Operation Strategies

Operation Strategies: The bottled water market in Morocco is a rather narrow market, concentrated and difficult to penetrate by the heavy investments to commit and the complexity of the distribution networks. Increasingly fierce competition is pushing local operators to diversify their products in order to differentiate themselves from each other.       

Diversified Products and bottles: Sidi Ali, Ain Atlas, Bahia and Oulmes. Differentiation through quality, packaging and distribution. Focus on premium and mid-prices brands such as Sidi Ali and Ain Atlas. Exclusively of the naturally carbonated water Oulmes. Light bottles that preserve the environment and lower the cost. Focus on core competency: still and carbonated bottled water. Expansion to new markets.