line screen based trading in securities. BOLT is currently operating in 25,000 Trader Workstations located across over 359 cities in India.  BSEWEBX.com: In February 2001, BSE introduced the world's first centralized exchange-based Internet trading system, BSEWEBX.com. This initiative enables investors anywhere in the world to trade on the BSE platform.  Surveillance: BSE's On-Line Surveillance System (BOSS) monitors on a real-time basis the price movements, volume positions and members' positions and real-time measurement of default risk, market reconstruction and generation of cross market alerts.

BSE Training Institute: BTI imparts capital market training and certification, in collaboration with reputed management institutes and universities. It offers over 40 courses on various aspects of the capital market and financial sector. More than 20,000 people have attended the BTI programs.

3. COMPANY PROFILE  Origin of the company  Corporate structure & Profile  An Overview of the company  Vision and Mission  Our Brand Identity  Organization Structure  Management Profile

OVERVIEW OF THE COMPANY ORIGIN OF THE COMPANY Late Dr. Parvinder Singh (ex CMD Ranbaxy) was a true leader -- practical and realist – and yet, talked the language of a visionary and an idealist. For it was his vision to start integrated financial services driven by the relationship of trust and confidence. From here Religare Securities Limited, a Ranbaxy Promoter Group Company started its operations. To realize its vision, the Religare group has taken one step ahead. Today, Religare provides various financial services which include broking (stocks & commodities), depository participant services, portfolio management services, advisory on mutual fund investments and many more. Unlike a traditional broking firm, Religare group works on the philosophy of being “Financial Care Partner”. Company not only executes the trades for their clients but also

provide them critical and timely investment advice. The growing list of financial institutions with which Religare is empanelled as an approved broker is a reflection of the high level service standard maintained by the company. Religare is proud of being a truly professional financial service provider managed by a highly skilled team, who have proven track record in their respective domains. Through its regional, zonal and branch offices, Religare has the widest reach and is available to you across the length and breadth of the country.

Corporate structure of Religare

Religare Finvest Ltd. Religare Wealth Management Services Ltd

Religare Securities Ltd.

Religare Commodities Ltd

Religare Capital Markets Ltd.

Religare Enterprises Ltd.

Religare Insurance Broking Ltd

Religare Finance Ltd.

Religare Venture Capital Pvt Ltd Religare Realty Ltd.

Religare Enterprises Limited: (A Ranbaxy Promoter Group Company) through Religare Securities Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Advisory Services Limited provide integrated financial solutions to its corporate, retail and wealth management clients. Today, Religare provides various financial services which include Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual Funds.

Today, Religare has a growing network of more than 150 branches and more than 300 business partners spread across more than 180 cities in India and a fully operational

international office at London. However, their target is to have 350 branches and 1000 business partners in 300 cities of India and more than 7 International offices by the end of 2011. Religare Enterprise Limited has the following companies:

Religare Securities Limited •

Equity Broking

•

Online Investment Portal

•

Portfolio Management Services

•

Depository Services

Religare Finvest Limited •

business •

Religare Commodities Limited •

Proposed Custodial business

Religare Insurance Broking

Commodity Broking

Religare Capital Markets Limited

Lending and Distribution

Limited •

Life Insurance

•

Investment Banking

•

General Insurance

•

Proposed Institutional Broking

•

Reinsurance

Religare Realty Limited •

Religare Arts Initiative

In house Real Estate Management Company

Limited •

Business of Art

•

Gallery launched - arts-i

Religare Hichens Harrison**

Religare Venture Capital

•

Corporate Broking

•

Institutional Broking

•

Private Equity and Investment

•

Derivatives Sales

•

Manager

•

Corporate Finance

Limited

Religare Asset Management*

GROUP COMPANIES

COMPANY RESISTRATION

Industry : Finance – General

BSE Code : 532915

Book Closure : 25/09/2009

Group : Religare

NSE Code : RELIGARE

Market Cap.: Rs2,914.00 Cr.

ISIN No. : INE621H01010

Market Lot : 1

Registered & Corporate Office

Face Value : Rs. 10.00

Registrar & Share Transfer Agent

19, Nehru Place, New Delhi, Delhi - 110019 Karvy Computershare Private Ltd. Cyber Villa, Tel : 30815100, 66552200, Plot No.17-24, Fax : 30815288, Vittalrao Nagar, Email : [email protected] Hyderabad - 500081, Andhra Pradesh. Website: www.religare.in Tel : 23420815 – 820

Key Officials Name

Designation

Malvinder Mohan Singh Ravi Batra

Non Executive Chairman Sr. Vice President & Company Secretary

Other Details Listings

Incorporation

Public Issue Date

BSE , NSE

30/01/1984

29/10/2007

Religare Securities Limited (RSL) is a 100% subsidiary of Religare Enterprises Limited is a leading equity and securities firm in India. The company currently handles sizeable 4-5 % volumes traded on NSE and in the realm of online trading and investments; it currently holds a reasonable approx 8% share of the market. The major activities and offerings of the company today are Equity Broking, Depository Participant Services, Portfolio Management Services, International Advisory Fund Management Services, Institutional Broking and Research Services. To broaden the gamut of services offered to its investors, the company offers an online investment portal armed with a host of revolutionary features.  Religere securities ltd (RSL) is a member of the National Stock Exchange of India (NSE), Bombay Stock Exchange of India(BSE).  Depository Participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL).  Religare securities ltd. (RSL) is a SEBI approved Portfolio Manager.

 Religare has been constantly innovating in terms of product and services and to offer

such incisive services to specific user segments it has also started the Non Resident Indians (NRI), Foreign Institutional Investor(FII),and Corporate Servicing groups. These groups take all the portfolio investment decisions depending upon a client’s risk / return parameter.  Religare has a very credible Research and Analysis division, which not only caters to the need of our Institutional clientele, but also gives their valuable inputs to investment dealers.

Religare is one of India’s largest and fastest growing integrated financial services institutions. The company offers a large and different bunch of services ranging from equities, commodities, insurance broking, to wealth advisory, portfolio management services, personal finance services, Investment banking and institutional broking services. The services are broadly clubbed across three key business verticals- Wealth management, Retail and the Institutional spectrum. Religare Enterprises Limited is the parent company for all its businesses, structured and being operated through various subsidiaries.

Religare’s retail network spreads across the length and breadth of the country with its presence through more than 900 locations across more than 300 cities and towns. Having spread itself fairly well across the country and with the promise of not resting on its success, it has also aggressively started eyeing global geographies.

Religare is driven by principled and active process for wealth creation. Based on this, the company started its effort in the financial market. Religare Enterprises Limited through Religare Securities Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Broking Limited provides integrated financial solutions to its corporate, retail and wealth management clients. Today, we provide several financial services which include Corporate Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual Funds, Investment Banking.

Religare is proud of being a professional financial service provider managed by a highly skilled team, who have proven track record in their respective fields. Religare operations are managed by more than 3000 highly skilled professionals who subscribe to Religare philosophy and are spread across its country wide branches.

Religare group works on the philosophy of getting together for wealth creation. We not only perform trades for our clients but also provide them decisive and timely investment advice. The rising list of financial institutions with which Religare is empanelled as an approved broker is an indication of the elevated level service standard maintained by the company.

Religare Securities Ltd. provides platform to all segments of the investor to leverage the immense opportunity offered by equity investing in India either on their own or through managed funds in Portfolio Management.

