Project Rationale

Baranggay E. Rodriguez FOCUSED AUDIENCES Target Audiences PRIMARY AUDIENCE Parents: they should be the ones who are with the children most of the times. They should be the first ones to stop their children to work but they seem to have become dependent to their child hoping that they will alleviate them from poverty. They aren’t aware of the projects made by the local government unit. They do not even know anything about the Non-Government Organization in their area committed in providing services for the children. They need thorough mobilization indeed. Employers: some employers are considerate on the welfare of the children, but then they probably are aware that it is not right to have children toiling in their homes while they are doing something else. No one could ever repay the children for sacrificing their childhood years just for work. They should not be tolerating the children to be involved in labor. SECONDARY AUDIENCE Child laborers: Children lack the knowledge on their own rights. They are not aware that they should not be working on their young age. Even if they do, they couldn’t do anything to have themselves alleviated from their aggravations.

INFLUENTIALS Local Government Unit The government shall recognize the vital role of the youth in nation building and shall promote and protect their physical, moral, spiritual, intellectual and social well-being by enhancing their over all development, taking into account sectoral needs and conditions in the development

of

educational,

cultural,

recreational

policies

and

programs addressed to them. Schools It is through the schools that advocates may have the awareness drive campaign on the said issue to inform the children. The education sector does not only need to educate the children but they must also help in doing other things concerning the nation’s future – the children.

COMMUNICATION PROBLEMS Lack of Awareness The government has numerous projects on child labor, but the communities aren’t aware of these. The audience doesn’t even know any project in their community that has relevance with child labor. A survey conducted also shows that the audiences have only little knowledge about the NGO based on their area.

Lack of participation

They may find it less interesting and/or frightening to attend seminars with regards to the issue, they could not help but be suspicious, wary that the information they give might eventually incriminate them. They are afraid to participate because they are thinking that if they are guilty of violating children’s rights, they might get into jail. They think that it will just be a waste of time for them to participate in any program. Excuses were given like “I’m so busy”, “I don’t know the place”, and “I’m busy with my kids” Lack of determination They accept the fact that it is not right for their children to work but they have no choice but to let their children work for a living. The children were afraid that if they will stop from working their parents would be mad at them.

Objective: 1. To be aware that is not right for a child to work at an early age, because they should be enjoying their childhood. 2. To be informed that there are alternative ways for their children not to work at an early age.

3. To experience the happiness of being a child. 4. To persuade the parents to prevent their child from working.