Opportunities For Psec_cellucci_vs33 (texas Wireless Sumimt)

Opportunities for the Private Sector

Texas Wireless Summit November 2009 Thomas A. Cellucci, Ph.D., MBA Chief Commercialization Officer Department of Homeland Security Email: [email protected] Website: http://bit.ly/commercializationresources

Discussion Guide            

Overview of Department of Homeland Security Commercialization Office Initiatives at DHS Capstone Integrated Product Teams (IPTs) Market Potential is Catalyst for Rapid New Product Development Getting on the Same Page SECURE Program Safety Act Protection TechSolutions SBIR Opportunities Getting Involved Effecting Change in Government Summary

Homeland Security Mission  Lead Unified National Effort to Secure America  Prevent Terrorist Attacks Within the U.S.  Respond to Threats and Hazards to the Nation  Ensure Safe and Secure Borders  Welcome Lawful Immigrants and Visitors  Promote Free Flow of Commerce

U.S. Department of Homeland Security SECRETARY ________________

Chief of Staff

Executive Secretariat

DEPUTY SECRETARY Military Advisor

Sample Text MANAGEMENT Under Secretary

SCIENCE & TECHNOLOGY Under Secretary

NATIONAL PROTECTION & PROGRAMS Under Secretary

POLICY Assistant Secretary

GENERAL COUNSEL

LEGISLATIVE AFFAIRS Assistant Secretary

PUBLIC AFFAIRS Assistant Secretary

INSPECTOR GENERAL

HEALTH AFFAIRS Assistant Secretary/ Chief Medical Officer

INTELLIGENCE & ANALYSIS Assistant Secretary

OPERATIONS COORDINATION Director

CITIZENSHIP & IMMIGRATION SERVICES OMBUDSMAN

CHIEF PRIVACY OFFICER

CIVIL RIGHTS & CIVIL LIBERTIES Officer

COUNTERNARCOTICS ENFORCEMENT Director

FEDERAL LAW ENFORCEMENT TRAINING CENTER Director

DOMESTIC NUCLEAR DETECTION OFFICE Director

Chief Financial Officer

“Gang of Seven” TRANSPORTATION SECURITY ADMINISTRATION Assistant Secretary / Administrator

U.S. CUSTOMS & BORDER PROTECTION Commissioner

U.S. CITIZENSHIP & IMMIGRATION SERVICES Director

U.S. IMMIGRATION & CUSTOMS ENFORCEMENT Assistant Secretary

U.S. SECRET SERVICE Director

FEDERAL EMERGENCY MANAGEMENT AGENCY Administrator

U.S. COAST GUARD Commandant

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Office of the Under Secretary for Science and Technology UNDER SECRETARY

STRATEGY, POLICY & BUDGET

CORPORATE COMMUNICATIONS

ASSOCIATE GENERAL COUNSEL

OPERATIONS ANALYSIS

HOMELAND SECURITY INSTITUTE

INTERAGENCY PROGRAMS

INTERNATIONAL PROGRAMS

SPECIAL PROGRAMS

TEST & EVALUATION AND STANDARDS

BUSINESS OPERATIONS, SERVICES & HUMAN CAPITAL

RESEARCH Director

EXPLOSIVES Division Head

Chief of Staff

TRANSITION Director

INNOVATION / HOMELAND SECURITY ADVANCED RESEARCH PROJECTS AGENCY Director

Office of National Labs

Tech Clearinghouse

Small Business Innovation Research

University Programs

Safety Act Office

Homeworks

CHEMICAL / BIOLOGICAL Division Head

COMMAND, CONTROL & INTEROPERABILITY Division Head

BORDERS & MARITIME SECURITY Division Head

HUMAN FACTORS Division Head

Divisions Drive S&T Interactions with Customers

INFRASTRUCTURE & GEOPHYSICAL Division Head

S&T Goals Consistent with the Homeland Security Act of 2002  Accelerate the delivery of enhanced technological capabilities to meet the requirements and fill capability gaps to support DHS agencies in accomplishing their mission.  Establish a lean and agile world-class S&T management team to deliver the technological advantage necessary to ensure DHS Agency mission success and prevent technological surprise.  Provide leadership, research and educational opportunities and resources to develop the necessary intellectual basis to enable a national S&T workforce to secure the homeland.

DHS S&T Investment Portfolio

Balance of Risk, Cost, Impact, and Time to Delivery Product Transition (0-3 yrs)

Innovative Capabilities (1-5 yrs)

Sample  Focused onText delivering near-term products/enhancements to acquisition

 High-risk/High payoff

 Customer IPT controlled  Cost, schedule, capability metrics

 “Game changer/Leap ahead”  Prototype, Test and Deploy  HSARPA

Basic Research (>8 yrs)

Other (0-8+ yrs)

 Enables future paradigm changes

 Test & Evaluation and Standards

 University fundamental research

 Laboratory Operations & Construction

 Gov’t lab discovery and invention

 Required by Administration (HSPDs)  Congressional direction/law

Customer Focused, Output Oriented 7

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Homeland Security S&T Enterprise DHS RESEARCH AFFILIATES HSI

