Newteevee Live 08 - Program Guide

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TELEVISION REINVENTED

Mission Bay Conference Center San Francisco, California

November 13, 2008 http://Live.NewTeeVee.com

www.NewTeeVee.com

WELCOME The fall of 2008 is not the most uplifting time to hold a conference. And it’s hard not to get a little sad about the state of the world and our wallets. But the reinvention of television is already set to play out, and it’s pretty darn exciting. Now you can get your dose of escapism on your iPod screen, your Hulu window, or your Internet-enabled TV exactly when and where and how you want it catered to you. Hell, you can make it yourself. This year’s NewTeeVee Live culminates what’s been an amazing year of progress in video creation, distribution, and consumption. We’ll examine major themes like the shift of premium content online, the standardization of participatory and user-friendly web video experiences, the early signs of online video moving to the living room, the development of self-made web stars, the adoption of web video by big name talent, and the amazing opportunities for transmedia content. We’ll also reflect on some of the most interesting web video events of the last year, such as the Olympics and the U.S. presidential election. And then for the big question – where is the money? For that we’re bringing in the ad agencies to tell us what’s what, with an assist by the venture capitalists who are keeping this whole thing going for now. We’re so glad you could join us today. Now that the planning is over and the agenda is in motion, we really do hope you’ll help us take it from here, by making the day one where you seek out new connections and stimulating conversations. NewTeeVee Live is meant to be an intimate affair – one where we’re all part of a community of web video thinkers, doers, and enthusiasts. Please do let us know if there’s anything we can do to further that experience. And now...on with the show!

Liz Gannes Editor, NewTeeVee

Chris Albrecht Staff Writer, NewTeeVee

TABLE OF CONTENTS

TABLE OF CONTENTS

Agenda

3

Speakers Keynote Speakers The GigaOM Network Speakers Conference Speakers Breakout Video Stars

9 10 11 21

Sponsors and Partners

23

About The GigaOM Network

31

Resources

37

Notes

39

AGENDA

Agenda: Thursday, November 13th 7:30 AM 8:30 AM

REGISTRATION AND BREAKFAST OPENING REMARKS Om Malik, Founder, The GigaOM Network

8:40 AM

FIRESIDE CHAT Bringing Premium to the Internet MODERATOR

Liz Gannes, Editor, NewTeeVee SPEAKER

Alexis Rapo, VP, Digital Media, ABC, Disney-ABC Television Group

9:00 AM

BREAKOUT VIDEO STAR Michael Buckley, Host, Writer and Producer, What the Buck

9:15 AM

NEWTEEVEE NEWS Exclusive company announcements, product launches and more. You heard it first at NewTeeVee Live.

9:30 AM

BREAKOUT VIDEO STAR Jay Smooth, Producer, Editor and Host, Ill Doctrine

9:45 AM

KEYNOTE Jason Kilar, CEO, Hulu

10:10 AM 10:40 AM

BREAK PANEL Live Webcasts of Major Events: The Inside Story The people who brought you live online coverage of Olympics, Tiger Woods’ epic U.S. Open win, the Republican and Democratic National Conventions, Oprah’s web casts and the Presidential debates share tales from the front lines. MODERATOR

Om Malik, Founder, The GigaOM Network

3

AGENDA

PANELISTS

John Edwards, President and CEO, Move Networks Eric Schmidt, Director of Media Delivery and Monetization Evangelism, Microsoft Mark Taylor, SVP, Emerging Opportunities, Content Markets, Level 3 Communications Alex Withers, Managing Director, Digital Media, United States Golf Association

11:20 AM

MININOTE David Verklin, CEO, Canoe Ventures

11:40 AM

PANEL Bridging The Gap Between Television and Online Content creators both indie and traditional tell us about pushing the limits of format, interactivity, and storytelling to reach their audience. MODERATOR

Chris Albrecht, Staff Writer, NewTeeVee PANELISTS

Jesse Alexander, Writer and Producer, HEROES Miles Beckett, Co-Founder and CEO, EQAL Bill Gannon, Director of Online Operations, Lucasfilm Jeff Gomez, CEO, Starlight Runner Entertainment

12:20 PM 1:20 PM

LUNCH FIRESIDE CHAT Where Will the Living Room Go? MODERATOR

Om Malik, Founder, The GigaOM Network SPEAKER

Blake Krikorian, Co-Founder and CEO, Sling Media

1:40 PM

BREAKOUT VIDEO STAR Lucas Cruikshank, Partner, FEE Entertainment and Creator Fred

1:55 PM

PANEL Managed Versus Unmanaged Content Broadcast, cable, satellite; YouTube, iTunes, Fancast. What’s working, what’s not, and who’s got indigestion. MODERATOR

Mugs Buckley, Analyst, TDG

4

AGENDA

PANELISTS

Greg Douglass, Global Managing Director of Media and Entertainment, Accenture Karin Gilford, SVP of Fancast and Online Entertainment, Comcast Interactive Media Benjamin Ling, Director of Platforms and Syndication, YouTube Jeff Meyer, SVP, Interactive Sales, Scripps Networks Hardie Tankersley, VP Online Content and Strategy, FOX Broadcasting

2:35 PM

KEYNOTE Internet on TV or TV on Internet? Reed Hastings, Chairman and CEO, Netflix

3:00 PM 3:30 PM

BREAK KEYNOTE Cross-Platform Storytelling Anthony E. Zuiker, Creator and Executive Producer, CSI: Franchise

4:00 PM

BREAKOUT VIDEO STARS Brian Conley, CEO, Small World News Xeni Jardin, Host and Executive Producer, Boing Boing TV

4:15 PM

PANEL The Truth About Online Video Advertising The folks who make decisions on spending advertising and sponsorship money on online video tell you exactly what will make them open their wallets. MODERATOR

John Durham, CEO and Managing Partner, Catalyst:SF PANELISTS

Jennifer Gavin, Director of Digital Strategy, BBH Mike Parker, Director of Digital Strategy, Goodby, Silverstein & Partners Jon Raj, Chief Digital Officer, OMD Jason Tsai, SVP, Group Communications Director, Universal McCann San Francisco

4:55 PM

MININOTE comScore Video Metrix: Redefining Online Video Measurement SPEAKER

Tania Yuki, Senior Product Manager, comScore

5

AGENDA 5:15 PM

BREAKOUT VIDEO STAR Felicia Day, Creator, The Guild

5:30 PM

PANEL The VC Panel: Online Video Investment Trends VCs spill the beans on which video investments they’re writing off and where they looking to the next big thing. MODERATOR

Constance Loizos, Senior Editor, Thomson Reuters PANELISTS

Dan Beldy, Managing Partner, Steamboat Ventures Daniel Cohen, General Partner, Gemini Israel Funds Warren Lee, Principal, Canaan Partners Aydin Senkut, Founder and President, Felicis Ventures James Slavet, Partner, Greylock Richard Wolpert, Managing Director, Mail Room Fund

6:20 PM

CLOSING REMARKS Om Malik, Founder, The GigaOM Network

6:30 PM

6

CANAAN COCKTAIL RECEPTION

AGENDA

Workshops: Thursday, November 13th LOCATION: LEVEL 2 - CONFERENCE ROOM 1 10:10 AM - 11:10 AM

