to Understand The Key Concepts Of Media Studies Media Language

To understand the key concepts of Media Studies Media Language Ideology Genre Representation Audiences Institutions Narrative

MIGRAIN

To understand how text use media language Outcome: To have engaged in textual analysis using media language KEY WORDS Polysemic Convergence CGI Machinima

These are important areas of study when we look at any media text They help us be in-depth and detailed about the text we study

How does this Guardian photographer us shallow focus to add meaning to this image?

 MEDIA LANGUAGE Definition: Media language is the way in which the story is interpreted and how the meaning of the story comes across to the audience.  All media is thought to be polysemic in that they can be interpreted in different ways.  There are three basic types of readings: 1. Dominant Readings- what the creator intends 2. Negotiated Readings- a middle ground between the creators intensions and our own individuals views 3. Oppositional Readings- an alternative reading that is against the creators intentions.

 Signs have TWO parts 1. The signifier- the thing that does the communication 2. The signified- that which is communicated  Semiotics is the study of signs, it asks how meaning is created rather than what the meaning is.  Roland Barthes studied the cultural ideas and attitudes carried in the images of popular culture and everyday life. He wrote about myths, denotation and connotation in Mythologies (1973)

Moving image has a range vocabulary to enable you to describe how meaning has been created. The techniques which are used revolve round these factors: Framing Lens/ Focus Camera position and camera movement Lighting Editing Sound

 The opening sequence of a film is vital as it gives us important information about key characters, setting and genre. 1. How does opening sequence of Se7en set up Detective Somerset’s character? 2. Can you describe any techniques used from your grid? 3. How do they add to the meaning of the text?

Recent developments in new media and the accessibility of software have allowed for new possibilities What are the advantages of using CGI for filmmakers?

CGI is computer generated imagery and uses 3D graphics for special effects in films, TV programmes, adverts and simulations.

Machinima refers to machine cinema and is a phenomenon sweeping video game fans. It is filmmaking within a realtime, 3D virtual environment, often using 3D video-game technologies. It represents the convergence of filmmaking, animation and game development.

www.machinima.org.uk www.machinima.com