DHS Labs

Centers of Excellence

National Labs

DoD

PRIVATE SECTOR PARTNERS

DoE

DHS S&T Directorate

DoJ DoT

FEDERAL PARTNERS

EPA HHS

International

NASA Associations Industry

NIH NIST NOAA NSF UARCs Rev 9-5-08

Commercialization Office: Major Activities Commercialization Office Sample Text Requirements Development Initiative  Requirements Development Book(s)  Operational Requirements Document Template  Training for end users and engineers

Commercialization Process

Public-Private Partnerships

Private Sector Outreach

 “Hybrid” Commercialization Model

 FutureTECH (TRL  Invited Speeches  Meetings with 1-6)  SECURE (TRL 5-9) business executives  Concept of  Numerous articles  Product Realization Operations written and Chart  Website published regarding  Commercialization Development observations and  Internal processes programs in Framework and developed and practice. “Mindset”  Repository of socialized  Requirements and currently available Conservative private sector Potential Market products, services Available and technologies http://www.dhs.gov/xabout/structure/gc_1234194479267.shtm Estimates aligned to Capstone Communicated Capability Gaps 9

Commercialization Office Highlights:  White House Office of Science and Technology Policy briefings (Chief Technology Officer Aneesh Chopra)  Homeland Security Council: Recommended priority for FY11-15 for Sample Text transportation security: SECURE Program  Inclusion of Commercialization processes into DHS Acquisition Management Directive MD 102-01 (scheduled release September 2009)  Homeland Security Advisory Council, Essential Technology Task Force Report June 2008  Council on Competitiveness, Chief Commercialization Officer is first Federal Government Representative  “Big Bang Economics”: CNN Feature Video with Jeanne Meserve  Two Federal Certification Programs developed and implemented– SECURE™ and FutureTECH™: Innovative public-private partnerships  Published Five books (and more than 20 articles) on requirements development and public-private partnerships

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Three Step Approach: Keep it Simple and Make it Easy

1 2 3

Sample Text

Develop Detailed Requirements And Relay Conservative Market Potential Establish Strategic Partnerships  Business Case Information  Open Competition  Detailed Mutual Responsibilities

Deliver Products!

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Two Models for Product Realization Big-A Acquisition

Pure Commercialization

1. Requirements derived by Government 2.Sample RFP and then cost-plus Text contract(s) with developer(s) (which incentivizes long intervals) 3. Focus on technical performance 4. Production price is secondary (often ignored) 5. Product price is cost-plus Is there a 6. Product reaches users via “Middle Ground” Government deployment

?

Performance is King Relationship between end users and product developer is usually remote

1. Requirements derived by Private Sector 2. Product development funded by the developer (which incentivizes short intervals) 3. Technical performance secondary (often reduced in favor of price) 4. Focus on price point 5. Product price is market-based 6. Product reaches users via marketing and sales channels Performance/Price is King Relationship between end users and product developer is crucial

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A new model for Commercialization… 1. Development of Operational Requirements Document (ORD) 2. Assess addressable market(s) 3. Publish ORD and market assessment on public DHS web portal, soliciting interest from potential partners 4. Execute no-cost agreement (streamlined CRADA) with multiple Private Sector entities, transferring technology (if necessary) 5. Develop supporting grants and standards as necessary 6. Assess T&E after product is developed 7. New Commercial off the Shelf (COTS) product marketed by Private Sector with DHS support Differences from the Acquisition model:  Primary criteria for partner selection is market penetration, agility, and performance/price ratio  Product development is not funded by DHS  Government involvement is limited to inherently governmental functions (e.g., Grants and Standards)

Commercialization Process PHASE I

Capstone IPT

Assess Capabil II Sponsor and S&T ity Gap Formul Develop Operational ate Requirements & EHCs CONOPS Perform Tech./System III Feasibility Study

“Commercialization” – The process of developing markets and producing and delivering products or services for sale.

Sample Text CG/EHC

Sponsor and S&T

Technology Scan/ Market Survey

ORDs System Studies Legend: EHC – Enabling Homeland Capability CG – Capability Gap ORD – Operational Requirements Document CONOPS – Concept of Operations PAM – Potential Available Market COTS – Commercial Off The Shelf

Outreach Program Activities

Publish ORD, System Studies & PAM on website Sponsor and S&T IV Mkt. Comm./PR Efforts Assess & Choose Strategic Private Sector Technology Partners V Transfer/ Responses from New COTS product Private Industry Grants (if required) marketed by Private Sector with DHS support: SAFETY Act Standards Public Relations Executed Agreement with Marketing Communications

Private Sector and DHS

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Contact with the Private Sector Initial Contact with Private Sector*

Private Sector requests more information

Invited Speeches/Presentations Congressional Referrals Conference Attendance Seminar Hosting Published Articles Word of Mouth DHS Website *Private Sector includes Venture Capitalist and Angel Investor Communities

“Full Response Package” sent to requestors, usually Within same day

 “Opportunities for the Private Sector”  Developing Operational Requirements  “High Priority Technology Needs”  SECURE Program CONOPS  Example Company Overview Document  Operational Requirements Document Template

Company Overview and Marketing Materials Received and Communicated through S&T

S&T Transition Capstone IPTs Members and Function Customer SampleS&T Text

DHS Management (Acquisition)

T&E

Identify Capability Gaps

S&T Provider

End User

 Industry Board of Directors Model  Consensus-driven Process

Validate Future Acquisition Plan

T&E

Offer Technical Solutions

Provide End User Perspective

End Result : Prioritized Investments in S&T

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DHS S&T Capstone IPTs Gathering Mechanism for Customer Requirements: Information Sharing/Mgmt

