Oct. 09 Revised 2

The

Current

October 2009

From the Desk of...Debra De Graw, CEO

As many of you may remember the Mendocino Coast Chamber of Commerce and Visitor Center hosted two Fam Tours (Familiarization Tours) for travel writers during this past spring and summer. Publicist Bruce Lewis and Chamber Visitor Services staff member Janice Littrell, worked tirelessly to coordinate schedules, lodging, dining, and attractions for the writers. Sometimes it takes months or a year before a writer has the opportunity to publish an article using the experiences they had in a story. In upcoming Enews we will feature a complete list of links to all the articles that have been published. We encourge everyone to check out the articles.

Bruce Erickson of Mendocino Solar, Ruth of Frankie’s Pizza & Ice Cream parlor, Maggie of Mendocino Solar present Rusty Faust of KOZT with his drawing prize.

Ruth Rosenblum, Maggie Watsib , Alena Guest, and Bruce Erickson at the Mixer at Frankie’s Pizza & Ice Cream Parlor.

Robert Pinoli of the Skunk Train is presented with his prize by Bruce Erickson of Mendocino Solar.

Who Is That Masked Man or Woman? by Bruce Lewis

If you’re a small business, you’ve got to get personal. Whether I’m visiting a website, a restaurant, or a bed and breakfast – any small business -- I want to know who owns it and why. Tell me back-story. Is it a family operation? Are you a first-generation entrepreneur or a fifth generation? Was your business handed down to is your story of an up-by-the-boot straps struggle? Did it start as a hobby? Too often, good people offer good products and services on the Mendocino Coast, but we never get to know them. A small business in particular can use this personal approach to set themselves apart of their bigger, faceless competition. How do you do that? if you run a restaurant, include a write-up on your menu. if your house specialty is a old family recipe, say so, and include the recipe. If you’re garden store, offer personal tips and lectures on gardening; let people know that you’ve got a Ph.D. in botany. Business is all about relationships. To boost your business, above all else, make it personal.

Ambassadors Lynn Bell and Diana Scholl assisting new owners of the Andiron, Scott & Madeline Connelly along with CEO Debra De Graw and Ambassador Ray Alarcon.

Ericia Carlson of Ferrellgas with Vicky Watts and Danny Pevehouse also of Ferrellgas.

Welcome New Members

Larissa Maness Photobooth Larissa Maness 401 N. Main Street Fort Bragg, Ca. 962-0555 Create lasting memories by taking your photo in the Photobooth located at the Fort Bragg Depot Mall & Train Museum. Six poses per sitting in your choice of black & white or color! Amazing photo clarity! Affordable price! Fast developing time! Fun for everyone! For additional photobooth information please contact Maness Photography Old Time Studio.

Page 2 • October 2009

Ericia Carlson with Vicky Watts as she won her patio heater at the Ferrellgas Ribbon Cutting along with Danny Pevehouse of Ferrellgas also.

Mendocino Coast Tackle & Sport John Gebers 32450 N. Harbor Dr. Fort Bragg, CA 85437 964-3710 Located at the Noyo Fishing Center, gateway to the North Harbor. Merchantile incldes tackle, nautical gifts, ice, snacks, fishing license & dive accessories. Hobie Kayak sales and retals as well as Party Boat Charters here.

PROFIT  If something is missing in your  business, I can help.  Kathie Ittel  Certified Business Coach

CALL 937‐3165

Peters Painting Rates for Chamber Members Commercial or Residential Ask for Lloyd Peters (707) 513-6276 CA Lic# 882523

Calendar of Events Ongoing Events

October

Chocolate Sampling

Stop by Mendocino Chocolate Company in Fort Bragg (10-5:30) or Mendocino (11-5:30) for free tastes of our Truffles, Originals or Fudge. 250 N Main St in Fort Bragg or Ukiah Street east of Lansing in Mendocino 707-9648800 (10-5:30) http://www.mendocino-chocolate.com

Free Wine & Olive Oil Tasting

Come in and enjoy complimentary wine & olive oil tastings every day from 12PM - 4PM...come back later for dinner and save 10% off your entire meal. The Restaurant at Stevenswood 707.937.2810 http://www stevenswood.com