The ARN No. of the Religare Securities Ltd. is 33764. The ARN No. is required by to be available with the broker who deals on behalf of investors or sell the mutual funds of the different companies present in the market.

VISION AND MISSION

Vision To be India's first Multinational providing complete financial services solution across the globe.

Mission

Providing complete financial care driven by the core values of diligence and transparency.and Providing integrated financial care driven by the relationship of trust and confidence Religare team is led by a very eminent Board of Directors who provide policy guidance and work under the active leadership of its CEO & Managing Director and support of its Central Guidance Team Board of Directors.

Name Religare is a Latin word that translates as 'to bind together'. This name has been chosen to reflect the integrated nature of the financial services the company offers.

Symbol

The Religare name is paired with the symbol of a four-leaf clover. Traditionally, it is considered good fortune to find a four-leaf clover as there is only one four-leaf clover for every 10,000 three-leaf clovers found.

For us, each leaf of the clover has a special meaning. It is a symbol of Hope. Trust. Care. Good Fortune. For the world, it is the symbol of Religare:

The first leaf of the clover represents Hope. The aspirations to succeed. The dream of becoming. Of new possibilities. It is the beginning of every step and the foundation on which a person reaches for the stars.

The second leaf of the clover represents Trust. The ability to place one’s own faith in another. To have a relationship as partners in a team. To accomplish a given goal with the balance that brings satisfaction to all, not in the binding, but in the bond that is built.

The third leaf of the clover represents Care. The secret ingredient that is the cement in every relationship. The truth of feeling that underlines sincerity and the triumph of diligence in every aspect. From it springs true warmth of service and the ability to adapt to evolving environments with consideration to all.

The fourth and final leaf of the clover represents Good Fortune. Signifying that rare ability to meld opportunity and planning with circumstance to generate those often looked for remunerative moments of success.

Hope. Trust. Care. Good Fortune. All elements perfectly combine in the

emblematic and rare, four-leaf clover to visually symbolize the values that bind together and form the core of the Religare vision.

RELIGARE COMMODITIES LIMITED

RCL is a member of NCDEX and MCX and provides platform for trading in commodities, which is an online facility also. RCL provides platform to both agro and nonagro commodity traders to derive the actual price of the commodity and also to trade and hedge actively in the growing commodity trading market in India. With these realizations, Religare Commodities is coming up with its branches at mandi locations. It is a flagship effort from our team which would be helpful in facilitating trade and speculating price of commodities in future.

MERGERS AND AQUISITIONS

Religare is on the fast and ambitious growth trajectory with some interesting plans in the pipeline. Religare Aegon Life Insurance - Life Insurance Company, a Joint Venture with Aegon. Religare Aegon AMC - Asset Management Company, a Joint Venture with Aegon

.Religare Finance - Personal Loans / Credit Cards / Loan against Property / Mortgage & Reverse Mortgage.

RELIGARE COMPETITIVE EDGE We serve you with a diligent, transparent & process driven approach and ensure that your money gets the care it deserves.

No experts, only expertise Religare PMS comes to you from Religare, a Ranbaxy promoter group company with a solid reputation for an ethical and scientific approach to financial management. While we offer you the services of a Dedicated Relationship Manager who is at your service 24x7, we do not depend on individual expertise alone. For you, this means lower risk, higher dependability and unhindered continuity. Moreover, you are not limited by a particular individual’s investment style.

No hidden profits We ensure that a part of the broking at Religare portfolio management services is through external broking houses. This means that your portfolio is not churned needlessly. Using more broking firms gives us access to a larger number of reports and analysis, enabling us to make better, more informed decisions. Furthermore, your portfolio is customized to suit your investment objectives. Daily disclosures

Religare Portfolio Management Services gives you daily updates on your investment. You can pinpoint where your money is being invested, 24x7, instead of waiting till the end of the month to keep track. No charge till you profit So sure are we of our approach to Portfolio Management that we do not charge you for our services, until your investments start showing profit. With customized investment options Religare Portfolio Management Services invites you to invest across five broad portfolios to suit your investment needs. * Except fixed administrative charges.

MANAGEMENT PROFILE Organization Structure:

Religare is led by individuals who are professional leaders and are committed to reface the financial services industry in India. Each of the individual works constantly towards Religare’s objective of “India’s first truly MNC in financial services”.

Religare team is led by a very eminent Board of Directors who provide policy guidance and work under the active leadership of its CEO & Managing Director and support of its Central Guidance Team.

Mr. Sunil Godhwani Chief Executive Officer & Managing Director, Religare Enterprises Limited Mr. Sunil Godhwani is the driving force behind the company. A man with a vision to create a global business of excellence, he is the inspiration as he spearheads the company’s management and global operations; strategizing and directing it through its next phase of growth. He oversees the service brands of the promoters which include Religare Enterprises (integrated financial services) along with Religare Technova (IT), Religare Wellness (formerly Fortis Health world), Super Religare Laboratories (formerly SRL Ranbaxy; Path Labs) and Religare Voyages (private air charter and travels business). Mr. Godhwani brings to the company strong leadership skills, vigour and a passion for excellence. He believes in nurturing a culture that is entrepreneurial, result oriented, customer focused and based on teamwork. He has a diverse and wide-ranging experience of over two decades in managing large scale businesses.

Mr. Godhwani has given strategic direction to Religare’s growth since his joining in 2001. He has been instrumental in establishing Religare’s vast network and shaping the Company’s strategies in India and abroad. He is on a constant lookout for taking the Company to new heights by managing various acquisitions, finding new partners for joint ventures and scouting new avenues for the business. Mr. Godhwani is a Director in Religare Enterprises Limited, Religare Securities Limited, Religare Finvest Limited, Religare Commodities Limited, Religare General Insurance Company Limited, Religare Technova Limited, Religare Venture Capital Limited, Super Religare Laboratories Limited, Religare Macquarie Wealth Management Limited, AEGON Religare Life Insurance Company Limited, Vistaar Religare Capital Advisors Limited, Religare Voyages Limited and Fortis Healthcare Limited.

Mr.Ashu Madan President - Equity Broking Religare Securities Limited

Mr Ashu Madan carries the overall responsibility for Religare’s retail equity broking business. A keen observer of markets and trends, he keeps retail clients abreast with all the latest news and information in the equity markets and guides them through a bull or bear rule. Ashu has been with Religare for the past 8 years. In his current capacity he envisions and drives the business for retail equity broking and has been one of the driving force & pillars behind it. Prior to joining Religare, he was with Western India Group as the Assistant Vice President and held several key positions there from 1994 to 2001. He has over 18 years of experience in the financial services industry. He received a bachelor’s degree in commerce from University of Delhi. He is an intermediate from the Institute of Cost & Work Accountants of India.

Mr. Gurpreet Sidana Director – Online Business Religare Securities Limited

Mr Gurpreet Sadana’s key responsibility is to lead the online business initiatives of Religare (www.religareonline.com). Religareonline.com within a short span has achieved a large customer base and has a reach in top 50 cities in the country. It is today one of the top three Online investment platforms in India. Prior to this, Gurpreet was part of the Business Strategy team. He has positively contributed towards building Religare's Equity Business for Delhi and NCR. Gurpreet has successfully launched investment portal www.religareonline.com, which is one of the top financial portals in the country. This is the fastest possible launch across 50 cities with a dynamic growing team of 1500 plus. Gurpreet has an experience of more than 15 years to his credit. He is a qualified B.Com graduate and a Chartered Accountant. Prior to joining RSL in 2004, Gurpreet was associated with companies like Abhipra Capital Ltd, Elite Stock Management and a reputed CA firm.