Border Security

OIA

Acquisition

C2I

Cyber Security

Cargo Security

People Screening

CBP

Officers/Industry

Infrastructure/ Geophysical/C2I

Acquisition

Explosives

Infrastructure Protection IP

End-User

Incident Management Interoperability Prep & Response FEMA/OEC

Human Factors Acquisition

Explosives (Human Factors / Infrastructure Geophysical)

Acquisition

End-User

SCO/CIS

Borders/ Maritime

OBP/USSS

Acquisition

Infrastructure Owners/Operators

Guardsmen

Counter IED

TSA

Acquisition

S&T 1st Responder Coordination

T&E Standards

Transportation Security

CS&C

Borders/ Maritime

Chem/Bio FEMA Gransts Commercialization

End User

Inspector/Agents

USCG

Acquisition/ Policy

Acquisition Borders/ Maritime

Acquisition

Maritime Security

First Responders

DHS 1st Responder RDT&E Coordinating Council

IP/OHA

CBP/ICE

OOC

Acquisition

Chem/Bio

Acquisition

C2I

FEMA

Acquisition

Infrastructure/ Geophysical

Infrastructure/ Geophysical

US VISIT/TSA

Infrastructure Owners/Operators

First Responders

First Responders

Cargo Security

Representative Technology Needs Sample Text

 Enhanced screening and examination by nonintrusive inspection  Increased information fusion, anomaly detection, Automatic Target Recognition capability  Detect and identify WMD materials and contraband  Capability to screen 100% of air cargo  Test the feasibility of seal security; detection of intrusion  Track domestic high-threat cargo  Harden air cargo conveyances and containers  Positive ID of cargo and detection of intrusion or unauthorized access

Source: S&T High Priority Technology Needs, May 2007 18

Requirements Hierarchy (TSA example) The Component develops operational requirements consistent with organizational missions.

High Level (qualitative)

DHS Mission – Strategic Goals (“Prevent terrorist attacks”) TSA Mission (“Protect traveling public”)

Operational Requirements

Mission Need/Capability Gap (“Reduce threats to traveling public”) Operational Requirement (“Capability to detect firearms”) Performance Requirement (“Metal detection & classification”)

Technical Requirements

Functional Specification (“Detect metal > 50 gm”) Design Specification (“MTBF > 2000 hours”) Material Specification (“Use type FR-4 epoxy resin”)

Low Level (quantitative)

The Program Manager and Acquisition / Engineering community develop technical requirements and specifications.

Each lower-level requirement must be traceable to a higher-level requirement. Source: Senior Executive Brief to Secretary Chertoff, Deputy Secretary Schneider and Leaders of G-7

ORD: Operational Requirements Document What: ORDs provide a clear definition and articulation of a given problem. How: Training materials have been developed to assist drafting an ORD.  Developing Sample TextOperational Requirements, 353pp. Available online: http://www.dhs.gov/xlibrary/assets/Developing_Operational_Requirements_Guides.pdf

When: For Use in Acquisition, Procurement, Commercialization and Outreach Programs –Any situation that dictates detailed requirements ( e.g. RFQ, BAA, RFP, RFI, etc.) Why: It’s cost-effective and efficient for both DHS and all of its stakeholders.

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“Good” ORDs  Solution Agnostic  Take into account the varying needs and Sample Text wants of markets/market segments Define Problem Conduct Research Data Collection

Verify results to reach consensusbased articulation of the problem “Strive for excellence, not perfection!”

Interpret and Analyze

Source: Kaufman, et. al. 21

Interlinking Mechanisms Create Conversations Pipelines

Sample Text

John Higbee Director, Acquisition Program Management Division

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Evolution of Change: DHS Providing Better Information about its Needs

Federal Stakeholders

DHS, First Responders, CI/KR

DoD, DoE, DHS, DoJ, DoT, etc.

Semantic Web 3.0 (The Future)

Science & Technology Directorate

Capstone IPT Process

Developing Operational Requirements (Nov. 2008)

Harnessing the Valuable Experience and Resources of the Private Sector (Feb. 2009)

Requirements Development Guide (May 2008)

(August 2006)

Industry Business, Venture Capital/Angel Investment, Strategic Partnerships

Does this look familiar?! Sample Text

Author Unknown

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Getting on the “Same Page” Sample Text  Historical Perspective  Language is Key  Communication is Paramount

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Technology Readiness Levels (TRLs): Overview TRLs are NASA-generated and Used Extensively by DoD

1

Technology concept and/or application formulated

2

Analytical and experimental critical function and/or characteristic

3

Component and/or breadboard validation in laboratory environment

4

Component and/or breadboard validation in relevant environment

5

System/subsystem model or prototype demonstration in a relevant environment

6

System prototype demonstration in a operational environment

7

Actual system completed and 'flight qualified‘ through test and demonstration

8

Actual system 'flight proven' through successful mission operations

9

Sample Text

Basic

Advanced

Applied

TECHNOLOGY MATURITY

Basic principles observed and reported

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TRL Correlation: DHS and Private Sector PROTOTYPE