Karaoke Night

Every Thursday & Saturday Night at TW’s Grille & Bar. www.twfortbragg.com

Oct. 1

Mendocino Art Center’s Gallery Exhibits

Exhibits include Sue Siskin, “My Life Adventure in Painting: 1951 to 2009”; Jacquelyn Hewitt, Oil Pastel Paintings & Mixed Media Clothing; and the Monday Morning Painters’ Plein Air Paintings. 2nd Saturday Artists Reception, September 12, 5 pm to 8 pm. Mendocino Art Center, 45200 Little Lake Street, Mendocino 707-937-5818, ext. 10 or 800653-3328, ext. 10 http://www.MendocinoArtCenter.org

Family Histories: Do It Yourself

A class in conducting oral histories with relatives and friends. The instructor is Jim Culp, who has conducted hundreds of oral interviews. C.V.Starr Aquatic Center 964-9446

Oct. 1 - 25

MTC Presents Sarah Ruhl’s “Eurydice”

Directed by Steve Siler, 45200 Little Lake Street, Mendocino 937-4477 www.mendocinotheatre.org

Oct. 2 - 31

Mariko Irie’s 20 Years

Retrosperctive/ Farewell. Printmaking, Watercolor Paintings, Oli paintings. First Friday Reception Oct. 2, 5-8pm. Northcoast Artists Gallery, 362 N. Main St., Fort Bragg 964-8266 http://www.mariko-irie.com or www.northcoastartists.org

Oct. 2 - 31

Reception, Kristin Otwell watercolor and collage

Of Rocks and Leaves” features large scale watercolors of rock faces and mixed media collages of leaves and grass, along with a hanging screen of hand-cut leaves. Oct 1st through Nov 2 335 N. Franklin St., Fort Bragg 707 962-0233 www.partnersgallery.com

Oct. 3

Page 3 • October 2009

MAPA Abalone Festival & Cook-Off

balone Cook-Off Judging Tickets available for MAPA members June 1 @$50. if you wish to join MAPA go to http://www. mendoparks.org or [email protected] Advance tickets for non members will be available July 1@ $60. All tickets after August 1 $75. FREE ENTRY into ABALONE FESTIVAL: Enjoy live music, raffle, silent auction and craft fair, everything except the abalone tasting. Wine, t-shirts and clam chowder are available for purchase. No reservations needed. NEEDED: COOKS, EXHIBITORS, VOLUNTEERS DONATIONS OF RAFFLE OR SILENT AUCTION ITEMS.

Mendocino English Country Dance

All dances taught, no partner required, beginners are encouraged to participate, no special dress required. Please bring potluck snacks and beverages to share during the break. Elizabeth Zekley will be the caller. Caspar Community Center, 155051 Caspar Rd. 964-4826

Ancient Current

“Ancient Current”, with musicians Ron Nadeau, David Brown, Doug Smith, Johnny “Quest” Heubel and Mark Kline, present an evening of Sound/Music world beat and fusion for inner healing. Ron Nadeau has a life-long love of music, but it was riding through a cancer journey that guided him to take music more seriously as a therapeutic experience. He started a weekly “improvisational music for healing” gathering that morphed over time into an intentional study of Sound/Music Healing, bringing together polished musicians willing to explore the more subtle bodies of sound to bring the healing intention to a broader audience. Doors open at 6:30PM. Come early for best seating. Mendocino Community High School 937-1732 www.mendocinostories.com

Oct. 5

Fast Track Sea Kayak Instruction

Learn kayak skills to explore the waterways of the Mendocino Coast and beyond. Personalized instruction from professional kayak instructors will put you on the fast track to realizing your kayaking goals. Noyo River and Fort Bragg Coast 962-1623 www.liquidfusionkayaking.com

Mendocino Coast Botanical Garden Staff Led Garden Tours

oin staff lead garden tours the first Monday of the month for an informative walk through the Gardens! Sometimes its Rhododendrons, sometimes birds, sometimes mushrooms, always fascinating and free w/ admission. Mendocino Coast Botanical Garden, 18220 N. Hwy 1, Fort Bragg 964-4352

Oct. 8

Family Histories: Do It Yourself

A class in conducting oral histories with relatives and friends. The instructor is Jim Culp, who has conducted hundreds of oral interviews. C.V.Starr Aquatic Center 964-9446 Calendar continued on page four...