Level 3 Communications Workshop The Business Benefits of Streaming- Where We Stand Today This workshop session will evaluate the market drivers and variables that content owners and distributors are currently evaluating for their on-line video delivery. Phil Simmonds, Level 3 Vice President of Product Delivery, will discuss the current state of Progressive Download and Streaming in terms of market size, success factors and strategies for content owners to determine the best fit in their business model. SPEAKER

Phil Simmonds, Vice President of Product Delivery, Level 3 Communications

11:20 AM - 12:20 PM

Accenture Workshop Is This The Death of Linear Television For the third year, Accenture has interviewed over 100 leading Media and Entertainment executives and, new this year, 8000 consumers. This research continues to provide valuable insight into the future of media specifically around some of the following questions: What will drive revenue growth? Is non-linear media a threat or an opportunity? What is fueling innovation? The research was extensive and only a snapshot will be discussed during the workshop. SPEAKER

David Wolf, Senior Executive Digital Transformation, Accenture

3:00 PM - 4:00 PM

VoloMedia Workshop The Audience is On The Move: Managing The Media Transition From Television To Portable Devices As content moves from controlled programming to a decentralized, multi-platform distribution model, solutions are required to engage, measure and ultimately monetize this mobile audience. The session will explore this cross-over from television to online and devices, and discuss opportunities while maintaining control of your digital distribution for the anywhere, anytime audience. MODERATOR

John Furrier, Founder, Furrier.org PANELISTS

George Ruiz, Head of New Media and SVP Business Affairs, International Creative Management Susan Bratton, CEO and Co-Founder, Personal Life Media; Vice Chairman, Association for Downloadable Media Murgesh Navar, Founder, VoloMedia

7

More ways to consume.

More ways to create.

One network with the power to connect them all.

©2008 Level 3 Communications, LLC. All rights reserved.

www.level3.com

SPEAKERS

KEYNOTE SPEAKERS Reed Hastings Chairman and CEO Netflix Reed Hastings co-founded Netflix in 1997 and launched the subscription service in 1999. Netflix has 8.4 million subscribers today. Earlier, Reed founded Pure Software, which he built into one of the world’s 50 largest public software companies. Reed has been on Time magazine’s list of the one hundred most influential global citizens and he is a member of the Video Business Hall of Fame. Reed is on Microsoft’s board of directors. He is an active educational philanthropist and board member of many non-profits. He was President of the California State Board of Education from 2000 to 2004. Reed received a BA from Bowdoin College in 1983 and an MSCS degree from Stanford University in 1988. He served as a Peace Corps math teacher in Swaziland.

Jason Kilar CEO Hulu Jason Kilar serves as CEO of Hulu, LLC, an online video joint venture of News Corp and NBC Universal. Jason joined Hulu after nearly a decade of experience at Amazon.com where he served in a variety of leadership roles. After writing the original business plan for Amazon’s entry into the video and DVD businesses, he became VP and GM of Amazon’s North American media businesses, which included the company’s books, music, video, and DVD categories. He later served as SVP, Worldwide Application Software, where he led an organization of hundreds of world-class technologists and reported directly to CEO Jeff Bezos. Jason began his career with The Walt Disney Company, where he worked for Disney Design & Development. He received his M.B.A. from Harvard Business School.

Anthony E. Zuiker Creator and Executive Producer CSI: Franchise As creator of the hit television franchise CSI: Crime Scene Investigation, Anthony Zuiker is one of the most respected television writers. Currently in its ninth season, CSI is distinguished as the highest rated drama on television earning multiple Emmy and Golden Globe nominations. Zuiker also created and executive produces CSI: Miami, currently in its seventh season, and the series’ third installment CSI: New York, now in its fifth season. Most recently, Zuiker created a multi- platform media property coined a “Digi-Novel,” a crime novel with codes embedded at the end of every chapter which unlock motion picture footage on a website. Additionally, Zuiker closed a deal with HarperCollins for his memoir tentatively titled “Mr. CSI”, set to release next Fall.

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SPEAKERS

THE GIGAOM NETWORK SPEAKERS Chris Albrecht Staff Writer NewTeeVee Chris Albrect has spent over a decade identifying, creating or marketing hit content online. He cut his teeth as an Associate Editor for ZDNet’s AnchorDesk back in the day and served as copywriter, acquisitions manager and director of programming for MTV acquired AtomFilms.com. He has spoken at, juried or programmed different film festivals across North America.

Liz Gannes Editor NewTeeVee Liz Gannes has been a Silicon Valley-based business technology reporter covering web startups for more than four years. She founded NewTeeVee in 2006 and has lead the NewTeeVee team in creating the premier publication for news and analysis in the online video world. She still contributes to GigaOM.com on more general web-related topics. Prior to GigaOM, Gannes was a reporter for Red Herring. She graduated from Dartmouth with a degree in linguistics.

Om Malik Founder The GigaOM Network Om Malik is the Founder of The GigaOM Network, a new media company which delivers technology news, analysis, and opinions to a monthly global audience of 1.75 million consumers and professionals interested in the world of high-tech. Malik has over 15 years of experience as a journalist covering technology and business news. Most notably, he was a Writer at Red Herring during its glory days. He then went on to be part of the founding team of Forbes.com as a Senior Editor. Most recently, he was a Senior Writer for Business 2.0 magazine covering telecom and broadband stories. His contributions have been published in The Wall Street Journal, The Economist, and MIT Technology Review. Additionally, Malik is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He is also the recipient of many industry awards which include Excellence in Journalism from the SPJ in 2001 and the Gold Award from American Society of Business Publication Editors in 2001.

10

SPEAKERS

CONFERENCE SPEAKERS Jesse Alexander Writer and Producer HEROES Jesse Alexander is a co-executive producer and writer on HEROES, NBC’s epic saga that chronicles the lives of ordinary people who are discovering they possess extraordinary abilities. Previously, Alexander was an executive producer on ABC’s innovative serial spy drama: ALIAS, then helped develop ABC’s ground-breaking serial adventure LOST. Alexander served as a co-executive producer through season one, and shared the Emmy for outstanding drama. Jesse has been an innovator in the field of Transmedia Storytelling. The process of extending narrative across multiple media platforms. Jesse’s strategy has been critical to the success of ALIAS, LOST, and HEROES. Every project Jesse works on is designed to be successful across multiple media platforms. Jesse shares his notes from the Transmedia trenches on his blog: www.globalcouch.blogspot.com

Miles Beckett Co-Founder and CEO EQAL Miles Beckett is the co-founder and CEO of the social entertainment company EQAL, and has co-created and executive produced the online video series “lonelygirl15,” “KateModern,” and most recently, “LG15: The Resistance.” After graduating from medical school and practicing to become a plastic surgeon, Beckett came up with the idea for lonelygirl15 in the summer of 2006, and with Mesh Flinders and Greg Goodfried, created a pop-culture phenomenon that received over 100 million views, and became the most popular online interactive show ever. Beckett holds a B.S. in Neuroscience from the University of California at Berkeley and an M.D. from the University of California at San Diego.

