Public Relations And Communications

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Public Relations & communications

What is PR

‫ماهي العلقات العامة؟‬

Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations: (As a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization.)

‫حسب تعريف أبو العلقات العامة الحديثة (إدوارد لويس برنيز) تعرف‬ : ‫العلقات العامة بأنها‬ ‫ وتحدد السياسات‬،‫”عبارة عن وظيفة إدارية تقوم بتكوين المواقف العامة‬ ‫والجراءات وتظهر مصالح المنظمة‬

‫الوظائف الرئيسية في العلقات العامة‬ ‫البحــــــوث‬ ‫التخطيط‬ ‫الحوارات‬ ‫التقييم‬

‫‪Research‬‬ ‫‪Planning‬‬ ‫‪Communication dialogue‬‬ ‫‪Evaluation‬‬

‫التنسيق والمتابعة‬ Coordination & monitoring

‫خدمات العاملين‬

‫الحتفالت والمؤتمرات‬ Conferences & Celebrations

Employees Service ‫العلقات العامة‬ Public Relation ‫المراسم‬

‫التوثيق والمعلوات‬

Protocol

Public Relation ‫النشطة الثقافية‬ ‫والجتماعية‬ Social& cultural events

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