Outlet Doc.docx

No of Respondants

12% Organized Unorganized 88%

Outlet

Organized 82

No of Respondents In %

Unorganized

11 11.83

88.17

Interpretation:  In general, from the above chart we can interpret that most of the people now prefer organized retail stores over their kiranas because of convenience in various aspects.

AMOUNT SPENT Organized (%) 60

Unorganized(%)

52.68

50 40

32.25

30 20 5.37

10

3.22

2.15

3.22

1.07

0

0 Less than 5000

Amount Spent Less than 5000 50001-10000 10001-20000 Above 20000

50001-10000

10001-20000

Above 20000

Organized

Organized (%)

Unorganized

Unorganized (%)

49 30 2 1

52.68 32.25 2.15 1.07

5 3 3 0

5.37 3.22 3.22 0

 The survey suggests that most of the respondents are light shoppers. And hence about 50% of the sample population spends about Rs. 5000 during a single purchase.

What is the frequency of shopping? 55.91

60 50 40 30 20 10

16.73

12.9 7.52

3.22

3.22

1.07

0

0 weekly

Monthly

Fortnight basis

Organized (%)

frequency of shopping weekly Monthly Fortnight basis yearly

yearly

Unorganized(%)

Organized

Organized (%)

Unorganized

Unorganized (%)

15 52 12 3

16.73 55.91 12.9 3.22

7 3 1 0

7.52 3.22 1.07 0

 The above chart shows that most of the people who prefer organized stores shop on monthly basis and those who prefer unorganized outlets prefer weekly shopping.

WHICH ORGANIZED RETAILER YOU PREFER FOR SHOPPING? % 50 40

43 36.08

30 18.27

20 10

1.07

0 D-Mart

Big-Bazar

Organized D-Mart Big-Bazar Db's families Grocers Other

Db's famalies Grocers

Other

No of Respondents 35 40 1 17

% 36.08 43 1.07 18.27

 As it is clear from the above graph, when it comes to organized retail shopping, people give priority to the established ones.

DO YOU ALWAYS CARRY YOUR SHOPPING LIST ? % 51

50.53

50.5 50 49.46

49.5 49 48.5 yes

No

Organized and Unorganized Yes No

No of Respondents 47 46

% 50.53 49.46

 Organized or unorganized, few like to carry a list and the other few prefer shopping without a list. So no clear line can be drawn here.

ORGANIZED RETAIL OUTLET: Indicate your opinion for the below statements determining your preference on basis of product, price and location towards Organized retail outlet.

PREFERENCE Strongly Agree 60

42

40

0

3532

32

14 5

10

7

10

41

35 30

24

20 10

Neutral

Disagree

Strongly Disagree

52

50 30

Agree

10

3432

16 01

3737

26

15 10

232621

13 20

37

34 23 20

11

8 00

1

41

26

26

14 41

1415 10

32 26

2727 18 8

2

11 10 3

3235 12 21

23 19 14 1412

Attributes Wider Product range Choice of more brand Better product Quality Fresh/New stock Promotional scheme Discount/lesser price Freedom Of Choosing Better Parking facilities Better Ambience One Stop Shopping Better Service Closer to my house Proximity to my place of work Variety of modes of payment Credit facility

Strongly Agree

Agree

Neutral

52 42 35 30 34 41 37 23 23 37 26 18 11 32 14

24 32 32 35 32 26 37 26 34 26 14 27 26 35 19

5 7 14 16 15 13 8 21 20 14 15 27 32 12 23

Disagree Strongly Disagree

1 1 1 0 1 2 0 11 4 4 1 8 10 2 14

0 0 0 1 0 0 0 1 1 1 0 2 3 1 12

 The respondents who shop from organized outlets have positive views about the stores on the above mentioned context. They find the shopping experience to be satisfying.

Anova: Single Factor SUMMARY Groups

Count 52 24 5 1 0

ANOVA Source of Variation

14 14 14 14 14

SS

Sum 403 401 237 59 22

df

Average Variance 28.78571 97.1044 28.64286 42.4011 16.92857 48.84066 4.214286 21.25824 1.571429 9.802198

MS

F

Between Groups Within Groups

9397.657143 2852.285714

4 2349.414 53.54019 65 43.88132

Total

12249.94286

69

P-value 6.97E20

F crit 2.51304

How much importance do you give to each this attributes on scale of 1 to 5 before purchasing grocery from organized retail store? [1: Highest to 5: lowest] Price

Convenience

Transparency in Billing

35 27

Advertisement

32

30 30

Sales Person Service

28 25

25

22

20

24

16

15

12

10

11

7

6

5 0

0

0

0

2

0

8

2

5 2

1

6

1

0

1

2

3

4

5

Attributes

1

2

3

4

5

Price

0 0 0 0 0

27 30 25 28 32

7 12 16 22 24

2 2 6 11 8

1 2 1 5 6

Count 4 4 4 4 4

Sum

Average

SS 2261.5 177.5

df

Convenience Transparency in Billing Sales Person Service Advertisement

Anova: Single Factor SUMMARY Groups 0 27 7 2 1

ANOVA Source of Variation Between Groups Within Groups Total

2439

0 115 74 27 14

0 28.75 18.5 6.75 3.5

4 15

MS 565.375 11.83333

19

Variance 0 8.916667 30.33333 14.25 5.666667

F 47.77817

P-value 2.32E-08

F crit 3.055568

UNORGANIZED RETAIL OUTLET: Indicate your opinion for the below statements determining your preference on basis of product, price and location towards Unorganized retail outlet.

