mmC Group’s point of view on Orascom’s profile and it’s International Expansion Strategy Point of view June 2009
For further information please contact: Carlos Valdecantos (+34 696 940 221,
[email protected]) Fran González (+34 616 285 092,
[email protected])
mmC GROUP Strategy Consultants – Orascom Profile
Page 1
A dispersed geographic presence reflects where Orascom saw a green pasture and possibility for first-mover advantage. PEER PROFILES > ORASCOM > GEOGRAPHIC FOOTPRINT
2008 Highlights
Canada
mmC GROUP Strategy Consultants – Orascom Profile
Page 2
Markets
Subs
Revenues
EBITDA
11
78
5.3
2.4
Million
Billion $
Billion $
Currently Orascom holds position in only a handful of operations. Previous investments which did not deliver enough return were exited. PEER PROFILES > ORASCOM > SUMMARY OF INTERNATIONAL INVESTMENTS
Usually a controlling stake in each operation.
Leadership position in each of its markets.
Telecel Globe is a holding structure for a group of smal-market investments in Africa.
mmC GROUP Strategy Consultants – Orascom Profile
Page 3
Orascom knows how to build an operation from zero, but also knows how to trade companies – buying and selling is part of its strategy. PEER PROFILES > ORASCOM > EVOLUTION OF INTERNATIONAL EXPANSION
1999
1998
2000
2001
2002
2003
2004
2005
2006
2007
Mobinil (Egypt) Fastlink (Jordan) SabaFon (Yemen) Mobilink (Pakistan) Telecel (Benin) Telecel (Burkina Faso) Telecel (Zimbabwe) Telecel (Burundi) Telecel (CAR)
Exit Original Telecel Telecel Globe Not launched yet
1998
1999
2000
2008 change of strategy: Orascom decides to target not only large markets but smaller ones too. It reenters some countries now with the Telecel Globe brand.
2008 change of strategy: Orascom ventures in coutries outside of its traditional domain.
2001
mmC GROUP Strategy Consultants – Orascom Profile
2002
2003
2004
Page 4
2005
2006
2009
U-Com (Burundi) Telecel RCA (CAR) Cell 1 (Namibia)
Telecel (Cote d’Ivoire) Oasis (Telecel) (DR Congo) Telecel (Gabon) Telecel (Togo) Telecel (Uganda) Telecel (Zambia) Telecel Niger (Niger) Libertis (Congo) Tchad Mobile (Chad) Syriatel (Syria) Djezzy (Algeria) Tunisiana (Tunisia) Iraqna (Iraq) banglalink (Bangladesh)
Continuing operation
2008
2007
Koryolink (N Korea) Globalive (Canada)
2008
2009
Orascom delivers healthy revenue growth and stable EBITDA margin. Yet the net income from ordinary operations is stagnant . PEER PROFILES > ORASCOM > EVOLUTION OF MAIN FINANCIAL INDICATORS
USD M
Revenues CAGR: 28%
8,000 Revenues
7,000
EBITDA
Net Profit
60%
EBITDA %
49% 6,000 42%
4,727
5,000
40% Net income: extraordinary gains realized when shares in Hutchinson were sold.
3,906
4,000 3,226 3,000 2,000 1,000
50%
45% 5,327
44%
44%
1,966
1,704
1,363 958
2,0732,021
2,384
20%
10%
721
667
30%
431
295 0
0% 2004
2005
2006
1) Source: Orascom
mmC GROUP Strategy Consultants – Orascom Profile
Page 5
2007
2008
In 2008 the balance sheet becomes leaner (decrease in total assets) while the long term investments grow financed primarily by debt. PEER PROFILES > ORASCOM > SOURCES OF FUNDS
Evolution of consolidated assets and net debt
Sources of funds to finance expansion
11,344
USD (Mn)
Current assets
Non-current assets 9,920 8,675
+689
3,601
1,765 Total increase in assets +5,852
1,593
6,917 1,044 4,068
Non-current assets
Non-current liabilities Current liabilities
+145
ST loans
+4,209
LT loans
-344
7,082
5,873
+1,461
8,155
7,743
1,076
+5,163
+381
Current assets
2,992
2004
2005
2006
287
756
513
2007
2008
1,239
652
Increase assets 2004 – ‘08
-868 -1,381
+
Cash
-3,245
-2,958
-3,433 -4,189
Net debt
-
-3,980 -5,219
-5,084 -5,735
Debt
Source: Operator, mmC analysis. mmC GROUP Strategy Consultants – Orascom Profile
Page 6
Key Highlights
Decrease in equity 2004 – ‘08
Incrase in liabilities 2004 – ‘08
1. Orascom reorganized its financing in 2008. It decreased its equty by $2B, and restructured its debt. 2. Orascom is the most leveraged of all peers; this also makes it the operator with highest ROE 36%. The second best is STC at 26%.