Dan Beldy Managing Partner Steamboat Ventures Dan Beldy is a managing director of Steamboat Ventures. Dan has spent the last 20 years in technology and finance as an investor, entrepreneur and operator. Dan currently serves on the boards of Move Networks, Baynote, Greystripe, Passenger, and Vobile. Prior to Steamboat, Dan was a co-founder and managing director of Plainview Capital, an innovative family of fundamental value investment funds that leverage a proprietary software platform, Plainview Analytics™. Before Plainview, Dan was an associate and partner at Hummer Winblad Venture Partners. Focusing on early stage software investments, Dan was involved with several successful, growing companies as an investor / advisor / board member including Employease, acquired by ADP (NASDAQ: ADP), Technorati, Starmine, Method Home and Maxion Technologies.

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SPEAKERS

Mugs Buckley Analyst TDG Mugs Buckley is a an analyst for TDG and a new media consultant. She served as an Interactive Sales Manager for Comcast Spotlight, a division of Comcast Corporation. Her career began at the Discovery Channel where she was the Executive Producer of Discovery’s multimedia unit. As ZDTV’s (now G4) first employee, she was the Director of Business Development. She served as the Vice President of Business Development for RespondTV and the Director of Business Development for Liberate Technologies.

Daniel Cohen General Partner Gemini Israel Funds Daniel Cohen is a General Partner at Gemini Israel Funds, specializing in Internet and media investments. He joined the firm in August, 2001 and currently sits on the Board of Gemini companies SupportSpace, Adap.tv, Outbrain and Eyeview. Danny also manages the fund’s operation in Silicon Valley. In addition, Danny led the creation of Gemini’s Internet Lab, which co-invests funds in Internet companies together with Lightspeed VP. He currently sits on the Board of the Lab. Danny began his career as a SW developer and product manager in a few Israeli high-tech companies. Danny has a BA in computer science and psychology from Tel-Aviv University and an MBA from INSEAD.

Greg Douglass Global Managing Director of Media and Entertainment Accenture Greg Douglass is the Global Managing Director for the Media and Entertainment Industry Group within Accenture’s Communications and High Tech business unit. Greg lives in Dallas and graduated from the University of Texas with a Bachelor of Science degree. He has more than 17 years of consulting and management experience across the telecommunications and media industries. Greg returned to Accenture after 10 years with Cap Gemini, where he was Vice President of Technology Services for North America. Greg focuses on developing and implementing innovative solutions. Key areas currently being developed include IPTV (Internet Protocol TV), Digital Supply Chain for the Broadcast and Entertainment Industries, Interactive Advertising, Video Portals, and Digital Home.

12

SPEAKERS

John Durham CEO and Managing Partner Catalyst:SF John Durham is CEO and Managing Partner for Catalyst SF (www.catalystSF.com). John has amassed one of the most distinguished resumes in marketing with a specific focus on digital marketing since 1995. John was recently President of Sales and Marketing for Jumpstart Automotive Media (http://www.jumpstartautomotive.com/). Prior to his role with Jumpstart, John was SVP, Business Development for Carat Fusion and President of Pericles Consulting (www.periclesconsulting.com). John has also been responsible for overall management of Winstar Interactive (www.winstarinteractive.com) as President. John is also a professor at the University of San Francisco as well as a certified Wine collector, knowledgeable in all varietals and selection. You can consider John a sommelier of marketing.

John Edwards President and CEO Move Networks John Edwards has more than 25 years of experience in the technology industry, including 12 years in key executive positions for high-growth companies. This experience includes serving as Chairman and CEO of I-Link Corporation (enhanced VoIP services), President of Coresoft (object-oriented business systems for telephony and data), President of Digital Research (owners of DR-DOS), and Executive Vice President of Novell (enterprise networking). Career accomplishments include leading the first delivery of Voice-Over-IP (VoIP) technology to the market and implementing the first file and print server and operating system (NetWare). Edwards received a B.S. degree in Computer Science from Brigham Young University and an MBA in Finance and Marketing from Arizona State University.

Bill Gannon Director of Online Operations Lucasfilm Bill Gannon heads up Lucasfilm’s internet division and owns the strategic planning and operational P&L responsibilities there. He serves as the driving force behind Lucas’ diverse digital media initiatives, identifying emerging technologies, pursuing new business opportunities, and creating differentiating user experiences. He works closely with such diverse partners as Apple, Google, Paramount, Akamai, Yahoo!, Warner Brothers, Gorilla Nation, Cartoon Network, and others. Prior to coming to Lucasfilm, Bill was the Editorial Director and Managing Editor of Yahoo! Inc., with global responsibilities in content programming, news, new product development, and marketing. He teaches an advanced multi-media class each semester at the University of California-Berkeley Graduate School of Journalism. A former journalist, he was a John S. Knight Fellow at Stanford University in 1997.

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SPEAKERS

Jennifer Gavin Director of Digital Strategy BBH As a senior marketing strategist with an award-winning track record of conceiving a wide range of strategies that establish brand presence and connections in the digital space Jennifer, Director of Digital Strategy at BBH consults across the agency’s client roster integrating emerging technology platforms into clients’ marketing mix. Prior to BBH, Jennifer was Senior Vice President, Group Account Director at G2 Interactive. As senior lead for the agency’s multi-million dollar Mars business, she managed the teams responsible for developing innovative, integrated programs across numerous web properties. Earlier in her career as Vice President, Director of Digital at Draft/FCB, Jennifer was accountable for all aspects of digital services across the agency, managing the digital creative, planning and technology staff and new business efforts.

Karin Gilford SVP of Fancast and Online Entertainment Comcast Interactive Media Karin Gilford is SVP of Fancast and Online Entertainment for Comcast Interactive Media (CIM), the division of Comcast Corporation dedicated to developing and operating online and cross-platform entertainment and media businesses. She is responsible for building and managing CIM’s cutting edge online video and entertainment site, Fancast.com and for pursing further opportunities for CIM in the online entertainment space. Fancast is the Web’s ultimate entertainment destination offering consumers instant access to the most comprehensive collection of premium entertainment content on the Web. Ms. Gilford spent eight years with Yahoo! and was Vice President and General Manager of Yahoo! Entertainment where she lead all programming, content and business strategy for the entertainment consumer Web sites: Yahoo! Movies, Yahoo! Music, Yahoo! TV, omg!, Shine and Yahoo! Games.

Jeff Gomez CEO Starlight Runner Entertainment As CEO of Starlight Runner Entertainment, Jeff Gomez is a leading creator of highly successful fictional worlds. He is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production. He also extends niche properties such as toys, animation or videogame titles across multiple media platforms, evolving them into world-class franchises. Jeff has worked on such blockbuster universes as Disney’s Pirates of the Caribbean and Prince of Persia, Microsoft’s Halo, James Cameron’s Avatar, Turok, Magic: The Gathering, Hot Wheels and Coca-Cola’s Happiness Factory.

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SPEAKERS

Blake Krikorian Co-Founder and CEO Sling Media Blake Krikorian is the co-founder and CEO of Sling Media, Inc., makers of the Emmy® award winning Slingbox™. Mr. Krikorian is leader and visionary of a company that created and defined a new market segment in digital media and consumer electronics. Blake is an established entrepreneur whose company has revolutionized the way people access and more importantly think about TV and other digital media. Sling Media was purchased last year by EchoStar Corporation and is now a wholly owned subsidiary of EchoStar. Krikorian holds a Bachelor’s Degree in Mechanical Engineering from UCLA.

