PRESS RELEASE
THE SPECTRUM OF WRITTEN COMMUNICATION
THE PREMISE 5
Ws and 1 How What Where When Who & Why
COMPONENTS
HEADER SLUG DATE/CITY/COUNTRY EMBARGO/FOR IMMEDIATE RELEASE LEAD PARA SECOND LEAD SPOKES- PERSON’S QUOTE RELATED INFORMATION INDUSTRY OVERVIEW BOILER PLATE MEDIA RSVP
PRESS REPORT VS PRESS RELEASE PRESS RELEASE
PRESS REPORT
5ws and 1 How
5 Ws and 1 how
Spokes person’s quote
Spokes person’s quote
Biased / one sided
Unbiased /two sided
Adjectives used
Truth as it were
Kinds of releases Event
release: pre / post Launch release Announcement Collection release Social release Optimized for the net release Related information
THE FORMAT
Boiler plate
Spokesperson quote Other relevant info
5 Ws and 1 How All other related information
WHAT COMPLETES THE PRESS INFORMATION PACK DOCKET
FOLDER CD WITH IMAGES COMPANY BACRGROUNDER PROFILE OF SPOKESPERSON PRINTED IMAGES SOME FAQS ANSWERED PRODUCT INFORMATION
IMPORTANT BRIEFING DOCUMENTS
INDUSTRY BACKGROUND MEDIA BACKGROUND MEDIA UNIVERSE MEDIA MAP MEDIA GRID PITCH NOTE COMPETION OVERVIEW FAQS
CREATIVE VS FACTUAL RELEASE CREATIVE
FACTUAL
INVERTED TRIANGLE
TRIANGLE
GENEROUS USE OF ADJECTIVE
JUDICIOUS
CAPTURES THE MOOD
STATES FACTS
PR AS A TOOL OF COMMUNICATION GIVES
YOUR STAND IN CLARITY OFFERS AN OVERVIEW TO YOUR GROWTH PLAN GIVES YOU A CHANCE TO SELL YOUR WARE REACHES OUT TO A MEDIA UNIVERSE YOU CANNOT TAP PHYSICALLY