Project Introduction 29.5
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VIETNAMESE RETAILING DEVELOPMENT PROJECT
Background
Vietnam is about to finish the WTO accession negotiation process with commitments to have the market more open and the taxes reduced. Urgent demand for a better quality of service, which is of not only the manufacturers but also the distribution companies. The orient in transferring economic structure of Ho Chi Minh City
VIETNAMESE RETAILING DEVELOPMENT PROJECT
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Targets Supporting manufacturers to improve their distributing competence. Supporting distribution and retailing companies as well as the competition of the market Improve human resources in retailing and distribution industry. Matching – Taking advantage of market opportunities.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Organization
Offices of Direction: Ministry of Trade The People’s Committee of HCMC Board of Management Representatives of Hochiminh City Investment and
Trading Promotion Centre (ITPC) Representatives of Saigon Tiep Thi newspaper and Manufacturers Club of Vietnamese High Quality Products ™.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Project’s programs
Program 1: Investigation of Vietnamese retailing industry
Program 2: Training – improving quality of labor
Program 3: Information Support
Program 4: Business Matching and Business Forum
Program 5: Awards for retailers
Program 6: Supporting and developing Franchising
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 1:
Investigation of Vietnamese retailing industry
Investigating and doing research to point out the strengths and weaknesses of Vietnamese current distribution and retailing system. Analyzing – giving solutions for a better efficient cooperation between manufacturers and distribution companies.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 2:
Training – improving quality of labor Carrying out simultaneously many training courses for various participants divided into 4 main groups:
1. Skill training courses for shop owners, bazaar owners, staffs and lowers –middle managers in supermarkets…
2. Management training courses for managers of supermarkets, commercial centers, distribution companies through out the country…
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 2:
Training – improving quality of labor
1. Training courses for sales manager in manufacturing companies to build and to develop company’s distribution system.
2. Training courses for professional trainers in national commercial colleges to improve human resources’ quality in distribution and retailing industry.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 2:
Training – improving quality of labor
Partners in the program:
International Retailing Association International Distribution and Retailing companies Vietnamese Experts in training Sales and Marketing Credible and well-known universities and colleges in the region
Others VIETNAMESE RETAILING DEVELOPMENT PROJECT
“Skills of serving customers and visual merchandising in retail selling” courses Pictures during classes
Trainees discussing VIETNAMESE RETAILING DEVELOPMENT PROJECT
Trainees giving presentation
“Skills of serving customers and visual merchandising in retail selling” courses
Trainees in some activities of the class
VIETNAMESE RETAILING DEVELOPMENT PROJECT
“Skills of serving customers and visual merchandising in retail selling” courses
Number of courses: 20 Number of trainees: over 1000 people Feedback from trainees are always welcome and most of them are positive: the average point of the courses is 9.2 out of 10 points
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Co-operating with International Retailing Associations and Organizations A course of modern supermarket professional skills was coorganized by VRDP and a foreign retailing association for a group of the management board and employees of a chain of supermarkets in Vietnam (15 people).
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Co-operating with International Retailing Associations and Organizations
4 focused programs:
Effective Retail Selling Skills Program Fundamentals of Successful Visual Merchandising Program
Retail Marketing Program
Basic Retail Security and Loss Prevention Program
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 3:
Information Support
Providing information on retailing industry (both in global and domestic markets) for companies, organisations in Vietnam. Providing information of international retailing firms to promote opportunities of international co-operation and development amongst companies.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 3:
Information Support
Providing opportunities to communicate with specialists and to learn the experience and the failure in operating distributing and retailing system, this is to support enterprises with knowledge and skills of effective selling, building and protecting distribution system. Providing information to retailers through special pages and columns in Saigon Tiep Thi newspaper, VTV…
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Specialized pages and columns in Saigon Tiep Thi newspaper for retailers
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 4:
Business Matching and Business Forum
Organizing business matching programs to develop business co-operation between manufacturing enterprises and distribution firms. Organizing conferences, meetings among retailers and distributors to discuss how to modernize and improve the quality, the competitiveness of Vietnamese retailing and distributing system.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 4:
Business Matching and Business Forum
Building a policy forum for retailers to raise their concerns and interests to government and policy makers. Building a bridge for international cooperation with international retailers, associations, organizations.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Manufacturers – Distributiors at ASEAN Brand Expo (ABE)
Time: September 2006
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Vietnamese Manufacturers – Int. Distributors at 3rd Global Entrepolis @ Singapore
Time: November 2006 Place: Suntec Singapore International Convention & Exhibition Centre, Singapore
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Vietnamese Manufacturers – Int. Distributors at 3rd Global Entrepolis @ Singapore
Activities: Exhibition of Vietnamese Strong Brands Seminar of Vietnamese IT Outsourcing Seminar of Vietnamese Manufacturers and International Distributors Seminar of exchanging experience in Brand building and Franchise management Training courses of Franchise (in co-operation with FLA – Franchising and Licensing Association)
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Vietnamese Manufacturers – Int. Distributors at 3rd Global Entrepolis @ Singapore
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 5:
Awards for retailers
Giving awards to recognise the progress of retailers
Setting industry standards and rising up these standards
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 6:
Supporting and developing Franchising
Introducing and developing franchising in the community of Vietnamese investors and enterprises. Consulting, training and providing information for those who wants to be franchisees, franchisors. Promoting opportunities for selling and developing franchise to foreign countries as well as buying franchise from international franchisors.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Franchising in Viet Nam
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Some stories in franchising
Pho 24 Trung Nguyen Coffee shop VATC (Vietnamese American Training College )
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Potentials and Opportunities
Strong interests about franchise Matching with Vietnamese situation − Small capital accumulation − Limited business experience − Prefer to be a small boss than to be a professional employee − Scattering inhabitants
A fresh market with huge room for growth Government is paying more attention Investment is injecting from many sources International cooperation program is starting.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
What is Vietnamese looking for?