4. ABOUT THE TOPIC

MARKETING MIX ➢ GROUP SERVICES



Equities and Derivatives: Trading in equities at Religare has been customized to one’s investment need. A highly process driven, diligent approach backed by powerful Research & Analytics and state of the art dealing rooms ensures superlative experience. Further, Religare also has one of the largest retail networks, with its presence in more than 900 locations across more than 320 towns & cities. Religare provides branch trading and each and every client is assisted by its highly skilled and dedicated relationships managers. It also provides the freedom of trading at clients place by online trading.

 Depository Services Religare is among the few major Depository Participants holding securities worth more than Rs.6000 crore under its management. RSL (Religare Securities Limited) provides depository services to investors as a Depository Participant with NSDL and CDSL. The Depository system in India links issuers, depository participants, depositories National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited (CDSL) and clearing house / clearing corporation of stock exchanges. These facilitate holding of securities in dematerialized form and securities transactions are processed by means of account transfers.

 PORTFOLIO MANAGEMENT About Portfolio Management Services:

A portfolio manager is a person who makes investment decisions using money other people have placed under his or her control. Portfolio managers are presented with investment ideas

from internal buy-side analysts and sell-side analysts from investment banks. It is their job to sift through the relevant information and use their judgment to buy and sell securities. Throughout

each

day,

they

read

reports,

talk

to

company

managers

and

monitor industry and economic trends looking for the right company and time to invest the portfolio's capital. •

PMS gives investors access to an institutional process of money management.

•

Provides a customized solution by matching the unique circumstances and objectives of each investor.

•

Wealth creation based on disciplined investment process is the crux of PMS.

•

Effective diversification helps reduce portfolio volatility and enhances risk-adjusted returns over long term.

•

PMS gives investor direct ownership of the individual securities in the portfolio

BENEFITS OF PMS

•

Professional Management: The service provides professional management of equity portfolios designed to deliver consistent long-term performance while identifying and controlling risks.

•

Continued Monitoring: We at Religare Securities Ltd. understand the need to constantly monitor your portfolios and bring in periodic changes to optimize the results.

•

Research Support:

A research team responsible for establishing our investment strategy and providing us real time information backs our portfolio managers. •

Identifying Investor Objectives: The foundation of every financially sound portfolio is the ability to identify one’s investment objective. It’s a process that requires expertise. Religare Securities Ltd. provides every investor a Relationship manager who comes with the required expertise and experience to understand an investor’s financial goals.

•

Transparency A dedicated website allows you access to all information relating to your investment. You will also receive quarterly account performance statement on the overall status of the portfolio and Religare Securities Ltd. research report.

➢

PRODUCT OFFERED BY RELIGARE SECURITIES LTD.

1. RACE-Basic This

account

http://religareonline.com/

allows

the

client

to

trade

through

our

website

and is suitable for the retail investor who is risk-averse and

hence prefers to invest in stocks or who do not trade too frequently. And this account need refresh after one minute to see current position of the stock market. Features 

Online trading account for investing in Equity and Derivatives via http://religareonline.com/



Terminal (NSE Online, BSE Online).

 Integration of On-line trading, Saving Bank and Demat Account.  Instant cash transfer facility against purchase & sale of shares.  Daily investing tip is provided to investors.  Instant order and trade confirmation by E-mail. 

Streaming Quotes.(Cash & Derivatives).

 Single screen interface for Cash and derivatives and more. 

Provision to enter price trigger and view the same online in market watch.

1. RACE-Lite Religare Advance Client Engine (RACE) Lite is a web based or browse based account. It is suitable for high investors who invest a large amount in stock exchange

regularly. It shows the current market position automatically and have the following feachers:  This account includes various hot keys to do quick transaction.  Graphs shows very effectively.  Live Terminal (NSE Online, BSE Online).  Instant cash transfer facility against purchase & sale of shares.  Instant order and trade confirmation by E-mail.  Streaming Quotes.(Cash & Derivatives).  Limited multiple choice market position view in a single screen.  Competitive brokerage rate.

1.

RACE-PRO

This account allows client to use ODIN software which is an internet-based software application that enables you to buy and sell in an instant. It is ideal for active traders and jobbers who transact frequently during day’s session to capitalize on intra-day price movement. Features  Instant order Execution and Confirmation. 

Single screen multiple terminal. (NSE Online, BSE Online).

 It starts with one click only. 

Technical Studies.

 Multiple Charting  Real-time streaming quotes, tic-by-tic charts.  Market summary (Cost traded scrip, highest value etc.) 

Hot keys similar to broker’s terminal. And effective visualization of graphs.

 Alerts and reminders.  It is auto updated.  Back-up facility to place trades on Direct Phone lines.  In this account you can select unlimited view in a single screen.

➢ Pricing:

Price is the most important factor for gaining market share. In this highly competitive market price plays an important role in retaining customer. Whether it is account opening price, or brokerage. Though brokerage is not fixed, it is flexible; in this industry service is

Account

RACE-Basic

RACE-lite

RACE-pro

Type

Browser

Browser based

Software based

Rs. 299/-

Rs. 499/-

Rs. 999/-

Rs.5000/-

Rs.5000/-

Rs.5000/-

based Special rate of Account Opening Minimum balance require

more important than price.

Brokerage Plan: There are prepaid brokerage plan in Religare Securities Ltd. There are three types of prepaid brokerage plans namely- Classic plus, Trump plus, Trump super that are suitable according to the investors. The brokerage plans are as the following:

Brokerage plan

Classic plus

Trump plus

Trump super

Prepaid amount*

Rs- 675/-

Rs- 2500/-

Rs- 15000/-

Validity

6 month

One year

One year

0.25%

0.15%

0.025%

0.015%

Brokerage rate on 0.5% delivery** Brokerage rate on 0.05% intraday**

* Prepaid amount will adjust with the brokerage. ** Brokerage is negotiable as per trading volume. NOTE: Service taxes as per government are not included in the brokerage.  Exposure: 8 to 20 times (on margin money) for intraday and 4 times on delivery.  Tie up with ICICI, AXIS, HDFC, CITI and Corporation Bank, Andhra Bank and Indus Ind Bank for online money transfer. 

Time+2 days settlements followed which can further extend to Time +5 days.

In the financial sector Religare has positioned itself as a focused low cost service provider. As many of its competitors are struggling in this highly competitive market Religare through transparency in its pricing strategy has gained its market share. Moreover in this secondary market there are very few customers who get attracted of less charges, mainly it’s the service and kind of relationship you develop matters most.

➢ Place Religare securities entered the market, when companies like India bulls and motilala oswal has established themselves as market leaders. Ranbaxy brand name helps Religare to make its presence feel in the financial market. Funds were not the issue, therefore Religare targeted mass market. Opening branches in untapped areas has provided Religare with a large customer data base. This P of Religare’s marketing mix is an advantage over its competitors. Religare’s retail network spreads across the length and breadth of the country with its presence through more than 1550 locations across more than 460 towns & cities. Having spread itself fairly well across the country and with the promise of not resting on its laurels, it has also aggressively started eyeing global geographies. We have a growing network of more than 300 branches and more than 580 business partners spread across more than 300 cities/towns in India and a fully operational international office at London.

