APIA Vote Civic Engagement Plan Organization ABC Organization Name Eli Lee Date Prepared May 25, 2009 Metrics Description of Goal Vote Share AAPI's will compose 2% of the 2009 municipal electorate. We will register 250 voters and turn out 500 voters. Issue Environment We will make health care the top issue in the AAPI community.
Leadership We will train 10 field volunteers and 2 field coordinators and 1 candidate
Evaluation We will measure vote share, voter registration and GOTV through the VAN.
We will measure community opinion through an informal survey at the end of the campaign. We will measure leadership by counting the number of individuals trained.
Return on We will get the VAN and We will calculate the costs Investment reduce our technology costs we saved by using VAN through the c3 table.
Week
Field Activity 12 11 10 9 8 7 6 5 4 3 2 1
Field Experiment
Communications Activity
Communications Evaluation
Leadership Activity
Leadership Evaluation
APIA Vote Field Tracking System Group
Type Voter Reg Event GOTV Phone GOTV Door Total
Shifts/Wk 3 3 6 5
Att/Hr 20 15 25 12
Att/Shift (2.5 hr/shift) 50.00 37.50 62.50 30.00
Wks Contact Rate 9 25% 9 40% 5 20% 5 20%
Attempts 1,350 1,013 1,875 750 4,988
Contacts 338 405 375 150 1,268
Yes Rate 40% 50% 75% 75%
Yes's 135 203 281 113 731
APIA Vote Needs Assessment Budget Gap: Next Voter File Organization 12 Months Voter File? Interface? APIA-NV $15,000 Catalist VAN VietVote ABC DEF GHI JKL
Member of State c3 Tech Staff? Table? ISSI Yes
Experimental Evaluations Planned
Training Needed 1 VAN and field planning