www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056

Calendar of Events

October Continued

Oct. 10

Roederer Winemaker Dinner at The Mendocino Hotel

October 10, 2009: Roederer Winemaker Dinner at the Mendocino Hotel, featuring Winemaker Arnaud Weyrich from Roederer and Executive Chef Joe Brown from the Mendocino Hotel. $95/ person plus tax and gratuity. Special room rates during this event. See the menu and room discount information here on our website. The Mendocino Hotel, 45080 Main Street, Mendocino CA. 95460 707-937-0511 or 1-800-548-0513 www.mendocinohotel.com

2nd Saturday Gallery Openings

Galleries in Mendocino & Little River have receptions for their new shows each month. Enjoy meeting local artists from 5-7 pm.

Oct. 11

Noyo Dog Paddle

People and their pups are paddling up the lazy Noyo river Sunday Oct 11th as a fund raiser for MCDOG’s Project Groundcover. Jeff and Cate of Liquid Fusion Kayaking are hosting the ‘Dog Paddle’ as a benefit for MCDOG’s project to grow groundcover that can stand up to the heavy dog park usage. A $20 donation per seat gets you and your pup a 30-45 minute Dog Paddle in a tandem sea kayak on the Noyo River. The fun starts at the Dolphin Isle Marina, 32399 Basin St, Fort Bragg, just a mile from the Pacific Ocean. Dog Paddles start at 1 and go until 3 pm, but come early to enjoy lunch at the marina’s deli, and hang out on the deck with other dog-loving people and their four-legged friends. The number of Dog Paddle seats are limited so chances are good they’ll sell-out - register early to save your spot! Contact Liquid Fusion at (707) 962-1623 to register, or learn more about the Dog Paddle. www.liquidfusionkayaking.com

William Feasley, Guitar

Sunday October 11. 2009 at 4pm. $20 advance, $5 more day of performance, if available. Youth 7-17 free Gualala Arts Center, 46501 Gualala Road, Gualala 884-1138 www.gualalaarts.org

Oct. 24 - 25

Skunk 11 Spookfest Soccer Tournament

64 teams will be playing on the Coast this weekend Fort Bragg / Mendocino 961-1123 www.mendocoastsoccer.org

October 24

Mendonesian Jazz Quartet

The Mendonesian Jazz Quartet will be featured on Saturday, October 24. This Mendocino Stories & Music series event will be held at the Mendocino Hotel, starting at 7:30PM. Join founding

Page 4 • October 2009

memberLynn Kiesewetter on piano and vocals, Bing York on drums and guitar, Laura Maione, string bass and Francis Vanek, sax. Special guests include Marcia Sloane, Pattie DeMatteo and others. Bistro menu and drinks; doors open at 6:30PM. Sliding scale $10 - 15. 937-1732 orwww.mendocinostories.com.

Harvest Festival

Carnival style games, great food and lots of fun at this wonderful event that supports Redwood Elementary School!

Oct. 25

Fourth Sunday Breakfast

he fourth Sunday breakfast at the Caspar Community Center serves country gourmet, organic and local foods in a friendly atmoshere with live music. The monthly breakfast is a benefit for the Caspar Community Center. Info at 707.964.4997 or [email protected].

October 30

“Twas the Night Before Halloween”

Mendocino Stories & Music series presents “Twas the Night Before Halloween” in the Mendocino Hotel Garden Room on Friday, October 30 at 7:30PM. Holly Tannen and Judy Stavely celebrate the ancient Celtic harvest festival of Samhain with funny and mysterious songs, spooky stories, and fiddle tunes. Come in costume if you like. Special Guest: 7,8,9. Bistro menu and drinks; doors open at 6PM. Sliding scale $10 - 15. 937-1732 or www.mendocinostories.com.

October 31

Music by The “Safe Sax” Swingtet

Join the Mendocino Stories & Music series on Halloween night at the Hill House of Mendocino.Come in costume, or not! Music by The “Safe Sax” Swingtet, a seven piece swing band. The band’s line up of four saxophones plus guitar, bass and drums, gives the band a light, but hard swinging sound, perfect for dancing and listening, starting at 8:30PM. Bistro menu and drinks; doors open at7:30PM. Sliding scale $10 - 15. 937-1732 or www.mendocinostories.com.

