Pr Strategy Kristensen - Dd

PR Strategy Kristensen UK 2010/11 AVE will cover PR strategy for Kristensen syndicating, news, features and celebrity material to all national newspapers, magazines, TV, Radio, web and other media in the UK and in more than 30 countries worldwide. UK Media Coverage Television appearances for Sophia/ Isabell discussing the brand. These are the top most watched UK programs that AVE have close associations with you will appear on these programs. BBC Breakfast the morning television news programme simulcast on BBC One and the BBC News channel. GMTV - (Good Morning Television) ITV breakfast television. Has the highest breakfast-time audience in Europe and approximately 13 million viewers a week. This Morning - Format bringing you celebrities, weather, fashion, health, competitions and news. Loose Women ITV - Weekdays, 12:30-1:30pm It consists of a panel of four women who interview celebrities and discuss topical issues, ranging from daily politics and current affairs, to celebrity gossip and sexism.. Radio target-list to include BBC Radio 1 BBC London 94.9 BBC Radio 2 BBC AsianSunrise Radio (UK) LBC 97.3 Galaxy Digital North-East.

youth-oriented pop music and talk Greater London adult-oriented pop music (classics & current) and talk Network news, features and music for British Asians Asian News & Talk London CHR Manchester, Birmingham, Yorkshire, Scotland and

Target audience: Asia There are over 50 Asian families with a network of £50 million pounds in the UK alone from the Pharmaceuticals; internet, hotel, mining and steel.

Print Media AVE would work closely with the Kristensen to gain exposure in the following publications: Newspapers and Magazines • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Cosmopolitan Daily Express Daily Mail Drapers Elle ES Magazine – Luxury Issue Evening Standard Financial Times G2 supplement Glamour Grazia Harper's Bazaar Hello Magazine (UK) In Style Independent on Sunday Marie Claire Redbook Retail Jeweller S- Sunday Express Magazine Sunday Express Telegraph Fashion Magazine (A/W or S/S TBC) Telegraph Luxury magazine – November The Daily Telegraph The Guardian The Independent The Mail on Sunday The Sunday Telegraph The Sunday Times The Sunday Times Style Magazine The Times The Times Magazine Times 2 Vogue

Online e-publications TBD Brand Association & Event Access Film and TV Kristensen should be showcased in film and TV projects that compliment the brand. (TBD) AVE would associate/ partner Kristensen with the following brands for your own events who are strong supporters of fashion projects and entrepreneurial business: Belvedere Vodka Belvedere like Kristiansen embodies true luxury and their campaign’s show the ultimate expression of Belvedere's commitment to innovation that no other super-premium vodka brand can offer. Veuve Clicquot/ Moet & Chandon Part of LVMH of one of the world's largest luxury goods conglomerates . Retailers Harrods Fenwick’s Harvey Nichols Selfridges Event Access & Promotion UK AVE would assist Isabell Kristensen to gain access to events they wish to promote Kristensen such as The BAFTA, Movie Premieres, Veuve Clicquot Business Woman Awards and more that are closely screened by AVE with you to make sure that they generate potential business opportunities.

Celebrity association and endorsements AVE can secure stars that are consistent, authentic and compliment the brands credibility. Credible celebrities to consider for UK and European Endorsement Campaigns: Actresses • • • • •

Keira Knightley Emma Watson Kirsten Dunst Natalie Portman Naomi Watts

Athletes • • •

Paula Radcliffe Zara Philips Maria Sharipova

Music • •

Josh Stone Natasha Bedingfield

If there are other stars you wish to consider I would be happy to discuss and review this further

Legal Disclaimer CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: This proposal is proprietary to AVE and its affiliates (collectively “AVE”). AVE reserves all rights in such proposal. Accordingly Sponsor agrees to protect the confidentiality of all information contained in this document, except as may be required by any applicable law, government order or regulation, or by order or decree of any court of Competent jurisdiction. Sponsor shall not, without prior written consent of AVE, publicly divulge, announce or in any manner disclose to any unrelated third party, any information or matters revealed herein, or any of the specific terms and conditions of this proposal, and each party shall do all such things as are reasonably necessary to prevent any such information from becoming known to any party other than the parties to this proposal. AVE and Sponsor understand that there will be additional details, including but not limited to legal and financial details, which will require further negotiation and discussion between the parties. It is understood that AVE will not be obligated to Sponsor or any other entity until a written agreement approved by AVE’s corporate office has been executed by both parties