Sample Text BASIC RESEARCH

PRODUCTS T R A N S I T I O N INNOVATION

DHS TRL 1-3

TRL 4-6

SCIENCE

TECHNOLOGY DEVELOPMENT

TRL 7-9

PRODUCTS

PRIVATE SECTOR

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Transition Approaches

S&T Capstone IPTs Identify Capability Gaps/Mission Needs

DHS Component Acquisition

Provide Solutions Validate Grants & Equip

Provide Solutions/ Enables Procurement

Field Agents

First Responder

Private Sector

Widely Distributed Product

Market Potential Template Other (Government) __$; __Units

DoE

DoJ

DoD

__$; __Units

__$; __Units

__$; __Units

Sample Text CBP Field Operations __$, __Units Border Patrol __$; __Units Air & Marine __$; __Units Int’l Trade __$; __Units

Secret Service Investigatio ns __$; __Units Protective Operations __$; __Units Protective Research __$; __Units

Coast Guard Atlantic & Pacific Area Mission Execution Units __$; & Atlantic __Units Pacific Area Mission Support Units __$; Atlantic & __Units Pacific Area Mission Maintenanc e & Logistics Command __$; __Units

DHS TSA Security Operations __$; Transportati __Units on Sector Network Managemen t __$; Federal Air __Units Marshal Service __$; __Units

FEMA Logistics Mgmt __$; __Units Disaster Mgmt __$; __Units Disaster Operations __$; __Units Grant Programs __$; National __Units Preparednes s __$; US Fire __Units& Admin. Nat’l Fire Academy __$; Nat’l __Units Continuity Programs __$; Mitigation __Units __$; __Units

NASA __$; __Units

arkets M y r a l Ancil

ICE Detention and Removal __$; __Units Int’l Affairs __$; __Units Intelligence __$; __Units Investigatio ns __$; Student and __Units Exchange Visitor Program __$; __Units Federal Protective Service __$; Nat’l __Units Incident Response Unit __$;

USCIS Refugee, Asylum, Int’l Operations __$; __Units Nat’l Security and Records Verification __$; __Units Domestic Operations __$; __Units

Other (Non-Govt.) __$; __Units

First Responders

S&T Explosives __$; __Units Chemical/Biol ogical __$; __Units Command, Control, Interoperabilit y __$; __Units Borders/Mar itime __$; __Units Human

Others OHA __$; __Units DNDO __$; __Units Etc. __$; __Units

Factors __$; Infrastructur __Units e and Geophysical Protection __$; __Units

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Conservative Estimate: Number of First Responders in the US  Homeland Security Presidential Directive 8  Steve Golubic (FEMA) Total: > 25.3 Million Individuals

FIRE

POLICE

BOMB DISPOSAL

EMT

Front Line > 2.3 Million Support to Front Line > 23 Million Port Security Transportation

Public Health

Emergency Management

Public Works/Utility

Hospitals Clinics

School Security

Venue Security Response Volunteers

Fire Fightin g

EMS Ambulan ce Corps _$; _ Basic life Units support providers (i.e., Advance EMTs) d_$; life _ support Units (i.e. Paramedi cs) Aero _$; _ medical Units evacuati on _$; _ Units

Retained fire departm ents _$; _ Voluntee Units r

Police

Bomb Disposa l

Local police departm ents _$; _ Military Units police units _$; _ Units Federal

Sample Text

firefighte rs _$; _ Military Units fire suppress ion crews _$; _ Incident Units investiga tion teams Special _$; _ technical Units fire Ambulance teams (forest, Corps _$; _ Units chemical, etc.) Fire _$; _ Departmen t Units HAZMAT teams _$; _ Units

law enforcem ent agencies State _$; _ police Units departm ents _$; _ Units Riot control teams _$; _ Units SWAT teams _$; _ Units

Port Securi ty

Police bomb squads _$; _ Units Federal bomb disposal teams Military _$; _ explosive Units ordnance disposal teams _$; _ Units

First Responders Public Healt h

Port police _$; _ Units US Coast Guard _$; _ Units

Medic al

Emergen Search Venue & Securi Rescu ty ment e

Transpor cy Manage tation

Public/ utility Urban Univer US protec Emergency Operations Search Transit sity Park tion Centers & police hospit Police service _$; _ Units Rescue _$; _ als _$; _ s _$; _ Private Units Rural _$; _ Units _$; _ Units /For Search Units Units Profit 911 Call Centers & Private Security hospit _$; _ Units Rescue _$; _ Units als _$; _ _$; _ Units Pathog Unitsclinics Walk-In ens _$; _ Units _$; _ Dive Teams Units _$; _ Units Toxic/ corrosi ve agents _$; _ Units Biohaz ards _$; _ Units

Schoo

Respon Public l se works/ Volunte Securi Public Utilities Univer ers

ty sity

public safety teams _$; _ Units

Asphy Private medical practices xiates _$; _ Units _$; _ Units Radioa ctive agents _$; _ Units

Wildland Firefighting K9 teams _$; _ _$; _ Units Units Diplomat University Fire Fighters ic _$; _ Units protectio n teams _$; _ Units

