Marketing Power Point

This group was challenged to convince the Gothenburg public that they wanted to come and see and/or donate goods and services to a small student exhibition about masks from Africa and Asia.

Drawing on the wealth of talents and networks members of the class had, they developed a multi-tier marketing strategy that was both local and international, and visual and textual.

Keeping other groups informed of their decisions to reach out to various media outlets and corporate sponsors, they engaged with the class in ethical debates on the decisions their group was making as they were being made.

Building off of the colors designated by the Design group, the essence of the exhibit developed by the Interpretation group, and consulting with graphic designers and applied arts students they created a logo, posters and a press release kit that would make the exhibit “pop.”

As more and more media outlets began to respond to the Maskerad/Masked exhibit press kits, this team worked even harder to find the line between what needed to be said prior to the Opening to get people to come and what mysteries to leave veiled for the grand reveal.