Overview Of A2 Media Studies

A2 G324: Advanced Portfolio in Media – The Briefs.

IMPORTANT DATES • Media trip 30th June Tuesday – all day • Ch’oscars 2nd July 7-9pm • SSAT press team • Rich Mix

Brief Number One – Music Promotion Task You have been hired by SSP Records to manage the promotion of one of their new acts. You have been contracted to create one music video package, a DVD cover for the album and an A4 magazine advertisement promoting the DVD.

Brief Number One – Music Promotion Planning You will be required to: 1.

Find copyright free song or artist that you have the rights and permissions to promote. Create a treatment that outlines the way in which you will brand this artist across three different mediums. 2.Pitch your ideas to the class and evaluate their feedback ( post the video and evaluation on you tube/ blogger) and get into a groups of 2-3. 3.Amalgamate and develop the best idea and produce a glogger mood board with images/ inspiration videos/ sounds – that clearly defines the brand essence of your artist. Share this to your blogger account. 4.Allocate job roles outlining who will be responsible for each job during each stage of production. 5. Conduct at least 2 forms of audience research ( using new technology for at least one). Evaluate how this research has contributed to your ideas. 6. Analyse at three existing products for each medium you are producing looking at - Technical construction (media language) - Construction of representation - Genre conventions - Narrative (if appropriate) 7.Write a final treatment for all three products making clear how the products synergise to construct the brand of the show. 8.Produce detailed flat plans for the DVD cover, a magazine advert for the DVD and a shot

list for the music video. 9.Production Schedule for the campaign. 10.Call sheets/ Recce images for each production session. Remember this is the minimum planning/ evidence required if you wish do to more that is relevant to your work and using the technology available it will be credited. You will need to reflect on the production in your blog each week. Even when working in the holidays. You are commenting on key decisions and revisions using video and images where possible to back up your points.

Brief Number Two – Children’s Television Promotion Task You have been hired by SSP television to produce a pilot package for a new children’s TV drama. You have been contracted to create the opening 2 minutes of the show which must include a title sequence, a teaser advertisement, a DVD cover for the series and a magazine front cover for the series.

Brief Number Two – Children’s Television Promotion Planning You will be required to: 1. Develop a concept appropriate to a 6 to 15 year old audience .Create a treatment that outlines the way in which your pilot package will run across three different mediums. 2.Pitch your ideas to the class and evaluate their feedback ( post the video and evaluation on you tube/ blogger) and get into a groups of 2-3. 3.Amalgamate and develop the best idea and produce a glogger mood board with images/ inspiration videos/ sounds – that clearly defines the brand essence of your artist. Share this to your blogger account. 4.Allocate job roles outlining who will be responsible for each job during each stage of production. 5. Conduct at least 2 forms of audience research ( using new technology for at least one). Evaluate how this research has contributed to your ideas. 6. Analyse at three existing products for each medium you are producing looking at - Technical construction (media language) - Construction of representation - Genre conventions - Narrative (if appropriate) 7.Write a final treatment for all three products making clear how the products synergise to construct the brand of the show. 8.Produce detailed flat plans for the DVD cover, a magazine front cover for the series and a storyboard for the television elements. 9.Production Schedule for the campaign. 10.Call sheets/ Recce images for each production session. You will need to reflect on the production in your blog each week. Remember this is the minimum planning/ evidence required if you wish do to more that is relevant to your work and using the technology available it will be credited.

Deadlines 1. The initial treatment/ pitch deadline is Monday 29th June. 2. The initial pitch video/ feedback/ evaluation/glogster deadline for blog is 15th July. 3. The planning and research deadline is Wednesday 30th September 3.30 on the blog 4. The video shooting deadline is Monday 2nd November. 5. The interim edit deadline is Wednesday 11th November. 6. The final edit deadline is Friday 20th November. 7. The DVD Cover and the Magazine cover/ advert final print deadline is Friday 11th December 3.30 8. The audience feedback and analysis to be posted on the blog by Friday 18th December 3.30. 9. The evaluation should be posted on the blog on Friday 15th January.

Useful Websites for Initial Ideas • • • • • • •

TV Drama http://www.screenonline.org.uk/tv/id/682920/ http://www.bbc.co.uk/cult/classic/ www.tv-ark.org.uk www.e4.com/skins/ http://www.grangehill.com/ http://www.bbc.co.uk/cbbc/tracybeaker/

• • • • • • • • • •

Music Video http://www.clipland.com http://www.mvdbase.com http://www.hsiproductions.com www.hurtwoodmedia.com www.longroadmedia.com http://boom.mtv.co.uk/ - copyright free tracks www.mobygratis.com – cpyright free moby tracks http://www.soundzabound.com My space for potential artistes

• • • • •

Production http://www.ofcom.org.uk/ www.skillset.org www.shootingpeople.com http://www.bbctraining.com/onlineCourse.asp?tID=5914&cat=2781

Planning Mark Scheme • Level 4 • 16–20 marks • There is excellent research into similar products and a potential target audience. • There is excellent organisation of actors, locations, costumes or props. • There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. • Time management is excellent. • There is an excellent level of care in the presentation of the research and planning. • There is excellent skill in the use of digital technology or ICT in the presentation. • There are excellent communication skills.

Blog Reflection Questions Week One – what specifically would you like to work on next year in realtion to each of these headings and how do you intend to do this? • • • •

Research and planning Creativity Digital Technology Post- Production

Week Two – What are your initial ideas for advanced portfolio? Who would you like to work with? What are your hope and fears about the project? Week Three – Summarise your pitch. Evaluate the feedback and explain how it has impacted on your idea. Post both videos to you tube. Week Four - Who have you joined forces with? Why? What ideas are you taking forward? Attach your group glogger poster.