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National Defense Public Monument Industrial Energy Health and s and Base Healthcare Public/Uni Icons Defense Coal Guided Food versity Contracto mining tour Retail hospitals rs operation services _$; _ _$; _ _$; _ s _$; _ Private/Fo Farm Units Coal Units Industry Units _$; _ Travel Units r Profit Equipmen power analysts Units services hospitals t plants Think _$; _ _$; _ _$; _ Meat/Poul _$; _ Coal _$; _ tanks/rese Units Units Units try Units Lodging/H equipmen Clinics Units arch Processin otel _$; _ institution t g _$; _ manufact Units s Guest Private Food _$; _ Units urers _$; _ University services/ medical Processin Hydroelec Units _$; _ Units patnershi tourist practices g tric Units p hospitality _$; _ _$; _ _$; _ Medical Dairy programs Dam _$; _ Units Units Units People laboratori Processin _$; _ operation Units moving es g National Units s services _$; _ _$; _ laboratori _$; _ _$; _ Pharmace Units Units Dairy es Wind Units Queuing Units utical Farms _$; _ power equipmen _$; _ _$; _ Units _$; _ t makers Units Units Units Health Ranching Solar _$; _ insurance _$; _ Private power Units _$; _ Units security _$; _ Public Units Organic _$; _ Units Medical utilities Farming/Sust Units material companie ainable providers s Agriculture Medical _$; _ Units Oil _ _$; _$; _ Units equipmen companie Units Traditiona t s l Planting manufact _$; _ _$; _ urers Units Medical Units _$; _ Commerci technolog Units al fishing y _$; _ manufact Units urers _$; _ Biotechnol Units ogy

Agriculture and Food

Sample Text

_$; _ Units

Critical Infrastructure Key Resources (CIKR)

Nuclear Informatio Critical Postal and Commerci Emergenc Materials, Telecomm Transporta n Chemical Manufactu Shipping al facilities y Services Reactors unications tion Technolog Inorganic United ring Services Fire Telephone Hardware and Waste y chemical Public Hotels Electric Iron and States AMTRAK Departme /Cellular providers productio utilities _$; _ utilities Steel mills Postal _$; _ nts services _$; _ Reactor n _$; _ Units _$; _ _$; _ Service Units Aluminum Desaliniza Law Satellite IT _$; _ _$; _ Units Commuter High Shopping and _$; _ Units Units Units _$; _ productio tion enforcem data Conglome Units Units rail volume Organic centers associate Units Units n and plants ent transmissi rates _$; _ document industrial _$; _ d processin Semicond _$; _ agencies on _$; _ Intracity Units and parcel production Stadiums Search Units materials University g Treatment uctor Units _$; _ _$; _ Units rail Nonferrou shipping _$; _ Units and sport and _$; _ and Broadcasti _$; _ plants productio Ceramics Units Units services s metal _$; _ equity arenas rescue Units education ng entities Units _$; _ n _$; _ _$; _ Container productio Units _$; _ _$; _ teams al _$; _ Electronic Ambulanc Units Broadcast _$; _ Units Equipmen Units shipping n and Commerci Units Units _$; _ Petroche institution Units s Consumer Schools e equipmen Units t services processin al airline Units micals s manufact banking _$; _ companie t manufact _$; _ g _$; _ _$; _ Control _$; _ ure _$; _ Units s manufact urers Engine, Units _$; _ Commerci Mountain/C systems Units Agrochem Units Pipe and Units _$; _ Private air Building Units _$; _ Marine uring _$; _ Turbine Units al office ave/ Mine Radio icals _$; _ water Units services IT services societies/ Units shipping _$; _ Units and Power buildings rescue equipmen _$; _ Units control Nuclear _$; _ _$; _ Private _$; _ Units Other transmissi _$; _ teams t Units device safety Server Units Units banks Units technical on Cruise Polymers Units _$; _ Units manufact Trucking systems and Museums Merchant _$; _ Units manufact rescue Internet Electrical _$; _ lines _$; _ uring industry urers _$; _ network _$; _ banks teams equipmen Equipmen Units _$; _ Units _$; _ Waste _$; _ _$; _ Units hardware Units _$; _ Elastomer Subway _$; _ tUnits t Zoos and Bomb Global Units disposal Units Units _$; _ Units productio systems Units manufact manufact Aquarium disposal financial services Display/di Airborne Units n _$; _ uring uring High s units services Motor _$; _ gital TV shipping _$; _ Units _$; _ _$; _ Blood/Org speed _$; _ _$; _ firms Vehicle Units _$; _ Uranium _$; _ Long-haul Units Units Units Oleochem Public an data Units Units _$; _ manufact Units processor Units maritime Community Software Distributio icals Libraries transplant s transmissi Units uring shipping development productio Aerospace n services _$; _ _$; _ supply on _$; _ _$; _ Amateur _$; _ institutions Internet n product & _$; _ Protective Units Units _$; _ _$; _ Units Explosive Units Amuseme radio Units _$; _ Units service _$; _ parts Units Communit garment Units Units s nt parks emergenc Trucking providers Units manufact y banks manufact Gaming _$; _ _$; _ y comms _$; _ _$; _ uring Print _$; _ urers _$; _ Fragrance Railroad Units Units _$; _ Units Units _$; _ Bus media Units _$; _ Units productio Public rolling Savings Units utility Informatio Units services _$; _ n protection Units stock and Loans Internet n security _$; _ Units _$; _ providers _$; _ Other _$; _ technolog _$; _ Emergenc Freight Units Units _$; _ Units Credit Units Semicond Transport Units y Chemical Units y Road rail unions uctor ation providers wholesale services service _$; _ equipmen equipmen _$; _ _$; _ Insurance _$; _ _$; _ Units Emergenc t t Units Units companie Automobil Units Units Exotic y Social _$; _ _$; _ s e travel chemicals services Units Units _$; _ _$; _ Insurance _$; _ _$; _ Units Roads, Community Units brokerage Units Units Highways, emergency s bridges response Reinsuran _$; _ and teams ce Units Disaster tunnels _$; _ Units companie relief _$; _ s _$; _ Famine Units Stock _$; _ Units relief brokerage Units teams s _$; _ Poison _$; _ Capital Units Control Units market units banks _$; _ Animal _$; _ Units control Custody Units teams services _$; _ Wildlife _$; _ Units services Angel Units _$; _ investmen Units t _$; _ Venture Units capital _$; _ Units