Oct. 31

Symphony Of The Redwoods Fall Concert

Presenting Dvorak, Carnival Overture, Op. 92 and Grieg, Piano Concert in A Minor, Op. 16, starring soloist Richard Cionco on piano. Also, the Shostakovich Symphony #9 in Eb Major, Op.70 Fort Bragg Cotton Auditorium 9640898 www.symphonyoftheredwoods.org

What’s the Chamber Up To? 12@12 Brown Bag Lunch session “Understanding your Financial Statement and how it relates to the health of your business” with Jerry Murphy, CPA DATE: Friday, October 30, 2009 11:45 Register and seating 12 noon Session begins 1 pm Session ends WHAT TO BRING: Bring your business cards to pass out. Bring a pad of paper to take notes. Bring your lunch and a beverage **Seating is limited and you must call to confirm that we have a spot for you.

Free to Mendocino Coast Chamber Members $25 for Non-members CALL TO RESERVE: 707-961-6300

Page 5 • October 2009

Newsletter Inserts

This newsletter keeps you informed about other members and can be a valuable promotional tool. Promote a special or upcoming event with a flier. Space is limited so call 961-6303 to reserve your space today!

2010 Mendocino Coast Whale Festival Sponsorship Opportunities • Great Advertising Opportunity • Different levels to choose from see the attached flier for details For more information contact Amy @ 961-6303

e-News

Weekly electronic updates & events from and for our Chamber members. 50 word limit, send submissions to [email protected] by 4pm every Tuesday.

North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Commercial Over 150 Years Combined Experience 161 N. Main St., Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com Contractors License #375855

Barbara D. Clark Broker / Owner

Fort Bragg Realty 809 N. Main St. Fort Bragg, California 95437 Business (707) 961-1111 Fax (707) 964-3402 Website c21fortbraggrealty.com E-Mail [email protected] Each Office is Independently Owned And Operated

Office 2004

www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056

Ribbon Cutting Sponsored By:

The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at

Mendocino Transit Authority’s New Bus Stop DATE: Thursday, October 8, 2009 TIME: 5-7 P.M. LOCATION: Main St, Mendocino near the Ford House RSVP: Glenna Blake @ 462-5765 ext. 447 Please join the staff and the Board of the Mendocino Transit Authoirty for a ribbon cutting and reception to celebrate the completion of the Village of Mendocino’s new bus shelter located at Main Street adjacent to the Ford House Museum. This charming shelter nestles into its new location like it had always been there and is the grand culmination of a six year project. Immediately after the Ribbon Cutting, join us for a reception, food and beverages at the Ford House Musum. Catering provided by Karina’s Catering. There will be door prizes and bus passes given away. Don’t Forget You Business Cards!

Chamber Mixer The Mendocino Coast Chamber of Commerce Invites you to attend a Chamber Mixer at:

Fort Bragg Community Federal Credit Union date: Thursday, October 15, 2009 tiMe: 5:00-7:00pm loCation: 120 N. Franklin St., Fort Bragg RSVP: Jill @ 964-4966 Join us for Oktoberfest! We will be serving Bratwurst, local mustard, Root Beer floats, and German Chocolate Cupcakes. The Credit Union concept orginated in Germany during the mid 1800’s. A group of farmers tired of high prices and outrageous interest rates, combined their money to buy supplies and establish a common pool to borrow from at lower interest rates. Today “Credit Unions” continue that philosophy with “people helping people”. Don’t Forget your Business Cards! Sponsored By:

Ribbon Cutting

The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at

Edward Jones New Mendocino Office DATE: Thursday, October 29, 2009 TIME: 5-7 P.M. LOCATION: 45020 Ukiah St. Mendocino RSVP: Kathy Shafsky @ 937-3316 Edward Jones cordially invites you and your family to attend our Grand Opening Celebration for the New Mendocino Office with new Finacial Advisor Joni Barhight. Don’t Forget You Business Cards! Sponsored By:

North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Contractors License #375855 Commercial

Over 150 Years Combined Experience 161 North Main Street, Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com

Sponsorship Opportunities for the 2010 Mendocino Coast Whale Festivals MENDOCINO WHALE FESTIVAL: MARCH 6 & 7 FORT BRAGG WHALE FESTIVAL: MARCH 20 & 21