Warren Lee Principal Canaan Partners Warren brings significant operational experience and a proven investment track record to Canaan Partners, with expertise in communications, digital media, and software. He has been investing in the video space since 2002, including Series A investments in Tremor Media, the leading online video ad network, Motionbox, Arroyo Video Solutions, and Broadbus Technologies. Warren holds a BS in computer science and BA in economics with honors from Stanford University and an MBA from The Wharton School.

Benjamin Ling Director of Platforms and Syndication YouTube Benjamin is the Director of Platforms and Syndication at YouTube, responsible for enabling users to access YouTube through any device, at any time. Previously, Benjamin was the Director of Platform at Facebook, where he oversaw product management, product marketing, developer operations and partner solutions for Facebook Platform. Prior to Facebook, Benjamin was the General Manager of eCommerce at Google, where he founded and led Google Checkout and oversaw Google Product Search. At Google, he managed a cross functional team that included product, engineering, sales, marketing, operations, finance and legal. Benjamin received his Ph.D. and M.S. in Computer Science from Stanford University, and his B.S. in Electrical Engineering and Computer Science with a minor in Business from UC Berkeley.

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SPEAKERS

Constance Loizos Senior Editor Thomson Reuters Connie is a San Francisco-based journalist who has written for a wide variety of magazines, including Barron’s, Business 2.0, Yoga Journal, National Geographic, Newsweek, BusinessWeek, Portfolio, Fast Company, I.D., Inc., 7x7, San Francisco Magazine, Venture Capital Journal, Buyouts, Corporate Board Member, and Technology Review. Connie currently writes about Silicon Valley for Thomson Reuters. Previously, she worked as a Staff Writer for the San Jose Mercury News, where she covered startups and venture capital trends; and the original Red Herring magazine, which focused on the business of technology.

Jeff Meyer SVP, Interactive Sales Scripps Networks Jeff Meyer is the senior vice president of interactive sales at Scripps Networks home of the category leading brands in food, home and life. Meyer is responsible for growing revenue streams for the company’s interactive division, SN Digital, including its websites, mobile content, syndicated online content and partner sites such as RachaelRay.com and SeriousEats.com. In addition to strategic oversight of the award-winning global interactive sales team, Meyer manages the development of customized, multi-platform, converged advertiser solutions. Meyer joined the HGTV sales team when the network launched in 1994. In 1998 Meyer was promoted and assumed the day-to-day management of the New York sales staff. Meyer also served as vice president of HGTV ad sales before his promotion to senior vice president in 2000.

Mike Parker Director of Digital Strategy Goodby, Silverstein & Partners Mike currently leads digital strategy for Goodby, Silverstein & Partners. One of the most storied ‘traditional agencies’, in recent years GSP has transformed itself to a leading example of a truly integrated agency, with digital thinking at it’s core. In his two years with GSP, Mike has helped evolve the agencies digital resources, build a digital analytics practice and worked to develop digital strategy for clients including; Sprint, Hyundai, Budweiser, Frito-Lay, Dreyers, GE and the NBA. Prior to joining GSP, Mike was Managing Director of Tribal DDB in Canada, managing the Vancouver and Toronto offices.

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SPEAKERS

Jon Raj Chief Digital Officer OMD Jon Raj was named Chief Digital Officer at OMD in March 2008. He is responsible for directing the US Digital efforts for the company. Raj began his career in advertising with seven years in marketing at companies such as Saatchi & Saatchi, Ketchum, CKS and LeftField (now JWT) working on some of the world’s top brands including Disney, Hewlett Packard and Macy’s. In September 2000, Raj joined Visa USA as director of advertising. Most recently, Raj was vice president, advertising and emerging media platforms with responsibility for all online and new media communication efforts for Visa’s brand and products. In 2007, Raj was inducted into the American Advertising Federation’s Hall of Achievement.

Alexis Rapo VP, Digital Media, ABC Disney-ABC Television Group As Vice President, Digital Media for the ABC, Alexis Rapo is responsible for ABC.com. Ms. Rapo was promoted into this position in May 2006 and since that time ABC.com has taken a giant steps forward in the creation and delivery of broadband video. Ms. Rapo reports to Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. Ms. Rapo received a 2006 Interactive Television Emmy Award for the website’s Full Episode Streaming Broadband Player. Ms. Rapo joined The Walt Disney Company in 1992 working in New York City for FamilyFun magazine. Ms. Rapo received her Bachelor of Arts degree in journalism from the University of South Carolina. She resides in Los Angeles with her husband and three young children.

Eric Schmidt Director of Media Delivery and Monetization Evangelism Microsoft Eric Schmidt is the Director of Media Delivery & Monetization Evangelism at Microsoft where he leads a team focusing on the adoption of Silverlight for Media & Advertising scenarios. His team is dedicated to enabling advertisers, agencies and content publishers to deliver next generation on-line monetization models powered by Silverlight. A ten year veteran of Microsoft, Schmidt has worked in product development, product marketing and platform evangelism. Prior to joining Microsoft, Schmidt was a managing consultant with PricewaterhouseCoopers focusing on systems integration for the healthcare and media industries. Schmidt holds a bachelor’s degree in organizational management from The Pennsylvania State University.

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SPEAKERS

Aydin Senkut Founder and President Felicis Ventures Aydin Senkut is the Founder and President of Felicis Ventures. He’s been an angel investor since 2005 in start-ups including Brightroll, Meraki, Mint, Mochi Media, Rich Relevance, SGN, Yume Networks and others. His investment focus is on early stage companies in consumer internet, mobile and enterprise web applications. Prior to Felicis Ventures, he was a Senior Manager for Strategic Partner Development at Google, responsible for world-wide syndication deals worth over $100 million in gross revenues. Aydin holds a B.S. in Finance with Honors from Boston University, an M.B.A. from the Wharton School, and a M.A. in International Studies from the University of Pennsylvania. He’s been featured on New York Times, Wall Street Journal, Fortune, Financial Times Germany, and San Francisco Chronicle.

James Slavet Partner Greylock James Slavet is a Partner at Greylock, a leading venture capital firm. He is focused on investing in the consumer internet, software, and digital media markets. James currently serves on the Board of Directors of Auditude, High Gear Media, Kongregate and Revision3. He is also a Board Observer for Greylock’s investments in Digg and LinkedIn, and was actively involved in Greylock’s investment in Farecast (acquired by Microsoft). Prior to Greylock, James worked as a Vice President/General Manager in the Search & Marketplace business unit of Yahoo!, and in senior operating roles at several startups. He holds a BA from Brown University and an MBA from Harvard Business School. He is based in Greylock’s Silicon Valley office.