Banking and Credit Finance lending institution s _$; _ Commerci Units al banking _$; _ Units Private

Water

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Call to Action: Mutual Benefits Create “Win-Win-Win” Relationships Sample Text

Learn Current DHS Needs

1

Visit www.FedBizOpps.gov and https://baa.st.dhs.gov for current solicitations

Interact with DHS

3

Establish Mutually-beneficial Relationship

Inform DHS of Products/Capabilities

2

Request DHS – S&T Full Response Package at [email protected]

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SECURE™ Program Developing Solutions in Partnership with the Private Sector  ‘Win-Win-Win” Public-Private Partnership program benefits DHS’s stakeholders, private sector and –most Sample Text importantly- the American Taxpayer  Saves time and money on product development costs leveraging the freemarket system and encouraging the development of widely distributed products for DHS’s stakeholders  Detailed articulation of requirements (using MD 102-01 ORD template) and T&E review provides assurance to DHS, First Responders and private sector users (like CIKR) that products/services perform as prescribed

http://www.dhs.gov/xres/programs/gc_121

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SECURE Program Concept of Operations Application

Selection

Agreement

Publication of Results

 Application – Seeking products/technologies aligned with posted DHS requirements  Selection – Products/Technologies TRL-5 or above, scored on internal DHS metrics  Agreement – One-page streamlined CRADA document. Outlines milestones and exit criteria  Publication of Results – Independent Third-Party T&E conducted on TRL-9 product/service. Results verified by DHS, posted on DHS web-portal Benefits:  Successful products/technologies share in the imprimatur of DHS  DHS Operating Components and First Responders make informed decisions on products/technologies aligned to their stated requirements  DHS spends less on acquisition programs  Taxpayers win.

Input Function for SECURE DHS Operating Components

Sample Text Other DHS Organizational Elements First Responders Critical Infrastructure/Key Resources

Operational Requirements

SECURE Program

Capstone IPT

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Why SECURE Program  Multi-Use  Provides private sector, in an open and transparent way, with what they need most—Business Opportunities  Provides assurance to DHS, First Responders and private sector users (like CI/KR) that products/services perform as prescribed (and provides vehicle for First Responders, CI/KR owners and operators to voice their requirements)  Augments the value of the SAFETY Act

Sample Text  Saves Money

 Private Sector uses its own resources to develop products and services to the benefit of the taxpayer and the Federal Government

 Creates Jobs  Detailed articulation of requirements coupled with funded large, potential available markets yield OPPORTUNITY that yields Job Creation (it’s better to teach a person to fish than to give them a fish)  Enables small firms with innovative technologies to partner with larger firms, VCs and angel investors because of the credibility of having government show detailed requirements with associated market potential (instead of just their own business plans).

 Efficient Use of Government Funds  Articulating detailed requirements saves time and money. It is better for Government to spend funds to procure products or services that are available for sale and rigorously tested compared to spending money and time to develop new solutions for ill-defined problems.

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SECURE Program Benefit Analysis “Win-Win-Win” Taxpayers

Private Sector

Public Sector

1. Citizens are better protected by 1.Save significant time and money on 1. Improved understanding and DHS personnel using mission critical market and business development communication of needs products activities

Sample Text

2. Tax savings realized through Private Sector investment in DHS

2. Firms can genuinely contribute to 2. Cost-effective and rapid product the security of the Nation development process saves resources

3. Positive economic growth for American economy

3. Successful products share in the 3. Monies can be allocated to “imprimatur of DHS”; providing perform greater number of essential assurance that products really work tasks

4. Possible product “spin-offs” can aid other commercial markets

4. Significant business opportunities 4. End users receive products with sizeable DHS and DHS ancillary aligned to specific needs markets

5. Customers ultimately benefit from 5. Commercialization opportunities 5. End users can make informed COTS produced within the Free for small, medium and large business purchasing decisions with tight Market System – more cost effective budgets and efficient product development

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FutureTECH™ Program Addressing the Future Needs of DHS  ‘Win-Win-Win” Public-Private Partnership program benefits DHS stakeholders, private sector and –most Sample Text importantly- the American Taxpayer  5W template provides detailed overview of Critical Research/Innovation Focus Areas  Critical Research/Innovation Focus Areas provide universities, national labs and private sector R&D organizations insight into the future needs of DHS stakeholders  Partnership program encourages R&D organizations to work on development of technology solutions up to TRL-6 to address long-term DHS needs.

http://www.dhs.gov/xres/programs/gc_124

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FutureTECH™ Program Concept of Operations Expression Of Interest

Sample Text

Acceptance

CRADA

Publication of Results

 Expression of Interest – Seeking technologies aligned with posted DHS Critical Research and Innovation Focus Areas  Acceptance–Technologies TRL-6 or below, scored on internal DHS metrics  CRADA– One-page CRADA document. Outlines milestones and exit criteria  Publication of Results – Independent Third-Party T&E conducted on TRL-6 technology. Results verified by DHS, posted on DHS web-portal Benefits: Insight into future needs of DHS Stakeholders Increased speed-of-execution of technology development and transition DHS spends less on technology development  Taxpayers win.

