Project Plan Caorta

PROJECT PLAN This is the project plan as a part of making a final marketing plan, from group B4/B6 Barcelona; fashion case, Caorta. It will present how we intend to progress towards the final report. It consists of four parts, which in detail demonstrates our tasks.

GOALS The goals of our assignment will be based on the wishes of Camila. As a starting point we have been handed five statements. 1. How can a young fashion designer such as Camila Orozco position herself successfully on the European market? What should her branding and positioning look like? 2. What should be the major elements of her marketing strategy when entering the European market? Focus should be on Barcelona and Amsterdam. 3. Make a business plan for Camila Orozco particularly on distribution and production of her fashion products after she has been successful in attraction attention for he designs. 4. From the perspective of Camila Orozco, assess the (dis-) advantages of setting up business locations in Amsterdam, Barcelona and two other European cities. Analyze what role the infrastructure provided by the city councils could have an impact on Camila Orozco’s decision for setting up business locations. 5. The above actions should be based on desk- and field research (taking into account questionnaires) Our final goals defined clearly for this Project plan, based on the statements above are.    

Branding and position Camila in the fashion market. Defining a market strategy for her brand, Caorta. Establish a business plan on distribution and production of her fashion products. Consider advantages and disadvantages of setting up business locations in Barcelona, Amsterdam and two other European cities

Project Plan (March 19, 2009) Group B4/B6 Barcelona, fashion case Page 1

D E L I V E RA B L E S In order to meet our goals we create a list of deliverables that we will further define in the project schedule and responsibilities. The deliverables will in some cases reflect more than one goal.  

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SWOT analysis -Strengths, Weaknesses, Opportunities and Threats External analysis -Financial turbulence -T/C Industry -Supporting organizations/programs -Demography Internal analysis -Balance sheet, Profit & Loss account, Cashflow -Customers -Interview with Camila Competitive analysis of different European cities -Culture, internationality. Business Plan -Costs and Incomes Distribution -Geographical size and distribution options Questionnaire -Questions; min. 150 persons Marketing mix, using Price, Placement, Product and Promotion -Creative proposal of a marketing strategy Elaborate a presentation -PowerPoint -Report

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PROJECT

SCHEDULE

& RESPONSIBILITIES

For a clear and detailed outline of the deliverables we´ve made a project schedule for managing deadlines, and also added responsibilities to each one of the different deliverables. They will be performed by; -Hiva Ghiri (@gmail.) -Fredrik Gunnarsson ([email protected]) -Gabriella Norberg (@) -Adrian Boher (@) -Jean-Damien Agurto (@) March 10, 2009 March 20, 2009 March 27, 2009 April 07, 2009 April 17, 2009 April 20, 2009

Draft project proposal mailed to consultants and uploaded to IVCF Final intergrated project plan mailed to consultants and uploaded to IVCF Draft reports of local assignments mailed to consultants

Project Plan (March 19, 2009) Group B4/B6 Barcelona, fashion case Page 3