Multiple Choice Questions 14
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Multiple choice questions 14 1. Alternative revenue models are: • intranet, extranet, Internet. • subscription, affiliate, advertising. • WWW, WAP, HTML, XML. • B2B, B2C, C2C, B2C. • none of the above. 2. Which of the following is a feature of the micro-environment of an organisation? • Distribution channel factors. • Social factors. • Economic factors. • Legal factors. • All of the above. 3. Auditing the existing applications portfolio is part of: • • • • •
strategic objectives. strategic implementation. strategic analysis. strategic definition. none of the above.
4. Strategic option selection forms part of: • strategic implementation. • strategic objectives. • strategic definition. • strategic analysis. • none of the above. 5. The most appropriate order to conduct these planning activities is: • • • • •
situation analysis, strategy, objective setting, tactics. situation analysis, strategy, tactics, objective setting. situation analysis, objective setting, strategy, tactics. situation analysis, objective setting, tactics, strategy. none of the above.
6. A technique for strategic analysis involving review of level of Internet access in target market is: • stage model analysis. • competitor analysis. • demand analysis. • SWOT analysis. • none of the above. 7. For an existing organisation, typical stages of e-commerce development are: • • • • •
image and product information, customer support, transactions, information collection. transactions, image and product information, information collection, customer support. information collection, image and product information, customer support, transactions. image and product information, information collection, customer support, transactions. none of the above.
8. A buy-side supplier threat of e-commerce is: • • • • •
increase in cost of supplies. reduction in customer loyalty. less flexibility in switching procurement. drives down cost of commoditised products. none of the above.
9. E-business is: • • • • •
the use of electronic communications to support the full range of business processes. an organisation using electronic media to sell direct to its customers. an organisation using electronic media to purchase from to its suppliers. any electronically mediated communication between an organisation and its stakeholders. none of the above.
10.Sell-side e-commerce is: • any electronically mediated communication between an organisation and its stakeholders. • the use of electronic communications for all business processes. • an organisation using electronic media to purchase from to its suppliers.
• an organisation using electronic media to sell to its customers directly or indirectly. • none of the above.
strategic objectives. strategic implementation. strategic analysis. strategic definition. none of the above.
4. Strategic option selection forms part of: • strategic implementation. • strategic objectives. • strategic definition. • strategic analysis. • none of the above. 5. The most appropriate order to conduct these planning activities is: • • • • •
situation analysis, strategy, objective setting, tactics. situation analysis, strategy, tactics, objective setting. situation analysis, objective setting, strategy, tactics. situation analysis, objective setting, tactics, strategy. none of the above.
6. A technique for strategic analysis involving review of level of Internet access in target market is: • stage model analysis. • competitor analysis. • demand analysis. • SWOT analysis. • none of the above. 7. For an existing organisation, typical stages of e-commerce development are: • • • • •
image and product information, customer support, transactions, information collection. transactions, image and product information, information collection, customer support. information collection, image and product information, customer support, transactions. image and product information, information collection, customer support, transactions. none of the above.
8. A buy-side supplier threat of e-commerce is: • • • • •
increase in cost of supplies. reduction in customer loyalty. less flexibility in switching procurement. drives down cost of commoditised products. none of the above.
9. E-business is: • • • • •
the use of electronic communications to support the full range of business processes. an organisation using electronic media to sell direct to its customers. an organisation using electronic media to purchase from to its suppliers. any electronically mediated communication between an organisation and its stakeholders. none of the above.
10.Sell-side e-commerce is: • any electronically mediated communication between an organisation and its stakeholders. • the use of electronic communications for all business processes. • an organisation using electronic media to purchase from to its suppliers.
• an organisation using electronic media to sell to its customers directly or indirectly. • none of the above.
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