Hardie Tankersley VP Online Content and Strategy FOX Broadcasting Hardie develops online content, branded experiences, and social games for the FOX network including the Enitech Labs ARG and the Ambush iPhone game for Terminator: The Sarah Connor Chronicles. He has been creating online and interactive entertainment since building a local BBS on a 300 baud modem back in the 70s. He has managed the development of many online products including internet access for Apple’s eWorld, the official backstage webcast of the Grammy Awards, the Moxi DVR cable media center, the online video portal for Real Networks, and Yahoo!’s entertainment properties.

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SPEAKERS

Mark Taylor SVP, Emerging Opportunities, Content Markets Level 3 Communications Mr. Taylor is Senior Vice President of Emerging Opportunities for Level 3’s Content Markets. Over the past five years, he has held a variety of positions within the company, most recently as head of Strategy and Mergers & Acquisitions in Europe and previously, as head of the IP & Data Services Strategic Business Unit in Europe. Prior to joining Level 3, Mr. Taylor spent two years at Concert, a joint venture between AT&T and British Telecommunications (BT), where he managed global customer contract origination and execution. He also worked with BT Syncordia Solutions, the Information & Communications Technology unit of BT. He holds a Bachelor of Science degree in Telecommunications Engineering from Plymouth University and post graduate Diploma in Management Studies from Kingston Business School.

Jason Tsai SVP, Group Communications Director Universal McCann San Francisco Jason has spent the last six years working on the Microsoft business at Universal McCann. Prior to that, he worked in both interactive and traditional media at SF Interactive and Goodby, Silverstein & Partners. In addition to Microsoft, his past clients include Cisco, Verisign, E*Trade, Roxio, and Pacific Bell Wireless. Jason was named a 2005 Mediaweek All Star in the Rising Star category, largely due to his work with streaming video and measurement of interactive ad effectiveness.

David Verklin CEO Canoe Ventures David Verklin is CEO of Canoe Ventures – a partnership between the nation’s top cable operators including Comcast, Time Warner, Cox, Bright House, Cablevision and Charter – launched in 2008 to make cable advertising easier to buy, use and measure. Under David’s leadership, Canoe is making cable advertising easier to buy, use and measure. Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas. He sits on the Board of the American Advertising Federation and the Ad Council, and is a Director-at-Large for the American Association of Advertising Agencies. He has been inducted in the AAF Hall of Achievement, and recognized as a Mediaweek “All Star” and Ad Age “Media Maven.” David’s book, “Watch This, Listen Up, Click Here” was published in 2007.

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SPEAKERS

Alex Withers Managing Director, Digital Media, United States Golf Association Alex Withers has more than 12 years of marketing and product development experience across a range of global brands. Currently, he is the Managing Director of Digital Media at the United States Golf Association, responsible for the overall online and digital media efforts of the USGA. Previously, he was the marketing director for ESPN’s new media group where he managed the marketing strategy and brand positioning for both ESPN.com and ESPN360.com. Prior to his work with ESPN, he was Director of FT.com for the Financial Times and a Brand Manager at Pepsi Cola in the UK.

Richard Wolpert Managing Director Mail Room Fund Wolpert is currently the Managing Director of the Mail Room Fund. The Mail Room Fund focuses on early state investments in the internet, technology, and digital media areas. In addition to this role Wolpert also serves as a venture advisor to Accel Partners and an Executive Advisor to Rob Glaser, CEO of RealNetworks. Wolpert served as the Chief Strategy Officer of RealNetworks from 2000-2005. Wolpert served as president of Disney Online from 1996-1998, where he was responsible for the business and creative strategy for the company. Wolpert is the founder of Chance Technologies, Inc., a personal investment portfolio focused on technologically and media driven ventures. Wolpert began his career at Apple Computer in 1984, where he was involved in the early development of the Macintosh.

Tania Yuki Senior Product Manager comScore Tania Yuki manages comScore’s Video Metrix product, and is responsible for ensuring that online video measurement supports the growth and balances the needs of the online video and advertising industry. Prior to comScore, Tania was head of content for a leading global online video network and IPTV platform KIT digital (previously ROO Media) where she oversaw content acquisitions, digital strategy and programming optimization for key publishing clients and content partners. She also worked at Foxtel in Australia. Tania began her career as an attorney, specializing in media and Internet law. Outside of comScore, Tania is co-founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media/technology and leads the mentorship program for CampInteractive, a not-for-profit for New York youth.

20

SPEAKERS

BREAKOUT VIDEO STARS Brian Conley CEO Small World News Brian Conley has been shooting video since 1997. He began working in video with the hope of telling interesting stories that might not otherwise be seen. In 2004 and 2005, through screenings of his film Libertad y Justicia para Todos, he raised money for an initial trip to Baghdad in October of 2005. After producing written and video work on his own in 2005, in 2006 he began the second phase of Alive in Baghdad. At the end of 2006 Brian formed Small World News with Steve Wyshywaniuk, in the hopes of expanding the Alive in Baghdad model to establish similar projects, or bureaus, around the world. For more about Brian Conley, you can view his Tumblr account, or follow him on Twitter.

Michael Buckley Host, Writer and Producer What the Buck Michael Buckley didn’t have an Internet connection or any writing/hosting experience when he started the What the Buck Show in the summer of 2006 and his cousin posted one of the clips on YouTube. Now, over 400 videos later, it is the 7th Most Subscribed channel on YouTube with over 270,000 subscribers and 95 million views. In July 2008, Buck signed a multi-platform development deal with HBO. He recently left his day job and is a full time Internet personality.

Lucas Cruikshank Partner, FEE Entertainment and Creator Fred Though 13 hours of video is uploaded to YouTube every minute, 15-year-old actor/creator Lucas Cruikshank has never had trouble standing out. At 12, he created his first YouTube channel and built it into the #1 Most Viewed (All Time) Comedy Channel on YouTube with a collection of 100 sketch/improv videos. At 14, he spun-off his “Fred” character to its own “Fred’s YouTube” channel launched May 1, 2008, the fastest-growing and most-successful launch in YouTube history. The weekly FRED videos are a worldwide hit, quickly becoming the #1 most-watched, most-commented, most-favorited series in the history of the internet with over 6,000,000 video views–a week.

21

SPEAKERS

Felicia Day Creator The Guild Felicia is a professional actor who has worked on television shows such as “House”, “Strong Medicine”, “Monk”, “Love Inc” and, most recently, an ABC Family sitcom “Roommates”. She had a recurring role as Potential slayer Vi on the last season of “Buffy the Vampire Slayer” and has appeared in such films as “Bring it on Again”, the Emmy award-winning “Warm Springs”, with Kenneth Branagh and “Prairie Fever” with Kevin Sorbo. Felicia is also the creator and star of the hit webisode “The Guild”, a sitcom about a group of online gamers. With over 8 million hits it’s one of the web’s most popular independent web series. She is currently working on Season 2 of “The Guild” as well as developing a comedy series with Machinima.com.

Xeni Jardin Host and Executive Producer Boing Boing TV Xeni Jardin is a tech culture journalist. She is co-editor of the award winning blog Boing Boing (boingboing.net), and executive producer + host of the daily internet video program Boing Boing tv (tv.boingboing.net), which just completed its first year of operation. She contributes to television, radio, and print venues including Wired and NPR, is a frequent guest on broadcast and cable news programs, and likes to float in zero gravity or practice light saber techniques in her spare time.

