Pfizer

ASSIGNMENT CSR PRACTICES AT

SUBMITTED BY CLASS MBA COURSE INSTRUCTOR

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COMPANY PROFILE Pfizer was founded in 1849 in Brooklyn, New York. It started as a company that focused primarily on human health services and products. Now it focuses on three major segments of the health care industry, namely Pharmaceutical Health, Consumer Health and Animal Health, or Veterinary Services. Pfizer has headquarters in New York. Initially it was a small company operating in the USA. Currently, it has more than 115000 employees in 180 countries. It has over 70 manufacturing facilities around the globe and invests $7.7 Billion in R&D annually! Furthermore, Pfizer’s R&D locations are spread out in five countries and Pfizer also has 18 therapeutic areas across the globe. A total of 15 medicines made by Pfizer are leaders in their respective segments. Lipitor, for example is the world’s largest selling medicine which is a cholesterol reduction medicine. Other names that are noteworthy are Listerine and Sudafed which can be found in 85 percent of American households. Pfizer is also the largest animal health company and leader in annual R&D investment. These achievements by Pfizer make it one of the largest multinationals in the world and probably the biggest in the pharmaceutical sector.

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CSR ACTIVITIES AT PFIZER The heart of Pfizer's tradition of philanthropic activities, play an active role in making every community in which they operate, a better place to live and work. By generously contributing time, talent and financial support, Pfizer colleagues actively demonstrate the Pfizer core values of community, teamwork, and respect for people. Pfizer Laboratories Limited plays an active role in making the community in which we operate a better place to live and work, through efforts to improve access to healthcare. Philanthropy (supporting human welfare) certainly lies at the heart of the Pfizer culture, but true CSR goes much further than this – it encompasses human rights, community involvement, care for the environment, and the way they do business and work with their suppliers. Although Pfizer was ranked as the industry’s ‘most admired company’ by Fortune magazine, there’s a new sense of purpose at Pfizer, to become more proactive and more assertive in our mission “to become the world’s most valued company”.

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Pfizer and the Kidney Centre The National Dialysis Treatment Services (NDTS) was initiated by the government in 1999 to sponsor free treatment for Chronic Renal Failure (CRF) patients who could not afford the life saving and expensive treatment of dialysis. In 2002, the Ministry of Health informed the pharmaceutical industry that the government, due to financial constraints had abandoned the NDTS scheme. Under pressure from patient welfare bodies, the Ministry of Health requested Pfizer and other pharmaceutical companies to help extend this community service for the needy patients, and sponsor a suitable number of patients with chronic renal failure, purely on a voluntary basis. Pfizer was at that time the ONLY pharmaceutical company in Pakistan to respond to the request of the Ministry of Health!!! This project is in line with Pfizer’s value of “Community Service” and provides an opportunity to meet the goal of becoming a Partner of Choice. Therefore, Pfizer Pakistan proposed to continue the sponsorship of free dialysis treatment for 100 Chronic Renal Failure patients enrolled in the NDTS program, at the Kidney Centre. This project, which was initially to be for only one year, however, by sheer effort, Pfizer was able to continue the program for three years, and the patients have benefited tremendously from it. This project was initiated in 2002 and the requests for further grants were again accepted by Pfizer in 2003 & now in 2004. These patients have been taken care of to date, however due to the severity of the disease and its chronic nature unfortunately only 50 of the original 100 patients are still surviving on the program. The objective of the Pfizer Dialysis program was to extend the lives of the patients for their families, and provide them with a better quality of life.

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Computer Institute in Manzoor Colony

Pfizer, with the help of the BT Manager, Javaid A. Khan has set up The Kirdar Institute, a branch of the Zoramin Welfare Trust. This institute imparts computer training free of cost to the high school graduates of Manzoor Colony. The objective behind this venture was to give the young people of the areas opportunites for better jobs. Javaid also teaches at the Institute on weekends

Joining Hands with Shell Earlier this year, massive snow and rain storms created devastation with avalanches and mudslides, rendering thousands of people homeless, especially in the far flung and isolated villages in the mountains north of Pakistan. Pfizer actively supported the "Join hands with Shell" program, and donated medicines to the relief camps that were set up near Abbotabad and parts of the North West Frontier Province.

Pfizer & International White Cane Safety Day On the 20th of October, in connection with the International Day of the Blind, or White Cane Safety Day, under the aegis of the Pakistan Disabled foundation (PDF)., Pfizer participated in a function arranged by the society. On this occasion, Pfizer donated 250 white canes to the Pakistan Association of the Blind, that were distributed amongst the participants.

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