Mumbai Dabbawala’ssupply Chain Strategy

MUMBAI DABBAWALA’SSUPPLY CHAIN STRATEGY

Presented ByRahul Babbar Sumit Singh Nishu N. Takkar Kritika Raja

HISTORY • Started in 1890 • Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service. • Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work • Service started with about 100 Dabbawalas

0RGANISATINAL STRUCTURE PRESIDENT VICE PRESIDENT

MEMBERS(5 000)

13 Members

DELIVERY SYSTEM • Based on team work • Dabba’s are collected from homes and taken to nearest railway station • Collection time is fixed between 8.30 a.m. and 10.30 a.m. • Dabba’s brought to the railway station are sorted out by Mukadam. • Sorted dabba’s are given to the respective dabbawala, who then takes them to respective destinations through LOCAL TRAINS

DELIVERY SYSTEM • Dabba’s are again resorted by an another Mukadam Sat the respective station • Dabba’s of that particular area are given to the assigned dabbawala’s and rest of the dabba’s are again boarded on train to be delivered at respective station • At 3:00 p.m. the reverse process starts

CODING SYSTEM • Dabbawla’s used various codes to identify the different dabba’s. • Initially they used symbols like swastikas , dots, crosses, strokes , dashes in various colors. • The new codes used both alphabets and numbers to identify

The Color Coding of Dabba’s The color coded on Dabba’s can be Read in following pattern: Here, the markings of the collection Point are: VPfor Vile Parle , C for Cooper Hospital, Red color denotes the station and the Dabbawala team at the collection and delivery points. Destination markings are 10 (Nariman Point). 9 is the Dabbawala handling the destination area, M is MittalTower and 16 refers to the 16 th floor.

CHALLENGES • The Second Generation • Increase in women’s employment • Meals provided by the organization • Increased Fast Food Centres • Changing Lifestyle

ALTERNATIVES • You demand – We deliver • Health reasons • Unhygienic food served by Fast Food Centres • The Middle Class

CONCLUSION AS LONG AS PEOPLE FEEL HUNGRY, DABBAWALA’ S ARE THERE TO SERVE THEM

THANK YOU