Presentation On Godrej & Boyce Mfg Co Ltd By Furqan

Need Analysis & Promotion of Security Equipment

SYED FURQANUL HAQUE PGDM (MARKETING) 2007-2009 IPM GHAZIABAD Godrej & Boyce Mfg. Co. Ltd. JAIPUR

ACKNOWLEDGEMENT This is serve gratitude to all those people without whom this PROJECT would have never seen the light of day. An endeavour is difficult to even initiate without the help of many souls who are always there by the grace of God. Researcher project is a result of help provided by many people. First of all I acknowledge our sincere gratitude and indebtedness to Mr Amit Tuli (Manager of Corporate Relation) & Dr.Anita T Mathew (Faculty of HR) IPM GZB for giving us invaluable opportunity to make this project report. I also thankful to Mr.Arvind Dwivedi (Sr.sales executive, security equipment division) & my colleague Arjun Das swami and Prashant Sharma for providing me a necessary information. Finally I would like to thanks to Mrs.Veena Nandi Tiwari for providing necessary help, whenever I required.

ABOUT THE COMPANY • Founder of Godrej was Ardeshir Godrej. • Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai on 7th May 1897. • Head Office –Pirojshanagar, Vikhroli Mumbai India. • Incorporated on 3rd March 1932. • Godrej entered in FMCG sector in 1971. • Godrej entered in Real State sector in 1990. • Godrej entered in BPO Solution & Services Space in 2003 (Godrej Global Solution Ltd). • Godrej has completed its 111 years. • Annual sales of Godrej & Boyce Mfg co Ltd in Indian Currency is 28,896 Million (Updated 2007).

Mission Vision & Values

Division of GODREJ & Boyce Mfg.Co.Ltd GODREJ &  Boyce  Mfg.Co.Ltd

Home Appliance

Furniture’s Goods

Security Equipment Division

Material Handling Equipment

Physical Security Product

Electronic Security System

Doors

PRODUCT PROFILE Security Equipment Division

Physical Security Product

Electronic Security System

Doors

SECURITY EQUIPMENTS Physical Security Equipment:-

Defender Plus Safes

Record Room Door

Popular Safes

Electronics Security Equipment:-

CCTV

E Laptop Safe

Contd….

Video Door Phone

Contd…. Doors:-

Flush Doors:-

Moulded Panel (2 P,4 P,6 P)

Royal Teak Doors (2 P,3 P,4 P Arch Top,6 P Square Top)

Competitor of Godrej in Security Equipment •

Physical Security:– – – – –

•

Gunnebo India pvt Methodex Syntax Nexus S.S. Communication

Electronic Security:– – – – –

•

Panasonic Zicom Banking automation Honey well Sinic

Doors – – – –

Kalsi Automatic Door Sys tem (P) Ltd Tasido Wooden Door Co Ltd Furntech Interiors Private Ltd Jindal Overseas

ANALYSIS AND INTERPRETATION •

Universe :- Jaipur

•

Sampling unit :- The Hospitals, Religious and Residential places

• •

Sample size :-Sample size was 100

•

Research Design :- I choose descriptive and

Type of Sampling :- Convenience sampling diagnostic research study method.

•

Research Instrument :- Questionnaire

•

Data Collection :-Primary Data & Secondary Data

Graphical Analysis ANALYSIS ON SECURE YOUR SELF

FACING OF THREAT

Manpow er,Security Equipment 8%

3%

4% 2% 3%

Security Equipment

12%

No

22%

46%

Others 60%

17%

Burglary,Fake Currency 23%

Fire

You should also have protection arrangement against the following threat 120 96 86

84

89

80 YES

60

NO

40 16

20

11

C U E F A K

T E R

R

R

F IR E

O R

R E N

IS

C

M

Y

T F H E Y /T

LA R R G B U

14

4

0

Fake currency Burglary,Fire

Manpow er None of Above

100

Fake Currency,Fire

Contd…. USING OF SECURITY MEASURE AGAINST BURGLARY/THEFT

USING SECURITY MEASURE AGAINST FIRE

20% 47% YES

YES

NO

NO

53%

80%

USING OF SECURITY MEASURE AGAINST TERRORISM

SECURITY MEASURE AGAINST FAKE CURRENCY

37% 43%

YES YES

NO

NO 57%

63%

FINDINGS • Large number of government & pvt organization using Security Equipment & satisfied. • Customer think that brand name of the company can influence their purchase decision. • Hospitals & religious places owner are very much aware about their inbound & outbound security solution. • After the serial Bomb blast in Jaipur on 13th May, the customer gave the quick response and they really appreciate it. • Some of the respondents in the survey were found reluctant about giving details to us.

RECOMMENDATIONS The Company should advertise its Security equipment. Today Price based competition is skyrocketing so if it is possible that Company should cut down its security equipments price. During the survey I got the demand of Bullet proof door was high so, company should make these type of door. Company should promote its security equipment through canopy. Company should do mall activities once in a week because it is necessary to promote the high involvement security product.

THANK YOU