CHART TITLE Strongly Agree 8 7 6 5 4 3 2 1 0

7 4 2

2 0 0

1

6

5 3

1

5

0

Attributes Wider Product range Choice of more brand Better product Quality Fresh/New stock Promotional scheme Discount/lesser price Freedom Of Choosing Better Parking facilities Better Ambience One Stop Shopping Better Service Closer to my house Proximity to my place of work Variety of modes of payment Credit facility

5 3

2 00

Agree

2

1

0

11

4

4 2 2 0

Neutral

Disagree

5 3

5

0

0 0

6

5

33

2 22

Strongly Disagree

33 0 0

3 0

4 4

33 3 2

0 0

3 0

Strongly Agree

Agree

Neutral

2 1 3 5 1 2 2 0 0 3 3 3 2 2 6

7 4 6 3 1 4 5 3 3 4 3 6 6 0 2

0 5 2 2 5 2 2 3 3 0 2 2 3 4 1

6

2 0

1

2

6 44

3

2 00

2

2

0

111

Disagree Strongly Disagree

2 1 0 1 4 3 2 5 5 4 3 0 0 4 1

 The respondents who shop from unorganized outlets have mixed views about the stores on the above mentioned context. They find the shopping experience to be satisfying.

0 0 0 0 0 0 0 0 0 0 0 1 0 2 1

Anova: Single Factor SUMMARY Groups

Count 2 7 0 2 0

Sum 14 14 14 14 14

33 50 36 33 4

Average 2.357143 3.571429 2.571429 2.357143 0.285714

Variance 2.862637 3.340659 1.956044 3.478022 0.373626

ANOVA Source of Variation Between Groups Within Groups

SS

df

80.2 156.1428571

MS F 4 20.05 8.346523 65 2.402198

Total

236.3428571

69

P-value 1.7E-05

F crit 2.51304

How much importance do you give to each this attributes on scale of 1 to 5 beforepurchasing grocery from unorganized retail store? [1: Highest to 5: Lowest] Price 8

Convenience

Transparency in Billing

Sales Person Service

Advertisement

7

7 6

5

5

5

5

4

4

3

3

3

3

2

2

1

3 2

2

2

2

1

1

1 0

0

0

0

0

0

0

0

0 1

2

3

4

5

Attributes

1

2

3

4

5

Price

7 5 4 5 1

3 5 3 1 2

0 0 3 2 2

0 0 0 2 2

0 0 0 1 3

Convenience Transparency in Billing Sales Person Service Advertisement

Anova: Single Factor SUMMARY Groups

Count 7 3 0 0 0

Sum 15 11 7 4 4

4 4 4 4 4

ANOVA Source of Variation Between Groups Within Groups

SS

Total

df

Average 3.75 2.75 1.75 1 1

Variance 3.583333 2.916667 1.583333 1.333333 2

22.7 34.25

MS F P-value 4 5.675 2.485401 0.088037 15 2.283333

56.95

19

F crit 3.055568

GENDER Male

Female

33%

67%

Gender Male

62

Female

31

 The above mentioned data shows that more men than women go grocery shopping today.

MARITAL STATUS Married

Unmarried

46%

54%

Marital status

Married Unmarried

50 43

 Marital status as such has no major effect on the shopping pattern.

AGE 20-25

26-30

31-35

36-40

41-45

46-50

Above 60 Years

30 26

25 20

17

15 15

13 11

10 6 5 0

5

Age

13 15 17 26 11 6 5

20-25 26-30 31-35 36-40 41-45 46-50 Above 60 Years

 Age is one of the most important factors in deciding the preferences. The youngsters are more tended towards shopping than the middle age and old people.

EDUCATION Less than 12th Standard

Up to 12th Standard

Graduate

Post-Graduate

Others

28

30 23

25

22

20

15

12 8

10 5 0

Education Less than 12th Standard Up to 12th Standard Graduate Post-Graduate Others

12 23 28 22 8

 Education has no major effect other than that the graduates are more inclined towards making the shopping decisions.

OCCUPATION Service

Business

Retired

Student

Housewife

Other:

30 25 25

22

20 16 13

15

13

10 4

5 0

Occupation Service Business Retired Student Housewife Other:

25 22 13 13 16 4

 Occupation is another thing that does not affect the shopping pattern or preferences.

FAMILY INCOME (MONTHLY) Service

Business

Retired

Student

Housewife

Other:

30 25 25

22

20 16 15

13

13

10 4

5 0

Family Income (Monthly) Less than 10000 10001 - 25000 25001 - 50000 50001 - 75000 75001 - 100000 100001- 150000 150001 - 200000 200001 - 250000 250001 - 300000 Above 300001

10 14 14 16 12 0 4 3 1 13