Project Outline

PROJECT OUTLINE 1.

EXECUTIVE SUMMERY • Overview of Project

2.

INTRODUCTION

Lloyds TSB is a UK banking brand, not to be confused with former parent Lloyds TSB Group Ltd, which is now Lloyds Banking Group. Lloyds TSB is one of the big retail banks with branches on most high streets. The Lloyds TSB brand was created in 1995 by the merger of Lloyds Bank and the TSB Bank. It offers Banking and Financial Services. Headquarters of this Bank are in London, Group Headquarters are in Edinburgh, Registered office is in United Kingdom. 3.

THE ISSUE a. MARKETING RESEARCH AND ANALYSIS • POLITICAL

• ENVIRONMENTAL • SOCIO - ECONOMICAL • TECHNOLOGICAL b. MARKETING STRETEGY c. IMPLEMENTATION PLANNING d. PROJECT PROCESS AND VENDOR MANAGEMENT e. REPORTING f.

MEASUREMENT

4.

FEEDBACK

5.

CONTROL SYSTEM

6.

EMPERICAL DATA a) b)

Case Study Data analysis

7.

RECOMMENDATION

8.

CONLUSION AND IMPLEMENTATION

9.

ATTACHMENTS