Mcd Final Ppt

SWOT Analysis Of

McDonald’s I ’ m lovin ’ it

I ’ m lovin ’ it

sented To : Presented By : Mrs. Nadira Chaturvedi

Roll No. 61 to

INTRODUCTION • McDonald began in 1940 , with a restaurant opened by brothers Dick and Mac McDonald in California . • In 1965 , McDonald ’ s goes public with the company ’ s first offering on the stock exchange . • Leading global food services retailer with more than 30 , 000 restaurants serving 58 million people in 119 countries . • More than 50 , 000 students have graduated from “ Hamburger university ”.

STRENGTHS cessful Advertisement & Brand name laboration with Coke an Environment & Play Space for Kids Professional Training for Employees Competitive Price

I N T E R N A L

WEAKNESSES 1. 2.

Weak Product Development Management of Franchisee / Joint Venture

E X THREATS OPPORTUNITIES T Health Conscious Customer E 1 . Internationalization ( Serving12 .. More from local Competitor in different Coun R Only 1 % of Population ) 3 . Threat Global economic recession 2. Growing Dining out Market 4 . PlayingN in a mature and saturated Industry A L

STRENGTHS cessful Advertisement & Brand name laboration with Coke an Environment & Play Space for Kids Professional Training for Employees Competitive Price

OPPORTUNITIES 1 . Internationalization ( Serving Only 1 % of Population ) 2. Growing Dining out Market

Market Penetration Strategy S2 - O1 & O2 Promotion and advertising with Coke to attract Coke customers. S3 - O1 & O2 Keep Environment Clean & S5 - O1

Kids safe thus

attracting families.

Setting Prices according to different countries. Market Development Strategy

S1 - O1 & O2 Explore New overseas market by intensive and aggressive promotion.

STRENGTHS cessful Advertisement & Brand name laboration with Coke an Environment & Play Space for Kids Professional Training for Employees Competitive Price

Strategy

OPPORTUNITIES 1 . Internationalization ( Serving Only 1 % of Population ). 2. Growing Dining out Market .

Product Development

S4 - O1 & O2 Giving training to employees before entering into a new market.

STRENGTHS

THREATS

essful Advertisement & 1 . More Health Conscious Customer . Brand name . 2 . Threat from local Competitor in different Coun Collaboration with Coke . 3 . Global economic recession . Clean Environment & Play 4 . Playing in a mature and saturated Industry . Space for Kids . Professional Training for Employees . Competitive Price .

Market Penetration Strategy S1 - T2

Establish & maintain Brand Visibility with in competitor by promotional Campaign. S1 - T3

Depict the picture which indicate eating an McDonald not only save your precious time but also a better food experience. S1 - T4

Constantly reinforce the brand recognition by emotional attach strategy. S5 - T2 & T3 Setting competitive prices to tackle the competition and

STRENGTHS

THREATS

Successful Advertisement & 1 . More Health Conscious Customer Brand name 2 . Threat from local Competitor in different Coun Collaboration with Coke 3 . Global economic recession Clean Environment & Play 4 . Playing in a mature and saturated Industry Space for Kids Professional Training for Employees Competitive Price

Product Development Strategy S2 - T1

Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy).

S4 - T2 & T4 Continuously improving services. S4 - T3

Send more managers to Hamburger University to improve overall quality of employees.

S3 - T1 & T2 Providing safe and clean environment for Kids thus delighting adults and retain them.

WEAKNESSES 1. 2.

Weak Product Development . Management of Franchisee / Joint Venture

OPPORTUNITIES 1 . Internationalization ( Serving Only 1 % of Population ). 2. Growing Dining out Market .

Product Development Strategy W1 - O1

W1 - O2

Change the menu in different countries and add some food with local flav and move out some un popular Items.

Promote different meal Plans catering to the needs of different customer Forward Integration Strategy

W2 - O1 & O2 Prefer direct investment in your countries and be selective in choosing franchisees and evaluate them regularly.

WEAKNESSES 1. 2.

THREATS

Weak Product Development . 1 . More Health Conscious Customer . Management of 2 . Threat from local Competitor in different Coun Franchisee / Joint Venture 3 . Global economic recession . 4 . Playing in a mature and saturated Industry .

Product Development Strategy W1 - T1 W1 - T2

Develop new product line which focus on organic and healthier food. Add more flavor and new type of Fast Food which differentiate the company from its competitor. Market Penetration Strategy

W1 - T3

Use buy more save more promotion strategy, add special offers, family size meal with lower price.

THANK YOU….