Ou 24 Ppts > Ganjamou > Gggmu_ou

Organisation Understanding The Greater Ganjam Gajapati Cooperative Milk Producers’ Union Ltd. Faculty Guide: Prof. D.P Mishra

Presented By: Ajaya Kumar Malla

(24039)

Kanhei Lal Dandasena

(24050)

CONTENTS              

Objectives Scope of the study Methodology Sources of data Introduction Identity Purpose Structure Participants Deliverables Influences Culture Performance Future Plans

OBJECTIVES  To understand the working of the organization

holistically.  To understand the interrelationship between various departments and their relationship with the environment.  To study the various roles and strategies of various departments.

SCOPE  All the departments of the organization.  Other milk chilling Plant.  Sales Offices of the union  Other governing bodies like OMFED

METHODOLOGY  Interaction with the union staff   

Formal interviews with the departmental heads Interaction with the middle level staff Discussion with lower level staff

 Aggregation and analysis of the data.  Framework used Universal Business Model

SOURCES OF DATA  Primary Data Sources

Reporting Officer  Employees  Retailers 

 Secondary Data Sources

Reports of the Accounts section  MIS reports  Other Reports 

INTRODUCTION  Registered in 1976 under the Cooperative society's   



Act 1962. Milk chilling started in 1991 with capacity of 4000 LPD Expansion of chilling capacity to 8000 liters/day in 1993 Processing, manufacturing and marketing of packed milk started in 1996 under the brand name of “Doodh”. Marketed packed milk in the name of OMFED in 2001

Contd…  Products manufactured now by the dairy are

butter milk, sweet curd, plain curd and paneer.  Establishment of ten Bulk coolers in different blocks in 2003 with the help of DRDA.  A new plant of 20000 LPD is under construction at Ankushpur at an estimated cost of Rs.1.95 Cr.

IDENTITY  Name 

Location

 Constitution

PURPOSE  Raison d’eter  Mission “ We the GGGMU, dedicate ourselves to bring about

improvement in the rural dairy farmers in the Ganjam and Gajapati Districts through primary co-operative milk societies and making available hygienic and good quality milk and milk products and be a leading dairy business organization in the state in a challenging environment.” We wish to achieve this through excellence in all our operations.”

 Target market

STRUCTURE  Physical deployment  Functional composition  Reporting structure

Physical Deployment Sl.No

Location

Capacity (LPD)

Assisted by

1

Berhampur Mini dairy

8000

ISPO/DRDA

2

Aska milk chilling plant

2000

FARD/ISPO

3

Gajapati milk chilling plant

10000

DRDA,FARD

4

Total Installed capacity

20000

Functional Composition  Procurement and Inputs (P&I)  Processing and Store  Marketing  Establishment • • • •

Despatch Vehicle Maintenance Correspondence with the employment exchanges All employees related affairs like Training, PF, ESI, etc.

Contd…  Finance • • • •

Budget statement & Expenditure Statement General accounting Costing inputs Wages and monthly salary accounting

 MIS • • • •

Pay roll system Milk billing system Product reconstitution system Sales management system

PARTICIPANTS  Owners  Channels  Suppliers  Consumers  Managers

Owners

State Government

OMFED Owners

Farmers

ISNRMPO

Channels Milk producers

DCS

Chilling centre

Dairy

Consumers

Retailers

Suppliers Milk producers Equipment producers Consumables producers Other dairies Electricity boards

Contd. Consumers  Institutional  Household

Managers

DELIVERABLES  Products

 Services

• CRCM

• Cattle health care

• Toned milk

• Cattle feed &

• Buttermilk • Sweet curd

•

• Plain curd

•

• Paneer  OMFED Products

• •

supplement Artificial insemination Green & dry fodder Cattle insurance Group insurance to the member farmers

INFLUENCES  Political influences  Regulatory influences  Technological influences  Social influences  Competitors

CULTURE  Management style  Perks and benefits: Awards to workers  Attitude to work  Personnel development  Uniform dress code  Rules and customs

PERFORMANCE ANALYSIS Year

199900 200001 200102 200203 200304

No. of DCS (function al)

Total Avg. Avg.sales membership procurement /day /day (in kg) (in kg)

Capacity utilization (in %)

80

4557

4544

6501

162.52

83

5426

6157

7815

97.68

83

5611

7265

8396

104.95

75

5748

4825

6617

66.17

75

5752

3840

8457

84.57

FINANCIAL ANALYSIS Ratio

2001-02

2002-03

2003-04

Current ratio

0.61

3.12

3.38

Quick ratio

0.57

2.33

2.70

Fixed asset turnover ratio

1.78

1.30

1.70

Inventory turnover ratio

37.82

13.22

15.31

Profit/loss(Rs

(33.87)

(14.18)

3.38

FUTURE PLANS  Supply of 400 cattle to dairy farmers in the next 2        

years. Milk procurement of 15000 kgs per day by 2005 Expanding the market into new areas. Automation and use of IT in the Dairy. Cost cutting in electricity, steam and refrigeration. More quality control test for milk and milk products. Launching products like flavoured milk and khoa. More staff motivation programme. Supply of more electronic milk testers at society level.

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