Jay Smooth Producer, Editor and Host Ill Doctrine Hailed by Wired magazine as “the hardest blogging man in hip-hop,” video blogger Jay Smooth delivers his unique perspective on music and politics at Illdoctrine.com. Since 1991 Jay has hosted New York’s longest-running rap radio show, WBAI’s Underground Railroad, and in 1997 he created one of the first hip-hop websites at hiphopmusic.com. Jay is also a regular guest on NPR’s “News and Notes,” has written for many of the top music magazines including The Source, XXL and Wax Poetics, and is especially proud of his appearance in the liner notes of the first Wu-Tang Clan album.

22

SPONSORS

COCKTAIL RECEPTION SPONSOR Canaan Partners Canaan Partners invests in visionary entrepreneurs and provides them the networks, insights and operational guidance required to build high-performance technology and healthcare companies. For 20 years, we have taken an active and committed role in the companies in which we invest, and have completed more than 69 mergers and acquisitions and 52 IPOs. With $3 billion under management and a worldwide footprint, the firm’s technology team is committed to catalyzing the growth of innovative companies in the digital media, communications + mobility, enterprise and clean tech industries. Among our successes are DoubleClick, Match.com, CommerceOne, Capstone Turbine. Other Canaan technology investments include SuccessFactors, Active Networks, Blurb, Dexterra, Tremor Media and GroundWorks. Canaan has offices in California, Connecticut, India and Israel. For more information, visit www.canaan.com.

PRIMETIME SPONSORS Accenture Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With more than 186,000 people in 49 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. For more information, visit www.accenture.com.

Level 3 Communications Level 3 Communications is the choice for companies that need the surest way to deliver content. Whether you’re broadcasting live events in HD, distributing video or user-generated content, providing gaming services or software downloads– our complete portfolio of services supports early-stage companies to global brands. We help shorten your distance to global Internet destinations by reaching 18 of the top 20 broadband ISPs in North America, accounting for 75 percent of eyeballs. Level 3 is the industry leader to trust for network scalability, international coverage and superior performance. For more information, visit www.level3.com.

23

SPONSORS

Orange Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. France Telecom serves close to 174 million customers in five continents as of June 30, 2008. In 2006, Orange became the Group’s single brand for Internet, television and mobile services in the majority of countries where the company operates, and Orange Business Services the banner for services offered to businesses worldwide. France Telecom is the number three mobile operator and the number one provider of broadband Internet services in Europe. Orange Labs San Francisco’s mission is to detect, evaluate, and transfer the best innovative technologies of the Silicon Valley to the France Telecom Group, through active participation and access to the ecosystem. We are based in South San Francisco. For more information, visit www.orange.com.

Roku Roku is a market leader in innovative applications for digital media. Through its work in both software and hardware, the company develops and sells consumer products and business solutions to bring rich media to the end user. Its products include: The Netflix Player by Roku, and the BrightSign digital signage controllers. Roku is privately held and based in Saratoga, Calif. For more information, visit www.roku.com.

Sun Microsystems If you’re working to get a startup company up and running, Sun can help. We created Sun Startup Essentials, a fee-free program that offers deep discounts on industry leading, power efficient systems and storage products, massively scalable Web hosting services, plus free training and technical advice. With servers priced under $750 that let you run your choice of OS (Solaris, Linux, or Windows), and Web hosting starting at $40/month, you’ll build your business on the kind of infrastructure that can scale right along with the skyrocketing demands of success. We want to help you hit it big, even on a shoestring budget. Join Sun Startup Essentials today at sun.com/startup. For more information, visit www.sun.com.

VoloMedia VoloMedia is the leading advertising network for downloadable media, extending the reach of video and audio from the PC to the portable device. The company’s patented products and technologies enable dynamic advertising insertion and rotation, targeting, measurement, reporting and campaign management. VoloMedia’s products and services are utilized by some of the largest and most well known media companies, including MSNBC, Fox News and Public Radio International, to unlock the value of their downloadable media by enabling advertisers to accurately reach and measure audience usage and engagement. Founded in 2005, the company is headquartered in Sunnyvale, CA and is funded by Mayfield Fund, Sutter Hill Ventures and Worldview Technology Partners. For more information, visit www.volomedia.com.

24

SPONSORS

SHOWTIME SPONSORS Digitalsmiths Digitalsmiths powers an innovative video search and asset management solution used by major Hollywood studios, web video destinations and brand marketers. The Digitalsmiths products search and index video content while creating metadata based on image, audio, text and speech recognition. The platform offers an intuitive search engine, comprehensive asset management solution and video player with built-in reporting analytics. Digitalsmiths empowers content owners, aggregators, advertisers and publishers to contextually search, retrieve, publish and efficiently monetize their content. For more information, visit www.digitalsmiths.com.

GridNetworks Television. It’s the best way to reach a huge audience with high-value video content. But TV isn’t perfect: it’s live, so it’s hard to catch viewers at the right time, and it’s difficult to personalize because it’s broadcast. Also, TV is expensive and inflexible because it’s controlled by the networks and gated by affiliates and distribution partners, such as MSO, satellite, and telco companies. What if you could offer your video content, on-demand, to a third of a billion potential viewers—on TVs and PCs—while controlling your content and revenue model? GridNetworks has the technology to do this today. For more information, visit www.gridnetworks.com.

Mashery Mashery is the leading provider of API management services enabling companies to easily leverage web services as a distribution channel. With its on-demand solution, Mashery takes away the cumbersome process and plumbing around managing web services. Mashery provides all the ingredients required to get web services up-and-running quickly, easily and successfully while ensuring that they will scale: usage/access management, tracking, metrics, commerce, performance optimization and developer/community tools all come pre-packaged. Mashery enables web services providers to focus their time, resources and capital on building their core software, not on creating web services management infrastructure. For more information, please visit www.mashery.com.

25

SPONSORS

MediaScrape MediaScrape is a digital “broadercaster” of global, multi-lingual breaking video. Our licensed syndication partners include BBC News; CBC News; Asia News International, and Reuters. Through our “REVbox” B2B embeddable widget, MediaScrape distribution opportunities empower content producers with a global outlet to further monetize video assets, while offering web publishers a dynamic and consolidated source for breaking news, complete with immersive value added services that integrate all manner of contextual content. The resulting cross distribution channels provide advertiser’s access to highly targeted and measurable online and mobile audiences. MediaScrape: Anyscreen, Anywhere, Anytime in Any Language. For more information, visit www.mediascrape.com.

Move Networks Move Networks brings the television experience online with unmatched quality. Move’s technology streams high-fidelity live and on-demand video to millions of viewers simultaneously with an instant start and no buffering. Video streams adapt to each viewer’s available bandwidth and always deliver the optimal image, whether on a laptop, desktop, or cell phone. For broadcasters, no solution could be more scalable or affordable than Move Networks’ platform. Move’s full range of publishing services supports broadcasters as they acquire, edit, manage, and publish their premium content. Using Web-based protocols, Move offers broadcasters the lowest streaming costs and the longest viewing times, fully protecting broadcasters’ assets. For more information, visit www.movenetworks.com.

