Public Relation Tools

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Tools Of Public Relation By Raj Anand

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Sponsored Event Kingfisher Public Rock Fest

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The Kingfisher Pub Rock Fest is back with a bang, ready to rock 19 Indian cities with over 70 gigs. With an amazing mix of emerging local talent as well as established artistes from different parts of the country, the event has just returned in its biggest avatar, ever! •

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Date: Saturday, August 1, 2009 Venue: Mocha Bar, New Delhi Bands: Galeej Gurus, Lazy River October Date: Sunday, August 2, 2009 Venue: The Mezz, New Delhi Band: Scribe, Undying MC, Artillerie, Rabbit Is Rich Date: Tuesday, August 4, 2009 Venue: 10 Downing Street, Chennai Band: Soulmate Date: Wednesday, August 5, 2009 Venue: TC, Gurgaon Band: Indigo Children, The Circus, SHM

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Date: Saturday, August 8, 2009 Venue: Haze, New Delhi Band: HFT, Lou Majaw (Acoustic Set) Date: Saturday, August 8, 2009 Venue: Zest Beach House, Pondicherry Band: Soulmate Date: Sunday, August 9, 2009 Venue: Bike N Barrels, Chennai Band: Half Step Down, No Safe Word, Public Issue Date: Sunday, August 9, 2009 Venue: 10 Downing Street, Hyderabad Band: Soulmate Date: Sunday, August 9, 2009 Venue: Club 18, Gurgaon Band: Great Society, English Wine Shop, Five8

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Some more Sponsored Event

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The biggest nation-wide music festival celebrating the culture of live bands is back with an even bigger platform than ever before

Truly Good Times. This folk's festival is open for anybody young, old, families, singles - you name it. For those who seek a change in their everyday routine. Picture 18

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ESPN World Salsa Championship Qualifiers for the first time in India.Over 40 International & National Instructors

Parties, Clubs, Deejays, Live Music, Photos and much more. ● Indivibe -Where's the party tonight? ● KINGFISHER Picture 18

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DLF

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DLF win IPL title sponsorship rights • India's leading real estate developer DLF Ltd has bagged the title sponsorship rights for the Indian Premier League extravaganza that is set to kick-off on April 18. • A statement from the IPL on Wednesday said the rights for title sponsorship were won by DLF "through a fair and transparent open bid process with a highest bid of Rs 40 crore per annum. The deal gives DLF Ltd. exclusive title sponsorship rights for five years, valuing in excess of Rs 200 crores". Picture 18

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• The title sponsorship race was between DLF Limited, World Sports Group (WSG), which had bid on behalf of Hero Honda Motors [ Get Quote ] (India) Ltd, Percept D'Mark and 21st Century Media. • The title sponsorship race was tightlycontested between three participants, with DLF emerging the final winner through a fair and transparent process

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Press Release Tata Motors unveils the People’s Car A comfortable, safe, all-weather car, high on fuel efficiency & low on emissions Mr. Ratan N. Tata, Chairman of the Tata Group and Tata Motors, today unveiled the Tata ‘NANO’, the People’s Car from Tata Motors that India and the world have been looking forward to. A development, which signifies a first for the global automobile industry, the Picture 18

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People’s Car brings the comfort and safety of a car within the reach of thousands of families. The People’s Car will be launched in India later in 2008.

Speaking at the unveiling ceremony at the 9th Auto Expo in New Delhi, Mr. Ratan N. Tata said, “I observed families riding on two-wheelers – the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realise this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.” Stylish, comfortable The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy. Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a new benchmark among small cars. When launched, the car will be available in both standard and deluxe versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual’s preferences. Picture 18

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• Issued by: Debasis Ray Head - Corporate Communications Tata Motors Limited Phone: +912266657613 E-Mail: [email protected] Website: http://www.tatanano.com Suresh Rangarajan/Sarika Kapoor/Anand Deora/Ravi Sharma Vaishnavi Corporate Communications Phone: +912266568787 Picture 18

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Interview with Ratan Tata: Making of Nano • 11 Jan 2008, 2100 hrs IST, Indrajit Gupta & R Sriram, TNN • Nearly 72 hours before the launch of his dream car, Tata Group chairman Ratan Tata spent 90 minutes with ET for a oneon-one on the making of the people's car. He shares the trials and tribulations he faced during the journey. Here is the full text of the interview. Picture 18

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Q: Are you nervous? Is this much bigger than the launch of Indica? I think I was much more nervous during the launch of Indica because we had never been in car manufacturing before. We were venturing into a new segment. We are again venturing into a new segment but in a product line in which we have 10 years of experience now .

