“FOSTIIMA Business School, New Delhi”
OUTDOOR
Presented To: Mr. Rohan Ubriani
T
ADVERTISEMEN
Submitted By: Atul Jain Mamta Chhetry
OBJECTIVE To
define the features and benefits of the Advertisements. To
describe the Impact of Advertisement.
ADVERTISEMENT
Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service.
TYPES OF ADVERTISEMENT There are various types of advertising which are mentioned below:
Print Advertising: Newspapers, Magazines, Brochures, Fliers
Broadcast advertising:
Television, Radio and the Internet
Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events
Covert Advertising:
Advertising in Movies
Public Service Advertising:
Advertising for Social Cause
OUTDOOR ADVERTISEMENT
Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement.
TYPES OF OUTDOOR ADVERTISEMENTS
1. SIGNS
2. POSTERS
3. HOARDINGS & BILLBOARDS
4. IN-STORE MEDIA
5. BALLONS
6. ADVERTISING AT AIRPORTS
7. MOBILE BILLBOARDS
FACTS & FIGURES Outdoor Advertising Statistics
Source: American Trucking Association, 2007
FACTS & FIGURES Outdoor Advertising Association of America, Inc.
In 2008, advertisers spent $6.99 billion on Outdoor Advertising.
BENEFITS OF OUTDOOR ADVERTISEMENTS
Reaches More Viewers
Cost Efficiency Proximity to Purchase Locations
Scope for Creativity
Reach Specific Target Customers Captive Audience
Constant Exposure
Longevity Enhances the Effectiveness of Other Media
DISADVANTAGES OF OUTDOOR ADVERTISEMENTS
Outdoor advertising is a glance medium. At best, it only draws 2-3 seconds of a reader's time.
Messages must be brief to fit in that 2-3 second time frame. Ninety-five percent of the time, either the message or the audience is in motion.
The nature of the way you have to buy outdoor advertising (usually a three month commitment) is not conducive to a very short, week-long campaign.
CREATIVE ADZ
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Company Name: Schwartz Media Shave Cutter - unique result achieved even on the grass field.
CREATIVE ADZ
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Company Name: X cingular Telecommunication - You would never want to miss any incoming call.
CREATIVE ADZ
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Company Name: Bengamin Moore Paints Paint advertisement - the color as real as the sky.
CREATIVE ADZ
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Company Name: Formula Tooth care by Ogilvy & Mather …apparently strong enough to rip panels off steel.
CREATIVE ADZ Company Name:
?
Olay
Olay antiageing
Q U E S T IO N S & A N S W E R S S E S S IO N