Ning Ning is an online platform for creating your own social network for anything. Ning currently powers over 530,000 social networks and network creators add over 2,000 every day. Our platform gives network creators an extensive toolbox for rapidly building social network sites. It also provides unprecedented control and flexibility, including the ability to deploy and run custom code within Ning’s own infrastructure. The Palo Alto-based company was co-founded by Marc Andreessen and Gina Bianchini in 2004. We are a company that thrives on technical challenges reserved for people who want to make their mark on the world and who want to create software that matters. Visit www.ning.com and create your own social network!

26

SPONSORS

On2 Technologies On2 Technologies pushes the boundaries of video compression to make compelling video applications and services possible. If you aim to deliver video to the widest possible audience in the most affordable way, provide a niche solution for a few, or create a ground breaking new application or service, On2 will provide you with the right foundation technology to maximize your success. From application SDKs through to hardware (RTL) designs; On2’s customers include Nokia, Infineon, Adobe, Skype, Facebook and Move Networks. For more information, visit www.on2.com.

PEER 1 Explore the possibilities of the Internet, without the problems. A full solution web hosting provider, PEER 1 offers North America’s most reliable high performance Internet network and scalable Managed Hosting, Dedicated Servers and Co-location solutions backed by our 100% uptime guarantee and 24x7x365 FirstCall Support™. Through 15 state-of-the-art data centers and a world-class infrastructure built for action, we provide the most scalable hosting environment for startups and small-to-mid size businesses ready to explode online. Clients include Club Penguin, YouTube, PlentyofFish, and Wordpress. For more information, visit www.peer1.com.

Verismo Networks Verismo is a leading provider of “VuNow” an end-to-end solution for the delivery of Internet video to the Television without a PC making the 5th Network a reality. VuNow enables consumers to enrich their TV viewing experience through a simple to use 10 foot UI by giving access to millions of free online videos from content owners, content aggregators, and Web video portals. VuNow is truly an open platform that enables content partners, OEMs and Service providers to monetize the consumers by providing an unparalleled TV viewing experience. For more information, please visit www.verismonetworks.com.

27

MEDIA PARTNERS

MEDIA PARTNERS Academy of Television Arts & Sciences Academy of Television Arts & Sciences (founded 1946) is a non-profit organization devoted to advancement of telecommunications arts and sciences and fostering creative leadership in the telecommunications industry. Besides recognizing outstanding programming via the Primetime Emmy® Awards, the Television Academy publishes Emmy® Magazine and produces industry-related programs, services and events for the television community. For more information, visit www.emmys.tv.

Churchill Club The Churchill Club is Silicon Valley’s premier business and technology forum. The 23-yearold, 5,000-member, non-profit organization has built a reputation for dynamic, in-the-news programs where CEOs, up-and-coming executives and national business and thought leaders meet to discuss and debate, inform and educate, forecast and evaluate. For more information, visit www.churchillclub.org.

Dow Jones VentureWire Technology Showcase The Dow Jones VentureWire Technology Showcase spotlights more than125 early-and later-stage start-ups from the U.S., Asia and Europe, all identified as industry stand-outs in Advertising, Business Technologies, Media, Mobile Applications, Networking, Web and Wireless. Attend on November 18-19 and scout these prime deal prospects, acquisition targets or business partners as well as potential competitors. For more information, visit http://showcase.dowjones.com.

FierceIPTV FierceIPTV gives you the inside scoop on the latest developments in the IPTV industry including news on IP television, IPTV deployments, Triple Play, Quadruple play, Set-top box, IP multimedia subsystems (IMS) and IP video. For more information, visit www.FierceIPTV.com.

28

MEDIA PARTNERS

FierceOnlineVideo FierceOnlineVideo gives you the inside scoop on the latest news in the online video industry including video search, video on demand, broadband video, online video advertising, content delivery networks, and more. Read FierceOnlineVideo to stay on top of the latest developments with content providers, service providers, and venture capital deals. For more information, visit www.FierceOnlineVideo.com.

MIT/Stanford Venture Lab MIT/Stanford Venture Lab (VLAB) is the San Francisco Bay Area chapter of the MIT Enterprise Forum, a non-profit organization dedicated to promoting the growth and success of high-tech ventures by providing forums which bring together entrepreneurs, industry experts, investors, and technologists to discuss the latest ideas and trends. For more information, visit www.vlab.org.

National Association of Television Program Executives NATPE provides a constantly evolving and dynamic business-to-business setting to turn programs into revenue streams. We’re at the heart and soul of video content. We care about the whole story, who tells it and how it’s told across all media platforms. It’s where creative, analytic and strategic media professionals engage and find common ground. For more information, visit www.natpemarket.com.

Room Full of People Room Full of People builds the analog side of the digital world. By designing and producing mixers, conferences, and events, the company helps people build friendships and relationships that lead to future success. For more information, please visit www.rfop.biz.

29

MEDIA PARTNERS

SIIA Presented by the Software & Information Industry Association (SIIA), the CODiE Awards stand out as the only peer-reviewed awards honoring excellence, vision and innovation in software, education technology and digital content. For more information, visit www.siia.net/codies/2009/

VideoNuze VideoNuze is the premier online publication for broadband video news and analysis. Free to readers and published each business day, it provides essential data and insight for the large and growing audience of broadband video executives. VideoNuze is edited and published by Will Richmond, a 20-year veteran of the cable TV, content and technology industries. For more information, visit www.videonuze.com.

Women 2.0 Women 2.0 is committed to increasing the number of women entrepreneurs starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company. Women 2.0 is headquartered in San Francisco. For more information, visit www.women2.org.

Writers Guild of America, West (WGAW) The Writers Guild of America, West (WGAW) is a labor union representing writers of motion pictures, television, radio and Internet programming, including news and documentaries. Founded in 1933, the Guild negotiates and administers contracts that protect the creative and economic rights of its members. It is involved in a wide range of programs that advance the interests of writers, and is active in public policy and legislative matters on the local, national and international levels. For more information on the WGAW, please visit: www.wga.org.

30

Test Drive Roku’s Netflix Player in the

Digital Living Room

“This thing could not be simpler. I was watching my ÅZ[\UW^QM[Q`UQV]\M[IN\MZ WXMVQVO\PMJW`\PQ[WVM \QUM M`XMVLQ\]ZMQ[ XZIK\QKITTaIVWJZIQVMZº

David Pogue, The New York Times

You’ve read the rave reviews and heard how astonishingly easy it is to use. You know it’s priced riciculously low, especially considering it has built-in Wi-Fi, is HD-ready and connects to virtually any television. If you’ve been itching to try one, but haven’t had a chance, this is it!

Step into the Digital Living Room, off the Fisher Café, for a one-on-one opportunity to test drive the digital video player that’s transforming the streaming media landscape. Talk to Roku executives or just enjoy a movie right from your own Netflix queue…we’ll be happy to see you either way.

www.roku.com/netflixplayer

©Copyright 2008 Roku, Inc.