➢ Promotion Ranbaxy being the umbrella brand has helped Religare to promote under the cover of Ranbaxy. As we know price is not the factor in this industry, Religare has positioned themselves as a best service provider. By designing an environment friendly Brand identity Religare has shown its responsibility towards people. They have started a campaign called “SAVE PAPER SAVE EARTH” in which they decide to send electronic contract notes. Religare Enterprises has reduced its power costs by 30-35% by incorporating three modular data centers. IBM has designed the green data centres for Religare in Delhi, Noida and Mumbai as part of the $3.1 million agreement signed with the company. Leveraging such technologies like high density computing, virtualization and precision air-conditioning, Religare expects a saving of more than 3600 units (KWH) per day in power consumption. In a year, this represents a saving of about Rs 1 crore.

Broking sector has consumer class of Brand switchers, to maintain long time relationship with customers Religare has taken a step to send greetings to their customers. Religare is not incurring much on advertising, there is no Brand ambassador and very few ads of Religare securities are aired on television. Share market is an addiction; therefore, there is no need to give any demonstration. However at recent times there is an urgent need to inform customers about how to invest during recession. They believe more on word of mouth advertising. Religare have many subsidiaries under its brand name and every single individual company

also promotes itself differently. The following are various ways through which Religare promotes itself -:  Hoarding  TV ads  Print media ads  Pamphlets  Franchise promotion  Word of mouth advertising by existing customer  Canopy  Sending thanking notes to the customers at the end of every year.

After studying the market mix of RSL ( Religare Securities Ltd. ), We have developed a small promotional plan to promote our Branch in Noida . This will help our branch to spread awareness about investing during a global slowdown. And to tap the potential investors in the nearby area.

MARKETING PLAN PROCESS  Segmentation  Target market selection  Positioning the brand and the branch  Selection of promotional tools

1. SEGMENTATION We have to divide the consumer market in nearly areas like Noida, Sector-62, 58, 64, Phase- II, etc. on the basis of their occupation and income. Through segmentation we will get four categories.  Potential new entrants  Existing investors and customers  Investors which are not active due to slowdown 

Brand switchers.

1. TARGET MARKET  Mainly a concentrated mix of high middle class population  Commercial retail area with a huge customer potential  A market which consists of at least 10% High net worth customers. 1.

POSITIONING: In amidst of Global recession, we have to position our brand and branch by imparting

Knowledge and awareness regarding Indian share market and the role of Indian economy. If we compare the growth rate of India with other countries than India stands on the top. In India recession is in the mind of customers. Or we can say India is suffering from psychological recession. Brand positioning of making consumer identifies the branch and the brand as a revolution in terms of corporate governance, customer satisfaction. 2. PROMOTIONAL TOOLS

 Pamphlet Distribution  Banners at metro station  Canopy for awareness week and Sms Campaigns

RIDE THE BULL AGAIN

WITH

WHEN

Religare securities limited, Plot No. 5, Mahadevi chambers, BN Block Shalimar Bagh New Delhi-110088 M – 9312959532 T – 011 – 4553555, www.religare.in

PAMPHLET DESIGN 2

GET ALL THE ANSWERS FOR YOUR INVESTMENT DURING THE EXCLUSIVE AWARENESS WEEK AT RELIGARE

MANY ARE BENEFITING ARE YOU NEXT……?

FOR MORE INFORMATION VISIT Religare securities limited, Plot No. 5, Mahadevi chambers, BN Block Shalimar Bagh New Delhi-110088 M – 9312959532 T – 011 – 4553555, www.religare.in

COMPARATIVE ANALYSIS : Before going for comparative analysis we should know some important terms: TERMS ONE NEED TO KNOW:

1. DEMAT ACCOUNT: Demat refers to a dematerialized account. Though the company is under obligation to offer the securities in both physical and demat mode, there is choice to receive the securities in either mode. So it is just like a bank account where actual money is replaced by shares. 2. SHARE: In simple words, a share or stock is a document issued by a company, which entitles its holder to be one of the owners of the company. A share is issued by a company or can be purchased from the stock market. 3. PRIMARY & SECONDARY MARKET:

There are two ways for investors to get shares from the primary and secondary markets. In primary markets, securities are bought by way of public issue directly from the company. In Secondary market share are traded between two investors.

COMPARATIVE ANALYSIS : This comparative analysis is being done between Religare, ICICI Direct, India Bulls and India Infoline. Specifically in the Noida area, as these are the major players in this area. Other players like Kotak and Karvy, hardly exists. Moreover the do not pose any major threat to Religare.

SWOT of Religare Securities Ltd Strengths

Opportunities

 It is a Ranbaxy promoter

 Financial services sector in

Company

India is growing by leaps and bounds.

 Very diverse products and a very trusted brand in financial

 Growing awareness among

sector  No AMC for online broking

youth.  In the upcoming days Religare

services

is coming up with their mutual fund and Banking

 Have one of the best brokerage plan

 Large customer base of ICICI bank

 Attractive brand  Relationship managers are attached to customer  Equity research team one of the best in Market Weakness 

Customers don’t know about Religare.

 Non performing website as reported by customer  Customer satisfaction on

Threats 

Growing competition.



Coat throat competition from corporate big house.

 Low entry barrier.  As they have change the name

customer care calls is non

of their company the customer

satisfactory and often termed as

still did not know about

unprofessional.

Religare.

Advantages of Religare 1. Religare gives interest on unutilized cash when investor is waiting to make next trade or online investment.

2. Religare Allow their investor to trade without having to worry about cash margin. Investor can get exposure (on cash segment) as high as 20 times for intraday trades. 3. They provide intraday reports and historical charting. 4. No annual maintenance charge and Lifetime free Depository Participant (DP) account. 5. Varity of fee structure to fulfill need of different type of investors. 6. It is the Ranbaxy promoter group. 7. Diverse portfolio and a lot of products under one roof. 8. Has one of the best brokerage plans. 9. Relationship managers attached to customers. 10. Large volume processing capability. 11. Expertise in coordinating multi location responses.

Unique selling points: There are various unique selling points of Religare Securities Ltd. For demat account. The unique selling points are as follow:  It provides Demat Account + Trading Account.  No annual maintenance charge.  Provide online and offline trading facility by portfolio manager, customer care, Toll free number.  Give exposure up to 8-20 times of margin money on intraday.  Give exposure 4 times of the margin money on delivery.

 Give interest on margin 3.5%.  Give reward point when Rs-2000/- brokerage generated by the investor. Gives Rs. 250/- coupon.

ICICI DIRECT

ICICI Web Trade Limited (IWTL) maintains ICICIdirect.com. IWTL is an Affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank Limited. ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE. Demat account policy:

ICICIDirect.com offers 3 different online trading platforms to its customers: 1. Share Trading Account Share Trading Account by ICICIDirect.com is primarily for buying and selling of stocks in BSE and NSE. This account allows Cash Trading, Margin Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone. ICICIDirect.com website is the primary trading platform for this trading account. They also provide installable application terminal based application for high volume trader.

