Project_report_on_kirana_store.docx
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Project report on Kirana store Marketing of Fresh produce to the Grocery shops in Thane(west) Objective: 1. To study the business model of the grocery/ kirana shop 2. To study business plan of grocery shop 3. To understanding what is requirement of the customer and his needs 5. On the basis of understanding his requirement we provide the variety of products and service 6. To approach grocery shop for selling fresh products like vegetables and fruits 7. Build awareness of our business among the grocery/ kirana shop 8. To understand Competitive analysis of the market 9. Research on Market segmentation (Customer oriented) 10. Find new customers 11. To study how we get more value from existing costumers 12. Understanding Market positioning: - Price/ Quality/ Packaging 13. Market promotion: - 1. Collateral materials 2. Advertising media (like Digital media) 3. Marketing message
Methodology: 1. Conduct market survey research (Target a sample) 2. Apply some experiments for marketing 3. Participants observation 4. Interview (face to face interaction) 5. Collection of data by preparing questionnaire for grocery shopkeeper (Open-ended questions or close-ended question) 6. Use of existing secondary data
TIME BOUND (2016-17) Grocery shop, Thane (w) Day
No. of shops Visit 1
1 JUNE - 7 JUNE
50
8 JUNE - 15 JUNE
40
16 JUNE 22 JUNE
23 JUNE 30 JUNE
No. of shops Visit 2
No. of shops Visit 3
TIME BOUND (2016-17) Grocery shop, Thane (w) Day
1 JULY - 7 JULY
8 JULY - 15 JULY
16 JULY 22 JULY
23 JULY 31 JULY
No. of shops Visit 1
No. of shops Visit 2
No. of shops Visit 3
Grocery Shopkeeper Profile [A] Age of the Grocery shopkeeper:
(1) Age: 25yr-50yr Fruits and vegetables
Yes( )
No( )
Yes( )
No( )
Yes
No
(2) Age: More than 50 yr Fruits and vegetables
[B] Size of the Shop: Fruits and vegetables Up to 100 Sq.ft. 100 to 250 Sq.ft. 250 to 500 Sq.ft. 500 to 100 Sq.ft.
(C) Community: Marathi Hindi Gujrathi Jain Marwadi Muslim
(D) Existing Fruit and vegetables Shopkeeper: Yes( )
No( )
(E) Area: Lower Class Middle Class Upper Middle Class Premium Class
Methodology: 1. Conduct market survey research (Target a sample) 2. Apply some experiments for marketing 3. Participants observation 4. Interview (face to face interaction) 5. Collection of data by preparing questionnaire for grocery shopkeeper (Open-ended questions or close-ended question) 6. Use of existing secondary data
TIME BOUND (2016-17) Grocery shop, Thane (w) Day
No. of shops Visit 1
1 JUNE - 7 JUNE
50
8 JUNE - 15 JUNE
40
16 JUNE 22 JUNE
23 JUNE 30 JUNE
No. of shops Visit 2
No. of shops Visit 3
TIME BOUND (2016-17) Grocery shop, Thane (w) Day
1 JULY - 7 JULY
8 JULY - 15 JULY
16 JULY 22 JULY
23 JULY 31 JULY
No. of shops Visit 1
No. of shops Visit 2
No. of shops Visit 3
Grocery Shopkeeper Profile [A] Age of the Grocery shopkeeper:
(1) Age: 25yr-50yr Fruits and vegetables
Yes( )
No( )
Yes( )
No( )
Yes
No
(2) Age: More than 50 yr Fruits and vegetables
[B] Size of the Shop: Fruits and vegetables Up to 100 Sq.ft. 100 to 250 Sq.ft. 250 to 500 Sq.ft. 500 to 100 Sq.ft.
(C) Community: Marathi Hindi Gujrathi Jain Marwadi Muslim
(D) Existing Fruit and vegetables Shopkeeper: Yes( )
No( )
(E) Area: Lower Class Middle Class Upper Middle Class Premium Class
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