Q: If one would really start at the very beginning, what really was the trigger for the idea? Basically, just as an Indian, you know, I would be as concerned of my-self as one of the rickshaw pullers in Calcutta running with rickshaw behind with two people sitting back. It bothered me. My mind will start thinking: Can we put a bicycle there? The same thing bothers me when I visit a plant also. The workers are bending over when the work piece should be raised or maybe they should sit in a pit or what-ever. Because I think human fatigue is something that affects safety. Picture 18

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Q: What were the most challenging moments to your mind? They all relate to costs. Perhaps the bigger, more visible issue is that somewhere we needed to benchmark ourselves against something. And we took the Maruti 800 as a benchmark. In terms of acceleration and driveability, it should at least equal the Maruti and in some areas it should exceed the Maruti. Q: People are used to thinking within a certain framework. So how did you achieve breakthroughs in shaving off costs? We haven't changed when you see the car. It is a four-door car, fiveseat, rear engine and in many ways conventionally constructed. What has been done is like (in the case of) door locks, we have the same lock on all four doors, both left hand and right hand. We have some parts that are wing locked from inside

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Q: You think that this car is going to some way change the DNA of the group? That is not what it was conceived for. Well, the fact that you are doing it to address the market, that's huge. It gives you an expectation of, you know, if we produce 50,000 of such cars then we are ready to undertake that exercise

Q: There has been some criticism that this car is going to choke the already congested roads in cities. Do you think that is an elitist criticism? Yeah, I asked myself. We produced about 7 million two wheelers earlier. Today, we almost have about 60-70 million two to three wheelers in the country. We produced about 1.4 million cars and at some point we will exceed 2 million. Nobody said anything about that. It only happens to be this car that is being targeted. You may say well OK the two wheeler takes lesser space.

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Q: Who are your potential customers for this car? Are you really looking at tier II and tier III towns and cities? The biggest nation-wide music festival celebrating the culture of live bands is back with an even bigger platform than ever before

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Press Release PEPSICO’S NIMBOOZ MAKES ITS DEBUT IN WEST BENGAL & NORTH EAST Kolkata, August 31, 2009: Consumers across West Bengal and North Eastern states of India can now have their favourite nimbu paani in a more hygienic, enjoyable and convenient way. Nimbooz by 7Up, PepsiCo India’s hot-selling packaged lemon juice, today made its much-awaited debut in the East India market. PepsiCo India, the country’s leading food & beverage company, launched Nimbooz in West Bengal in user-friendly, convenient packaging formats of 200ml returnable glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10 respectively. Inspired by the popular home-made, fresh nimbu paani, the favourite household beverage across the country, Nimbooz by 7Up has been specially created to suit local tastes. Nimbooz by 7Up is a delicious nimbu paani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy your favourite nimbu paani in a hygienic format.

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Press Release The Aditya Birla Group introduces 'Kara' - skincare wipes, for the first time across India •

Kolkata, August 31, 2009: Consumers across West Bengal and North Eastern states of India can now have their favourite nimbu paani in a more hygienic, enjoyable and convenient way. Nimbooz by 7Up, PepsiCo India’s hot-selling packaged lemon juice, today made its much-awaited debut in the East India market. • PepsiCo India, the country’s leading food & beverage company, launched Nimbooz in West Bengal in user-friendly, convenient packaging formats of 200ml returnable glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10 respectively. • Inspired by the popular home-made, fresh nimbu paani, the favourite household beverage across the country, Nimbooz by 7Up has been specially created to suit local tastes. Nimbooz by 7Up is a delicious nimbu paani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy your favourite nimbu paani in a hygienic format.

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Thanks

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