2. Wise Investment Account Along with stock trading and IPO investing in BSE and NSE, Wise Investment account also provide options to invest in Mutual Funds and Bonds online. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs, Bonds and stock trading. 3. Active Trader Account

Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI. Active Trader also provides commodity trading. Brokerage and fees: 1. Account opening fees : Rs 750/- (One time non-refundable) 2. Brokerage: ICICIDirect.com brokerages vary on volume of trade and inclusive of demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades. Annual Maintenance Charge: 350/- year Restriction  The sale of shares purchased is restricted to T+1 day and is not permitted on T+2.  No leverage for Delivery trades.  Delivery is restricted to the total money allocated into the trading account.  No flexibility on leverage on Intra-day trades  The leverage of 4 times is available for intra- day trades.  The choice of bank is restricted to ICICI Bank. SWOT of ICICI Direct

Strengths

Opportunities

 Large customer base

 Untapped customer in India.

 Help from ICICI bank

 Growing awareness among youth

 The brand name in which most



Indian trust.

 Mass advertisement

Unique 3-in-1 account(e-

 Loyalty of customer towards

broking, banking and demat)

Weakness

Brand ICICI

Threats

 High Brokerage

 Growing competition.

 Use of name of ICICI may herm



parent brand name  Lack of customer focus

Lack of customer focused because of diversification.

 Low entry barrier.  Low awareness among the customer  Targeting only higher income class group customer

INDIA INFOLINE SECURITY PRIVATE LTD.

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com Ltd and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply with regulatory guidelines. www.5paisa.com is a focused website for online stock market

trading. 5paisa.com is a trade name owned by the India Infoline.com group. IILSPL has applied for trading membership of the BSE under Securities and Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992. IILSPL is in the business of providing broking services online via the Internet ("E-broking Services") and has been permitted by the NSE by way of registration permission no: NSEIL/CMO/INET/1103/2000 dated 03/July/2000, and will be applying for permission to the BSE, to provide E-broking Services to its clients. IILSPL is a TRADING MEMBER of the National Stock Exchange of India. PRODUCT OFFERED BY IILSPL 

Stock market:-IILSPL deals in stock market by trading in equity and derivatives.



Personal finance:- It Deals In Mutual Fund And Insurance.



Online Trading:- It provides services in stock and commodity trading (through Internet)

DEMAT POLICY: 

Account opening charges: Rs-555/-



Annual maintenance charge: Rs 150/-



Brokerages: 0.05% on intraday 0.5 % on delivery.

SWOT of India Infoline.

Strengths

Opportunities

 Large customer base 

Deals In Mutual Fund and

 Untapped customer in India.  Growing awareness among

Insurance also.  Internet trading. Weakness 

youth.  Mass advertisement Threats

Not much changes in their mode

 Growing competition.

of working

 Banks are also diversifying in to

 They charge from customer for their calls and courier. 

High Brokerage.

this sector. 

Low entry barrier.

 Lack of brand awareness.

 No negotiation on brokerage.

INDIABULLS SECURITIES LIMITED

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June 9, 1995. The name of the company was changed to Orbis Securities Private Limited on

December 15, 1995 to change the profile of the company and subsequently due to the conversion of the company into a public limited company; the name was further changed to Orbis Securities Limited on January 5, 2004. The name of the company was again changed to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the brand image of the term “Indiabulls” in the company name. ISL is a corporate member of capital market & derivative segment of The National Stock Exchange of India Ltd. At present, ISL accounts for approximately 3% of the total daily turnover of the Exchange with 32,359 client relationships and 70 branches spread across the country as of April 30, 2004. INDIABULLS CREDIT SERVICES LIMITED:- Indiabulls Credit Services has been valued at Rs. 263 crore with the Rs. 87.6-crore infusion. Indiabulls Credit Services Ltd, the recently formed subsidiary of broking firm, Indiabulls Financial Services Ltd. Faralon Capital, a San Francisco-based private equity fund, and its affiliates have acquired 33.3 per cent stake for Rs 87.6 crore. INDIABULLS REAL ESTATE:- Indiabulls through its group companies has entered Indian Real Estate business in 2005. It is currently evaluating several large-scale projects worth several hundred million dollars. Indiabulls became the first company to bring FDI in Indian Real Estate through a JV with Farallon Capital Management, a respected US based investment firm. PRODUCT OFFERED BY INDIA BULLS:  Equity & Debt Stock Broking  Insurance  Commodity trading  Depository Services

 Derivatives Broking Services  Equity Research Services  Mutual Fund Distribution

Demat Account Policy: 

Rs 999/- Account opening charges (One time non-refundable)



Rs 750/- Software changes

 0.05 % brokerage on intraday.  0.5 % brokerage on delivery.

SWOT of India Bulls

Strengths

Opportunities

 Large customer base

 Untapped customer in India

 First company to bring FDI in

 Growing awareness among

retail  LN Mittal is one of the biggest

youth  Mass advertisement

investors in India Bulls  They are the first company to introduce the concept of Online trading. Weakness 

Not much changes in their mode of working

 They charge from customer for their calls  High Brokerage

Threats  Growing competition 

Banks are also diversifying in to this sector

 Low entry barrier

Competititors of Religare:There are several financial security companies playing their roles in Indian equity market. But Religare faces competitions from these few companies.

➢ ICICI Direct.com ➢ Share Khan (SSKI) ➢ Kotak Securities.com ➢ India Bulls ➢ HDFC Securities ➢ 5paisa.com ➢ Motital Oswal ➢ IL&FS ➢ Karvy ➢ Smc

4.

RESEARCH METHODOLOGY

 Objective of Research  Types of Research  Sources of Data collection  Sampling  Survey method.

OBJECTIVE OF RESEARCH Marketing Research plays an important role in deciding on the marketing strategy by providing information necessary for choosing an appropriate strategy. It is like to discover to Question through the application of scientific procedure. But the main aim of our research to find out the truth that is hidden and which has not been discovered as yet. Our research study has two objectives:-

PRIMARY OBJECTIVE:  To find out whether RELIGARE is a better service provider than ICICI, INDIA BULLS, INDIA INFOLINE by doing a comparative analysis on the basis of various services a stock broker should provide  To do a comparative study of Religare product with other market competitors with reference to DEMAT ACOUNT. 

To find the areas where Religare need to improve to compete with its competitors.

SECONDRY OBJECTIVE:  To give suggestions to focus on the areas of improvement. 

To convert our theoretical knowledge into practical knowledge.

 To create awareness about Religare securities.  To know about the corporate world’s working environment and to enhance our potential.

Research Problem To get the answer of following questions, a research has been conducted to fond following problems: 

To study about the competitive position of Religare Securities Ltd. in Competitive Market.



To study about the effectiveness & efficiency of Religare Securities Ltd. in relation to its competitors.

 To study about whether people are satisfied with Religare Services & Management System or not.  To find the areas where Religare need to improve to compete with its competitors.

TYPES OF RESEARCH On the basis of theoretical study a research has many types. All of these are distributed on the nature of research. Some of these are like 1. Descriptive and Analytical 2. Qualitative and Quantitative 3. Conceptual and empirical 4. Applied and fundamental

5. One time research Our research is based on Descriptive, Qualitative and Quantitative research. Descriptive Research:Descriptive research includes surveys and fact finding enquires of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. Researcher has no control over the variables of this type of research. Qualitative Research: In our research we need comparison between different stock brokers. So this based on all qualitative data. In short, Qualitative research is especially important in the behavioral sciences where the aim is to discover the underline motives of human behavior. Through such research we can analyses various factors which motivate to people to behave in a particular manner or which make people like or dislike a particular thing. Quantitative research: Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. So we can use it in our research for collection of all the numerical data.

