Public Relation Letters
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ASSIGNMENT ON MANAGERIAL BUSINESS COMMUNICATION
PUBLIC RELATION LETTERS AND BUSINESS REPORT WRITING
WORK DONE BY SAMUEL PHILIPOSE 09-BA-228 I MBA – D KARUNYA SCHOOL OF MANAGEMENT, COIMBATORE
08/25/09
Free template from www.brainybetty.com
2
Public Relation Letters • These letters are friendly letters periodically sent by organizations to their customers or prospects. • It should be honest and sincere, short and direct and also free from any ulterior sales motive. • Main functions – convey messages friendly that builds good will. • Examples – letters of thanks, congratulations, sympathy etc. • Note - No immediate rewards. Not forgotten easily. Prompts in the mind of the reader.
08/25/09
Free template from www.brainybetty.com
3
co m mu nic ati on
Public relations lettersClassification On the occasion basis2. 3. 4. 5. 6.
Letters of congratulations Letters of appreciations Letters of sympathy Seasonal greetings letters Letters offering favours or thanks for favours received
co m mu nic ati on
Letters of Congratulation Dear Isaac sir, Its my pleasure to congratulate you for winning a national award for excellence ……................................ ……………… ….................................................... Above all you are a dedicated passionate worker………………………, …………………… I am sure that under your leadership our company will work as an
co m mu nic ati on
Drafting hints Informal and enthusiastic manner - like talks Message must carry a genuine touch of happiness Focus should be on reader Keep the message short and end it on a cordial note.
BUSINESS REPORT A report is the compilation of information that has been sought out, collected, shifted, organized, and written to convey a specific message.
The information report • Presents a record of previous events, or it may periodically cover past and new information. • Allows the reader to stay current on a topic see progress on a topic gain insight on product development pay attention to the current problems
08/25/09
8
Regarding the topic • As a recently joined Branch Manager of Spencer daily super market write a report to your General Manager regarding the suitable premises shifting • Problems faced by the branch location premises propose alternative site preliminary negotiations
08/25/09
9
Standard format of a report • • • • • • • •
Title page or title section Executive summary Methodology Introduction Main body Conclusion Recommendations Appendix
08/25/09
10
For effective and well organized reports • • • • • • • •
Understand your objectives Use a relaxed style Keep it concise Use sources and data Organize your text with clear heading Start with the most important information Keep back up information Do at least 2 drafts
08/25/09
11
THANK YOU
PUBLIC RELATION LETTERS AND BUSINESS REPORT WRITING
WORK DONE BY SAMUEL PHILIPOSE 09-BA-228 I MBA – D KARUNYA SCHOOL OF MANAGEMENT, COIMBATORE
08/25/09
Free template from www.brainybetty.com
2
Public Relation Letters • These letters are friendly letters periodically sent by organizations to their customers or prospects. • It should be honest and sincere, short and direct and also free from any ulterior sales motive. • Main functions – convey messages friendly that builds good will. • Examples – letters of thanks, congratulations, sympathy etc. • Note - No immediate rewards. Not forgotten easily. Prompts in the mind of the reader.
08/25/09
Free template from www.brainybetty.com
3
co m mu nic ati on
Public relations lettersClassification On the occasion basis2. 3. 4. 5. 6.
Letters of congratulations Letters of appreciations Letters of sympathy Seasonal greetings letters Letters offering favours or thanks for favours received
co m mu nic ati on
Letters of Congratulation Dear Isaac sir, Its my pleasure to congratulate you for winning a national award for excellence ……................................ ……………… ….................................................... Above all you are a dedicated passionate worker………………………, …………………… I am sure that under your leadership our company will work as an
co m mu nic ati on
Drafting hints Informal and enthusiastic manner - like talks Message must carry a genuine touch of happiness Focus should be on reader Keep the message short and end it on a cordial note.
BUSINESS REPORT A report is the compilation of information that has been sought out, collected, shifted, organized, and written to convey a specific message.
The information report • Presents a record of previous events, or it may periodically cover past and new information. • Allows the reader to stay current on a topic see progress on a topic gain insight on product development pay attention to the current problems
08/25/09
8
Regarding the topic • As a recently joined Branch Manager of Spencer daily super market write a report to your General Manager regarding the suitable premises shifting • Problems faced by the branch location premises propose alternative site preliminary negotiations
08/25/09
9
Standard format of a report • • • • • • • •
Title page or title section Executive summary Methodology Introduction Main body Conclusion Recommendations Appendix
08/25/09
10
For effective and well organized reports • • • • • • • •
Understand your objectives Use a relaxed style Keep it concise Use sources and data Organize your text with clear heading Start with the most important information Keep back up information Do at least 2 drafts
08/25/09
11
THANK YOU
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