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FutureTECH™ Program Critical Research & Innovation Focus Areas  Improvised Explosive Devices Detect & Defeat Countermeasures:  Waterborne Sample TextIEDs  Vehicle Borne IEDs  Radio Controlled IEDs  Person Borne IEDs  IED Assessment and Diagnostics  IED Access and Defeat  Homemade Explosives  IED Threat Characterization  IED Mitigation: Alert/Warning System  IED Deter and Predict: Network Attack and Analysis

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SECURE™/FutureTECH™ Flow Process Requirements Based Planning

Portfol io Sample Text 5W/ORD Manag Document er Revie w

Submitted  Solution by PM/DL agnostic  Problem descriptions  Needs developed with stakeholders’ input  Consensus Driven (also develop PAM)  Concise, yet detailed

PM reviews response s and sends feedback to submitte rs

5W/ORD Posted to Websites by Commercializ ation Office SECURE and FutureTECH web pages on DHS.gov

CRADA Execution CRADAs

execute d at PM’s discreti on

Product/Technology Test & Evaluation

Begin Public-Private Partnership CONOPS SECURE Program Application

Selection

Agreement

Publication of Results

FutureTECH Expression Of Interest

Acceptance

CRADA

Publication of Results

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http://www.dhs.gov/xopnbiz/

Sample Text

Open for Business

SECURE Program

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Federal Business Opportunities Sites where the Office of Procurement Operations (OPO) posts opportunities for prospective suppliers to offer solutions to DHS – S&T’s needs:  www.FedBizOpps.gov  https://baa.st.dhs.gov/  https://www.sbir.dhs.gov/  www.Grants.gov

take advantage of...  Vendor Notification Service: Sign up to receive procurement announcements and solicitations/BAA amendment releases, and general procurement announcements. http://www.fedbizopps.gov  S&T’s Solicitation Portal: The Department of Homeland Security Science and Technology Directorate currently has several active Solicitations on a broad range of topics. Relevant information is posted and access to the teaming portal, conference registration and white paper/proposal registration and submission is provided, as applicable. In addition, historical information about past Solicitations and Workshops is maintained. https://baa.st.dhs.gov  Truly Innovative and Unique Solution: Refer to Part 15.6 of the Federal Acquisition Regulation (FAR) which provides specific criteria that must be met before a unsolicited proposal can be submitted to Diane Osterhus. http://www.acquisition.gov/far/current/html/Subpart%2015_6.html Contact Information:  EAGLE Contract will serve as a department-wide platform for acquiring IT service solutions. http://www.dhs.gov/xopnbiz/opportunities/editorial_0700.shtm

Diane Osterhus Department of Homeland Security Office of the Chief Procurement Officer 245 Murray Dr., Bldg. 410 Washington, DC 20528 [email protected] 202-447-5576

Show Us the Difference… Hall’s Competitive Model Garden of Eden

Power Alley

As a function of: • Market

Differentiation

• Application • Technology

n Zo

mp o fC o e

• Competitor Companies

le t t a B ive t i et

• My Company

Death Valley

Price Differentiation = (A+B)C/(D+E)

More Opportunities with DHS Science and Technology

SAFETY Act Support Anti-Terrorism by Fostering Effective Technologies Act of 2002  Enables the development and deployment of qualified anti-terrorism technologies

 Provides important legal liability protections for manufacturers and sellers of effective technologies  Removes barriers to industry investments in new and unique technologies  Creates market incentives for industry to invest in measures to enhance our homeland security  The SAFETY Act liability protections apply to a vast range of technologies, including:  Products  Services  Software and other forms of intellectual property (IP)

Examples of elig ib

le technologies:

 Threat and vulnerability ass essment services  Detection Systems  Blast Mitig ation Materials  Screening Services  Sensors a nd Sensor Integra tion  Vaccines  Metal Dete ctors  Decision S upport Software  Security S ervices  Data Minin g Software

Protecting You, Protecting U.S. Addition SAFETY Act information… Online: www.safetyact.gov Email: [email protected] Toll-Free: 1-866-788-9318

Long Range Broad Agency Announcement ( Contact: [email protected] | https://baa.st.dhs.gov/ )  Peer or scientific review of proposals in Basic Research and Applied Technology Sample Text in science and engineering.  Research to promote revolutionary changes in technologies; advance the development, testing, and deployment of security technologies; and to accelerate the prototyping and deployment of technologies.  Streamlined and flexible funding mechanism. Open to all DHS-relevant ideas, no submission deadlines, no ceiling on potential funding.  Public Solicitation identifies science and technology target areas as does the S&T publication “High Priority Technology Needs” dated May 2009, as amended. This document may be obtained by accessing https://baa.st.dhs.gov and by following the link for “Representative High Priority Technology Needs”.

