Planning And Public Management

Planning and Public Management: A New Strategic Concept André Barreto (*) From the second half of the twentieth century, with the evolution of the Modern State, Public Administration or Public Management in Brazil assumes de facto "Management culture" as a way of working together in society. This transformation in order to administer the government have been key features: •

administrative modernization;

•

expansion of economic functions;

•

development;

•

organizational flexibility;

•

management processes; concept of effectiveness, efficiency and

effectiveness; •

results orientation - customer demand social quality;

•

focus on the citizen - efficiency and quality in public service delivery;

•

participatory management - Accountability and Accountabilit (Case

of accountability due to the autonomy that is related to decision making) and •

transparency

in

management

(is

born

eGov

-

Electronic

Government) After consolidating the new management concepts of sociopolitical action, the Government needed to create a way to standardize and disseminate this new vision "managerialist" within the framework of the state. In 2005, he created the National Program of Public Management and bureaucratization – “GESPÚBLICA”. The "GesPública" was established with the Federal Government's initiative to promote excellence in public management, to improve the quality of public services to citizens and to increase the competitiveness of the country Seen as a public policy based on a specific management model, the program's main features: •

ser essencialmente público; is mainly public;

•

orientado ao cidadão e respeitando os princípios constitucionais

da impessoalidade, da legalidade, da moralidade, da publicidade e da eficiência; oriented citizen and respecting the constitutional principles of impersonality, legality, morality, publicity and efficiency; •

voltado para a disposição de resultados para a sociedade e

focused on the provision of results to society and •

ter aplicação para toda a administração pública, em todos os

poderes e esferas do governo. be applied to all government, all the powers and spheres of government.

With the Model of Excellence in Public Management (MEGP) set, the government set a reference to be followed by public institutions that wish to constantly improve their levels of management. Like any management model, the MEGP contains guidelines expressed in their criteria for management excellence (leadership, strategies and plans, citizens, society, information and knowledge, people, processes and results), techniques and technologies for your application. Within the concept laid down the tools of governance that guided public institutions in this process of managerial excellence: the Charter of Citizen Service, Instrument Standard Satisfaction Survey, the Guide to Process Management, the Guide 'd' Administrative Simplification the Instrument for Management Assessment. By the end of this year, the work plan of the "GesPública" provides some important goals: •

strengthening of communication management solutions;

•

the incorporation of concepts and techniques of complex networks

of cooperation to the Model of Excellence in Public Management; •

the implementation of the Center "GesPública" Federal District,

created according to the guidelines of the National Year of Public Management and

•

reformulation of the Steering Committee of the "GesPública, with

representation from sectors of society have a role in induction of public management policies.

The Program consolidated and disseminated to the vast majority of public institutions, the Government hopes to develop consistent policies truly capable of achieving success not only in one or two government administrations, but grounded on proposals for sustainable socioeconomic development in the long run. Therefore, it is fundamental the use of strategy tools that allow adequate long-term vision and offer the construction of alternative futures for decision support. This new strategic conception of public administration has sought to market institutions to integrate the public management system already in place with new techniques for effective planning and strategic management. Institute Sagres uses several strategic tools that can interact with each other and with any management model already established in the institution. We highlight the Foresight and Strategic Intelligence, Planning and Strategic Management, Dynamic Rulers (Set of Actors), the Medium Term Plan (read PAP) and Short-term Planning (read LDO / LOA). With custom models and sufficient technical knowledge can act in diverse areas of knowledge extending the power of pragmatic structural and economic planning, subsidizing the exact preventive actions and proposing public policies to long term. (*)

Executive Secretary of the Institute Sagres www.sagres.org.br