Expertise and know-how in franchising management.
Consultants in policy making for franchising industry
Foreign franchisors are welcome
Consultants to help Vietnamese franchising system to go international.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Which industry is good for franchising?
F&B High- end fashion and luxury goods Beauty care services Education and training Consulting and Auditing Hospitals and medical care …
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 6:
Supporting and developing Franchising
Many seminars, workshops and training courses were organized to support and develop Franchise in Vietnam
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Co-operating with FLA to organize a course of Franchise management for Vietnamese delegation during Global Entrepolis @ Singapore (Nov 2006)
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Seminar FRANCHISE VIETNAM 2007 KNOWLEDGE AND EXPERIENCE IN FRANCHISE MANAGEMENT
Time:
April 2007
Place:
Sofitel Hotel
Organizers: Hochiminh City Investment and Trading Promotion Centre (ITPC) FLA Singapore (Franchising and Licensing Association) Vietnamese Retailing Development Project
Participants:
Franchisors from Singapore Vietnamese entrepreneurs those are doing business or having great interest in Franchise
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Seminar FRANCHISE VIETNAM 2007 KNOWLEDGE AND EXPERIENCE IN FRANCHISE MANAGEMENT
VIETNAMESE RETAILING DEVELOPMENT PROJECT
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Background
Vietnam is about to finish the WTO accession negotiation process with commitments to have the market more open and the taxes reduced. Urgent demand for a better quality of service, which is of not only the manufacturers but also the distribution companies. The orient in transferring economic structure of Ho Chi Minh City
VIETNAMESE RETAILING DEVELOPMENT PROJECT
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Targets Supporting manufacturers to improve their distributing competence. Supporting distribution and retailing companies as well as the competition of the market Improve human resources in retailing and distribution industry. Matching – Taking advantage of market opportunities.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Organization
Offices of Direction: Ministry of Trade The People’s Committee of HCMC Board of Management Representatives of Hochiminh City Investment and
Trading Promotion Centre (ITPC) Representatives of Saigon Tiep Thi newspaper and Manufacturers Club of Vietnamese High Quality Products ™.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Project’s programs
Program 1: Investigation of Vietnamese retailing industry
Program 2: Training – improving quality of labor
Program 3: Information Support
Program 4: Business Matching and Business Forum
Program 5: Awards for retailers
Program 6: Supporting and developing Franchising
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 1:
Investigation of Vietnamese retailing industry
Investigating and doing research to point out the strengths and weaknesses of Vietnamese current distribution and retailing system. Analyzing – giving solutions for a better efficient cooperation between manufacturers and distribution companies.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 2:
Training – improving quality of labor Carrying out simultaneously many training courses for various participants divided into 4 main groups:
1. Skill training courses for shop owners, bazaar owners, staffs and lowers –middle managers in supermarkets…
2. Management training courses for managers of supermarkets, commercial centers, distribution companies through out the country…
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 2:
Training – improving quality of labor
1. Training courses for sales manager in manufacturing companies to build and to develop company’s distribution system.
2. Training courses for professional trainers in national commercial colleges to improve human resources’ quality in distribution and retailing industry.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 2:
Training – improving quality of labor
Partners in the program:
International Retailing Association International Distribution and Retailing companies Vietnamese Experts in training Sales and Marketing Credible and well-known universities and colleges in the region
Others VIETNAMESE RETAILING DEVELOPMENT PROJECT
“Skills of serving customers and visual merchandising in retail selling” courses Pictures during classes
Trainees discussing VIETNAMESE RETAILING DEVELOPMENT PROJECT
Trainees giving presentation
“Skills of serving customers and visual merchandising in retail selling” courses
Trainees in some activities of the class
VIETNAMESE RETAILING DEVELOPMENT PROJECT
“Skills of serving customers and visual merchandising in retail selling” courses
Number of courses: 20 Number of trainees: over 1000 people Feedback from trainees are always welcome and most of them are positive: the average point of the courses is 9.2 out of 10 points
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Co-operating with International Retailing Associations and Organizations A course of modern supermarket professional skills was coorganized by VRDP and a foreign retailing association for a group of the management board and employees of a chain of supermarkets in Vietnam (15 people).
