Project Muthu

E-MARKETING

INTRODUCTION E-Marketing is nothing but traditional marketing using information technology with some twists. It is the result of information technology applied to traditional.

Meaning

Creating exchanges that satisfy individual consumer and organizational customer’s “objective”.

DEFINITION WILLIAM M.PRIDE “the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the internet”.

Characteristics of E-Marketing  Address

ability  Interactivity  Memory  Control  Accessibility

E-Marketing Environment  Legal

factors  Technology

Internet  Internet  Extranet  Web

Benefits of E-Marketing  Ability

to share information  Benefits of telecommunication technology