Orascom’s North African operations maintain healthy EBITDA margins, especially considering they operate in competitive markets. PEER PROFILES > ORASCOM > PROFITABILITY OF INDIVIDUAL SUBSIDIARIES
Profitability per Subsidiary, 2008
% EBITDA 70%
The crown jewel
63%
60%
The regular performers
Need to catch up
Still warming up
5%
2%
Mobinil
banglalink
Telecel Globe
19%
6%
58% 48%
50%
41%
40% 30% 20% 10% 0% Djezzy
Share of group revenues
43%
Tunisiana
7%
Mobilink
25%
Source: Company reports mmC GROUP Strategy Consultants – Orascom Profile
Page 7
.5%
The combination of large base with low ARPU or small base with high ARPU ensures high revenue contribution. PEER PROFILES > ORASCOM > SUBSCRIBER BASE AND ARPU (PER MARKET)
Subscriber Base Profile per Subsidiary
Subs millions 50
Largest revenue contributors
ARPU US$ / month
Total Subscribers ARPU Blended (US$/month)
12.1
45
3.5
6.4
3.7
10 2.3
40
0
35 28.48
30
-10
25
20.12
20 15
-20
14.11 10.34
10
-30
4.26
5
0.70
0
-40 Djezzy
Mobilink
Mobinil
Tunisiana
1) Source: Orascom
mmC GROUP Strategy Consultants – Orascom Profile
Page 8
banglalink
Telecel Globe
Orascom’s strategy of “all or nothing” applies both to their investments, market selection and financing choices. PEER PROFILES > ORASCOM > INTERNATIONAL EXPANSION STRATEGY
1. Orascom begins its trajectory of international investments in the year 2000. Since then its presence in foreign markets is part of the company’s business as usual. 2. Orascom buys and sells its international investments depending on whether they can maintain a leadership position in their respective market. This is dictated by Orascom management’s belief that market leaders are “the only way to ensure sustainable growth”. As a result of this strategy: 1. Orascom always tries to enter first in the market 2. Orascom predominantly bids for licenses 3. If Orascom acquires an existing operation, the acquired company must be a market leader or have a potential to be one. 3. If an international asset does not perform Orascom sells its stake. If things go well Orascom consolidates its position by gradual equity increases (sometimes up to 6 separate consolidation transactions). 4. Usually Orascom takes controlling stake, yet almost always it looks for shared risk with another partner. 5. Geography does not play a primary role in Orascom’s market selection: the criteria is early entry, low penetration and potential for growth. 6. Orascom takes a risk entering markets with volatile or non-transparent political regimes in the name of the first-mover advantage. An example is the recent agreement with the government of North Korea. 7. Orascom is very aggresive in its financing choices – almost 75% of its increase in assets in the last 5 years have been financed through long-term (72%) and short-term (3%) debt. 8. Orascom opened a second front of niche acquisitions – small markets with good potential, via the revived Telecel Globe, having its footprint mainly in West Africa.
mmC GROUP Strategy Consultants – Orascom Profile
Page 9
Orascom’s strategy generates return but is risky and cannot be maintained in the medium and long term. Orascom fixed this by starting Telecel Globe. PEER PROFILES > ORASCOM > INTERNATIONAL EXPANSION STRATEGY
PROs
CONs
1. This strategy ensures continued leadership in the respective markets. 2. This strategy guarantees high and stable return in the short and medium term. 3. Buy disposing of “non-performing” investments Orascom can reuse the available funds for new acquisitions. 4. Acquiring and operating a company is the best way to evaluate its potential and decide whether to keep it for the future. 5. Unlike purely financial investment, Orascom can add value to the asset during the holding period and realise a gain on exit.
1. When an asset is held and operated for a short period, this approach generates costs. 1. Transactional costs 2. New market entry costs 2. Greenfield investments in may may give surprises. 3. Difficult to extract synnergies. 4. Difficult to establish and promote a brand. 5. Geography is very dispersed, so operations and logistics are more difficult and costly. 6. Limited growth in the long term: markets with firstmover opportunity are scarse, and those where Orascom has presence will sooner or later be saturated.
Options for the future: 1. Maintain leadership in current markets. Introduce new products. Optimise costs. Extract cash. 2. New markets: enter in smaller markets at second or third position.
mmC GROUP Strategy Consultants – Orascom Profile
Page 10