SOURES OF DATA COLLECTION 1.

Primary data Collection: Primary Data is the is the gathered for first time by the researcher collection of

primary data is task demanding a technical expertise. I Was collected primary data by :  By visiting various competitor’s braches in Noida.  Tally Calling is also done with reference to the database maintained by ourselves  By the questionnaire and personal interview.  By the doing a survey and I also participated in a many client meetings as observers.

1.

Secondary Data Collection: Secondary data are those data which have been already collected and analyzed by

someone earlier agency for its own use and same data use by a different agency. I was collected the secondary data by  Visiting various websites database is maintained 

By reading various books, journals, magazines and other sources.

SAMPLING: Sample design “A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting item for the sample” We used the probability research design.

Sampling units - Sampling unit may be a geographical one, such as state, district, village etc. The researcher will have to decide one or more of such units that he has to select for his study. In my research Noida, and parts of Delhi is a sampling unit. 

Universe:

Noida, and parts of Delhi



Sampling Units: Residents of Noida and some part of Delhi (10,000 approx)

 Period of Survey: (June 05-July30) 2009

Size of sample -“This refers to the number of items to be selected from the universe to constitute a sample” In my research sample size is 75 I also study the other 3 stock broker companies related to security & commodity market like India-Infoline, ICICI direct, and India bulls. for the appropriate collection of the information.

Survey Method: Survey refers to the method of securing information concerning phenomena under study from all or selected number of respondents of the concerned area. In a survey the investigator

examines those phenomena which exist in the universe independent of his action. I used the Scheduling Method. Scheduling: - In this method the enumerators along with schedules, go to respondents, put to them the questions from the Performa in the order the questions are listed and recorded the replies in the space meant for the same in the Performa.

ANALYSIS OF DATA Demography There are various demographic factors of the respondent. It is taken because of that this sample can be true representative of the population in Noida and some part of Delhi. 1. Gender 1. Age Group 1. occupation

GENDER Male

65

Female

10

In the sample size of 75, I could be able to reach enough no working male and female who works for different kinds of organization.

AGE Group Age plays as a very crucial factor for investing in securities. Usually the age groups 30-50 are take interest in investment in securities. Age

No. of Respondents

20-30

28

30-50

37

Above 50

10

As we know very well the age group of 30-50 in India how this has effect investment decision.

As we can see here the no. of respondent in category of 30-50 is who are high in number of population, approx 50 %. They belong to the major investor part of India.

Occupation

According to the occupation we can know about the financial status of the respondent. All the respondents are belonged to either from Government Employees, Private Sector Employee and Business Employee. According to their occupation, Tables and Graphs are followings.

Occupation Kind of Employment

No. of Respondents

Govt. Employee

18

Private Employee

38

Business Employee

19

There are are large investors from private sector. As the economy is booming, the salary per employee is increasing rapidly so there are big segment of the private employee. Now companies are focusing on this segment also.

INCOME LEVEL The income level factor affects the investment decisions of an individual’s to the maximum extent. From this analysis we can know about people perception that belongs to a particular income group. INCOME GROUP

NO. OF RESPONDENT

Below 15,000

7

15,000-25,000

18

25,000-35000

30

Above 35,000

20

As we can see in the graph the persons who are belongs to the income group Rs 25,00035,000 are the large investor in Noida. There are 40 % people who invest their money in securities market. So companies are also targeting these types of people.

Question: Do you know about the investment options available? (a) Yes

(b) No YES

NO

Know about (fig)

55

20

Know about (per)

73.33%

26.67%

60 73.33%

50

t n u o C

40

30 55

26.67%

20

10

20

0 yes

no

Do you knowabout investment options available?

Analysis The bar graph above gives a clear picture that out of 75 respondents, 55 that are 73% are aware of investment options available in the market. The purpose of this question was to

know whether people are aware where they can put their money so that they can get good returns.

Question: Which is your preferred investment alternative? (a) Insurance & mutual funds

(b) Real estate

(c) Securities (Equity)

(d) Commodity

Insurance& mutual funds

Real estate

Securities (Equity)

Commodity

Preferred alternative(fig)

26

4

32

13

Preferred alternative(per)

34

5

42

17

Analysis: The above pie chart shows that 34% of the respondents prefer insurance and mutual funds to invest their money, Real estate sector is the least preferred due to the current slowdown. The selected area of survey was near broking houses that is why maximum people preferred equity, because it gives quick returns. People opted for insurance because the risk is less. Question: What is your basic purpose of your investment?

(a) High Returns

(b) Capital appreciation

(c) Risk covering

(d) Tax benefits

High Returns

Capital appreciation

Risk covering

Tax benefits

Purpose (fig)

34

11

17

13

Purpose (per)

45 %

14 %

22 %

17 %

Analysis The above pie chart shows 45% of respondents invest for high returns, those who invest in insurance the avail tax benefits.

Question: You trade in stock market through……. (a) Software

(b) web based portal

(c) Telephone

(d) Sitting with RM (walk in client)

Software

Web based portal

Telephone

Sitting with RM (walk in client)

Preferred mode(fig)

13

7

33

22

Preferred mode(per)

17

9

44

29

40

44.0% 30

t n u o C

29.33% 20

33 17.33% 22

10

13

9.33% 7

0 software

web based portal

telephone

sitting with RM

You trade in stock market through:

Analysis The above graph shows that 44% respondents prefer to trade through telephone, after that most of them were walk in clients who sits with Relationship Manager. ICICI is the main player in software mode and poses great threat to Religare. Question: How frequent do you trade? (a)Daily

(b) Weekly

(c)Monthly Frequency No. of Respondent

(d) Yearly Daily

Weekly

Monthly

Yearly

21

30

20

4

Analysis: There are a large number of investors who trade weekly; Religare products are also according to investors like RACE-pro are suitable for daily or weekly investors and RACElite for monthly and yearly investors. So Religare most emphasis on the daily and weekly investors.

Question: What percentage of your earnings do you invest in share trading? (a) Up to 10 %

(b) Up to 25 %

(c) Up to 50 %

(d) Above 50 %

Investment

Up to 10 %

Up to 25 %

Up to 50 %

Above 50 %

No. of Respondent

48

19

5

3

Analysis: This shows that most of the people invest only up to 10% of their earnings in the stock market, it shows the reiterating the volatile and non-transparent structure of the Indian

stock market. Hence, effective and efficient steps should be undertaken to woo the customers to invest more in the lucrative stock market.

Question: In which company you have Demat account? (a) Religare Securities Ltd.

(b) India Infoline

(c) ICICI direct

(d) India bulls Religare

India

ICICI

Ltd

Infoline

direct

Demat a/c (fig)

24

12

19

20

Demat a/c(per)

32

16

25

26

25

India bulls

32.0%

26.67%

20

25.33%

tC n u o

15

24

16.0%

10

19

20

12 5

0 religare ltd

indiainfoline

ICICI direct

In which company you have a D-MAT account?

