Power Point - Marketing

MARKETING | TECHNICAL | FINANCIAL

TARGET MARKET college students and young adults between 15 and 24 years old men and women residents and/or located in institutions within Katipunan Area

MARKETING | TECHNICAL | FINANCIAL

MARKET POPULATION

students enrolled in UP-Diliman, Ateneo University and Miriam College percentage of the youth, aged 15-24, in the communities within Katipunan Area.

MARKETING | TECHNICAL | FINANCIAL

DEMAND FORECAST MD

=

AMAR

x

TM

x

CR

where:

MD - market demand AMAR - adjusted market acceptability rate TM - target market CR - consumption rate

MARKETING | TECHNICAL | FINANCIAL

Total Target Population: 41,423 Annual Growth Rate: 1.92%

MARKETING | TECHNICAL | FINANCIAL Y 2e 0 2a 0 r 20 6 0 20 7 0 20 8 0 20 9 1 20 0 1 20 1 1 20 2 1 20 3 1 20 4 1 0 5 1 6

Total Demand

Total Supply

Demand-Supply Difference

128,925

15,849.12

113,075.88

131,334

16,710.81

114,623.19

133,790

17,619.57

116,170.43

136,292

18,577.86

117,714.14

138,838

19,587.81

119,250.19

141,434

20,652.99

120,781.01

144,082

21,776.75

122,305.25

146,781

22,961.70

123,819.30

149,526

24,210.50

125,315.50

152,327

25,528.00

126,799.00

155,181

26,917.27

128,263.73

MARKETING | TECHNICAL | FINANCIAL

MARKET POSITIONING customized jeans maker for college students and the young adults offering flexible, unique and creative jeans, and perfect fitting and comfort of the client's choice of cut and fabric

MARKETING | TECHNICAL | FINANCIAL

PRODUCT

Symbol of creativity, uniqueness and expression of individuality

MARKETING | TECHNICAL | FINANCIAL

PLACE 2/F Drews Bldg. Katipunan, QC near to target market perpetual growth of the student market

MARKETING | TECHNICAL | FINANCIAL

PRICE

Php 800-1000 per pair middle-ranged premium on prices

MARKETING | TECHNICAL | FINANCIAL

PROMOTIONS - launching cum fashion show - marketing efforts for brand awareness

- tie ups with fashion and urban magazines and lifestyle TV shows