* Peer or Scientific Reviews * * Basic or Applied Research * * Maximum Flexibility: Schedules, Subjects, Funding *

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Technology Transfer Transfer federally owned/originated technology to State and local governments and the private sector, ensuring the widest dissemination and impact of Federal research investments.

Office of Research and Technology Applications (ORTA)

DOD 1401 Program Liaison Sample Text  Push DHS requirements to DOD  Pull DOD technologies into DHS for first responders  Assess technology suitability and adaptations for DHS applications  Create DHS & DoD Program Manager partnerships to maximize technology enhancements for our nation’s first responders

 Manage all technology transfer mechanisms used in DHS  Cooperative Research and Development Agreements (CRADAs)  Licensing Agreements  Other Transaction Agreements (OTAs)  Commercial Test Agreements  Work for Others  Partnership Intermediaries  Capture Intellectual Property and licensing in DHS  Assess R&D projects for potential commercial applications  Train engineers and scientists for Technology Transfer and Intellectual Property  Represent DHS in the Federal Laboratory Consortium

Contact: Marlene Owens, [email protected] 49

https://www.sbir.dhs.gov

Sample Text

Safety Act

Other Funding Opportunities

Topic Recommendations 50

TechSolutions The mission of TechSolutions is to rapidly address technology gaps identified by Federal, State, Local, and Sample Tribal firstText responders  Field prototypical solutions in 12 months  Cost should be commensurate with proposal but less than $1M per project  Solution should meet 80% of identified requirements  Provide a mechanism for Emergency Responders to relay their capability gaps  Capability gaps are gathered using a web site (www.dhs.gov/techsolutions)  Gaps are addressed using existing technology, spiral development, and rapid prototyping  Emergency Responders partner with DHS from start to finish

Rapid Technology Development Target: Solutions Fielded within 1 year, at <$1M

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Getting Involved: S&T Contacts Division

Email

JimSample Tuttle Text Beth George

[email protected]

David Boyd

[email protected]

Anh Duong

[email protected]

Sharla Rausch

[email protected]

Chris Doyle

[email protected]

Rich Kikla

[email protected]

Starnes Walker

[email protected]

Roger McGinnis

[email protected]

[email protected]

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Summary Detailed Requirements Sample Text Sizeable Market Potential Delivered Products – PERIOD!

How Can You Afford NOT to Partner with DHS? Questions/Comments: Thomas A. Cellucci, Ph.D., MBA [email protected]

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U.S. Department of Homeland Security: Science and Technology Directorate’s Chief Commercialization Officer Dr. Cellucci accepted a five-year appointment from the Department of Homeland Security in August 2007 as the Federal Government’s first Chief Commercialization Officer (CCO). He is responsible for initiatives that identify, evaluate and commercialize technology for the specific goal of rapidly developing and deploying products and services that meet the specific operational requirements of the Department of Homeland Security’s Operating Components and other DHS stakeholders such as First Responders and Critical Infrastructure/Key Resources owners and operators. Cellucci has also developed and continues to drive the implementation of DHS-S&T’s outreach with the private sector to establish and foster mutually beneficial working relationships to facilitate cost-effective and efficient product/service development efforts. His efforts led to the establishment of the DHS-S&T Commercialization Office in October 2008. The Commercialization Office is responsible for four major activities; a requirements development initiative for all DHS stakeholders, the development and implementation of a commercialization process for DHS, development and execution of private sector partnership programs such as SECURE and leading the private sector outreach for the S&T directorate. Since his appointment, he has published three comprehensive guides [Requirements Development Guide (April 2008), Developing Operational Requirements (May 2008), and Developing Operational Requirements, Version 2 (November 2008)] dealing with the development of operational requirements, developed and implemented a commercialization model for the entire department and established the SECURE Program—an innovative public-private partnership to costeffectively and efficiently develop products and services for DHS’s Operating Components and other DHS stakeholders. In addition, he has written over 25 articles and a compilation of works [Harnessing the Valuable Experiences and Resources of the Private Sector for the Public Good, (February 2009)] geared toward the private sector to inform the public of new opportunities and ways to work with DHS. Cellucci has received recognition for his outreach efforts and engagement with the small and disadvantaged business communities who learn about potential business opportunities and avenues to provide DHS with critical technologies and products to help secure America. Cellucci is an accomplished entrepreneur, seasoned senior executive and Board member possessing extensive corporate and VC experience across a number of worldwide industries. Profitably growing high technology firms at the start-up, mid-range and large corporate level has been his trademark. He has authored or co-authored over 139 articles on Requirements development, Commercialization, Nanotechnology, Laser physics, Photonics, Environmental disturbance control, MEMS test and measurement, and Mistake-proofing enterprise software. He has also held the rank of Lecturer or Professor at institutions like Princeton University, University of Pennsylvania and Camden Community College. Cellucci also co-authored ANSI Standard Z136.5 “The Safe Use of Lasers in Educational Institutions”. Dr. Cellucci is also a commissioned Admiral and Commander of a Squadron in Texas responsible for civil defense and has been a first responder for over twenty years. As a result of his consistent achievement in the commercialization of technologies, Cellucci has received numerous