DEADLINE FOR COMMITMENT IS FRIDAY, October 30, 2009 WHALE OF A SPONSOR-$1200:  Your logo on official Mendocino Whale Festival Wine Tasting Glasses  Your business logo displayed on: o Event poster, brochures, and newsletter fliers to promote both festivals o Signage produced for the events o Link to your site from the Chamber Whale Web page (www.MendoWhale.com)  Company logo and name in Chamber newsletter and weekly e-news during February & March  Includes eight wine glasses with passes to wine tasting at the Mendocino Whale Festival TROLLEY SPONSOR-$800:  Signage on the trolley advertises your business name as it travels to various events  Link to your site from the Chamber Whale Web page (www.MendoWhale.com)  Company logo and name in Chamber newsletter and weekly e-news during February & March  Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote GOLD SPONSOR-$800:  Your business logo displayed on: o Event poster, brochures, and newsletter fliers to promote both festivals o Signage produced for the events o Link to your site from the Chamber Whale Web page (www.MendoWhale.com)  Company logo and name in Chamber newsletter and weekly e-news during February & March  Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote SILVER SPONSOR-$500:  Company name on our event poster and event brochure  Link to your site from the Chamber Whale Web page (www.MendoWhale.com)  Company name in Chamber newsletter and weekly e-news during February & March  Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival BRONZE SPONSOR-$100:  Company name on our event poster and event brochure  Company name in Chamber newsletter and weekly e-news during February & March

Company Name: ________________________

Phone # ________________

Contact: ______________________________ FAX #: ________________ For questions or further information, contact Amy Luce at 707-961-6303 or [email protected]. Return form by FAX at 707-964-2056 or mail to PO Box 1141, Fort Bragg, CA 95437.

DAY OF THE DEAD FESTIVAL (Dia de los Muertos)

THURSDAY, OCTOBER 22 TO MONDAY, NOVEMBER 2 Call to artists to create, show (and sell) altars or Dia de los Muertos inspired work And to businesses and organizations to display art and altars The third annual Day of the Dead Festival (Dia de los Muertos) is almost here and once again, an altar trail is a big feature of the festival. This year, we’re hoping to use the online altar trail to drive people to your studio, gallery, business or wherever else you want to direct them. The altar trail map will be posted on GoMendo starting October 1 and we will keep updating the map to add more locations as we receive them. Altars can be displayed at any time throughout the month of October, but the festival itself runs from October 22 through November 2. If you are building an altar, please let us know when and where you plan to display your piece, so we can list you correctly on the map. If you have an altar in need of a location, or you have a location in need of altars, please let us know and we will try to help you make creative connections.

Dia de los Muertos is a perfect illustration of the synthesis of pre-Hispanic and Spanish cultures, celebrated with a wealth of customs and rituals. For those who love Mexican art and Mexican food, both of which feature prominently during Dia de los Muertos, this is a celebration you don’t want to miss. Currently planned DAY OF THE DEAD FESTIVAL events (for prices, times and more information see http://www.gomendo.com/showrecord.asp?id=3441) Oct 10 Oct 10 Oct 22 Oct 22 Oct 22 Oct 24 Oct 25 Oct 25 Oct 25 Oct 28 Oct 29 Oct 30 Oct 31 Nov 1 Nov 1

Migration of the Souls, art opening Shrine exhibit , opening reception Dead Authors Altar & Display Community Altar honoring Ocean Life 4 Course Dinner with Frida and Emmy Lou Kids Calavera Mask Workshop Fiesta with appetizers and music Dinner, chocolates, art & open house Salsa class and dance party Dead author tribute readings Molé classes and children’s events Margarita Contest Halloween costume contest & street fair Mariachis, dancing and food Moveable Feast (a progressive dinner)

Nov 1 Nov 2

Day of the Dead Dinner Day of the Dead Mass

Oddfellows Hall Gualala Art Center Fort Bragg Library Little River Inn Little River Inn Little River Inn Beachcomber Motel Company Store Weller House Fort Bragg Library Stanford Inn Little River Inn Frankie’s Gualala Art Center Stanford, Whitegate, Lu’s Mendocino Hotel & Alegria Caspar Community Center St. Anthony’s

Please contact Hilarie Coate & the festival committee at the Little River Inn if you have any questions or want to update your information on the Altar Trail map. [email protected] or 962-2184

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