Analysis

indiabulls

Religare has the maximum market coverage in comparison to its major competitors with a 32% share. That is out of 75, 24 respondents have their account in religare. India bulls though losing its marking ranking still has a share of 26 %. ICICI due to its brand name in banking sector and quality software is the major threat to Religare. Question: Are you satisfied with your present broking company? * In which company you have a DEMAT account? Cross tabulation Count In which company you have a DEMAT Account? religare ltd Are you satisfied with your present broking company?

Yes

India Infoline

ICICI direct

India bulls

Total

18

2

14

5

39

6

10

5

15

36

24

12

19

20

75

No

Total

B a rC h a rt Inw h ic hc o m p a n y y o uh a v eaD -M A T a c c o u n t?

2 0 2 4 .0 %

re lig a reltd 2 0 .0 %

t n u o C

1 5

1 8 .6 7 %

1 3 .3 3 %

8 .0 % 6 .6 7 %

6 .6 7 %

2 .6 7 %

0 y e s

A rey o us a tis fie dw ithy o u rp re s e n tb ro k in g c o m p a n y ?

Analysis

IC IC Id ire c t in d ia b u lls

1 0

5

in d ia in fo lin e

n o

52% respondents are satisfied with their broking house, out of which 24 % belongs to Religare. Close to religare lies ICICI (18%), only 2 % respondents are satisfied with India Infoline. Out of 32% of Religare’s customers 24% are satisfied.

Question: What is the reason? (Whether Yes Or No) * In which company you have a DEMAT account? Cross tabulation In which company you have a DEMAT account? religar

India

ICICI

India

e ltd

Infoline

direct

bulls

Total

What is the

Services

9

1

6

6

22

reason?

No hidden cost

9

0

2

0

11

(Whether Yes

Hidden cost

0

9

2

8

19

Or No)

Efficient equity

2

1

5

2

10

4

1

4

4

13

24

12

19

20

75

research Inefficient equity research Total

Bar Chart In which company you have a D-MAT account?

25 8.0%

religare ltd 20

indiainfoline

10.67%

ICICI direct indiabulls

8.0% 15

t n u o C

5.33%

10

2.67%

2.67%

12.0%

12.0%

2.67% 12.0%

6.67%

5

5.33%

5.33% 2.67%

0 services

Analysis

No hidden cost

Hidden cost

Effecient equity research

Ineffecient equity research

What is the reason?( Whether Yes Or No)

28% of respondents are satisfied because of good services, out of which 12 % belongs to Religare followed by ICICI and India bulls with 8% each. Religare is ruling the market because of its transparency .However the research team of ICICI is more efficient than Religare. India Infoline is not liked because of its hidden costs. Therefore it holds 4th position, while Religare is 1 followed by ICICI and India bull

Question:

Do you get confirmation call for your day to day transaction? * In which company you have a DEMAT account? In which company you have a D-MAT account? religare ltd Do you get confirmation call for your day to day transaction?

Yes

No

Total

India Infoline ICICI direct

India bulls

Total

22

4

16

7

49

2

8

3

13

26

24

12

19

20

75

Bar Chart Inwhichcompany youhaveaD-MAT account?

25 29.33%

religareltd indiainfoline

20

ICICI direct indiabulls 21.33%

15

o C t n u

17.33% 1 10 1

10.67% 9.33% 1

5

5.33%

1

1

4.0%

2.67%

1

1

1 0 Yes

Doyouget confirmationcall for your dayto daytransaction?

No

Analysis Every day after trading Hours Company makes a call to its customers to confirm their transactions of the day. This is very important service which every customer seeks. The above bar chart clearly shows that 65% of respondents agree that they get confirmation call. More than 90% of religare customer got confirmation call. ICICI is the only company which is very close to religare. Other two companies are not efficient enough in providing this service.

Question : Are you satisfied with the execution of your shares? * In which company you have a DEMAT account? In which company you have a D-MAT account?

Are you satisfied with the execution of your shares? Total

Yes No

Religare ltd indiainfoline

ICICI direct

Indiabulls

Total

22

4

15

10

51

2

8

4

10

24

24

12

19

20

75

Bar Chart Inwhichcompany youhaveaD-MAT account?

25 29.33%

religareltd indiainfoline

20

ICICI direct indiabulls 20.0%

t n u o C

15

13.33%

10

13.33% 10.67%

5

5.33%

5.33% 2.67%

0 Yes

Analysis

No

Areyousatisfiedwiththeexecutionof your shares?

Proper execution of shares is of supreme importance from trader’s point of view. Again more than 90% of Religare’s customers are happy with executions of their share. 70 % respondents are satisfied out of which 30% belongs to religare. India Infoline is again failed to satisfy its customers. 80 % of ICICI customers are also satisfied.

Question: Are you satisfied with the back office services, like collection of cheques, delivery of contract notes etc? (a) Yes

(b) No In which company you have a DEMAT account?

Are you satisfied

Yes

Religare ltd indiainfoline

ICICI direct

Indiabulls

Total

22

4

11

12

49

3

8

4

11

26

25

12

15

23

75

with the back office services Total

No

Analysis: As the above diagram is showing that most of customers of Religare Securities ltd. Are satisfied form it’s offline services and ICICI’s customer are also satisfied but the others are not satisfied with offline service.

1. LEARNINGS During this training I have learned the practical aspects of financial market. In my summer training I have got lot of knowledge & exposure from this company. The main point which I learned in this company these are including:  In my summer training I get the exposure of corporate world as well as I learn many

more from this company.  In my Executive training I face to many customers so that i find that how to face the customer in the real world. I read many more regarding client but when I face them I find their nature and their behavior.  I have done many meeting in this new city and I learn the process to find any address initially when I entered in this city I takes lot of time to find any address but now I get the techniques to search the address.  Initially when I meet to customers I feel very fear that he can ask any question & I didn't have full knowledge of this organization but know I have full knowledge but I can face any kind of customer.

 Our work is not only open Demat Account but also bring margin money so I got more

time to face my client to make good relationship.  I know how does sales effect the whole organization if sales persons are not doing their work properly organization can't be grow in future.  Attended meetings in which I had to give the demo of the software of the company along with its installation.

Other Learnings We also learned about the document required to open different type of d-met account Individual account •

3 photographs

•

Pan card copy self attested

•

Add. Proof (Electricity Bill, Voter card, Ration card, Driving License., MTNL bill of telephone, Bank Statement).

•

Cheque In favours to Religare securities Ltd.

Non individual •

All directors photograph

•

All directors Pan Card photocopy self attested with Company stamp.

•

All directors add proof self attested with company stamp.

•

Company Pan Card attested with Company stamp (auth. Sig.)

•

Bank statement of last 6 month till date attested with company stamp (auth. Sig.)

•

Moa & AOA attested with company stamp (auth. Sig.)

•

Board of resolution on letter head Equity.

•

Board of resolution on letter head DP.

•

List of Director on letter head

•

Share holding pattern on letter head.

•

Last three years Balance sheet with co. Stamp (auth. Sig).

•

Form 32 with co. Stamp (auth. Sig). (In case director change)

1. FINDINGS According to my analysis there are few important findings from this survey which may helpful for the company. These findings can help the sales team to make better sales promotion activities. The major findings are followings. 1. There is a positive correlation between the income percentage on investment and the participation in cash market. 2. According to survey 70 % peoples are satisfied with RELIGARE SECURITIES Ltd because of their RM’s facility and transparency in costing. 3. ICICI is a very close competitor, has large customer base due to its banking facilities. And it provides Demat account along with normal bank account. 4. Approx 65 % people who are the age group 30-50 take interest in investing into securities. 5. Most of the customers do not satisfied with prepaid brokerage plan of Religare.

