Public Relation

PUBLIC RELATION

PUBLIC Not only must the company relate constructively to customers ,suppliers, and Dealers , It must also relate to its large number of interested public. “ The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and it’s PUBLIC” 2

• A PUBLIC is any group that has an actual or potential interest in or impact on a company’s ability to achieve objectives . • Employees & Trade union • Stakeholder • General public • Customer • Media • Government & Poiliticans

ROLE OF PUBLIC • Identify the relevant Public • Reinforcing the favorable opinion • Transforming neutral opinions of the public into positive opinion • Changing or neutralizing

FUNCTIONS OF P R • • • • •

Press Relations Product publicity Corporate communications Lobbying Counseling

MAJOR TOOLS IN MARKETING PR • • • • • • •

Publications Events Sponsorship News Speeches Public Service activities Identity media

MARKETING PUBLIC RELATIONS The old name of MPR was Publicity . But now it plays important role in the following tasks: Assisting in the launch of new product Assisting in repositioning a mature product Building interest in a product

MAJOR DECISIONS • Establishing Objectives • Choosing messages and vehicles • Implementing the Plan

• Consumer Communication • Business Communication • Employee Communication

EVALUATING • Monitoring the amount of coverage obtained • Measuring attendance at meeting, conference, etc • Measuring the number of enquiries or orders received in response to specific public relation

DEALING WITH

• • Safety Measure • Effective Quality Control MEASURE • Inspection • Policies, Rules & Regulation

KOI SAWAAL ? ??

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