Product Positioning

NEW (& UPGRADED) PRODUCT PROMOTION AND POSITIONING OF HP NOTEBOOKS INCLUDING THE NEW ELITE BOOK.

21/04/2009

Made by, Punit Kumar Sharma. 08bshyd0600.

Faculty guideprof vighneshwara SWAMY.

company guide(HP)mr sandeep menon. mr rishi bedi.

HP THE MARKET LEADER 1. Hp was founded by Bill Hewlett and Dave Packard on January 1, 1939. - HP’s first product was a precision audio oscillator 2.HP currently has five divisions. -PSG(Personal System Group) -TSG(Technology Service Group) -IPG(Imaging & Printing Group) -HPS(Hewlett Packard Service) -HPFS(HP Financial Services)

1. The New Elite Book had to be promoted amongst the Channel Partners selling commercial notebooks.

THE MAIN ISSUE dealt in the project 2. The new features of HP notebooks including that of Elite Book had to properly conveyed to the sales representatives of partners.

THE METHOD USED 1.INTERVIEW. - initial assessment

2.TRAINING. -Positioning introduced.

3. Final ASSESSMENT.

FINDINGS-STAGE 1

SERVICE COMPARISON In comparison to Indivudally, Partner Name Dell,Out of 10.with Out of 10 Dell's Score as 10 Microbase 7 7 Zest Systems 7 6 Zenpaq 5 5 JVR 8 7 Choice 9 6 Micro P.ltd 6 8 Frontier 7 6 7 6.4 Average

TABLE 2

FINDINGS CONTD… HP PARTNER SERVICE

Table 3 Criteria Incentive to partners Reach of the incentive programs Promotions for the End User frequency of the Incentives Average

TABLE 3 PARTNERNAME Kaka Chidambara Rao Janardhan Reddy Zest Systems R R Periphereals Quadsel

HP 9 9 8 9 8.75

Rate Out of 10 DELL 6 4 6 4 5

LENOVO 5 3 7 4 4.75

ASSESSMENT SCORES COMPANY SCORE TURNOVER(crores) Micro Periphereals 4/9 5 Micro base 3/9 8 Murli Mohan 3/9 3 Rahu Iruvanshi 5/9 8 Kran Kumar 4/14 50

Stage 2- training INSTRUCTION MATERIAL

1.SELF PREPARED HP MANUAL. 2.VISUAL AIDS. 3.SAMPLE PRODUCT.

HOW POSITIONING WAS DONE.

STAGE 3-FINAL ASSESSMENT POST TRAINING ASSESSMENT -GOOD RESULT

SUB TOPIC -MEETING WITH THE UNREGISTERED PARTNERS 1.MARGIN ISSUES 2.BILLING ISSUES 3.AFTER SALES AND WARRANTY 4.ISSUES WITH ACCOUNT MANAGER .ETC

REFRENCES 1. Hp’s Website. 2.Hp Manual. 3.Self Prepared Manual.

Thank you