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Co-operating with International Retailing Associations and Organizations
4 focused programs:
Effective Retail Selling Skills Program Fundamentals of Successful Visual Merchandising Program
Retail Marketing Program
Basic Retail Security and Loss Prevention Program
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 3:
Information Support
Providing information on retailing industry (both in global and domestic markets) for companies, organisations in Vietnam. Providing information of international retailing firms to promote opportunities of international co-operation and development amongst companies.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 3:
Information Support
Providing opportunities to communicate with specialists and to learn the experience and the failure in operating distributing and retailing system, this is to support enterprises with knowledge and skills of effective selling, building and protecting distribution system. Providing information to retailers through special pages and columns in Saigon Tiep Thi newspaper, VTV…
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Specialized pages and columns in Saigon Tiep Thi newspaper for retailers
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 4:
Business Matching and Business Forum
Organizing business matching programs to develop business co-operation between manufacturing enterprises and distribution firms. Organizing conferences, meetings among retailers and distributors to discuss how to modernize and improve the quality, the competitiveness of Vietnamese retailing and distributing system.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 4:
Business Matching and Business Forum
Building a policy forum for retailers to raise their concerns and interests to government and policy makers. Building a bridge for international cooperation with international retailers, associations, organizations.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Manufacturers – Distributiors at ASEAN Brand Expo (ABE)
Time: September 2006
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Vietnamese Manufacturers – Int. Distributors at 3rd Global Entrepolis @ Singapore
Time: November 2006 Place: Suntec Singapore International Convention & Exhibition Centre, Singapore
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Vietnamese Manufacturers – Int. Distributors at 3rd Global Entrepolis @ Singapore
Activities: Exhibition of Vietnamese Strong Brands Seminar of Vietnamese IT Outsourcing Seminar of Vietnamese Manufacturers and International Distributors Seminar of exchanging experience in Brand building and Franchise management Training courses of Franchise (in co-operation with FLA – Franchising and Licensing Association)
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Business matching between Vietnamese Manufacturers – Int. Distributors at 3rd Global Entrepolis @ Singapore
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 5:
Awards for retailers
Giving awards to recognise the progress of retailers
Setting industry standards and rising up these standards
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 6:
Supporting and developing Franchising
Introducing and developing franchising in the community of Vietnamese investors and enterprises. Consulting, training and providing information for those who wants to be franchisees, franchisors. Promoting opportunities for selling and developing franchise to foreign countries as well as buying franchise from international franchisors.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Franchising in Viet Nam
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Some stories in franchising
Pho 24 Trung Nguyen Coffee shop VATC (Vietnamese American Training College )
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Potentials and Opportunities
Strong interests about franchise Matching with Vietnamese situation − Small capital accumulation − Limited business experience − Prefer to be a small boss than to be a professional employee − Scattering inhabitants
A fresh market with huge room for growth Government is paying more attention Investment is injecting from many sources International cooperation program is starting.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
What is Vietnamese looking for?
Expertise and know-how in franchising management.
Consultants in policy making for franchising industry
Foreign franchisors are welcome
Consultants to help Vietnamese franchising system to go international.
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Which industry is good for franchising?
F&B High- end fashion and luxury goods Beauty care services Education and training Consulting and Auditing Hospitals and medical care …
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Program 6:
Supporting and developing Franchising
Many seminars, workshops and training courses were organized to support and develop Franchise in Vietnam
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Co-operating with FLA to organize a course of Franchise management for Vietnamese delegation during Global Entrepolis @ Singapore (Nov 2006)
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Seminar FRANCHISE VIETNAM 2007 KNOWLEDGE AND EXPERIENCE IN FRANCHISE MANAGEMENT
Time:
April 2007
Place:
Sofitel Hotel
Organizers: Hochiminh City Investment and Trading Promotion Centre (ITPC) FLA Singapore (Franchising and Licensing Association) Vietnamese Retailing Development Project
Participants:
Franchisors from Singapore Vietnamese entrepreneurs those are doing business or having great interest in Franchise
VIETNAMESE RETAILING DEVELOPMENT PROJECT
Seminar FRANCHISE VIETNAM 2007 KNOWLEDGE AND EXPERIENCE IN FRANCHISE MANAGEMENT
VIETNAMESE RETAILING DEVELOPMENT PROJECT
VIETNAMESE RETAILING DEVELOPMENT PROJECT
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