1:40 a.m.: The last lifeboat is launched At 1:40 a.m. now April 15th, panic was heating up on the deck as the last lifeboat was launched at 1:40. As the last boat was being lured away, Joseph Bruce Ismay, Managing Director of the White Star line, cowardly jumped into the lifeboat and proceeded to be saved. Many people believe that he was a coward, and that he should have gone down with the Titanic. Two weeks after the disaster, Ismay was interviewed and was excused for being at fault for the design of the ship. He would live to be the age of 74, and was one of the most infamous people in maritime history. When the last lifeboat was launched, over 1170 people were