6. Approx 50 % people do not know that Raligare is Ranbaxy promoter’s group company. So that Religare are not be able to attract customer by brand image.

7. Approx 50 % people do not know that Raligare is Ranbaxy promoter’s group company. So that Religare are not be able to attract customer by brand image. 8. Religare has the maximum market coverage in comparison to its major competitors with a 32% share. 9. 52% respondents are satisfied with their broking house, out of which 24 % belongs to

Religare. Close to Religare lies ICICI Derect.com which is 18% .

1. RECOMMENDATIONS AND CONCLUSION RECOMMENDATIONS  Commitment should be equalized for every person.  Provide the facility of free demonstrations for all.  Improvement in the opening of De-mat & contract notice procedure is required.  There should be a limited number of clients under the relationship manger. So that he can handle new as well as old customer properly.  Some promotional activities are required for the awareness of the customer. Like the promotional plan in the project, this includes pamphlet distribution and awareness week.  The infrastructure of branch office should be improved.  Focus on equity research department. Make separate research branches.

 Introduction of more schemes, like life time accounts at low charges. And reduce the amount of deposits in Rally lite, to compete with ICICI Direct.  People at young age should be encouraged to invest in stock market.  Seminars should be held for providing information to prospective and present customers.  It’s said that building new customers is three times expensive then maintaining the old customers so in order to building the customer loyalty Religare should send greeting card on the special occasion such as birthday, anniversary to customers. This shows that company is concern not only about the customers but also about the family of the customer.

CONCLUSION The information collected from the various respondents helped us to arrive at the following. 

On the basis of the study I can say that Religare Ltd is better services provider than the other stockbrokers because of commitment towards services and transparency in their charging system.



According to survey, RELIGARE SECURITIES Ltd open new branches for individually handle to their customer, but in ICICI direct there is no separate offices for this .So people prefer RELIGARE SECURITIES Ltd.

 Religare has a good customer base in the surveyed area as compared to other major players in the area.  ICICI Direct online trading is best in the area eating Religare’s web based trading. 90% of the people who trade online prefer ICICI.

 More than 90% customers are satisfied with the services of Religare. Same figures exist with ICICI. India Bulls and India Infoline fail to satisfy their customers.  Confirmation call is of supreme importance for customers. Religare has no complaints regarding this.  ICICI is a very close competitor, has large customer base due to its banking facilities. And it provides Demat account along with normal bank account.  India bulls have lost charm among customers, because of entering of better service provider.  India Infoline does not have a good brand name, but it offers very good schemes and do have funding service.

1. SUGGETIONS  Make some flexible norms regarding brokerage structure. There should not be prepaid brokerage plan.  Process of filling the Raligare form should be easy because there are so many signatures that sometimes irritate the customers.  Initial Public Offering form filling up should be online (in Raligre).  Software charges should be that should be adjustable against brokerage.  Its name might be start by name of Ranbaxy as ICICI direct & SBI life cashing the name of their brand name.  Demat Account opening charges can be reduced to increase the client base.  Problem in downloading the diet Odin software from different windows.

 We have to make aggressive marketing through print media so that we can reach to the smallest place of the county.  We should give more focus to FIIs & INSTITUTIONAL INVESMENT.  Arbitraging plays a big role in stock market so we should provide a platform for arbitrage.

1. LIMITATIONS OF THE STUDY 

As only Noida dealt in survey so it does not represent the view of the total Indian market.



Size of the sample may not be substantial.

 This is a two months study only.  There was lack of time on the part of respondents.  The survey was carried through questionnaire and the questions were based on perception.  There may be biasness in information by market participant.  Complete data was not available due to company privacy and secrecy.

 Due to lack of the knowledge of the many persons have lost their money in the capital market. Now they are not ready for the further investment. 

When I entered in this city I take lot of time to find any address.

1. BIBLIOGRAPHY

Books:  Marketing Research by G C Beri- third edition – © 2000, Tata McGraw-Hill Publishing Company Ltd.  Research Methodology by Kothari – Vikas Publication House Pvt. Ltd.1978.  Financial Market Operatin by Goyal, Dr. Alok, New Delhi, V.K. (India) Enterprises.  Rule The Freakin Markets! By Micheal Parness, St. Martin’s Press, 2002.  After 10+3 And Beyond – Humanities And Commerce by Kumkum Tandon.

Magazines:

 Valueline (Sharekhan Monthly Research Magazine).  Capital Market ( 5Pasisa.com), New Delhi.  The Finapoils (your Personal Finance Advisor From Karvy) 

Kumar Dhirendra, ULIP Key Feature, Business world, 24 June, 2007.

Internet:  http://www.religare.in 

http://www.religaresecurities.com

 http://www.nse.co.ke/newsite/inner.asp?cat=ahistory  http://www.nsx.com/content/history 

http://www.moneycontrol.com



http://www.nseindia.com



http:// www.bseindia.com



http:// www.marketwatch.com



http://www.5paisa.com



http://www.indiainfoline.com



http://www.icicidirect.com



http://www.hdfcsecurity.com



http://www.indianstockmarket.com

 http://www.scottrade.com 

http://www.mysmp.com/world-markets/national-stock-exchange-of-india.html



http://www.pdfcoke.com/doc/8589834/The-History-of-Bombay-Stock-Exchange

 http://www.chittorgarh.com/newportal/online-stock-brokers-detail.asp?a=3

1. APPENDIX QUESTIONNAIRE DATE: NAME OCCUPATION AGE CONTACT NO.

Age group: (please tic below ): Below 15,000

15,000-25,000

25,000-35,000

Above 35,000

1. Do you know about Investment options available? (a) Yes

(b) No

2. Which is your preferred investment alternative? (a) Insurance & mutual funds

(b) Real estate

(c) Securities

(d) Commodity

3. What is the basic purpose of your investment? (a) High Returns

(b) Capital appreciation

(c) Risk covering

(d) Tax benefits

4. You trade in stock market through……. (a) Software

(b) web based portal

(c) Telephone

(d) Sitting with RM (walk in client)

5. How often do you trade? (a)Daily

(b) Weekly

(c)Monthly

(d) Yearly

6. What percentage of your earnings do you invest in share trading?

(a) Up to 10 %

(b) Up to 25 %

(c) Up to 50 %

(d) Above 50 %

7. In which company you have Demat Account? (a) Religare Ltd

(b) India Infoline

(c) ICICI direct

(d) India bulls

(e) If others (please specify).....................................

8. Are you satisfied with you present broking company? (a) Yes

(b) No

9. What is the reason? (Whether Yes or No) (a) Services

(b) No Hidden cost

(c) Hidden cost

(c) Efficient equity research

(d) Inefficient equity research

10. Do you get confirmation calls for your day to day transactions? (a) Yes

(b) No

11. Are you satisfied with the execution of your shares? (a) Yes

(b) No

12. Are you satisfied with the back office services, like collection of Cheques, delivery of contract notes etc? (a) Yes

(b) No

13. Please rank the following companies on the basis of services. (a) Religare Securities Ltd.

(b) India Infoline

(c) ICICI direct

(d) India bulls

14. Your valuable suggestions: ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… …………………………………………………………………………………………