Don’t Miss the Netflix Player by Roku — Enjoy an Instant Movie on Us

ABOUT THE GIGAOM NETWORK

“Smart News, Smart Analysis” Next Generation Media The days when we caught up with world events by reading a newspaper at breakfast or tuning in to our favorite news anchor after dinner are long gone. This is the information economy, and we’re immersed in an ocean of data, 24 hours a day, 7 days a week. We need relevant information, analysis and insight to keep ahead and The GigaOM Network is leading the way in timely and actionable news. The GigaOM Network is reshaping the way audiences create, consume and reuse news with a portfolio of titles dedicated to impartial journalism for the benefit of our readers – key influencers in the entrepreneurial and knowledge worker markets. We aim to be first on the scene with the best analysis from a team of experienced journalists and contributors. Editorially Driven The GigaOM Network is committed to bringing solid journalism to the web. Launched in 2006 by a cadre of award-winning journalists, the GigaOM Network’s editorial mission is to break down the hype around technology, frame the issues into proper historical perspective and explain implications for the future. Our editorial team spots the trends and applies an experienced journalistic perspective to provide readers with a definitive point of view. Each title not only reports the news, but empowers its high-level audience through informed analysis and integrity. A Community of Readers Every title fosters a community with its readers – engaging them in a dialogue about where technology is heading. Each loyal community is anchored by industry influencers, who begin conversations that lead to action and change. Nationally Recognized Quality The GigaOM Network’s reputation for quality reporting and insightful analysis have earned us a spot on the main technology sites for nationally recognized publications: New York Times, BusinessWeek, Fortune and CNNMoney.com.

31

ABOUT THE GIGAOM NETWORK

The premier destination site for technology industry insiders and its movers and shakers. GigaOM is widely considered the authoritative tech blog site for discovering what’s new, relevant and interesting in the dynamic world of technology. From exclusive product launches to award-winning analysis and commentary, GigaOM influences business and technology sectors with its reliable, well-researched and professional reporting — and its signature intelligence, candor and irreverence.

AUDIENCE

• 72% • 72%

Male 35 years or older

• 54% • 72%

Earn 60k or more a year (26% 100k+) College education or higher

Television Reinvented The opportunity to watch, make, mash up and share online video is changing the nature of entertainment, and the transmission of video is changing the landscape of the Internet. NewTeeVee reports on the business of online video, monitoring the spread of broadband as it tears down traditional hierarchies that obstruct content creators from reaching their audiences. We cover everything from content delivery networks to next-generation media players, stupid cat videos to independent filmmakers, venture-backed content startups to media companies testing the online waters, providing fearless and impartial analysis on what’s hot and what’s about to flop.

AUDIENCE

• 65% • 68%

32

Male 35 years or older

• 52% • 66%

Earn 60k or more a year (27% 100+) College education or higher

ABOUT THE GIGAOM NETWORK

Calling All Ecopreneurs The potential consequences of global warming has inspired a new wave of entrepreneurs and innovators to develop technology that will ultimately save our planet. The stakes could not be higher. Earth2Tech leads the industry with breaking news on the hottest cleantech companies — including funding, launches and product development — and provides smart, focused analysis of the cleantech industry, the funding environment and the regulatory climate. From entrepreneurs looking at opportunities in the green space to cleantech leaders in solar, biofuels, wind, energy efficiency, green IT, water or other materials, Earth2Tech keeps all members of the clean tech ecosystem informed.

AUDIENCE

• 70% • 86%

Male 35 years or older

• 63% • 74%

Earn 60k or more a year (26% 100k+) College education or higher

Find More Success with the Web The fastest-growing category of today’s workforce is the knowledge worker, a trend that’s predicted to continue unabated for the next 30 years as more at he global economy becomes information-driven. WebWorkerDaily helps the new generation of professional teleworkers become more efficient, productive, successful and satisfied. The site provides hands-on reviews and practical analysis of the tools found on the new and emerging web; offers productivity tips and tricks; discusses emerging trends, such as co-working and virtual teams; and doles out advice on finding clients, building a personal brand, maintaining a work/life balance and choosing the right online work.

AUDIENCE

• 66% • 76%

Male 35 years or older

• 51% • 71%

Earn 60k or more a year (26% 100k+) College education or higher

33

ABOUT THE GIGAOM NETWORK

Open Source: Find. Evaluate. Collaborate. There are hundreds of thousands of great open-source, proprietary and web-based applications to choose from today; finding the right one is hard. OStatic combines the best elements of blogging together with the best elements of a community information portal, creating an engaging new medium. OStatic delivers a comprehensive repository of more than 15,000 open source projects and a set of tools that allow users to find them, evaluate them and collaborate on them more effectively. OStatic combines in-depth reporting with cutting-edge community tools to bring better information, case studies and context to users interested in open-source software solutions, with editorial product reviews and coverage of trends, technologies and best practices.

AUDIENCE

• 81% • 72%

• 54% • 73%

Male 35 years or older

Earn 60k or more a year (27% 100+) College education or higher

Using mobile devices since they weighed 30 lbs. Mobile technology moves at a dizzying pace, and keeping up with innovations is a daunting task. Consumers look to reliable sources for coverage and jkOnTheRun is recognized as one of the top sources in a crowded field. A wide range of mobile tech is covered from the end user’s perspective, a unique approach not taken by other tech sites. The jkOnTheRun audience finds a well-rounded look at all facets of mobile technology, from phones to netbooks and the platforms that power them.

AUDIENCE

• 75% • 75%

34

Male 35 years or older

• 49% • 68%

Earn 60k or more a year College education

ABOUT THE GIGAOM NETWORK

By and For Apple Users TheAppleBlog is a leading source of information and influential advice for Apple users. Published for the day-to-day Apple user, it is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products. The site offers hands on expertise and insight from a wide range of accomplished users, from IT professionals to college enthusiasts.

AUDIENCE

• 67% • 66%

Male 35 years or older

• 50% • 67%

Earn 60k or more a year College education or higher

CONTACT THE GIGAOM NETWORK: Sponsor Inquiries [email protected] Events and PR Inquiries [email protected] Editorial Inquiries [email protected]

35

RESOURCES

ADDRESS Mission Bay Conference Center at UCSF 1675 Owens Street San Francisco, CA 94158 Phone: 866.431.UCSF

INTERNET Wireless access is available at the Mission Bay Conference Center.

BUSINESS CENTER Business Center is located on Level 4 and is open 9:00 am - 5:00 pm.

RESTROOMS Restrooms are located on Level 1 and Level 2

COAT CHECK Coat check is located on Level 2

PARKING Paid parking is available onsite.

TAXIS A short list of cab companies is below for your reference. Delta Cab Company 415-920-9097 DeSoto Cab Company 415-970-1300 Executive Cab Company 415-401-8900 Fog City Cab Company 415-282-8749 Regents Cab Company 415-487-1004

BART Take the Red UCSF Shuttle from Mission Bay Community Center (Main Entrance) To the 16th Street Bart stop (in front of Burger King on NorthEast corner). The shuttle is not colored red, the signage on the shuttle says “Red”) Shuttle arrives every 15 minutes, starting at 6:15am and last departure from Mission Bay is at 7:52pm.

MUNI Third Street light rail stops at the Mission Bay UCSF Campus. For train schedules, visit www.sfmuni.com

AIRPORTS San Francisco International Airport (SFO) - 25 minutes Oakland International Airport (OAK) - 45 minutes

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