Objetivos De Marketing.docx
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Objetivos de marketing según Diego Monferrer Tirado. • Objetivos de relaciones: crear, mantener e intensificar relaciones con clientes, proveedores, distribuidores, etc. • Objetivos comerciales: aumentar, mantener ventas, cuota de mercado, cualquier objetivo de las 4 «Pes». • Objetivos económicos: incrementar o mantener beneficios, rentabilidad, márgenes.
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