STRATEGY
Why strategise
Imperatives for India
Advantage India
WHY STRATEGISE
Survival
Profit [exploitation of potential]
Growth within potential
Growth of potential
NATURE OF STRATEGY
View of the situation
Purpose
Plan of action
Desired outcomes
Targets
End point
SOME SUCCESSFUL STRATEGIES
GE : Set the house in order First
phase
Second
phase
3M: Cleave off a product line
BPR PIONEERS
Amul vs. Aarey models : the conceptual difference
Success and failure
DIVERSIFICATION
Tata’s foray into motors
DRIVERS OF SUCCESS
Characteristics of key people